Wednesday, January 2nd, 2008


Cynopsis: Kids!


Good morning. It’s Wednesday, January 2, 2008, and this is your first early morning briefing.

Wondering if the Writers Guild of America strike is affecting the habits of the Gen-Y viewing audience? Well, according to a new end of 2007 survey of the demo conducted by Peanut Labs, Inc, 58% of Gen-Y’ers say they are watching “about the same amount” of TV since the writers’ strike began.  The group also reports not viewing an increase in the amount of online video content, with 47% saying they have not watched more since the strike.

While you were celebrating, Capcom revealed news on its blog that Byun-hung Lee has been cast to play Storm Shadow in the live-action feature film adaptation of G.I. Joe.  The Korean-actor is a popular TV star in Japan, and was the basis for the character Wayne Holden in Capcom’s animated series Lost Planet.  As for the G.I. Joe movie, we’ll have to wait until 2009.

In a first, Marvel has released a new comic book episode of The Fantastic Four in both English and Spanish, titled Fantastic Four: Isla de la Muerte!  In the episode Ben Grimm heads to Puerto Rico on vacation, followed by the rest of the group snooping along behind.  There, the team encounters El Chupacabras, an evildoer based on mythical characters, whose name means “goat sucker”.

Watch out for that treeeee …!  The new animated version of animator/creator Jay Ward’s George of the Jungle premieres January 18 at 7:30p.  In support of the new series debut, Cartoon Network has scheduled the live-action movie George of the Jungle (1997) to air January 11 at 7p, followed by a sneak peak of the series at 9p.  The new George of the Jungle is co-produced by Bullwinkle Studios (a joint venture of Classic Media, and Jay Ward Productions) and Studio B Productions.  The series will air regularly Fridays at 7:30p as part of the network’s Fried Dynamite programming block.


Marvel Entertainment names Kids Media India, a unit of Dubai based Spacetoon Media International Group, to represent its licensing, merchandising, publishing and promotional rights in India.  Over the course of the first year of the agreement, Spacetoon expects to close upwards of a dozen licensing deals.

Target Entertainment has inked a multi-year license deal for the upcoming movie, The Nutcracker: The Real Story, with Roman, Inc. to produce holiday decorations.   Under the deal, which covers the US, Canada and Latin America, Roman will include seasonal ornaments, nutcrackers, 3D figurines, snow globes, night-lights and yard decorations, first of which will be available from holiday 2008.  The new movie, which was filmed in Budapest, features several new songs penned by Sir Tim Rice.

NCircle Entertainment is set to release two new CGI animated WordWorld DVD titles, Welcome to WordWorld (60 min) and Rocket to the Moon (60 min), on January 15, 2008, under a North American content distribution deal with Word World, LLC.  The DVD releases are being supported by a 10-month national print media effort.  Upcoming WordWorld DVD titles, including Duck’s Family Reunion, is slated for a spring 2008 release.  The series currently airs on PBS Kids.


PBS Kids kicks off a kid’s health initiative to encouraging kids and families to make healthy choices and combat obesity, with plans to convene a Public Media Council on Children’s Health early this year, which will include public TV and online producers, PBS member stations, community and education partners, health and experts in kid’s media, development, health and nutrition. As part of this effort, the Council will review recent research and recommendations and evaluate practices to understand the complexities of the issue and create a blueprint for multi-platform content, educational services, outreach and events for public media.  Two key goals of the PBS KIDS children’s health initiative include the development of health-related guiding principles for all activities and a long-term alliance of partners.

Also combating obesity… New Years day marked the launch of Nick at Nite’s new campaign Kick One, Pick One (KOPO), which aims to encourage families to kick some bad habits by, eating better, getting fit and spending more time together.  The multi-platform initiative is comprised of public service announcements, a website and supported by an on-air/online/radio promotional campaign.  Families can upload their own content (photos, videos) online and interact with other families via message boards.  Spots, including focusing on breaking bad habits in 21 days, will bow on-air and online throughout 2008. Additionally daily tips and recipes will be available online.

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; 5 Day New Year’s Weekend, December 28, 2007 – January 1, 2008:
National Treasure: Book of Secrets (Buena Vista) PG $55.4m-2 wk total $143.8m
Alvin and the Chipmunks (Fox) PG                           $42.2m-3 wk total $154.6m
I Am Legend (Warner Bros.) PG-13                          $38.0m-3 wk total $205.1m
Juno (Fox Searchlight) PG-13                                  $15.7m-4 wk total $31.1m
P.S. I Love You (Warner Bros.) PG-13                      $13.1m-2 wk total $27.4m
Enchanted (Buena Vista) PG                                    $9.7m-6 wk total $113.8m
The Great Debaters (MGM (Weinstein)) PG-13           Opening Weekend $16.7m
The Kite Runner (Paramount Vantage) PG-13            $2.9m-3 wk total $6.5m
The Bucket List (Warner Bros.) PG-13                       Opening Weekend $884,000
The Diving Bell and the Butterfly (Miramax) PG-13     $395,000-5 wk total $1.0m
Source: Box Office Mojo


Mark A Etnyre joins LeapFrog Enterprises, Inc as VP/Corporate Controller and Principal Accounting Officer.  Most recently Etnyre toiled for nine-years with Microsoft Corporation where he served as Sr. Controller, OEM Licensing Division and Financial Controller and compliance Manager at Microsoft Licensing, Inc.  Previously, he was a Sr. Audit Manager with Deloitte & Touche.


To 15 Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 1/1-12/23/07 vs. 12/26/05-12/24/06, Cable Networks Only:
Network:                 (000)   %diff
DSNY:                      1055       +7%
NICK° :                       955       +1%
CARTOON** :              631      -16%
NAN* :                        427      -18%
ADSM** :                    413        -1%
TOON DIS.:                  80      +28%
MTV:                            64      -19%
DISCOVERY:                 58      +43%
ANIMAL PLANET:           57      -23%
ESPN:                           56      -13%
BET:                             51      -12%
NICKTOONS:                 40     +23%
COMEDY:                      38      -16%
TLC:                             34        -3%
NOGGIN/THE N***:      24      -13%
TV LAND:                      24      -33%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
***NOGGIN and THE N share channel space, NOGGIN 6a-6p, THE N 6p-6a daily.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Today’s Trivia Question: In the 60’s there was a TV ad who’s jingle began: “Once upon a time there was an engineer Choo Choo Charlie was his name, we hear … “. What product was this for? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: RESEARCH ANALYST/MTV Tr3s/NYC: BS/BA. 1+ yrs exp resrch/data analy cable/brdcast. Exp w/ Nielsen (Explorer, NPower,  MarketBreaks, etc). Str analytic sk. Bi-ling Spanish a +. EOE/M/F/D/AAP. Apply (1/9)

JOB OPENING: MEDIA RESEARCH ANALYST/Outdoor Channel/CA: 2+ yrs research experience in a media, market research or agency setting. Resume to: [email protected] (1/9)

JOB OPENING: COORDINATING PRODUCER/NY: Mng editorial content. Update homepage w/breaking news, assign & edit stories. Req’s 3 + yrs exp, excellent news judgment, web & news writing skills.  Apply @ Req #135114 (1/9)

JOB OPENING: COPY EDITOR/NY: Edit print pieces for accuracy. Rsrch & fact check articles. Major news exp req’d. Must have familiarity of AP Style and Web prod skills. Apply @   Req #135187 or search for (1/9)

JOB OPENING: DIGITAL PROD/NY: Content Mng web pages, generate, write, rewrite, edit & prod breaking news & feature stories. Editorial BG, Web skills & 5+ yrs major news exp req’d. Long odd hrs req’d. , Req #135122 (1/9)

JOB OPENING: REPORT/PRODUCER /NY: Report, write, and edit breaking news stories. Cover news, dvlp contacts, generate story ideas & produce stories. Req’s 3+ yrs major news exp.  Apply @ Req #135113 (1/9)

JOB OPENING: HOME PAGE PRODUCER/NY: Mng home page autonomously. Write headlines. Generate story ideas, mng content across site. Req’s 3+ yrs major news exp, exc news judgment & on-line exp.  Apply @  Req #135322 (1/9)

JOB OPENING: RESEARCH MGR/Nickelodeon Animation/Burbank: Media-related research experience in the child development/arts education/child psychology filds for one of our newest preschool shows!Apply at (1/8)

JOB OPENING: MGR,  ONLINE CONT. PROGRAM/Disney/N. Hollywood: BS in Bus, Mktg or related field. 5 yrs + online exp. Exc PC Skills, Exp working w/ website design and production. APPLY: search for JOB ID: 131165 (1/8)

JOB OPENING: DIR CONSUMER MKTG/Fuse TV/NYC: Responsible for communicating mktg/promo plans for on and off channel activities supporting fuse’s TV prgrmng, live events & channel image. Please send resume to [email protected] (1/8)

JOB OPENING: SR MGR, PROMOS & SPONS/Cartoon Network/ATL: Oversee the dev & execution of CN and Adult Swim promotions & sponsorships across platforms.  10+ yrs mkt/sales/promos exp in the ent ind. #90643BR (1/8)

JOB OPENING: WARDROBE STYLIST/NY: Create/maintain wardrobe for 2 hosts for wkly show & lrg TV ntwrk. 2 wks to purchase wardrobe & work on set 1 day and/or night a wk to dress hosts for shoot. res/rate to: [email protected] (1/5)

JOB OPENING: PROP MASTER/NYC: 8 Saturdays, (every 6 weeks) to work with promos of products for TV show. Experience in commercials & ability to create steam, flames, etc… Purchase props.  Res/Rate to: [email protected] (1/5)

JOB OPENING: ACCOUNT EXECUTIVE ONLINE SALES/ESPN/NYC: Need 3+ yrs online Ad sales exp.  Send resume to [email protected]    (1/5)

JOB OPENING: SR. RESEARCH ANALYST/HBO/NYC: BS/BA/2-3 yrs exp web traffic analy exp w/ Omniture & syndicated traffic sources (ComScore/Nielsen). Detailed/strong comm. skills/multi-tasking. E-mail: [email protected] (#91301BR) (1/4)

JOB OPENING: DIR OF SALES ADMIN/CBS TV DIST/NY: Mng ad sales admin w/ staff of 4 from order thru reconciliation. Finc’l background w/strong Excel, mngrl, & analytical skills pref’d  5+ yrs exp. Res/salary req: [email protected] (1/4)

JOB OPENING: SR PUBLICIST/truTV (fka CourtTV) NY: Pitch primetime series/generate creative media attention/press releases/events/support anchors. 3-5 yrs cable/network/entertainment PR exp. Apply: [email protected] (1/4)

JOB OPENING: WRITER/PRODUCER/G4TV/Los Angeles: To write & produce promos, campaigns, & interstitials. 5+yrs. exp. in On-Air Promo at broadcast or cable network. More information & to apply visit: (1/3)

JOB OPENING:  SALES PLAN’R/BET, NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must. Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected]  (1/3)

JOB OPENING:   INTERACTIVE, SALES PLANNER/NY: Work with the Interactive Ad Sales team for Scripps Networks. Must have Sales Planner or Interactive agency experience. Apply by going to our website,     (1/3)

JOB OPENING: SR. DRTV BUYER/Active Int’l in Pearl River, NY (15 miles from NYC): Min 5 yrs exp. in planning, negotiating and buying DRTV req’d. Resumes to: [email protected]  or call 845-732-8943 (1/3)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP CREDITS ONLYFox College Sports, Un-paid internship, for college credit.  Assist with running day to day operations; college sports interest & knowledge.  E-mail  [email protected]  (1/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:  PROJ/OPS/TRAFFIC MGR/NYC: Prof. 5 yrs cable ntwk on-air promo/brand exp. Mng day-to-day ops of promo projs. Detailed, able to prioritize. Strong organiz skills. Meticulous. Temp or staff. [email protected] (1/4)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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