Cynopsis: Kids!
01/02/08
Good morning. It’s Wednesday, January 2, 2008, and this is your first early morning briefing.
Wondering if the Writers Guild of America strike is affecting the habits of the Gen-Y viewing audience? Well, according to a new end of 2007 survey of the demo conducted by Peanut Labs, Inc, 58% of Gen-Y’ers say they are watching “about the same amount” of TV since the writers’ strike began. The group also reports not viewing an increase in the amount of online video content, with 47% saying they have not watched more since the strike.
While you were celebrating, Capcom revealed news on its blog that Byun-hung Lee has been cast to play Storm Shadow in the live-action feature film adaptation of G.I. Joe. The Korean-actor is a popular TV star in Japan, and was the basis for the character Wayne Holden in Capcom’s animated series Lost Planet. As for the G.I. Joe movie, we’ll have to wait until 2009.
In a first, Marvel has released a new comic book episode of The Fantastic Four in both English and Spanish, titled Fantastic Four: Isla de la Muerte! In the episode Ben Grimm heads to Puerto Rico on vacation, followed by the rest of the group snooping along behind. There, the team encounters El Chupacabras, an evildoer based on mythical characters, whose name means “goat sucker”.
Watch out for that treeeee …! The new animated version of animator/creator Jay Ward’s George of the Jungle premieres January 18 at 7:30p. In support of the new series debut, Cartoon Network has scheduled the live-action movie George of the Jungle (1997) to air January 11 at 7p, followed by a sneak peak of the series at 9p. The new George of the Jungle is co-produced by Bullwinkle Studios (a joint venture of Classic Media, and Jay Ward Productions) and Studio B Productions. The series will air regularly Fridays at 7:30p as part of the network’s Fried Dynamite programming block.
MARKETING/LICENSING
Marvel Entertainment names Kids Media India, a unit of Dubai based Spacetoon Media International Group, to represent its licensing, merchandising, publishing and promotional rights in India. Over the course of the first year of the agreement, Spacetoon expects to close upwards of a dozen licensing deals.
Target Entertainment has inked a multi-year license deal for the upcoming movie, The Nutcracker: The Real Story, with Roman, Inc. to produce holiday decorations. Under the deal, which covers the US, Canada and Latin America, Roman will include seasonal ornaments, nutcrackers, 3D figurines, snow globes, night-lights and yard decorations, first of which will be available from holiday 2008. The new movie, which was filmed in Budapest, features several new songs penned by Sir Tim Rice.
NCircle Entertainment is set to release two new CGI animated WordWorld DVD titles, Welcome to WordWorld (60 min) and Rocket to the Moon (60 min), on January 15, 2008, under a North American content distribution deal with Word World, LLC. The DVD releases are being supported by a 10-month national print media effort. Upcoming WordWorld DVD titles, including Duck’s Family Reunion, is slated for a spring 2008 release. The series currently airs on PBS Kids.
STONE SOUP
PBS Kids kicks off a kid’s health initiative to encouraging kids and families to make healthy choices and combat obesity, with plans to convene a Public Media Council on Children’s Health early this year, which will include public TV and online producers, PBS member stations, community and education partners, health and experts in kid’s media, development, health and nutrition. As part of this effort, the Council will review recent research and recommendations and evaluate practices to understand the complexities of the issue and create a blueprint for multi-platform content, educational services, outreach and events for public media. Two key goals of the PBS KIDS children’s health initiative include the development of health-related guiding principles for all activities and a long-term alliance of partners.
Also combating obesity… New Years day marked the launch of Nick at Nite’s new campaign Kick One, Pick One (KOPO), which aims to encourage families to kick some bad habits by, eating better, getting fit and spending more time together. The multi-platform initiative is comprised of public service announcements, a website and supported by an on-air/online/radio promotional campaign. Families can upload their own content (photos, videos) online and interact with other families via message boards. Spots, including focusing on breaking bad habits in 21 days, will bow on-air and online throughout 2008. Additionally daily tips and recipes will be available online.
Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; 5 Day New Year’s Weekend, December 28, 2007 – January 1, 2008:
National Treasure: Book of Secrets (Buena Vista) PG $55.4m-2 wk total $143.8m
Alvin and the Chipmunks (Fox) PG $42.2m-3 wk total $154.6m
I Am Legend (Warner Bros.) PG-13 $38.0m-3 wk total $205.1m
Juno (Fox Searchlight) PG-13 $15.7m-4 wk total $31.1m
P.S. I Love You (Warner Bros.) PG-13 $13.1m-2 wk total $27.4m
Enchanted (Buena Vista) PG $9.7m-6 wk total $113.8m
The Great Debaters (MGM (Weinstein)) PG-13 Opening Weekend $16.7m
The Kite Runner (Paramount Vantage) PG-13 $2.9m-3 wk total $6.5m
The Bucket List (Warner Bros.) PG-13 Opening Weekend $884,000
The Diving Bell and the Butterfly (Miramax) PG-13 $395,000-5 wk total $1.0m
Source: Box Office Mojo
EXECUTIVE MOVES
Mark A Etnyre joins LeapFrog Enterprises, Inc as VP/Corporate Controller and Principal Accounting Officer. Most recently Etnyre toiled for nine-years with Microsoft Corporation where he served as Sr. Controller, OEM Licensing Division and Financial Controller and compliance Manager at Microsoft Licensing, Inc. Previously, he was a Sr. Audit Manager with Deloitte & Touche.
RATINGS
To 15 Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 1/1-12/23/07 vs. 12/26/05-12/24/06, Cable Networks Only:
Network: (000) %diff
DSNY: 1055 +7%
NICK° : 955 +1%
CARTOON** : 631 -16%
NAN* : 427 -18%
ADSM** : 413 -1%
TOON DIS.: 80 +28%
MTV: 64 -19%
DISCOVERY: 58 +43%
ANIMAL PLANET: 57 -23%
ESPN: 56 -13%
BET: 51 -12%
NICKTOONS: 40 +23%
COMEDY: 38 -16%
TLC: 34 -3%
NOGGIN/THE N***: 24 -13%
TV LAND: 24 -33%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
***NOGGIN and THE N share channel space, NOGGIN 6a-6p, THE N 6p-6a daily.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing
Today’s Trivia Question: In the 60’s there was a TV ad who’s jingle began: “Once upon a time there was an engineer Choo Choo Charlie was his name, we hear … “. What product was this for? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
01.02.08
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