Wednesday, July 16th, 2008




For teens and young women, The N was THE place to be on Friday night. With the summer return of fan fave Degrassi, and reality series premieres of Queen Bees and The N’s Student Body, The N outperformed every other network in ad-supported cable among both teens and women 12-24*.


Like we always say, The N “gets” teens.

*The N Network was ranked #1 from 8-11p vs. all ad supported cable for teens, female teens and women 12-24 in Live+SD coverage ratings.

Cynopsis: Kids!


Good morning. It’s Wednesday, July 16, 2008, and this is your first early morning Kids briefing.

Sesame Workshop plans to launch its new and improved $14 million redeveloped Sesame Street website on August 11, 2008 to coincide with the debut of the 39th season of the series, which airs on PBS, per the New York Times.  According to the report, Sesame Workshop created the new site following research that found kids were not interested a “linear television-like experience,” but they did “respond strongly to having a Muppet guide them.”  So, the site showcases live-action video including Muppets, versus flash animated content, and different themes and activities each day, as well as some 3,000 videos and 400 games.  The new site also features PlaySafe, a proprietary technology that, when activated, makes it complicated for younger kids to navigate from the site.  The website is free and will be supported via sponsorships, which are targeted to parents and will appear at the bottom of the page.

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Marvel Studios has signed a deal with actor/writer/producer Justin Theroux to write the Iron Man sequel, per Variety.  Slated for release in April 30, 2010, the movie is expected to once again star Robert Downey Jr. and be directed by Jon Favreau.  As it did for the first Iron Man, Paramount will again serve as the distributor for Iron Man 2.  The first Iron Man movie, released in May 2008, was penned by the teams of Mark Fergus & Hawk Ostby and Art Marcum & Matt Holloway.

Danny DeVito is set to direct the family-adventure movie The True Confessions of Charlotte Doyle starring Saoirse Ronan (Atonement), Morgan Freeman and Pierce Brosnan, according to THR.  DeVito also penned the screenplay for the movie, which is based on the young-adult novel of the same name by AviHandMade Films is financing the picture along with Plaza Productions International, a NY-based property and hotel group, and is being produced by several production entities including DeVito’s new company Jersey Films 2nd Avenue, Freeman’s Revelations Entertainment and Brosnan’s Irish DreamTime.  HandMade Films International will handle worldwide sales for the movie, with CAA managing US rights.

RTE’s (Ireland) Young Peoples’ Department has ordered Aisling’s Diary (40×3), a new teen-targeted fish out of water series from Campbell Ryan Productions (Sofia’s Diary), per Broadcast Now.  In addition to the short-form episodes, Aisling’s Diary will be stripped weekdays on RTE 2, with additional online recaps and other series content available online.  The show revolves around Aisling, an Irish American teenager who moves to Ireland with her family and has a tough go of it between trying to fit in at her new Irish school and complications at home.  The series will bow in September 2008.


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Studio 100 Media inks a new broadcast deal for its new preschool-aimed puppet series Big and Small (52×11), as Germany’s Telepool acquires the exclusive TV and home entertainment rights including IPTV and VOD for the series.  Under this deal Telepool will also serve as the licensing agent for the licensing rights in Germany, Austria and Switzerland.  Produced by Kindle Entertainment for the BBC, in association with 3J’s Entertainment, Treehouse TV and Studio 100, Big and Small is currently in production and slated for delivery in fall 2008.

Gaia Online, the teen-targeted online virtual world, will celebrate the Olympic spirit with the Rejected Olympics, July 21-27.  The Rejected Olympics will feature a series of 100 games, which just didn’t make the official Olympic muster, and Olympic themed avatar outfits, virtual training areas and of course a special stadium.  So, wondering what games fill the Rejected Olympics?  We are talking about such high stakes games as rock, paper, scissors, connect the dots, and watermelon chopping and so on  oh, and yes, there will be virtual medals awarded to the top scoring teams.  Earlier this week Gaia Online completed an $11 million third round of funding from Institutional Venture Partners.

Episodes of three of VIZ Media’s animated series are now available at the iTunes Store in the US.  English dubbed versions of the uncut versions of Naruto season 1 (volumes 1 & 2), two story arcs of Bleach (The Substitute and The Entry), and all 37 episodes of Death Note.  Bleach is rated T for teens, while Naruto and Death Note are rated T+ for older teens.

And a reminder — Cynopsis editorial staff are all on vacation all next week which means no editions for the week.  We will be returning on Monday, July 28.  With that said, however, our Sales and Marketing staff will be available to you all week long, as usual!


At E3, Sony Computer Entertainment America announced it has inked deals with the major movie studios to provide movies and TV eps for Sony’s new video download service for its Playstation 3 and PSP.  The new service launched yesterday.

Nintendo unveils plans at E3 to release the Wii MotionPlus, a new add-on accessory for its Wii remote controller.  The new device, which sort of plugs into the current controller, aims to follow the players movement more precisely and get them even more involved in games by allowing “… for more comprehensive tacking of a player’s arm position and orientation,” adding that the device will respond to a players slightest arm and wrist movement.  We can expect to see the MotionPlus in spring 2009.  Nintendo will also release the WiiSpeak, a microphone for the Wii console, later this year.

Also making big announcements at E3 this week is Microsoft which says plans to begin offering TV and movie content from NBC Universal, as well as offering more family-targeted game titles for the Xbox 360.  Additionally, Microsoft has partnered with Netflix and beginning this fall 2008, Xbox 360 LIVE Gold members who are also Netflix subscribers will be able to stream movies directly from Netflix at no additional cost.

Ubisoft unveiled its will launch a line of games from the Imagine as well as a new Ener-G series of games, both of which are targeted to Girls 6-14:

  • The games Imagine Movie Star (worldwide), Imagine Fashion Designer New York (North America), Imagine Babysitters (North America), and Imagine Wedding Designer (North America) will be released for Nintendo DS for Holiday 2008.  Other newly announced titles, My Secret World by Imagine, Imagine Teacher and Imagine Party Babyz, which ship this fall.
  • Set for release of Nintendo DS, the first game title in the Ener-G series are Ener-G Dance Squad (dance/choreography), Ener-G Gym Rockets (gymnastics), and Ener-G Horse Riders (create a horse farm).  The first three Ener-G games are rated E for Everyone and will be available in the US from October 2008.


EM.Entertainment inks a long-term license deal with BECO-Beermann & Co. to create licensed products based on the 3D CG animated series Dive Olly Dive (known in Germany as Tauch Timmy Tauch!) for Germany, Austria and Switzerland.  Under the deal BECO-Beermann will produce Dive Olly Dive bathing and swim accessories for release in spring 2009. EM.Entertainment handles rights for Dive Olly Dive in these regions on behalf of licensor Taffy Entertainment.

Radio Disney launches its second annual Move It! Mall Tour this Saturday, July 19 through August 30.  Scheduled to make stops in 34 cities at Simon Malls across the US, the tour features a Saturday Night Dance Party events, sponsored by Radio Disney and Ragu Pasta Sauce, with additional sponsorship including The Advertising Council.  The Move It! tour events (3-6p) will also feature various family activities, such as the Ragu Soccer Challenge and the Ad Council’s Trivia Challenge. Paula Abdul will host a Radio Disney Move It! event in LA this fall 2008.  (


Italy’s Atlantyca Entertainment names noted Italian author Pierdomenico Baccalario as its Editor-in-Chief of its content publishing division, which creates and develops new content for book products based on entertainment properties and characters.  First up for Baccalario is to develop content based on the Code Lyoko books under Atlantyca’s deal with Taffy Entertainment.  Baccalario has penned a range of books including kid’s books such as Ulysses Moore (Scholastic Inc.), Century, and Candy Circle.

Bauer Publishing Group upps Tina Donvito to Editor-in-Chief of TWIST, the teen-targeted magazine.  Donvito, who had been the magazine’s Executive Editor, takes the reins from Molly MacDermot who had been heading both TWIST and M magazine and will now focus her efforts solely on M.  The first edition of TWIST helmed by Donvito is the September 2008 issue, which hits stands August 11.


Cartoon Network’s Thursday and Friday night programming blocks were up against kid demos versus the same time periods last year:

  • The Thursday night block Har Har Tharsdays  (7:30-10p) on July 10, 2008 earned its best performance among K6-11 since the block launched on March 6, 2008, and grew versus the same time last year among K6-11 (+44%), K2-11 (+41%), and tweens 9-14 +91%.
  • Similarly the network’s Friday night block, Fried Dynamite (7-11p) delivered an increase against the same time last year with K6-11 (+47%), K2-11 (+35%) and Tweens 9-14 (+52%).

Last Friday, July 11, The N premiered its two new original reality series, Queen Bees (9-10p) and Student Body (10-11p).

  • Queen Bees was seen by 362,000 Total Viewers, up by +95% over last year, and 227,000 Teens 12-17, an increase of +88%.  The series debut was the top network among Teen Girls 12-17 from 9-11p that night versus all cable and broadcast networks.  Moving forward Queen Bees will air regularly Fridays 8:30-9:30p.
  • The N’s Student Body, which is hosted by Laila Ali, drew 332,00 Total Viewers, up +17% versus last year, and 200,000 Teens 12-17 up by +5%.  The series will air regularly Sundays 8-9p.

Both Nickelodeon/MTVN Kids and Family Group and are reporting online bests for the month of June 2008.

  • Nickelodeon’s compliment of digital sites had bested itself in June with 28.6 million unique visitors, up by +5% over the previous month and +13% over last year per comScore Media Metrix.  Additionally, visitors averaged 88.1 minutes on the sites in June, which is +10% longer than May. 
  • Disney Online reports busting traffic records for June 2008, with +30million unique users visiting the Disney Online network of websites, up by+28% versus May, also per comScore Media Metrix.  The Disney Online websites also earned a +65% rise in total viewers and average daily total minutes compared to the same period last year, all of which was helped along by debut of Disney Channel’s Camp Rock and the addition of full-length Wonderful World of Disney features and the release of Wall-E.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 7/7-7/13/08 :
Total Day      (000)  Primetime       (000)
NICK°:           1194    DSNY*:            1414
DSNY*:            977    CARTOON:         829
CARTOON:        700    NAN**:             386
NAN**:            295    NOGGIN:           283
NOGGIN:          267    TOON DIS:        164
ADSM**:          244    NICKTOONS:     132
TOON DIS.:       132    BET:                   92
NICKTOONS:     101    DISCOVERY:        77
ANIMAL PLANET: 51    MTV:                   65
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 7/7-7/13/08 :
Total Day       (000) Primetime       (000)
NICK°:             738   DSNY*:             1207
DSNY*:            711   CARTOON:          576
CARTOON:        472   NAN**:              315
NAN**:            238   TOON DIS:           93
ADSM**:          176   NICKTOONS:        86
TOON DIS.:        78   BET:                    66
NOGGIN:            54   DISCOVERY:        53
ANIMAL PLANET: 40   MTV:                   42
DISCOVERY:       40   TLC:                    42
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 7/7-7/13/08 :
Total Day   (000)   Primetime      (000)
DSNY*:        613     DSNY*:             895
NICK°:         564     NAN**:             424
NAN**:        362     CARTOON:         409
CARTOON:    338     MTV:                 101
ADSM**:      225     BET:                   93
MTV:              92     DISCOVERY:       68
DISCOVERY:   58     COMEDY:            67
BET:               57     THE N:               64
COMEDY:        52     ANIMAL PLANET: 51
TOON DIS:      51     NICKTOONS:      49
                            TLC:                   49
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, July 12, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:           K2-11 1168; K6-11 767; TWEENS 9-14 631
DISNEY CHANNEL:       K2-11   998; K6-11 648; TWEENS 9-14 554
CARTOON NETWORK:   K2-11   627; K6-11 412; TWEENS 9-14 303
TOON DISNEY:             K2-11   124; K6-11   68; TWEENS 9-14   49
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, July 13, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:           K2-11 1001; K6-11 638; TWEENS 9-14 460
DISNEY CHANNEL:       K2-11 1085; K6-11 737; TWEENS 9-14 637
CARTOON NETWORK:   K2-11   623; K6-11 412; TWEENS 9-14 287
TOON DISNEY:             K2-11   152; K6-11   81; TWEENS 9-14   49
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, July 14, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:            K2-11 1190; K6-11 724; TWEENS 9-14 591
DISNEY CHANNEL:        K2-11 1041; K6-11 768; TWEENS 9-14 645
CARTOON NETWORK:    K2-11   746; K6-11 518; TWEENS 9-14 333
TOON DISNEY:              K2-11   176; K6-11 102; TWEENS 9-14   58
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: On the cartoon Ed, Edd & Eddy, what do they call Edd to avoid confusion between him and Ed?  DOUBLE D Kudos to: Grace Lee-United Media/NY; Kim Woolf-Brighter Minds Media/Worthington, OH; Kyle Luna-Animation Insider/Tobyhanna, PA; Sara Zeglin-National Geographic Digital Media/Washington, D.C.; Sue Barrett-Determined Productions/Chicago; Shannon Estrada-Schiefer Media, Inc./Santa Ana, CA; Dawn Walnoha-MacKechnie/LA; Richard Quan-Imaginary Time/San Francisco; Tyffany Saucedo-KABC/Glendale, CA; Erica Enriquez-Nickelodeon Australia

Today’s Trivia Question: On the MTV series Laguna Beach, Chase, Kelan, Braeden and Nick G are in a band. What did they call the band?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Kids Ad Sales:
Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: LINE PRODUCER/Little Airplane Productions/NYC: Track costs/budgets for multiple productions. Track/administer contracts and coordinate deliverables. Animation exp. Not mandatory but preferred. [email protected] (7/30)

JOB OPENING: MGR, MEDIA RELS/Disney Channel/LA: U.S. press liaison for kids/tweens TV progrmng; pitch, secure press coverage; top writing skills; 5+ years publ exper; rapport w/TV press. Apply Req #170422. (7/30)

JOB OPENING: MEDIA PLAN’G COORD/SOAPnet/Burbank: PLAN’G/SCHED’G ON-AIR PROMO; 2+ yrs exp brdcst/cable mktg/adv. Detail-oriented a must; strategic thinker. Encoda, Grip-it! Filemkr Pro a +. Apply Req # 168063 (7/30)

JOB OPENING: INTERACTIVE PROD MGR/Taunton/Newtown-CT: Lead cross-functional team to develop online social networking tools & distributed media capabilities for various digital efforts. Apply: (7/30)

JOB OPENING: SR RESEARCH ANALYST/Scripps/Knox TN: in support of interactive 4 all Scripps sites. to apply direct:
 or (7/30)

JOB OPENING: RECRUITER : NYC Entertainment Executive Search Firm/media or recruiting experience req’d/motivated/research skills/excellent communication skills/computer proficiency/self-starter [email protected] (7/29)

JOB OPENING: SENIOR PRODUCER-GAMES/LIFETIME NY: Lead the planning and execution of all Lifetime branded and non-branded games across or partner sites. Apply at: (7/29)

JOB OPENING: DIRECTOR, PUBLICITY/NBC UNI/New York, NY: Resp. for generating max positive press for Sci Fi programming, develop PR strategy & campaign plans. 7 years publicity experience. keyword #813464 (7/19)

JOB OPENING: MKTG MGR/Showtime/NY: Mng program promotion, approval, co-branding of SNI mktg tactics. Track/analyze results of key acct mktg initiatives. Org’d, multitask, exc comm. Apply: Job #187BR (7/19)

JOB OPENING: SR ASSOC/PBS/Crystal City/Arlington, VA: Work with the Ecommerce Product Data Mngmnt team in mngng the product life cycle within the PBS Product Database. Job description & to apply: please visit (7/19)

JOB OPENING: Director/On Air Promotion/FOOD NETWK/NY: 7yrs broadcast or cable netwk. Manage teams on tune-in & brand campaigns, writing, producing w/internal depts. on messaging & content. To apply: (7/19)

JOB OPENING: SR RESEARCH ANALYST/Turner/ATL: Corp level pos. working w/all Turner Props. Ent/Kids/News/Sports. Present findings to Execs/TW Corp. Solid media math skills/3-5 yrs.Apply: [email protected] (7/19)

JOB OPENING: NAT. AD SALES ACCT MGR/NYC: Develop new & grow existing business for satellite radio selling multiple formats @client & agency levels, prior exp in national media sales needed – apply @ (7/19)

JOB OPENING: PER INQUIRY MEDIA BUYER/Chicago: Advertising agency is seeking experienced TV PI buyer, ideally locally based. Require at least 2 yrs experience with pertinent data base skills. Send resume to: [email protected] (7/19)

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JOB OPENING: MGR SALES SRVCS/Fuse/NY: Resp for managing Nat’l inventory for Sales. Oversee Stewardship process. Create Sales selling schedules, Inv reporting and analysis. Gabriel, a plus. Rez to: [email protected] “MSS” in sub (7/18)

JOB OPENING: RESEARCH MGR/NYC/GSN, the Network for Games: Resp incl. recurring & ad hoc TV & online reports for ad sales. 5 yrs research exp in cable TV. BA/BS. Resume/Cover: [email protected] (7/18)

JOB OPENING: MEDIA BUSINESS ANALYSTS/(2)/ NYC: Exp. w/Digital Asset Mgmt. systems required. Process modeling exp. required. Use case exp. a plus. Apply to: [email protected] (7/18)

JOB OPENING: DIR PRINT DESIGN/Fuse/NY: Lead dev & design for all print needs. Must be prof in Mac OSX, Avid, Final Cut Pro, Combustion, HD Camera, Green screen shooting and Flash. Rez to: [email protected] “DPS” in sub (7/18)

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JOB OPENING: BOOKKEEPER (PT)/New York TV Production Company: Knowledge of QuickBooks for MAC. Accounts payable, receivable, Payroll. Please have references and good attitude. Resume to [email protected] (7/17)

JOB OPENING: INTERNATIONAL CORD/CBS TV Network/NY: Maintain & track programs thru video facility. 2+ yrs customer service exper at a TV Distribution/Post Prod/Editing facility. Apply: (Req #2526) (7/17)

JOB OPENING: VIDEO PRODUCER (Freelance)/Lifetime Networks (LA): Produce web videos from existing and original content. 5+ yrs producing exp., including web content. Apply to: [email protected] (7/17)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY:  A fast-paced boutique ent PR firm/NYC seeks smart, hard-working & reliable self starter for unpaid/for credit internship. Start mid Aug.thru fall semester &, possibly, beyond. Jr/Sr only. [email protected] (7/19)

FALL INTERNSHIP CREDITS ONLY:  Documentary film production company in DUMBO, Brooklyn is looking for fall interns to help with several projects. email cover letter & resume to Amanda: [email protected] (7/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: Baltimore Bound with Mkting/Product Dev/Event Planning experience. Manage advertising & mktg comm. efforts; direct catalog photography/act as stylist; oversee event budgets/timelines/logistics. [email protected] (7/30)

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SITUATION WANTED: Seasoned Ent Creative Dir avail for freelance or contract projects. Focus on strategy, creative solutions and great design for specialty, print, premium, broadcast or integrated marketing projects.  [email protected] (7/19)

E-mail [email protected] for rates and specs for Job Openings.

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