Wednesday, July 14th, 2004





Good morning. It’s Wednesday, July 14, 2004, and this is your first early morning briefing.

The WB has ordered up 13 more eps of its summer teen drama Summerland and will bring the show back midseason. The show has averaged a #1 ranking on Tuesday night among teens and female teens, and #2 among W12-34.

USA Network launched its new series The 4400 on Sunday night (if you haven’t seen it yet, you should) and delivered 7.4 million viewers.  According to USA, this series premiere was the most-watched original series premiere in basic cable history.  In demos, the show earned a 3.5 A18-49 and a 3.8 A25-54.

A hearing has been set for July 23 in the Los Angeles Superior Court in the cast brought by NBC Universal against Pat O’Brien and Paramount’s new series, The Insider which O’Brien will host.  The suit alleges O’Brien violated an exclusivity clause in his NBCU contract by promoting and talking about his new gig prior to the expiration of the clause which is August 28.  NBCU asked and was denied a Temporary Restraining Order to prevent any further promotion by O’Brien. At the July 23 court date, NBCU is expected to requested a Preliminary Injunction.

A new satellite delivered cable network is on the horizon — Network Creative Group (NCG), led by Stan Hitchcock, announced the launching of BlueHighways TV.  The channel is described as a “family friend television destination of remarkable entertainment, folklore and information for audiences interested in all aspects of American life and heritage.” The network has been running a test program schedule since February 2004 with a variety of original and acquired programming.  If you’re attending CTAM in Boston later on this week, you’ll see them there as one of the conference sponsors.

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of July 5-11, 2004:
Primetime       (000)   Total Pgm Day   (000)
USA             2948    NICK            2193
TNT             2476    CARTOON 1333
TBS             1853    TNT             1309
NAN             1719    NAN*            1265
LIFETIME        1719    USA             1195
ABC FAMILY      1533    LIFETIME        1027
CARTOON 1520    TBS             1020
SCIFI           1448    ABC FAMILY      849
FX              1359    FOX NEWS        815
FOX NEWS        1331    FX              708
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of June 28-July 4:
Primetime       (000)   Total Pgm Day   (000
USA             1319    TNT             666
TNT             1098    TBS             601
TBS             1085    USA             574
FX                      859     NAN*            567
ABC FAMILY      715     LIFETIME        465
SCIFI           692     NICK            458
MTV             669     FX              431
TLC             659     ESPN            380
LIFETIME        644     MTV             360
ESPN    631     TLC                     340
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Intermedia Advertising Group’s Top Ten Most Effective New Ads for new campaigns airing the weeks of June 21-July 4, 2004. The list is ranked by viewer’s ability to recall the new ads and their associated products and brands. The Recall Score is the percentage of TV viewers who within 24 hours are able to remember the brand of the ad they saw during normal TV viewing. The scores are then indexed against the mean score for all ads during the time period to create the Recall Index; 100 is Average. For example, with a Recall Index of 234, the top-ranked Oreo spot was recalled more than two times the average new ad during the period. Source Intermedia Advertising Group Inc.’s 2004 Ad Performance Data Series (
– 234   OREO: Boy with pencil in ear dunks cookie with grandfather, milk’s favorite cookie (:15)
– 230   OREO: Young girl in overalls dunks cookie with grandfather, milk’s favorite cookie (:15)
– 220   ACTIVISION: Spider-Man 2: The Game–there’s nowhere he can’t go, shots of game (:15)
– 206   NETZERO: Candidate Zero holds press conference in front yard, takes questions
– 202   ACTIVISION: Spider-Man 2: The Game–window washers clean webs off of buildings (:30)
– 187   SERTA: Sheep are dismayed that couple got Serta, sheep rolls around on bed, traitor
– 181   OREO: Children dunk & eat Oreos with grandfathers, two brothers, milk’s favorite cookie (:30)
– 176   GATORADE: Sports players drip colorful sweat, Yao Ming, Peyton Manning
– 170   SIX FLAGS: Two teen boys sit in front of house, elderly man gets off bus & dances
– 164   PEPTO-BISMAL: Cherry–supermarket employees in red vests dance to jingle by checkout    

Correction:  WE: Women’s Entertainment new weekly information series Savvy (debuts August 6 at 10pm) is not produced in conjunction with a magazine. An error on our part.

Chloe Van Den Berg was upped to Director of International for Entertainment Rights.  She will not be responsible for the US.  She will oversee international business tactics and development for the company’s brands, properties, rights portfolios and third party programming in addition to working with the International Licensing Manager, Head of Licensing and Brand Managers on licensing and branding strategies.  She previously worked as Sales Director for the International Television Sales Division. 

Bo Stehmeier was named to a newly created International Sales and Acquisitions position for the UK-based Bullseye Television.  He will oversee worldwide distribution of the company’s source clips and documentaries in addition to sales for certain regions.

Twenty-year industry veteran, Hubert Larenaudie has been upped to President/Asia Pacific, Vivendi Universal Games. In his new role, Larenaudie will be responsible for leading the company’s operations throughout Asia Pacific, he will report directly to Bruce Hack, CEO/VU Games.  Most recently, Larenaudie served as SVP & Director/Asia Pacific for VU Games, where he played a key role in forming the company’s operations in the region.  Larenaudie helped establish the company’s Singapore-based headquarters, as well as subsidiaries and branch offices in Korea, Taiwan, China, Japan and Australia.

Monday, July 12, 2004. Fast Affiliate Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     6.9/12  Still Standing 5.0/9, Yes Dear 4.9/9, Raymond 6.7/11, Two and a Half Men 7.1/11, CSI Miami 8.9/15

NBC     4.8/8   Fear Factor 4.8/9, For Love or Money 4.8/8, Who Wants to Marry My Dad? 4.9/8

ABC     3.3/6   My Wife & Kids 3.7/7, George Lopez 3.5/6, According to Jim 3.4/6, Hope & Faith 3.0/5, Weddings 3.2/5

FOX     2.9/5   North Shore 2.9/5, The Casino 2.8/5

WB      1.5/3   7th Heaven [r] 1.8/3, Summerland [r] 1.3/2

UPN     1.7/3   One on One 1.5/3, Half and Half 1.7/3, Girlfriends 1.7/3, Half and Half 1.7/3

A18-49  CBS 3.4/10, NBC 3.1/9, Fox 2.0/6, ABC 1.7/5, UPN 1.1/3, WB 0.7/2



Top 5 Primetime Program for the week!

Top 10 Primetime Program for 10 weeks!

Top 15 Program for 22 weeks!

Available exclusively from
Warner Bros. Domestic Cable Distribution

Source: NTI Explorer, 7/05/04-7/11/04.  Week ranks= 9/22/03-7/11/04, excludes specials.  Rank based on HH Rating.

The History Channel presents This Day in History:
1881 – Sheriff Pat Garrett shoots William Bonney, popularly known as Billy the Kid, to death at the Maxwell Ranch in New Mexico.  With as many as 17 murders to his name by the age of 18, Billy the Kid was arrested by Garrett, brought to trial, and sentenced to death.  He escaped from jail, and Garrett, after tracking him for three months, received a tip about his hideout, waited in Billy’s darkened bedroom, and shot the fugitive to death at close range.

Answer to yesterday’s Trivia Question:   What was the name of the private investigation office on Switch?  Remember, no fair looking this stuff up! McBRIDE – RYAN INVESTIGATIONS.  Kudos to: Kim McGinnis-NCC/Atlanta; Sam Lawson-UPN 46/St. Louis; Lorrie Shilling/Centennial, CO.

Today’s Trivia Question:  What large family lives at 690 Sycamore Road, San Pueblo, California? (click here to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)

Later — Cyn

Cynthia Turner’s Cynopsis
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Copyright Cynthia Turner 2004


JOB OPENING:  WRITER/PRODUCER/The WB Network. 3+ yrs exp copywriting/producing on-air promos, interstitials & ad campaigns; manage editing/VO/delivery. Send resume/reel to The WB, 411 Hollywood Way, Burbank, CA 91505. Code:28490BR  (7/28)

JOB OPENING:  WRITER/PRODUCER & SENIOR TALKSHOW BOOKER/PRODUCER for new synd. reality show from 20th TV/ Banyan Prods, in Philly area. Email resume (MS word)/& cover letter to


JOB OPENING:  DIR RESEARCH TV SYNDICATION/DIST/NY. Oversee NBC Universal‘s TV sales research office; research for ad sales, cable pgm/station sales. 6-10 yrs TV res./synd  exp. Apply: Req#957BR.EOE  (7/27)

JOB OPENING:  MGR/DEVELOPMENT EVALUATION, National Geographic Channel/LA. 3-5 yrs TV dev/prod req; writing/developing exp, reviewing proposals & budgets for non-fiction production. Creative/organized. Apply at

JOB OPENINGPUBLICIST/Food Network, NY. 2-4 years public relations experience. Strong written, verbal and organizational skills. Experience handling talent and creating publicity campaigns. Email

JOB OPENINGINTERACTIVE MARKETING MANAGER; L’Oreal USA; REDKEN websites (2); day2day maintenance, online media plan, project management, strategic, 3 yrs marketing exp, College Degree. Resume/salary req to:

JOB OPENING:  ASST.SALES REP/ABC Cable Networks Grp./The Disney Channel/Burbank.  3+yrs.Kids Nat’l TV exp.req.  Email resume:
ref# CYNASRAP  (7/17)

JOB OPENING:  DIRECTOR/PROGRAM PUBLICITY-HGTV, Knoxville. 7-10yrs exp in Public relations, to manage HGTV press strategies. Need solid relationships w/reps; a proven track record. Email:
Job #3787U   (7/16)

JOB OPENING:  DIY Network/Knoxville needs DIRECTOR/PUBLIC RELATIONS. 6-8 yrs exp in PR/press, execute press strategies, current relationships w/ key media reps; proven track record.Email:
Job #3796U  (7/16)

JOB OPENING:  DIRECTOR, AD SALES RESEARCH, Comedy Central, NY. 7+ years ad sales research exp w/agency or net; proven mgmt exp. Expert: Nielsen sftwr, N-Power, MRI, Simmons. Strong writing/presentations. Apply:

JOB OPENING:  INVENTORY COORD/Paramount Ad Services/NY. 2 yrs exp with agency; exp in buying, planning, coord. req. Direct contact with sales team/agencies. Career Builder. Visit and create a profile to apply  (7/16)

JOB OPENING: POST PRODUCTION SUPERVISOR/BBC America, Wash DC. 5-7 yrs production exp & post-prod knowledge, to manage post-prod ops & resources. Exp managing people & budgets.

JOB OPENING:  Comcast Spotlight is looking for ENTRY-LEVEL OUTSIDE SALES PROFESSIONALS in NJ!  Submit your resume today at:, fax (781) 431-7493 or e-mail
. EOE/AA   (7/15)

JOB OPENING:  DIRECTOR, AFFILIATE MARKETING, OLN- Stamford, CT – Develop/execute affiliate and LAS promos for anchor programming. 5+ yrs affiliate mktg exp at cable network. Resume/salary:

JOB OPENING:  VP, PGM SCHEDULING & ACQ/HGTV, Knoxville. 5+ yrs exp nat’l or int’l pgm scheduling; exp w/lifestyle &/or info pgms a +. Interest in pop culture/home & garden pref. Email:
Job #3696U  (7/15)


SITUATION WANTED:  U. of Hartford Grad seeks Creative ENTRY-LEVEL MARKETING OR ADVERTISING POSITION. SpikeTV Intern with impressive resume. Excellent communications and problem solving. NY/NJ Area. Contact Rob

SITUATION WANTED:  Univ. of Michigan grad seeks ENTRY-LEVEL TV PRODUCTION POSITION in NYC. Experience as Script Intern@ Late Night w/ Conan O’Brien&Production/Talent Intern at VH1 Radio. Contact Ilan at 914.484.6259/

SITUATION WANTED:  Recent U of Miami grad seeks ENTRY LEVEL DEVELOPMENT FILM/TV POSITION. Exp. in dev/prod: intern at NICK TV and Miramax Films. Detailed oriented and creative.
551-427-6609  (7/16)

SITUATION WANTED:  New SUNY/Binghamton grad seeking an ENTRY LEVEL PROD POSITION in NYC or Albany. Schooled in video, audio, film, & multiple editing techniques. Interned with VH1. 
845.226.6729. Ask for Diana  (7/16)

SITUATION WANTED:  Sales promotion pro seeks LA MARKETING POSITION. Specialist in no/low-budget synergies and enhancing sales/identity through entertainment, sports, web partnerships.
, (323) 646-7800 (7/15)

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COURT TV: The Investigation Channel

2Q’04 A25-54 Primetime Delivery +12%
Great ROInvestigation
Click here for source

COURT TV:       
I Detective, Masterminds, Forensic Files, Trace Evidence 
ABC             My Wife & Kids, My Wife & Kids, Drew Carey, Drew Carey, Ultimate Love Test
CBS             60 Minutes, CMA Music Festival
FOX             That 70’s Show, Quintuplets, Simple Life 2, Method & Red
NBC             Next Action Star, L&O, L&O
PAX             AFV, Early Edition, Diagnosis Murder
UPN             Star Trek Enterprise, Star Trek Enterprise
WB              Smallville, Smallville
TELE            Prisonera, El Alma Herida, Protagonistas VIP
UNIV            Mariana de la Noche, Amarte es mi Pecado, Don Francisco Presenta

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