Wednesday, January 26th, 2005


Congratulations to our Academy Award Nominees!




Good morning. It’s Wednesday, January 26, 2005, and this is your first early morning briefing from the NATPE Convention in Las Vegas.  (Due to technical problems, there was no issue published yesterday.)

CBS has officially moved Wickedly Perfect to Saturdays as of January 29 airing at 8pm.  On Thursdays at 8pm, CBS will air repeats of either Without a Trace or CSI until Survivor Palau premieres on February 17.

The premiere of CBS’ Numb3rs got a nice kick off from the AFC Championship Game on Sunday night, giving the show a 8.1/19 A18-49 according to fast affiliate ratings from Nielsen Media Research (time period data only).  The big game gave the show a solid boost with a 16.0/33 lead-in.  Elsewhere, ABC’s lineup was #2 for the night, with EM: HE pushing a 7.4/15, and Desperate Housewives upping the ante to a 11.1/22, just 6 share points behind CBS for the 9p hour.  At 10p opposite Numb3rs, ABC’s Boston Legal delivered a 6.0/14. 

Newest series on Monday nights, Medium on NBC and Supernanny on ABC bookended CBS’ CSI: Miami.  Medium led the 10p hour with a 6.2/15 A18-49 rating according to final numbers from Nielsen Media Research, ahead of both CSI: Miami [r] (5.3/13) and Supernanny 3.9/10. Elsewhere, 7th Heaven on the WB ha a big night with a much anticipated birth (babies are always good for ratings), earning a 3.0/8 A18-49, ahead of CBS’ sitcom combo. 7th Heaven had 8 million viewers, and was #1 in its time period among W18-34 (5.2/14) and #2 among A18-34 (3.4/10) and W18-49 (3.0/8).

Tonight’s Premiere:
FOX:  Simple Life – The Interns at 9p

Casting / Development / Production

  • Michael Pena, hot off the screen in Million Dollar Baby, has joined the cast of The Shield on FX.  He plays the role of an Army reservist looking to get into law enforcement.  Pena has signed on for 12 eps in the fourth season, debuting March 15.
  • Cast in the Fox pilot Peep Show is comic actor Johnny Galecki as one of two roommates (Josh Meyers plays the other) into whose brains viewers get a rare glimpse.
  • TLC will go without a host for the new season of Trading Spaces, which means Paige Davis is out of the room makeover biz. In a statement from the network, it was explained the show hoped to become “more spontaneous” with a renewed focus on homeowners and designers.

While ABC makes up its mind about what to do with its Friday night sitcom Savages, it has pulled it from the schedule and replaced it with repeats of 8 Simple Rules, and has cut its episode order for an original 22 down to 19. With that said, expect Savages to return to Friday nights post Feb sweep.  Additionally, according to Daily Variety, ABC has plans use a page from the NBC playbook and ‘supersize’ Tuesday nights in February with 40m expanded eps of My Wife & Kids, George Lopez and According to Jim.  On each of these three Tuesday night, Rodney will be left at the gate.

Court TV has reached an agreement with Sirius Satellite Radio whereby Court TV’s signature series, Forensic Files, will air on the radio, airing in 2-hour block on Saturdays from 3-5p and Sunday evenings 9-11p.  The program will be included on Sirius’ Court TV Plus, which airs 24/7 on channel 134. The deal was negotiated by CABLEready, on behalf of Medstar Television.

Twentieth Television and Verizon Wireless have agreed to partner to bring two direct-to-mobile series to customers.  20th will produce 26 one minute episodes – called in this arena “mobisodes”, of two serial dramas: Love and Hate, and The Sunset Hotel.  The serials will be distributed by Verizon Wireless and Vodafone’s 3G Live to V CAST and Live! subscribers.


  • Girls Behaving Badly, distributed by Sony Pictures Television, has been sold in 8 of the top 10 markets: NY, Chicago, Philadelphia, Boston, San Francisco, Dallas, Atlanta and Detroit.  Girls Behaving Badly is a reality show first produced by Oxygen Network, with hosts Chelsea Handler, Melissa Howard, Shondrella and Kira Soltanovich.  Sony offers 70 eps x 30m.
  • Warner Bros. Domestic Television Distribution has announced The Tyra Banks Show launch group is the Fox O&O stations, making this show a ‘firm go’ for Fall 2005. Additionally clearances for Tyra include: KMGH/Denver, KGW/Portland; KGTV/San Diego; WCCB/Charlotte; WZV and WUPN/Nashville; WDJT and WMLW/Milwaukee; KTUD/Las Vegas; and WNEM/Flint. Total clearance is now at 70%.
  • NBC Universal Domestic Television Distribution says its new daytime strip series with Martha Stewart and produced by Mark Burnett Prods, has been cleared in over 60% of the U.S., including KCNC/Denver, KDKA/Pittsburgh, WCNC/Charlotte, WKRC/Cincinnati, WTMJ/Milwaukee and WPEC/West Palm Beach, as well as the NBC station group. The format is a live 60m program covering cooking, entertaining, home renovating, and other key Martha topics.
  • Deborah Norville has signed on for two more years as anchor of  King World’s Inside Edition.
  • Fox O&Os picked up another show – Farscape, distributed by Debmar Studios and Mercury Ent.  The show has now been cleared in 8 of the top ten markets, including the Fox O&Os in NY, LA and Chicago.  The deal is for two years, beginning next fall, and is full barter 7/7 split.  20th handles all of the barter ad sales. All together, the show has been cleared in 50% of the country on a straight barter basis, is scheduled to launch this fall.

National Lampoon Network‘s new Spring 2005 shows:

  • Greek Games from Panama City parodies the Olympics by showcasing the finest athletes the Greek system has to offer, competing in such time-honored events as the Keg Toss, the Salisbury Steak Discus, the Luge-Bowl and the Walk of Shame.
  • Comedy Academy, the first television series with a serious dedication to comedy film.  Expect interviews, behind-the-scene footage and the do’s and don’ts of making amateur comedy films.
  • Reality Bar Crawl puts America’s favorite reality stars on the road, and often right in the laps of their fans, providing a privileged view from the inside.  Day-by-day and night-by-night we film everything that happens when the world’s most popular reality stars extend their fifteen minutes of fame.
  • Comedy Night School: Take a class with Professor Doug Gordon at National Lampoon’s very own Comedy Night School, where their motto is “You Make the Comedy, We Put it on TV!”
  • National Lampoon’s Planet X highlights the best footage of extreme sports television from around the world. 

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the of Jan 17-23, 2005:
Primetime       (000)   Total Pgm Day   (000)
USA             2448    NICK            2353
TNT             2108    NAN*            1633
TBS             2069    CARTOON 1417
CARTOON 1900    TNT             1359
NAN             1894    USA             1195
LIFETIME        1804    LIFETIME        1166
FOXNEWS 1679    TBS             1156
SPIKE           1583    ESPN            779
SCIFI           1327    HISTORY 768
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of Jan 17-23, 2005:
Primetime       (000)   Total Pgm Day   (000
TBS             1184    TNT             721
USA             1105    NAN*            685
TNT             964     TBS             680
SPIKE           807     USA             600
LIFETIME        743     NICK            559
HISTORY 657     LIFETIME        551
SCIFI           656     ESPN            453
DISCOVERY       605     FX              387
ESPN            572     SPIKE           384
FX              560     CARTOON 361
                        MTV             361
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Intermedia Advertising Group’s Top Ten Most Effective New Ads for new campaigns airing the weeks of January 3-16, 2005. The list is ranked by viewer’s ability to recall the new ads and their associated products and brands. The Recall Score is the percentage of TV viewers who within 24 hours are able to remember the brand of the ad they saw during normal TV viewing. The scores are then indexed against the mean score for all ads during the time period to create the Recall Index; 100 is Average. For example, with a Recall Index of 201, the top-ranked Quiznos Sub spot was twice the average new ad during the period. Source Intermedia Advertising Group Inc.’s 2004 Ad Performance Data Series (
– 201   QUIZNOS SUB: Oven Roasted Turkey Sub–Baby Bob talks about his mom getting a sub, he got strained peas
– 200   KELLOGG’S: Raisin Bran Crunch–Johnson’s pencil falls on floor, bends down to pick up, boss thinks he is finally gone
– 198   HALLMARK: Card Organizer–little boy asks mom if she has an apology card, he shaved brother’s head
– 181   CREST: Whitestrips Premium–woman puts on makeup, exercises, gets a haircut, don’t forget to whiten
– 175   M&M’S: Megan Mullally sings about M&M colors, red, yellow, green, nothing rhymes w/ orange
– 174   WALT DISNEY: 50th Anniversary–cast of Disney characters head off to Disney, Dumbo flies near Empire State Building
– 174   RED LOBSTER: Jumbo Shrimp–scenes of shrimp, big, tender, sweet, crunchy, decadent
– 162   THREE MUSKATEERS: Three women make new year’s resolutions while shopping, one picks up pink dress, 45% less fat
– 162  Mortgage–woman tells banker, “thanks anyway,” in dining room
– 162   CARNIVAL CRUISE LINES: Older couple golfs, gets massage, sight sees, watches show, Beyond the Sea song

Casting Call: Mark Burnett Productions is looking for the Next Great Rock Star and is holding auditions is several major cities in the upcoming weeks.  Ultimately he or she who wins the competition, will become the new lead singer for the rock group INXS and accompany the band on a worldwide concert tour and become part of the group’s next album.  For city/venue locations, dates and times, go to and click on The Next Great Rock Star.  THe show is schedule to debut on CBS this summer.

Alliance Atlantis Communications named Dave Cameron as Director, Business Projects/Sales Executive, U.S.  Based in Toronto, Dave will handle U.S.-based sales responsibilities for the company’s International Television Distribution team, in addition to spearheading special projects for this group.

Stuart Zimmerman has been upped to SVP/Advertiser Sales at Sony Pictures Television (SPT), reporting to Amy Carney EVP/Ad Sales. Additionally, Doug Frederick has been named VP within the division, reporting to Joe Tafuri, SVP/Ad Sales.  Stuart will oversee all day-to-day ad sales for SPT’s syndicated programs.  

Court TV: The Investigation Channel has upped Gabe Gordon to VP/Programming and Market Research; and Shelly Garcia has been upped to VP/Scheduling. The announcement was made by Darren Campo, SVP of Programming Strategy, to whom both departments report.

Alec Shankman is now running the Hosting/Broadcasting/Alternative Packaging department at Abrams Artists Agency in Los Angeles.

Patricia Betron has been named SVP/Multimedia Sales for ESPN ABC Sports Customer Marketing and Sales.  She joins EVPs Lou Koskovolis and Dave Rotem and SVP Michael Rooney in driving sales efforts across the full ESPN and ABC Sports portfolio with 13 teams, organized around the major agencies and geographic territories.  Patricia will be responsible for Chicago and Detroit offices and the Midwest. 

Bravo expands its consumer marketing group and has appointed Sherri Rifkin as VP/Consumer Marketing. Sherri will oversee all consumer advertising for Bravo and its shows.  She will also head up all off-channel consumer promotions including events, radio and online marketing as well as creating co-marketing partnerships to extend the brand and network message.

Kathy Bugbee has been upped to International Sales Manager at WorldLink, announced Toni Erickson Knight, company founder and CEO.  WorldLink is one of the leading direct response representation firms for international media clients throughout Latin America, Europe and Australia.

Rainbow Entertainment Services President Ed Carroll named Linda Schupack as SVP/Marketing for AMC.  She will report to Carroll and direct all of AMC’s marketing efforts, while overseeing the network’s brand identity as a home base for movie lovers.  She and her team will develop AMC’s consumer advertising campaigns and support the network’s ad sales and promotional efforts.

Sunday, January 23, 2005. Fast Affiliate Ratings for all Networks – time period averages. Source: Nielsen Media Research.
[p] = Premiere; [r] = Repeat

CBS     21.0/31 AFC Championship Game 23.6/34, Numb3rs [p] 13.4/21

ABC     10.5/15 AFV 5.0/7, EM: HD 10.7/15, Desperate Housewives 16.1/22, Boston Legal 10/1/16

NBC     5.4/8   Dateline 7.5/11, American Dreams 4.8/7, Movie: Bridget Jones Diary 4.7/7

FOX     3.6/5   King of the Hill 3.4/5, Malcolm 3.3/5, Simpsons [r] 4.8/7, Arrested Development 3.4/5, Family Guy [r]  3.3/5, Simpsons 3.7/5

WB      1.5/2   Summerland [r] 0.8/1, Charmed 2.1/3, Steve Harvey’s Big Time 1.6/2

A18-49          CBS 14.0/30, ABC 6.9/15, Fox 2.6/5, NBC 2.3/5, WB 1.0/2

Monday, January 24, 2005. FINAL Ratings for all Networks – program averages. Source: Nielsen Media Research.
[p] = Premiere; [r] = Repeat

CBS     8.5/13  Still Standing [r] 6.1/9, Listen Up [r] 5.7/8, Raymond [r] 9.8/14, 2-1/2 Men [r] 9.1/13, CSI: Miami [r] 10.3/16

NBC     8.3/13  Fear Factor 6.7/10, Las Vegas 8.1/12, Medium 10.2/16

FOX     6.1/9   Trading Spouses 5.0/8, 24  7.2/10

ABC     6.1/9   EMHD: How’d They Do That? 5.9/9, The Bachelorette 5.8/8, Supernanny 6.5/10

WB      4.3/6   7th Heaven 5.4/8, Everwood 3.2/5

UPN     2.2/3   One on One [r] 2.2/3, Half and Half [r] 2.1/3, Girlfriends [r] 2.4/3, Second Time Around [r] 2.0/3

A18-49          NBC 5.3/13, Fox 4.3/10, CBS 4.2/10, ABC 3.6/9, WB 2.3/6, UPN 1.4/3

The History Channel presents This Day in History:
1998 – U.S. President Clinton denied having an affair with a former White House intern.

Answer to Monday’s Trivia Question: In tribute to Johnny Carson … Carson’s desk on The Tonight Show had several key items, including a two ended pencil, microphone, cigarette box, lighter and a coffee mug.  What was the picture on the coffee mug? A PHOTOGRAPH OF CARSON IN HIS YOUNGER DAYS, UPDATED IN 1991 WITH A MORE CURRENT PHOTO.  Kudos to:  Stephanie Jo Klein-Klein Creative Comm/NY; Lee Alexander-GMA/NY; Marge Pistulka-Empower MediaMarketing/Coral Springs; Anne Elliott-Nielsen Media Research/en route to Vegas; Tom City; Steve Morabito-WJHG/Panama City; Phil Olsman-NBC4/LA; Arthur Greenwald-Arthur Greenwald Prods/LA; Calvin Brown Jr.-Second Time Around/Hollywood; Jason Rosenberg-MVP Home Ent/LA.


Guilty. . .until proven innocent.


Six riveting stories about innocence,
injustice and redemption.

Starring Brian Dennehy, Danny Glover, Delroy Lindo,
Aidan Quinn, Susan Sarandon and David Brown, Jr.

Premieres tomorrow @ 9pm. 

Only on Court TV:  The Investigation Channel.

Today’s Trivia Question: Who is “ready when you are” according to their tag line? (click here with your answer and be sure to include your name, company, city and time zone with your answer. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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ABC             Lost, Alias, Wife Swap
CBS             60 Minutes, King of Queens, King of Queens, CSI: NY
FOX             American Idol, Simple Life – The Interns [p]
NBC             SI: Swimsuit Model Search, West Wing, Katie Couric News Special
PAX             Doc, Sue Thomas F.B.Eye, Early Edition
UPN             Road to Stardom, Kevin Hill
WB              Smallville, Jack & Bobby
TELE            La Mujer en el Espejo, Gitanas, Te Voy a Ensenar a Querer
UNIV            Rubi, Amor Real, Don Francisco Presenta

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