Cynopsis: Kids!
07/13/11

Good morning. It’s Wednesday, July 13, 2011, and this is your first early morning Kids briefing. 

Park Pictures‘ Jackie Kelman Bisbee and Lance Acord team with writer/director/producer Galt Niederhoffer and producer Sam Bisbee launch a new film company, Park Pictures Features, and unveil it will produce two movies in the first year, beginning with the family-targeted comedy Robot & Frank.  Starring Frank Langella, Susan Sarandon, James Marsden, Live Tyler, Jeremy Strong and Live Schreiber, as the voice of the Robot, the movie is set in the future and revolves around a book-loving curmudgeon named Frank (Langella).  Other thank his weekly outings to visit his one friend, a librarian (Sarandon), and his son, Frank is pretty much a loner until his adult kids (Marsden, Tyler) decide to put a caretaker in place for their dad, a robot, who strike up an unlikely friendship.  Currently shooting in New York, Robot & Frank is penned by Christopher Ford and marks the directorial debut of Parks Pictures’ director Jake Schreier.

Facebook and Time Warner are banding together to further their individual anti-bullying efforts through a multi-platform partnership initiative called Stop Bullying: Speak Up.  The new Stop Bullying: Speak Up initiative, which Cartoon Network initially launched as a multi-media campaign in August 2010, is designed to stimulate a conversation to educated parents, educators, kids, tweens and teens about the actions that will help protect young people from the impact of bullying.  Both Facebook and Time Warner have taken various individual steps over the last year to report, prevent and stop harassment and bullying.  Together under their new Facebook and Time Warner joint campaign will include:

• CNN’s Anderson Cooper 360 Town Hall – in partnership with Time Warner and Facebook, CNN’s Cooper hosts a second town hall meeting focusing on the issues related to bullying (the first aired in fall 2010).  Slated to air on CNN in October 2011, in conjunction with Bullying Prevention Month, the hour-long special will be supported by additional new pieces and reports leading up to its debut.
• Facebook’s Social Media Pledge – an interactive Stop Bullying: Speak Up Social Pledge App, slated to launch in fall 2011 for back-to-school season, will invite educators/parents/kids to pledge their commitment, and encourage others to join them, to help stop bullying.
• Cartoon Network Multi-Platform Resources – the network’s bystander-focused bullying prevention efforts will be integrated with Facebook’s Family Safety Center.
• Time Inc. – this October Time Inc.’s magazine titles People, Sports Illustrated and Time will continue their ongoing coverage of the bullying issue with new feature editorial content, in both print and online, focusing on the problem of bullying and ways in which the problem is being addressed.

MORE KIDS STUFF

Nickelodeon gets families thinking and messy together with a week of new celebrity-driven episodes of its game show Family BrainSurge, based on its series BrainSurge, beginning Monday, July 18 at 8p on Nick at Nite.  Hosted by Jeff Sutphen, who also hosts BrainSurge, the episodes will feature celebrities and their families, including Larry King, Vanessa Williams, Joey Fatone, Jennie Garth, Nicole Eggert, Candace Cameron Bure, Anthony Anderson, Terry Crews and WWE stars.  Additionally, several stars of the network’s series iCarly, Victorious, Bucket & Skinner, Supah Ninjas and House of Anubis will partner with regular parent and kid teams.  Kids can play online at home at familybrainsurge.com ( www.familybrainsurge.com), Nick.com ( www.nick.com ) will support Family BrainSurge with The BrainSurge Quiz, where families can take the challenges they see on the show.  Family BrainSurge will also be promoted via Nickelodeon’s mobile video on demand partners with promos, sneak peeks and clips from the series.  Family BrainSurge is produced by 310 Entertainment and Stone & Company.  The BrainSurge and Family BrainSurge game shows are based on the Tokyo Broadcasting System Television series Brain Survivor.

Sirius XM Radio will launch LeakyCon Radio ( www.siriusxm.com/leakycon), a limited run tribute channel that will focus on the world of Harry Potter and the property’s fans in conjunction with the release of the last as the final film, Harry Potter and the Deathly Hallows: Part 2 this Friday.  The three-day LeakyCon Radio channel premieres Friday, July 15 at 6a and airs through Monday, July 18 at 3a on SiriusXM channel 141 and SiriusXM Internet Radio.  Hosted by SiriusXM’s Paul Bachmann and Kenny Curtis, the channel will broadcast from LeakyCon 2011 (www.leakycon.com ), the charity Harry Potter fan convention being held in Orlando, Florida (July 13-17).  The channel will feature interviews with the stars of the Potter movies, including Daniel Radcliff, Emma Watson, Rupert Grint, Matthew Lewis, Michael Gambon, Robbie Coltrane, Mark Williams, David Thewlis, and director David Yates, producer David Heyman, producer David Barron and screenwriter Steve Kloves, as well as various panels and special events from the weekend convention.  LeakyCon 2011 will benefit charities including The Harry Potter Alliance, Book Aid International and the This Star Won’t Go Out Foundation.

NCircle Entertainment picks up the US DVD distribution rights to the kid/family targeted animated short The Gruffalo, which it will release on DVD this August 16.  Based on the book of the same name by Julia Donaldson and illustrated by Alex Scheffler, The Gruffalo is narrated by actress Helena Bonham Carter, and features the voices of Tom Wilkinson, John Hurt and Robbie Coltrane as The Gruffalo. In addition to The Gruffalo, the DVD will include a photo gallery and a ‘making of’ documentary.

The Brainy Brands Company introduces Tap Tap Elephant a new Brainy Baby app for the iPhone and iPad.  The educational app helps preschoolers learn numbers and animals, as well as a the exclusive, multi-player technology that allows the animals to “float” from the screen of one iPhone or iPad to another, allowing kids to play a game with each other on separate devices.

Correction: The correct link for the new Sesame Street Classics: Volume 1 episodes is www.iTunes.com/SesameStreetClassics .

A CYNOPSIS MESSAGE FROM VALERIE FUND

MARKETING/LICENSING

Rovio grants TCC, a designer of retail marketing programs, the worldwide license for retail loyalty promotions to its Angry Birds franchise.  Under the multi-year deal, TCC holds the worldwide rights in a range of distribution channels such as supermarkets and hypermarkets, drug stores, health and beauty chains, newspaper and newspaper kiosks, fuel chains, and convenience stores.  TCC will target select retailers around the world to create customized Angry Birds’ programs.

Electronic Arts’ EA Play Label and Warner Bros. Interactive Entertainment release the new Harry Potter and the Deathly Hallows – Part 2 videogame title across North America this week, in conjunction with this week’s release of the final Harry Potter movie of the same.  Developed by EA’s Bright Light studio and licensed by Warner Bros. Interactive, the new Harry Potter and the Deathly Hallows – Part 2 videogame is available for Xbox 360, PlayStation 3, Wii, Nintendo DS and Windows PC.

RATINGS

Nickelodeon‘s premiere of its new original Fairly OddParents movie, A Fairly Odd Movie: Grow Up, Timmy Turner!, on Saturday, July 9 (8-9p) drew 5.8 million Total Viewers and becomes basic cable’s top show of the week as well as the top original TV movie on basic cable with kids and total viewers.  The new TV movie’s debut was up over the same time period last year among K2-11 by +80% (2.9 million), K6-11 +74% (2.1 million), and Tweens 9-14 with an increase of +85% (1.8 million).

For the Monday, July 4th holiday, The Hub‘s seven hour (1-8p) programming event featuring episodes of Transformers Prime and Transformers Generation 1 grew the time period year-to-date among K6-11 by +220% (64,000) and K2-11 +149% (97,000), as well as triple-digit gains over the prior week in the same demos.

On Monday, July 4, 2011, Cartoon Network‘s Monday night programming (7-9p) was tops with Kids and Tweens.  That evening Johnny Test (7p) was the top series in its time period for the night across K2-11, K6-11 and Tweens 9-14, and specifically with Boys across those demos as well.  Additionally, The Amazing World of Gumball (7:30p) led its time period with Tweens 9-14, and Boys in the 2-11, 6-11 and Tween 9-14 demos.

Disney Friends for Change, which launched on Disney Channel and Disney XD launched on June 24 and June 27 respectively, with a series of shorts reaching 22+ million total viewers on and 11 million K6-11 on TV.  Online the Friends for Change Games website had 9+ million page views since it debuted last month, with 700,000+ kids participating in the game Energy Dance Battle.  Additionally, close to 500,000 kids in the US voted for their favorite team’s charity.  The teams were comprised of Disney Channel and Disney XD stars from around the world.  Three Disney Friends for Change shorts are running each Friday, Saturday and Sunday, between the 8-10p original series block, and similarly during the week on Disney XD.  The even culminates in a half-hour special on Sunday, July 31, at 8:30p on Disney Channel.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 7/4-7/10/11 :
Total Day      (000)   Primetime       (000)
NICK° :              1275    DSNY* :               1604
DSNY* :             1181    NICK JR°° :            576
CARTOON:           662    NAN** :                375
NICK JR°°:          446    ADSM** :              311
NAN** :               284    DXD:                    221
ADSM** :             249    NICKTOONS:        187
DXD:                   230    SPROUT***:          94
NICKTOONS:        132    ANIMAL PLANET:     73
SPROUT***:          72    DISCOVERY:           66
TEENNICK:             57    TEENNICK:             40
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 7/4-7/10/11 :
Total Day     (000)  Primetime       (000)
DSNY* :             872    DSNY* :               1285
NICK° :              809    NAN** :                 296
CARTOON:         461    ADSM** :              218
NAN** :             214    DXD:                    173
ADSM** :           183    NICKTOONS:         137
DXD:                 180    NICK JR°° :            107
NICKTOONS:        96    ANIMAL PLANET:     57
NICK JR°°:           96    DISCOVERY:           46
TEENNICK:           50    COMEDY:                34
ANIMAL PLANET:   41    TEENNICK:             30
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 7/4-7/10/11 :
Total Day     (000)  Primetime      (000)
DSNY* :             680    DSNY* :               951
NICK° :              611    NAN** :               315
CARTOON:         352    ADSM** :             258
NAN** :             306    DXD:                   138
ADSM** :           279    NICKTOONS:        102
DXD:                 140    COMEDY:               81
NICKTOONS:        84    ANIMAL PLANET:    63
TEENNICK:           61    MTV:                     62
ANIMAL PLANET:   49    DISCOVERY:          62
COMEDY:              49    TEENNICK:            41
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, July 9, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1207; K6-11 789; TWEENS 9-14 626
DISNEY CHANNEL:     K2-11 1203; K6-11 878; TWEENS 9-14 626
CARTOON NETWORK: K2-11   679; K6-11 481; TWEENS 9-14 368
DISNEY XD:               K2-11   188; K6-11 133; TWEENS 9-14 107
NICKTOONS:              K2-11   101; K6-11   58; TWEENS 9-14   45
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, July 10, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1262; K6-11 843; TWEENS 9-14 633
DISNEY CHANNEL:     K2-11 1165; K6-11 865; TWEENS 9-14 694
CARTOON NETWORK: K2-11   713; K6-11 505; TWEENS 9-14 381
DISNEY XD:               K2-11   199; K6-11 162; TWEENS 9-14 121
NICKTOONS:              K2-11   113; K6-11   74; TWEENS 9-14   47
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, July 11, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1304; K6-11 801; TWEENS 9-14 631
DISNEY CHANNEL:     K2-11 1280; K6-11 918; TWEENS 9-14 660
CARTOON NETWORK: K2-11   851; K6-11 590; TWEENS 9-14 435
DISNEY XD:               K2-11   306; K6-11 245; TWEENS 9-14 175
NICKTOONS:              K2-11   110; K6-11   87; TWEENS 9-14   66
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia: If the show you’re watching is talking about a mode of transportation that has a steam locomotive at one end, ship bow on the other, and wings like a plane and propeller like a helicopter in the middle, what is the show and what is the name of the craft?   AIR-O-DOODLE on THE HOWDY DOODY SHOW  Kudos to … none. 

Today’s Trivia Question:    This cartoon character got his name by how fast he could draw a mustache on faces when he was a youngster.  He grew up to be a crime fighter.  Who is he?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
07.13.11

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