Wednesday, July 16th, 2008



Women 25-54  [% Share Gain Over Lead-In]
All Market Average +25%
New York
  WPIX  2pm +67%
Los Angeles  KCAL  11am  +25%
Chicago  WCIU  3pm +33%
Philadelphia  WPSG  10am +200%
    Dallas  KTXA  11am  +400%

Source: NSI WRAP Sweeps, Live Plus,4/24-5/21/08, 1/4 Hr LI, Weighted Market Average, 169 Mkts/236 Occs



Good morning. It’s Wednesday, July 16, 2008, and this is your first early morning briefing.

A small group of leaders from SAG and the Alliance of Motion Picture & Television Producers will convene today for a “sidebar meeting” at the AMPTP headquarters in Sherman Oaks. AMPTP made it clear that they are willing to meet with SAG, but only to listen. AMPTP leaders continue to urge SAG to take its final offer from June 30, saying the deal cannot be negotiated further. If the studio’s offer is ratified by August 15, the terms will be retroactive to July 1. 

Tonight’s Premieres:
A&E: Dog the Bounty Hunter at 9p
Bravo: Project Runway at 9p
MTV: Run’s House at 10p
TV Land: Family Foreman at 10p

Tonight’s Finale:
NBC: Celebrity Circus at 10p



TNT’s season debut of The Closer Monday night at 9p pulled in nearly 2.5 million A18-49 viewers, 3.3 million A25-54 viewers and 7.8 million total viewers. The season debut of Saving Grace followed at 10p with 1.6 million A18-49 viewers, 2.3 million A25-54 viewers and close to 5.2 million total viewers.

Last Sunday’s series premiere of Brooke Knows Best on VH1 at 10p posted a 1.3 rating and averaged 1.4 million viewers among A18-49. The opening episode also averaged 2.0 million total viewers.

When his contract expires at the end of this year, Brit Hume, who has been with Fox News Channel since its inception in 1996, will give up his dual post as anchor for the network’s Special Report program and as Washington managing editor, reports the Washington Post. Brit will remain with Fox News and will from time to time anchor special events, be involved as a political analyst and become a substitute host for Fox News Sunday when Chris Wallace is unavailable. Fox News Chairman, Roger Ailes said he hasn’t made a move to replace Brit’s position as there is some question about the possibility of the Special Report program not continuing.

NBC Universal is expected to sell its affiliate, WTVJ/Miami to the Post-Newsweek Stations group, which already owns WPLG, the ABC affiliate in that market, reports TVNewsday. The deal, with FCC approval pending, would allow Post-Newsweek Stations to operate the stations as a duopoly. Despite terms not being divulged yet, NBCU could get from $350 to $400 million for the NBC station.

Broadcast Evening News Ratings Wrap-Up: The final results for the week of July 7, 2008:
NBC: 7.50 million total viewers and 1.8/8 A25-54
ABC: 7.31 million total viewers and 1.8/8 A25-54
CBS: 5.62 million total viewers and 1.3/6 A25-54

And a reminder — Cynopsis editorial staff are all on vacation all next week which means no editions for the week.  We will be returning on Monday, July 28.  With that said, however, our Sales and Marketing staff will be available to you all week long, as usual!



For teens and young women, The N was THE place to be on Friday night. With the summer return of fan fave Degrassi, and reality series premieres of Queen Bees and The N’s Student Body, The N outperformed every other network in ad-supported cable among both teens and women 12-24*.


Like we always say, The N “gets” teens.

*The N Network was ranked #1 from 8-11p vs. all ad supported cable for teens, female teens and women 12-24 in Live+SD coverage ratings.


FX announced news and future plans for many of its current and new series:

  • Nip/Tuck will finish its run as a series in 2011. FX ordered 19 new episodes of the series on top of the 22 already in production, which will take the series to its 100th episode mark.
  • It’s Always Sunny in Philadelphia gained 39 additional episodes with season four scheduled to debut on September 18.
  • The comedy Testees got a 13-episode order and a premiere date of October 9 in the time period following It’s Always Sunny in Philadelphia. The sitcom is about two buddies in their early 30s who make a career out of being medical guinea pigs.
  • A renewal of The Riches, the drama starring Eddie Izzard and Minnie Driver is still up in the air, as ratings declined 44% from season one to two.
  • Ted Danson will return for season two of Damages and joining the cast is Marcia Gay Harden, Timothy Olyphant as well as previously announced William Hurt.
  • Michael J. Fox will have a recurring role on season five of Rescue Me which opens next spring. He will play the boyfriend of Andrea Roth, who portrays the estranged wife of Denis Leary’s character.
  • The Shield’s final season will debut September 2 while the new drama The Sons of Anarchy premieres September 3.

Billy Crystal signed on to host the six-hour documentary series Make ‘Em Laugh: The Funny Business of America produced by Thirteen/WNET New York and Ghost Light Films. The documentary, which is slated to air next January, will look at the various forms of American comedy and its evolution as it relates to social issues, political change and its commentary on American life. It will also look at some of the top comedic talents from the past and present such as Charlie Chaplin, Jack Benny, Lucille Ball, Carol Burnett, George Carlin, Jon Stewart and more.

Nancy Glass Productions made several exclusive talent and development deals, covering a variety of topics:

  • Josie Smith-Malave, the finalist on Bravo’s Top Chef along with her New York City party planning and catering team
  • Four explorers who each want to be the first to journey 700 miles across Antarctica to the South Pole
  • The Van Duzer Brothers also known as “The Brothers of Invention”
  • Beth Shak, poker player/mother who will star in the reality show, The Princess of Poker
  • Off the Beat, an American college a cappella group along with the website AcappellaU
  • A reality show based on Patricia Weber’s website that focuses on feuding mothers- and daughters-in-law

Casting Call: The Conlin Company/Twins Talent is casting for a new ABC primetime show where ultra attractive guys and gals will compete for cash and the title The Great American Beauty (wt). Applicants must be between 18-30 and single or in a relationship, kids or no kids. To apply or nominate a friend send an email to
, putting “American Beauty” in the subject title. Include in the email your name, contact information, telephone numbers, where you live currently and where you grew up, current photos including full length and close-up, your age and a brief description of why you would be great on this show. 


CYNOPSIS DIGITAL – TODAY’S TOP STORY: The gaming and entertainment worlds continue to converge. The fruits of a new culture of collaboration among divisions at Sony became evident as the company kicked off a video downloading service for the PlayStation3 yesterday. The store will offer an initial 300 movies and 1,200 TV show episodes, some in HD, from at least 7 major studios including Sony, Paramount, Fox, Disney, Warner Bros., MGM and Lionsgate. Meanwhile Microsoft announced a partnership with Netflix to stream movies and TV episodes to the TV via the Xbox Live store, offering access to more than 10,000 downloadable “Watch Now” titles. The company also cut deals with NBC Universal and Endemol to bring more than 700 Universal films and NBC, USA and Sci Fi episodes to the platform for purchase, along with an interactive version of the gameshow 1 vs. 100. What is interesting about all of this is that the studios are known to be notoriously stingy in sharing revenue on digital platforms (Apple keeps little of the revenue generated from iTunes content sales.) Gaming platforms are being forced to do whatever they can to keep players in front of their consoles, even if its means taking time away from playing $50 games. Full edition: CYN DIGITAL.


Sesame Workshop
plans to launch its new and improved $14 million redeveloped Sesame Street website on August 11, 2008 to coincide with the debut of the 39th season of the series, which airs on PBS, per the New York Times.  According to the report, Sesame Workshop created the new site following research that found kids were not interested a “linear television-like experience,” but they did “respond strongly to having a Muppet guide them.”  So, the site showcases live-action video including Muppets, versus flash animated content, and different themes and activities each day, as well as some 3,000 videos and 400 games.  The new site also features PlaySafe, a proprietary technology that, when activated, makes it complicated for younger kids to navigate from the site.  The website is free and will be supported via sponsorships, which are targeted to parents and will appear at the bottom of the page.  Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  CBS Paramount International Television and Middle East Broadcasting Center inked a multi-year agreement for both new and returning shows such as NCIS, Medium, Numb3rs and The Doctors.  Full edition: CYN INTERNATIONAL.


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 7/7-7/13/08
Primetime      (000)          Total Pgm Day         (000)
USA               1198          NAN*                      665
TBSC             1064          TNT                         612
TNT                 986          ADSM*                    579
FX                   821          USA                        578
AEN                 681          TBSC                      560
DISC               664          NICK                       513
FAM                 639          FX                          429
LIF                  634          LIF                          427
SCIF                594          AEN                        390
SPK                 587          DISC                       383
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 7/7-7/13/08       
Primetime       (000)          Total Pgm Day             (000)
USA                2770         NICK                          2197
TNT                2412         NAN*                         1544
TBSC              1809         TNT                            1304
FAM                1570         USA                           1272
LIF                  1532        TOON                         1248
FX                  1487        ADSM*                       1199
NAN                1483         LIF                              933
FOXN              1453         TBSC                           924
TOON             1432          FOXN                           846
HALL               1347          FAM                            796
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 7/7-7/13/08
USA     WWE Entertainment 10p                            2810
USA     WWE Entertainment 9p                              2552
USA     Burn Notice                                               2361
DISC    Deadliest Catch                                         2342
TNT     Sprint Cup Racing/Chicago                          2311
USA     In Plain Sight                                            2158
USA     Law & Order: CI (Orig)                               1901
MTV     Real World XX                                           1802
ADSM   Family Guy 7/9 1130p                                1777
LIF      Army Wives                                               1754
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 112,800,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 7/7-7/13/08
FOX    Hell’s Kitchen                                           4.2/12    5,450    
ABC    Wipeout                                                  4.0/13     5,300      
ABC    The Bachelorette  7/7                               3.7/10     4,810
ABC    The Bachelorette                                      3.4/10     4,430
NBC    America’s Got Talent                                 3.4/9       4,490
FOX    So You Think You Can Dance  WED             3.2/10     4,190
FOX    So You Think You Can Dance  THU              3.0/9       3,970
CBS    Two and a Half Men                                  2.9/8       3,770
NBC    Baby Borrowers                                        2.9/8       3,780
ABC    I Survived a Japanese Game Show               2.7/7       3,540     
Source Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday – A18-49 Analysis:  FOX remained the champ Saturday night at 1.5/6 A18-49, according to final national ratings from Nielsen Media Research. FOX was in control the first two hours: at 8p the double Cops episodes won with an average of 1.4/6 while America’s Most Wanted was successful at 9p with 1.6/6. CBS’ 48 Hours Mystery repeat pulled in a 1.2/4 during 10p.

Live + Same Day Household Ratings: Saturday, July 12, 2008  (July Sweep Day 10) time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 2.9/6          Greatest American Dog [r] 1.7/4, 48 Hours Mystery [r] 3.5/7

FOX: 2.8/6           Cops 2.6/6, Cops [r] 3.0/6, America’s Most Wanted 2.7/5

ABC: 2.3/5             Wonderful World of Disney: Princess Diaries 2: Royal Engagement [r] 2.7/6, Eli Stone [r] 1.5/3

NBC: 2.3/5             My Name Is Earl [r] 1.2/3, My Name Is Earl [r] 1.4/3, Law & Order [r] 2.4/5, Law & Order: CI [r] 3.3/6

UNIV: 1.2/2          Sabado Gigante 1.2/2

MNT: 0.6/1           My Saturday Night Movie: Loverboy 0.6/1

TELE: 0.3/1          Cine de Impacto [7p] 0.3/1, Cine de Impacto 0.3/1

A18-49: FOX 1.5/6, ABC 0.9/4, CBS 0.9/3, NBC 0.8/3, UNIV 0.7/3, MNT 0.3/1, TELE 0.2/1

Sunday – A18-49 Analysis:  FOX was #1 Sunday night with 1.6/5 A18-49, according to final national ratings from Nielsen Media Research. Starting off the evening, ABC’s America’s Funniest Home Videos rerun did best at 7p with 1.7/6. At 8p, the season premiere of CBS’ Big Brother was the most watched at 2.1/7. FOX edged out the rest during 9p as the Family Guy and American Dad repeats averaged a winning 2.0/5. Despite a major misstep by Miss USA, the Miss Universe Pageant special on NBC was sure-footed at 10p winning with a 2.3/6.    

Live + Same Day Household Ratings: Sunday, July 13, 2008 (July Sweep Day 11) time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.3/8        60 Minutes [r] 5.7/12, Big Brother [p] 4.0/7, Cold Case [r] 3.8/6, Flashpoint [r] 3.7/6

ABC: 3.2/6        America’s Funniest Home Videos [r] 3.8/8, Extreme Makeover: Home Edition [r] 3.5/6, Desperate Housewives [r] 2.1/4

NBC: 3.0/5        American Dream with Jim Cramer 1.1/2, America’s Got Talent [r] 2.8/5, Miss Universe Pageant 4.1/7

FOX: 2.0/4        ‘Til Death [r] 1.2/3, ‘Til Death [r] 1.5/3, The Simpsons [r] 2.3/4, King of the Hill [r] 2.2/4, Family Guy [r] 2.6/4, American Dad [r] 2.4/4

UNIV: 1.0/2       Horo Pico 1.0/2, Familia P. Luche 1.0/2, Noche de Estrellas 1.1/2, Pantera 0.9/2

TELE: 0.7/1       12 Corazones 0.4/1, Camino a La Corona 0.5/1, Miss Universo 2008 1.0/2

CW: 0.6/1         One Tree Hill [r] 0.5/1, Everybody Hates Chris [r] 0.6/1, Aliens in America [r] 0.6/1, The Game [r] 0.7/1, Girlfriends [r] 0.6/1

A18-49: FOX 1.6/5, ABC 1.5/5, CBS 1.5/5, NBC 1.4/4, UNIV 0.8/2, TELE 0.6/2, CW 0.3/1

 Monday – A18-49 Analysis:  FOX gained a foothold on Monday night with 2.1/6 A18-49, according to final national ratings from Nielsen Media Research. UNIV outranked the competition at 8p as Al Diablo Con Guapos won with 1.9/6. Then at 9p, FOX and its House repeat took charge with 2.4/7. It was CBS’ turn at 10p as the CSI: Miami rerun did best at 2.0/6. 

Live + Same Day Household Ratings: Monday, July 14, 2008 (July Sweep Day 12) time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.5/8             The Big Bang Theory 3.4/6, How I Met Your Mother [r] 3.3/6, Two and a Half Men [r] 5.5/9, The Big Bang Theory [r] 4.3/7, CSI: Miami [r] 5.2/9

FOX: 4.4/7           Bones [r] 4.0/7, House [r] 4.7/8

NBC: 3.7/6           American Gladiators 3.0/5, Nashville Star 3.7/6, Dateline 4.3/7

ABC: 2.6/4            The Bachelor: Where Are They Now? [r] 3.6/6, The Mole: Take A Closer Look 1.9/3, The Mole 2.3/4

UNIV: 2.1/4          Al Diablo con los Guapos 2.3/4, Fuego en la Sangre 2.1/4, Cristina 1.7/3

CW: 0.8/1            Gossip Girl [r] 0.9/2, One Tree Hill [r] 0.8/1

TELE: 0.6/1          El Juramento 0.3/1, Victoria 0.8/1, Sin Senos No Hay Paraiso 0.8/1

MNT: 0.5/1           Celebrity Expose [r] 0.6/1, Decision House [r] 0.5/1

A18-49: FOX 2.1/6, CBS 2.0/6, UNIV 1.7/5, NBC 1.6/5, ABC 1.4/4, CW 0.4/1, TELE 0.4/1, MNT 0.3/1


Andrew Jacobs joined Atlas Media Corp. as Manager/Research and Development starting immediately. Based at Atlas’ New York headquarters, Andrew will report to Anita Shah, VP/Development.

TNT added Brett Weitz as VP/Series Development to develop scripted drama series for TNT. Based in Los Angeles, Brett will report to Lillah McCarthy, VP/Series Programming, TNT and TBS.

Pam Silverstein moves to MGM Motion Picture Group as Director/Development. Pam, who will be based in Los Angeles, will be involved with development and production of theatricals for the studio as well as scoping out new material to be developed into future feature films.

San Francisco-based McCann Worldgroup named the creative team comprised of Josh Denberg and Paul Hirsch as SVPs/Group Creative Directors. The appointment is effective immediately and both will work together on the Microsoft account and additionally be involved with the management of the agency’s creative department.

Dan Tischler was tapped by BBC Worldwide America as Director/Commercial Development  New Business. Dan will be involved in development for digital content and branded entertainment spaces in addition to news business efforts. Dan reports to Ian Moffitt, SVP/Programming and Content Strategy.


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This day in History: 1981 – After 23 years with the name Datsun, executives of Nissan changed the name of their cars to Nissan.

Answer to Yesterday’s Trivia Question:  Annie Oakley was an early TV western series starring Gail Davis. What was the name of the town that was the setting for this show?  DIABLO Kudos to: Lynn Marzetti-viamedia/Troy, MI; Bob Von Kohorn-INVISION, Inc. NY; Gerry Bixenspan-TV Marketing/NY; Jordan BreslowMediaCom/NY; Buffy Johnson-Charter Media/St. Louis; Tom Kilgallon/Sherman Oaks, CA; Theresa Hart-BCW Productions/Sherman Oaks, CA; Yvonne Yuro-Haworth Marketing + Media/LA; Tom Moore-Kalt Productions/LA

Today’s Trivia QuestionIn the first season of reality series Top Chef, which Sopranos cast member helped judge the dishes in the finals? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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WHAT’S ON TONIGHT – Wednesday, July 16, 2008

ABC: Wife Swap [r], Supernanny [r], Primetime: Crime
AZTECA: Futbol Internacional: Cruz Azul vs. Atletico de Madrid, Pasiones Prohibidas
CBS: Big Brother 10, Criminal Minds [r], CSI: NY [r]
CW: America’s Next Top Model [r], Pussy Cat Dolls Present: Girlicious [r]
FOX: So You Think You Can Dance
ION: Quantum Leap, The Dead Zone, ER
MNT: Under One Roof [r], Whacked Out Videos [r], Twilight Zone [r], Twilight Zone [r]
NBC: Baby Borrowers [r], Baby Borrowers, Celebrity Circus [f ]
PBS: Click & Clack’s As the Wrench Turns, Nova Science Now, Carrier
TELE: El Juramento, Victoria, Sin Senos No Hay Paraiso
UNIV: Al Diablo con los Guapos, Fuego en la Sangre, Don Francisco Presenta

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Cynopsis 06/13/24: USA Network goes Grisham

USA Network goes Grisham

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ owned or partner stations in 117 markets. 220M Americans reached every […]

Cynopsis Digital Out of Home 06/12/24: OUTFRONT takes Pride in June campaign; Las Vegas gets even brighter; Talon appoints new North America CEO

Wednesday June 12, 2024 OUTFRONT Media launched the “Protect Our Pride” campaign in partnership with GLAAD to celebrate Pride during the month of June. For a donation of $25 to GLAAD, individuals can have their photo, name, and a personalized message – “Protect All Love,” “Protect My Love,” “Protect My Family,” “Protect My Friend,” or […]

06/12/24: Cynopsis Jobs

Jobs Clads

ASSOCIATE, GLOBAL LICENSSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 06/12/24: “The Boys” to wrap with “gory” season five

"The Boys" to end with "gory" season five

Wednesday June 12, 2024 Today’s Premieres Apple TV+: Presumed Innocent Fyi: Real Estate King at 9p Netflix: King of Collectibles: The Goldin Touch; My Next Guest Needs No Introduction With David Letterman IN THE NEWS Deal or no deal? National Amusements has ended merger discussions with David Ellison’s Skydance Media. The proposed deal called for […]