Wednesday, January 4th, 2012

Cynopsis: Kids!

Good morning. It’s Wednesday, January 4, 2012, and this your first early morning briefing.

Wizards of Waverly Place fans get ready for the answer to the age-old question (OK, 106 episodes long question) of which sibling in the series will get to keep their powers?  The answer will be revealed when Disney Channel premieres a special hour-long episode of the series.  In addition to series regulars Selena Gomez, David Henrie, Jake T. Austin, Jennifer Stone, Maria Canals-Barrera and David DeLuise, the special episode, entitled Who Will Be The Family Wizard, will feature Bridgit Mendler (Good Luck Charlie, It’s Christmas!) and Gregg Sulkin (As The Bell Rings, Avalon High) reprising their roles as a vampire and werewolf, respectively.


Imperial Toy, a maker of licensed and non-licensed bubbles, seasonal products and novelty toys, signs a licensing deal with MGA Entertainment to manufacture products based on the Lalaloopsy property.  Imperial will produce novelty toys (e.g. play lanterns, projectors, wind-up toys and flashlights) based on MGA’s Lalaloopsy brand that will be available at retail from fall 2012, and bubble toys (e.g. multi-packs of bubbles, bulk bubbles, figural bubble bottles, bubble jewelry, bubble machines, bubble party favors, etc.), sand and beach toys (e.g. buckets, sand molds, shovels, sifters, sprinklers, among others) beginning spring 2013.  The new deal comes just ahead of the Hong Kong Toy & Games Fair, which takes place this year January 9-12 at the Hong Kong Convention and Exhibition Centre.  Imperial Toys has a longstanding relationship with MGA, having served as a Little Tikes licensee for many years.

Lionsgate and HIT Entertainment are set to release several new DVDs all on February 21, 2012:

  • Thomas & Friends: Movie Pack, a 3-DVD set featuring three Thomas movies and bonus content (games, videos, educational activities, behind the scenes footage, among others).  The Movie Pack includes the movies Thomas & Friends: Hero of The Rails, Thomas & Friends: The Great Discovery, and Thomas & Friends: Calling All Engines.
  • Barney: Movie Pack 3-DVD Set, featuring three Barney movie titles and bonus content, including Barney: Jungle Friends, Barney: Animal ABC’s, and Barney: Let’s Go On Vacation (bonus content for the last movie includes three Spanish-language sing-along songs).
  • Bob the Builder: Here To Help will be available on DVD as well as for digital download and On Demand.  The title is comprised of five episodes of Bob the Builder as well as bonus content (a game and two music videos).


Toei Animation has signed a broadcast agreement with Televisora Nicaraguense (Nicaragua) for a number of its series.  Under the deal Toei licenses all seasons of its anime series Dragon Ball (153 episodes), as well as its other brands including Slam Dunk, One Piece, Saint Seiya and its spin-off series’, Saint Seiya the Hades Chapters Sanctuary, Inferno and Elysion.

PBS unveils plans to expand its free PBS Kids Lab ( site, which already offers 50+ cross platform critical math skill building games for K 2-8. The new content is designed to further support parents, caregivers and teachers, with the inclusion of bilingual translations of adult instructions and resources like a Home Activities section, math tips for families to use in daily activities, and a new blog series with content related to kids and media.  Parents and caregivers are key players in supporting their kid’s learning and these efforts aim to help make math learning a part of daily life, which can be particularly useful for parents/caregivers who consider themselves math challenged and have difficulty incorporating math activities and language into daily life. Some of the math learning support that PBS Kids recommend to parents includes introducing number, counting and basic mathematical concepts by adding simple activities to the daily family routine, such as these ideas:

  • When driving in the car, count the trees as you pass by.
  • Call out street signs and identify their shapes.
  • Count aloud the seconds it takes for a child to brush his/her teeth.
  • Cook with the kids; count ingredients.
  • Play grocery store with household items. Count out the change.

PBS and the Corporation for Public Broadcasting (CPB) are partners on this project, which is part of the Ready To Learn Initiative, a U.S. Department of Education-funded effort.

The Library of Congress names author Walter Dean Myers as the new National Ambassador for Young People’s Literature for a two-year term (2012-13).  Myers, who has penned 100+ books and a five-time winner of the Coretta Scott King Award and two Newbery Honors among many other awards, has selected Reading Is Not Optional as his platform.  He will be officially inaugurated at a ceremony in Washington, DC on January 10, 2012. Myers ( works includes: Where Does the Night Go?; Fast Sam, Cool Clyde and Stuff; Hoops; Fallen Angels; Monster; Autobiography of My Dead Brother; Lockdown. Myers succeeds Katherine Paterson as national Ambassador for Young People’s Literature. The National Ambassador for Young People’s Literature is chosen based on recommendations from a selection committee representing many segments of the book community. The position was created to raise national awareness of the importance of young people’s literature as it relates to lifelong literacy, education, and the development and betterment of the lives of young people. The Center for the Book in the Library of Congress, the Children’s Book Council (CBC), and Every Child a Reader, the CBC foundation, are the founders and sponsors of the National Ambassador for Young People’s Literature initiative ( Financial support for the National Ambassador program is provided by Penguin Young Readers Group, Scholastic Inc., HarperCollins Children’s Books, Random House Children’s Books, Candlewick Press and the Lois Lenski-Covey Foundation.

New year, new awards!  Check out the Cynopsis: Kids !magination Awards ( and learn how to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program.  To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011.  The deadline to enter the Cynopsis: Kids !magination Awards is January 11, 2012.  We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.

Program Call:  Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 19, 2012, the week before NATPE Market and Conference 2012 opens at the Fontainebleau Resort, Miami Beach.  If your company is an official exhibitor at NATPE 2012, please send us only the following info for your top 5 shows:  title, availability date, number of episodes, length, type (i.e. series, special, movie, etc.), genre (comedy, drama, lifestyle, etc.) and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, January 12, 2012. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Super Mario 3D Land and Mario Kart 7 for Nintendo 3DS system now stand as the first Nintendo 3DS titles to sell 1 million units in the US, that in addition to being the fastest-selling tiles in the history of their respective franchises when they launched. Additionally, for the fifth year running Nintendo has sold 12+ million total hardware units in the US in 2011, that’s 4.5+ million units of Wii, 4+ million Nintendo 3DS systems, and 3.4+ million units of Nintendo DS. This brings the installed base for Wii and Nintendo DS to 39 million and 51+ million, respectively.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, December 27, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1287; K6-11 665; TWEENS 9-14 424
DISNEY CHANNEL:     K2-11 1244; K6-11 825; TWEENS 9-14 651
CARTOON NETWORK: K2-11   501; K6-11 369; TWEENS 9-14 303
DISNEY XD:               K2-11   197; K6-11 161; TWEENS 9-14 136
NICKTOONS:              K2-11   145; K6-11   96; TWEENS 9-14   94
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, December 28, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1190; K6-11 732; TWEENS 9-14 574
DISNEY CHANNEL:     K2-11 1180; K6-11 837; TWEENS 9-14 570
CARTOON NETWORK: K2-11   682; K6-11 428; TWEENS 9-14 321
DISNEY XD:               K2-11   256; K6-11 199; TWEENS 9-14 156
NICKTOONS:              K2-11   104; K6-11   70; TWEENS 9-14   57
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, December 29, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1217; K6-11 857; TWEENS 9-14 611
NICKELODEON:          K2-11 1113; K6-11 677; TWEENS 9-14 526
CARTOON NETWORK: K2-11   688; K6-11 436; TWEENS 9-14 297
DISNEY XD:               K2-11   227; K6-11 183; TWEENS 9-14 161
NICKTOONS:              K2-11   139; K6-11 102; TWEENS 9-14 100
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, December 30, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1382; K6-11 936; TWEENS 9-14 690
NICKELODEON:          K2-11 1157; K6-11 655; TWEENS 9-14 508
CARTOON NETWORK: K2-11   561; K6-11 322; TWEENS 9-14 277
DISNEY XD:               K2-11   235; K6-11 190; TWEENS 9-14 160
NICKTOONS:              K2-11   171; K6-11 129; TWEENS 9-14 101
Source: MTVN Research from Nielsen Media Research Data


Cynopsis: Kids !magination Award
The competition for best kids’ programming and marketing initiatives

Entry Deadline: January 11, 2012
Late Submissions: January 20, 2012
Awards Event: June 2012 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.

Answer to Yesterday’s Trivia Question: What character has a sister named Pinja and a best friend named Robby the Seal?  Kudos to: Tom Boyd-WGN-TV/Chicago; Michael Hawkins-PromoDoctors/Irving, TX; Brett Ashy-The Ashy Agency/LA; Karen Davidsen-Disney/London.

Today’s Trivia Question: What city are the Duncans from Good Luck Charles located?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: VP OF BIZ DEV, MEDIA PRACTICE/EDGE TECHNOLOGY SERVICES/NY or LA: Resp. for increasing market share for Edge’s services within the media practice. Quota-carrying Senior Salesperson. Resumes to: [email protected] (1/11)

JOB OPENING: DIGITAL AE/Sony Pictures TV/NY: Jr. Level AE, Strong digital sales background a must. Interest in emerg. tech, online integration & familiarity with PS console & nav. Apply: (1/11)

JOB OPENING: CLIENT SOLUTIONS SR MGR/NY: help drive rev via the effective mgmt of a team, focused on the dev of creative multi-platform advertiser solutions that leverage the content equity of USA TODAY. Resume to: [email protected] (1/11)

JOB OPENING: CLIENT SOLUTIONS MGR/NY: help drive revenue focused on the dev of creative best -in-class multi-platform advertiser solutions that leverage the content equity of USA TODAY. Resume to: [email protected] (1/11)

JOB OPENING: CLIENT SOLUTIONS DIRECTOR/LA: Help lead dev of cross-platform integrated promotional mktg sales solutions for LA based sales execs – with emphasis on Ent and Auto. Resume to: [email protected] (1/11)

JOB OPENING: CLIENT SOLUTIONS PROJECT LEAD/NY: Guide execution of integrated marketing solutions. 3-4 years media/adv. Exp. Pref’d. Strong kwldg of digital and integ. Mktg. Resume to: [email protected] (1/11)

JOB OPENING: WEB ANALYTICS SPEC/ATL: Rsch role. Expert Measuring & reporting skills. Omniture/Discover & comScore/Nielsen analytics. Coding & tagging skills, statistics & modeling. 6+yrs exp, [email protected] (1/11)

JOB OPENING: MGR  NEW BUSINESS DEV/AMC/WE/NYC: Build sales presentations for advertisers, clients,media planners,buyers that showcase client brands. 4+ yrs creative or marketing exp. Resumes: [email protected] (1/11)

JOB OPENING:  MGR CONTENT DISTRO/MSG/LA: Mng content distro of assigned operators and seek new biz and product opps. 2-3 years exp cable distro/sales & exp developing distro strats req’d. Apply at: (1/11)

JOB OPENING: DIR-CURRENT PRODS/IFC/NYC: Direct the flow of day to day functions. Provide creative input during all stages of production incl on casting & booking, script notes, graphics, rough& fine cuts. [email protected] (1/11)

JOB OPENING: FREELANCE SOCIAL MEDIA MGR/BBC America/NYC: Det-oriented, dig-minded social media mgr to oversee/coord all social media activities. Coord social activity across BBC America. info/apply: (1/10)

JOB OPENING: DIG PROD/BBC AMERICA/NYC: Work with dig team and reps of other depts to collaborate on creation of dig content. 2-4 yrs exp creating websites. Knwldg of U.S. & U.K. ent pref’d. Resume: (1/10)

JOB OPENING: MGR, ACQUISITIONS/Lifetime/NY: Manage acq, co-prods & prgm inventory for Lifetime brands. 2+ yrs exp in prgmg/prod/mktg/dev in a tv/cable environment. To apply: (1/10)

JOB OPENING: INTERACTIVE ART DIR/New York: Freelance opportunity to lead visual designs & interactive experiences for A+E Networks corporate website (1/10)

JOB OPENING: VP NATIONAL ACCTS/TV ONE/MD: mngs key MPVD relationships and maximi zing distribution opportunities. 8-10+ years cable industry affiliate sales exp. Visit to apply (1/10)

JOB OPENING: DIRECT RESPONSE SALES PLANNER/TV ONE/NY: support the direct r esponse team in building/ maintaining client accounts/ relationships to increase revenue goals. 1+ year direct response exp. Visit to apply (1/10)

JOB OPENING: VP CREATIVE SRVCS/TV ONE/MD: Mngs creative activities, develop processes, manage budgets. 10 yrs exp as lead for network, exp with AA audience is a+. Visit to apply (1/10)

JOB OPENING: SR. DIR AD SALES TRAFFIC/TV ONE/NY: Lead sales operations traffic team and oversee all operational logistics. 10 yrs exp in broadcast traffic operations and sales operations. Visit to apply (1/10)

JOB OPENING: DESIGN DIR (ON-AIR)/TV ONE/MD: Lead dvlpmnt of design concepts to meet/resolve both client & ntwrk needs/objectives. 10 yrs exp TV &/or interactive content & 5 of those yrs mngng design team. Visit/apply: (1/10)

JOB OPENING: MULTIPLE OPENING/Westchester, NY: We are hiring! Looking for EPs, Bookers, MCOs, Engineers & Social Media Experts. For more info go to: (1/10)

JOB OPENING: OPS MGR, VOD/LA: Responsible for managing internal & external vendors & overseeing ops of video delivery to MVPDs for NBCU TV content. 5+ yrs exp. To apply, visit Job# 3691BR (1/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIPS CREDITS ONLY: Internships/ Westchester, NY: for school credit only: – please forward resume to: [email protected] (1/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience:  Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (1/11)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (1/11)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA BASED: /Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV Travel Channel; runs on Batteries. [email protected] (1/10)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (1/10)

SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (1/7)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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