Wednesday, January 26th, 2011

Cynopsis: DIGITAL


Good morning, it’s Wednesday, January 26, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The iPhone couldn’t have come a moment too soon for Verizon. The company missed its earnings projections slightly on Tuesday, reporting revenue of 54 cents/share or $26.4 billion overall. Verizon Wireless added 872,000 contract customers during Q4, a steep decline from the 1.1 million customers added during Q4 2009, finishing the quarter with 94.1 million total subs. If you’re planning to buy a Verizon-powered iPhone (available in stores from Feb. 10), it may make sense to act fast. The company said it will offer a $30/month unlimited data plan for the iPhone “for a limited time,” an option no longer available to AT&T iPhone customers (although legacy customers have been grandfathered into unlimited data plans.)


News Corp.‘s much awaited digital newspaper, The Daily, is finally set to launch in the U.S. within the next two weeks after several delays with a price tag of $.99/week, according to Reuters.
The Warner Bros. Interactive Entertainment division has launched a new fashion-themed social game around its CW series Gossip Girl, which returned with new episodes this week. Gossip Girl: Social Climbing, developed by Arkadium, allows fans to earn rewards by attending virtual fashion shows, sample sales, club openings and the like, fulfilling stated social “missions” and interacting virtually with attending guests. 
Digital consumption of NHL content continues to rise, according to the league, with unique visitors up 25% y/y, video starts up 128%, and subscriptions to its NHL GameCenter Live product up 24% over a year ago.
ContentFilm’s Fireworks International licensed the multiplatform rights of several new series from Sony Pictures Entertainment Latin America, comprising pay TV, VOD, internet and mobile. The titles include 20 x 4-7 minute and the 90-minute TV movie versions of the Vuguru drama “Pretty Tough,” 200 5 min. webisodes and 40 30 min. episodes of BBC teen drama The Cut and 16 x 30 minute episodes of the non-fiction HD reality series Freak Encounters, acquired for broadcast.


In an effort to promote its online wallet service, Facebook announced that beginning July 1 it is requiring developers to utilize its Facebook Credits payment system for virtual good transactions. The company takes a 30% cut of all sales made through the platform.
Described as a cross between The Huffington Post and Publishers Weekly, The Gatekeepers Post is a new social media publishing venture set to launch Feb. 1, helmed by author Jeff Rivera with a veteran editorial board from the publishing world behind it. The site will endeavor to cover the rapid changes happening in the publishing world, along with book reviews, op-ed pieces and coverage of special publishing industry events.
Ad Revenues at microblogging site Twitter are projected to more than triple from $45 million in 2010 to $150 million in 2011 in just its second year offering advertising, according to eMarketer.


has acquired Seattle-based hyper local mobile advertising start-up Rel8tion co-founded by serial entrepreneur Peter Wilson for an undisclosed amount, per AllThingD.


White label online video management firm thePlatform announced a new partnership with Adobe to better integrate the company’s Flash platform to enhance DRM protections, integrate mobile publishing, offer a new adaptive HTTP streaming solution and integrate thePlatform’s mpx video console with Flash Builder 4. The integrated solution will adapt several monetization options including VOD, subscription and a la carte rentals.
Multiplatform digital film distribution company Distribber struck a deal with Beverly Hills-based Brainstorm Media to bring filmmaker-distributed titles to VOD, Satellite, Cable and Telco systems through a new “Filmmaker Direct” label.


Avg internet connection speeds in Asia and Western Europe continue to climb far above U.S. averages, according to Akamai‘s quarterly State of the Internet report, measuring Q3 2010 data. Asian cities accounted for 75% of the top 100 fastest cites. China grew its internet penetration by over 30% in the past year adding some 15 million new unique IP addresses connecting to Akamai’s network. The U.S. remained the top traffic generator, responsible for 12% of the world’s internet traffic, followed by Russia (8.9%). Mobile consumption also continues to rise dramatically: The ave. data consumption grew during Q3 on 101 of the 111 listed providers. Thirty-five providers doubled the average monthly volume of content downloaded from Akamai year-over-year.
Avg. Measured Connection Speed by Country/Region
Country/Region   Q3’10 Ave. Mbps  QoQ Change YoY Change
– Global                     1.9                   8.2%         14%
1 South Korea             14                   -15%       -3.2%
2 Hong Kong              9.2                    7.5%         19%
3 Japan                     8.5                     5.3%       6.8%
4 Romania                 7.0                     2.9%        12%
5 Netherlands            6.3                    -2.7%        14%
6 Latvia                     6.0                    -3.4%        27%
7 Czech Republic        5.4                     2.2%       4.8%
8 Switzerland             5.3                     5.2%       9.9%
9 Taiwan                    5.0                     24%       9.9%
10 Denmark               5.0                    -2.6%      5.9%
12 United States         5.0                     8.6%        11%
Source: Akamai Technologies
The Asia Pacific region also dominates in terms of virtual goods revenue, according to new research from In-Stat, accounting for 81% of the worldwide total last year. The emergence of social and casual games drove revenue to over $7 billion in 2010, a number that is expected to more than double by 2014. Nexon, Tencent, NHN Corp, and Shanda Interactive are responsible for a majority of Asian sales.
Developers are planning to triple their production of mobile apps across multiple platforms as more smartphones and tablet come on line, according to a new survey of 2,200 app developers conducted by IDC and the Appcelerator app platform. Interest in developing for Android Tablets jumped 12 points in three months with 74% of respondents saying they are ‘very interested’ in developing for these devices. Interest in BlackBerry Playbook nearly doubled from 16% to 28%; iPad interest rose three points to 87%, while webOS Tablet interest remained flat at 16%. Android phone interest (87% ‘very interested’) rose 5 points to tie iPad and close to within 5 points of the iPhone (92%). Apple continues to be the number one priority with over 10 billion app sales to date.


Discovery Communications
has upped Darryl Winter to Director, East Coast Digital Media Sales. Darryl oversees the New York based Digital Sales team responsible for all East coast agencies and clients.


As Rupert Murdoch rushes to get his digitalzine on the market, The New York Times Co., The Washington Post Co. and Gannett have teamed to introduce their own personalized news service dubbed Ongo that aggregates articles from a variety of sources including the AP, The WaPo, USA Today, as well as select pieces from the NYTimes and The Financial Times. (The NYTimes is preparing to launch its own metered pay system later this quarter.) The service, priced at $7/month with content from additional city papers available for 99 cents/source, is viewable through various web browsers, smartphones and tablets. The user interface doesn’t wow – lead stories and “editors picks” are featured by category including home, U.S., business, science & tech, etc. – but handy customization features allow you to set topics that will act as a filter for related content. You can also form “clubs” with friends and family members to facilitate interactions around the news.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the very bottom of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: ANALYST, RETAIL SALES/Nickelodeon/Bentonville AR: 1+ yr exp. BA/BS in Mktg, Business, Information Mgmt Systems required. Prof in Excel. Strong interpersonal comm skills.EOE/M/F/D/AAP Apply (2/2)

JOB OPENING: MANAGER, RETAIL SALES/Nickelodeon/Bentonville AR: 3-5 yr exp. Knowledge of assigned markets & retail structure. Background working with Wal-Mart. Strong comm skills EOE/M/F/D/AAP Apply (2/2)

JOB OPENING: VP, BUSINESS & LEGAL AFFAIRS/Sí TV/LA:  7+yrs entertainment law experience with a major studio or network.See full posting & apply @ EOE (2/2)

JOB OPENING: SALES SRVC MGR/LONG IS CITY NY: 4 yrs profess’l exp sales support, acct mngnt, client srvcs &/or prod req’d.  TV station exp & BA deg req’d.  Knwldg metadata, SEO best practices a + Res/cover letter: [email protected] (2/2)

JOB OPENING: ASSOC DIR, CREATIVE MKTG/AT&T Advanced Ad Solutions/NYC:  Energetic & motivated to play a key role in dvlpng advanced advertising business. Exp digital media or mktg req’d.  Resume to: [email protected] (2/2)

JOB OPENING: ASSOC DIR INTEGRATED PR & EVENTS/AT&T Advanced Ad Solutions/NYC:  Energetic & motivated to play a key role in dvlpng advanced advertising business. Exp digital media or mktg req’d.  Resume to: [email protected] (2/2)

JOB OPENING: RSRCH MGR/NFL/NY: Mng and  support design & execution of primary and secondary rsrch relating to NFL fan & brand.  4-7 yrs of mkt rsrch exp.  More info/apply: NFL – Research Manger Position (2/2)

JOB OPENING: SOCIAL MEDIA MODERATOR/EPIX/NY: ID opps, drive pltfrm dirctn; Eval UI. Sup Edit, Mktn & Prod. Excl writing & comm skls. Phshp, Exp Intnt Srvce, Multi-task. Detail, Col Grad, 2yrs+ exp. EOE (2/2)

JOB OPENING: PRODUCT MANAGER/EPIX/NY: ID emrging techn/consumer needs analysis, mrkt sizing & comp analysis/HTML,CSS & JavaScript/ Create & maintn prod vis/Min 2-5 yrs prod mgmt sftware dvlpmt exp / EOE (2/2)

JOB OPENING: MGR DIGITAL AD OPERATIONS/SONY PICTURES/CULVER CITY CA: Implement, plan & creative execution for SPT Ntwrk. Proactive person and deep understanding of online advtsng. Apply: Manager, Digital Ad Operations 204707-033 (2/1)

JOB OPENING: MANAGER, MEDIA AD SALES RESEARCH/Warner Bros. TV Dist/NY: (Syndication) Strong presentation, writing and math skills. Adept with Nielsen, Simmons and MRI. Email: [email protected] RE: UCTC/122055BR (2/1)

JOB OPENING: SHOWRUNNERS, LINE PRODUCERS, PRODUCTION MANAGERS, STORY PRODUCERS/NYC: Needed to staff several new home makeover/construction shows. Recent makeover/construction exp necessary.  [email protected] (2/1)

JOB OPENING: ONLINE ACCOUNT EXECS/ RMM Online Advertising/SEVERAL CITIES:  2+ yrs digital sales or campaign mgmt exp in Chicago, Detroit/Grand Rapids, NYC/New Haven. To apply visit: (2/1)

JOB OPENING: SVP CONTENT/DISCOVERY COMM/MIA: Lead prgm, prod, mrktg, publicity & OAP; digital dvlpmnt; strgy implementation consistent w/brand values; 15yrs exp Latin America/USH w/deep content dvlp Req 3181 (2/1)

JOB OPENING: SR ACCOUNT EXECUTIVE  ONLINE AD SALES/AccuWeather/LA or San Francisco: Creative media seller to sell ad space on website/7+ years of online ad sales. Full info/apply: (1/29)

JOB OPENING: ACCOUNT EXECUTIVE- ONLINE AD SALES/AccuWeather/Chicago: Creative media seller to sell ad space on website/4+ years of online ad sales. Full info/apply: (1/29)

JOB OPENING: AD SALES RSCH/DISCOVERY/NY: 3-5 yrs exp Nat’l media rsrch from cable, brdcst, synd or ad agency; Nat’l Nielsen systems & data knwlg a must. Detail oriented/strong written/oral comm skills. # 3024 (1/29)


JOB OPENING: SALES COORDINATOR/ CBSOuternet/GAMESTOPTV/NY: Prior media exp req’d. Be a self-starter, proven, & goal oriented. This digi placed-based division of CBS offers career growth and visibility. Email [email protected] (1/29)

JOB OPENING: MGR SALES PLANNING/Galavision/NY: Support Dir. on inventory mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Experience in media/DM/VCI/Spanish a +. Apply: [email protected] (1/29)

JOB OPENING: TEMP, MARKETING MANAGER/Smithsonian Channel/NY: Work on mktg campaigns/initiatives & creative for print & on-air; Brand mngmnt. Contact b/w media & agencies. Min 5yrs industry exp. Apply @ Job 6820BR (1/29)

JOB OPENING: SR MGR TRAFFIC/Sirius XM Radio/NY: Develops/ mngs Traffic/Scheduling processes, procedures & systems. BA in Comm pref’d. 5+yrs traffic exp. EOE/M/F/D/AAP. Apply: (1/28)

JOB OPENING: DIRECTOR DISTRIBUTION/Hallmark Channel/Los Angeles OR New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ (1/28)

JOB OPENING: ADMIN ASST/Hallmark Channel/New York: 3+ yrs Admin Asst exp supporting execs and multiple leaders. Exp w MS Office and database apps. Bachelor’s Degree req. See full posting & apply @ (1/28)

JOB OPENING: RESEARCH ANALYST /Fox Latin American Channels/NY: Support busy Res. Dept. Strong analytical/comm/computer/presentation skills, PPT & Excel. Nielsen data & systems. a+  Bilingual a must. Email: [email protected] (1/28)

JOB OPENING:  DIG ACCT EXECUTIVE/New York: Sell AETN’s suite of digital advertising opportunities within assigned territory to agencies & clients. (1/28)

JOB OPENING:  COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at (1/28)

JOB OPENING: PR /DKC/NYC: 5+ Yrs Exp. Seeking candidates to join the firm’s Media, Tech and Creative Properties practices. S trong background in licensing, advertising & media PR. Req’d. Apply: [email protected] (1/27)

JOB OPENING: MKTG & PR SR ACCT EXEC/LA:  5+ yrs exp in events/promotions & media relations.  Strong knwldg of current trends  a must. Entertainment exp. a +. Previous agency exp is pref’d. Apply: (1/27)

JOB OPENING: DIRECTOR COMMUNICATIONS & MEDIA RELATIONS/Hallmark Channel/New York: 12 yrs exp w/PR/Communications. Prior leadership exp managing PR/Communications function. See full posting and apply @ (1/27)

JOB OPENING:  MANAGER COMMUNICATIONS & MEDIA RELATIONS/Hallmark Channel/New York:  5+ yrs exp w/ PR/Communications. Exp pitching/booking/covering media interviews. Prof w MS Office. See full posting & apply @ (1/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY:  DIGITAL MEDIA MANAGEMENT/W Hollywood: Digital agency, managing high-profile clients. Interest in the PR/entertainment industry w/ great web skills. An opp to break into the biz and make contacts! [email protected] (2/2)

SUMMER INTERNSHIP CREDITS ONLY:  EDITORIAL ASST/Bedford Hills NY: Assist Editorial Team in curating & delivering top video news stories from around the globe.  very hand-on position and reqs a substantial level of maturity. RESUME: [email protected] (2/2)

SUMMER INTERNSHIP CREDITS ONLY:  BUSINESS DEVELOPMENT ASST/Bedford Hills NY: Work directly under the Manager of Business Development to learn the Ins and outs of the online digital media space. RESUME: [email protected]  (2/2)

SUMMER INTERNSHIP CREDITS ONLY:  WEB DVLPMNT/Bedford Hills NY: Asst Dir Tech. Learn underlining process of online video del to mult emerging platforms. Intro to Ruby & some knwlg HTML & Java Script req’d. RUBY ON RAILS EXP REQ’D. res: [email protected] (2/2)

SUMMER INTERNSHIP CREDITS ONLY: NBCU Integrated Sales Mktg team works across portfolio to develop custom, innovative ad sales solutions. Intern responsibilities: brainstorms, research, newsletter mgmt, etc. Res/cov ltr to [email protected] (2/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PROJECT MANAGER/PRODUCER/NYC: 15+ yrs media experience, across platforms with extensive production and creative. VERY knowledgeable on Internet trends. Thanks. [email protected]. (2/2)
SITUATION WANTED: COMEDY/REALITY ASSISTANT: 20+ years experience ( over 65 series) in television comedy, major multi-tasker. Willing to travel and able to work 24/7. Email: [email protected] (2/2)

SITUATION WANTED: RESEARCH MGR/NYC: Need data turned into dollars? 10+ yrs attracting advertisers, meeting client needs. Exp w/variety of systems (Nielsen, MRI) and metrics (Live/C3, reach).  E-mail: [email protected] (2/2)

SITUATION WANTED:  Experienced in Network TV and Radio Sales/Marketing/Online. Promotion/Sponsorship concept development, Sales presentation support. Excellent computer skills. Seeking new opportunities. Please contact [email protected] (2/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/1)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (2/1)

SITUATION WANTED: CORPORATE CONCIERGE/PERSONAL ASSISTANT/LA: Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (1/29)

SITUATION WANTED: 10 years of affiliate sales/relations experience in Radio, Cable and Broadcast TV. Strong organizational skills, great at building relationships and detail oriented. Please contact me at [email protected] (1/29)

SITUATION WANTED: DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (1/29)

SITUATION WANTED: PRODUCER/CREATIVE DEVELOPMENT: 4+ years in Producing and Creative Writing, Seeking Freelance to Full-Time Opportunities within a Network or Ad Agency, Portfolio Avail. [email protected] (1/29)

SITUATION WANTED: PERSONAL ASSISTANT/LA: 10 + yrs  Exp’d, honest, loyal, and dedicated. Exp in Film/Music. Strong Management, Accounting & technical background. Computer savvy, Microsoft Office Suites. Email [email protected] (1/29)

SITUATION WANT, ED: EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (1/27)

SITUATION WANTED: TALENT/DEVELOPMENT EXEC ASST/ NY:4 years experience TV/Talent/Distribution. (CAA) Creative Artists Agency, VIACOM w major properties i.e. Jersey Shore & Daily Show. Know players in industry. [email protected] (1/27)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from future mailings, please click here.   

Related Stories

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]

Cynopsis 04/16/24: “Tamron Hall” renewed for season six

"Tamron Hall" renewed for season six

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV & Family Movie Classics The Family networks run by a real family, serving families • Quality Programming • • Brand-Safe Environment • • Valuable Audience • Click here to learn more Tuesday April 16, 2024 Today’s Premiere Paramount+: CTRL+ALT+Desire Today’s Finale HGTV: […]

04/15/24: Cynopsis Media Tech Update

internet tech

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]