Wednesday, January 18th, 2012

Cynopsis: Kids!

Good morning. It’s Wednesday, January 18, 2012, and this your first early morning briefing.

Disney grows its baby and parents business with the launch of (, its new mixed online community and commerce website, which showcase products for expecting and new parents.  The site features ideas and tips from real moms and a comprehensive collection of Disney Baby brand products.  The site also invites users to upload baby photos and memories via the Disney Baby Magical Moment tool to share their experiences with other parents. Huggies, a Kimberly-Clark brand, is the exclusive sponsor for  The site is organized around milestone baby moments of the day: Getting Ready, In the Nursery, Dressing Baby, On-the-Go, Mealtime, Playtime, Bathtime and Baby’s Firsts.


February 11-13

Little Airplane Productions is accepting applications for a unique workshop taught by accomplished preschool TV veterans on each step of creating a high-quality preschool series. Topics include Writing, Pitching, Legal, Design, Music, Directing, Producing, Distribution and more. A panel of noteworthy Children’s TV broadcasters will be on hand to discuss pitching to a network. 

Limited to 25 participants. Contact Tone Thyne: [email protected] .


Cartoon Network (US) and YTV (Canada) re-up with 9 Story Entertainment for a third season (12×22) of its animated series Almost Naked Animals.  Based on designs created by Noah Z. Jones (creator, Fish Hooks), Almost Naked Animals is produced and distributed by 9 Story. The series (there are already 52×22) made its initial launch on YTV in January 2011, followed by CiTV (UK) and ABC (Australia) in spring 2011, and Cartoon Network (US) in June. The series also recently launched on Canal+ (France), Disney Channel (Italy and Latin America), NPO (Netherlands) and Super RTL (Germany).


Ruckus Media and SeaWorld Parks & Entertainment enter into a multi-year licensing deal to create digital storybooks for kids and their families.  Designed to connect kids with animals and the natural world, the new digital storybooks will be based on SeaWorld’s animals, attractions and education and conservation efforts. The agreement grants Ruckus the worldwide rights for these new consumer products and applications. The first three books in the SeaWorld series will launch this spring, and are targeted to K3-8. The interactive storybooks will feature SeaWorld’s killer whales, penguins and sharks and will be available at the App store for Apple mobile devices. New storybook apps will be released throughout the year. A portion of all the proceeds from the digital interactive books will be donated to the SeaWorld & Busch Gardens Conservation Fund, a non-profit charitable foundation.

Coolabi extends its license deal for Bagpuss with Asthma UK for two additional years.  Coolabi represents the rights to the classic Bagpuss brand on behalf of Smallfilms and Peter Firmin. Over the past five years, the Bagpuss property has helped raise US $1.5+ million for Asthma UK. The new deal will see Asthma UK expanding the number of outlets which sell collectible Bagpuss items, with licensee Intelex set to introduce new Bagpuss lines in 2012 and the addition of new retailers including River Island and Topshop.

AT New Media and Team 17 debut the Worms Keyring Plush collection from IGS in the UK. Licensed by AT New Media and Worms creator Team 17, the new line of detailed plush keyrings include four different characters, Original Worm, Army Worm, Pirate Worm and the Super Sheep. In addition to the keyring plush products, there are also in multiple traditional collectible plush sizes available.  The Worms line is based on Team 17’s Worms video game, which are now available for a range of video game platforms and mobile devices.


CBeebies invites Latin America and US Hispanic kids to spend the day discovering with the special En el taller de Nina, on Wednesday, January 25 at 12n-4p. The special, which will air as part of the channel’s Time to Discover programming block, features Nina and her assistants exploring questions such as why is the sea salty, why do you cry when you cut onions, among other questions. CBeebies is available on Channel 848 as part of DISH Networks’ DishLATINO package, channel 1085 as part of Cablevision’s iO en Espanol and Channel 1727 as part of Verizon FiOS TV. CBeebies is distributed by BBC Worldwide Channels Latin America & US Hispanic, headquartered in Miami, Florida.

The Hub will debut the second season of the animated series Dan Vs. on Saturday, January 28 at 8p. Produced by Film Roman (Simpsons and King of the Hill) in association with The Hatchery, Dan Vs. features the voices of Curtis Armstrong (Ray), Dave Foley (Kids in the Hall), and Paget Brewster (Criminal Minds).

The BBC’s digital preschool channel CBeebies (UK) re-ups its license deal with Spellbound Entertainment, a UK-based kid’s rights owner and producer, for its popular animated series, The Koala Brothers, for an additional six years.  CBeebies re-licenses The Koala Brothers seasons 1-3 (78×10) and the special The Koala Brothers Outback Christmas (1×46). Under the partnership, The Koala Brothers will be available across CBeebies, BBC iPlayer, the CBeebies website and CBeebies Radio through 2018. The series currently airs daily on CBeebies at 7a. The Koala Brothers first launched on CBeebies in 2004, and has now been sold to 50+ broadcasters in 150 territories worldwide.

Zodiak Kids, a production/distribution arm of Zodiak Media Group, completes new TV deals for the animated series Rekkit Rabbit.  Nickelodeon Germany acquires season 1 of Rekkit Rabbit.  Meanwhile, seasons 1 and 2 have been picked up by TV3 Spain, ETB Spain and Switchover Media’s Italian kid-targeted Channel K2, all of which plan to premiere the series in June 2012.  Rekkit Rabbit is produced by Zodiak Kids’ Marathon Media. The series was originally produced for TF1 (France) and Jetix Europe.

Fun World Media will attend NATPE 2012 next week with its newly appointed sales representative P.E. Media Services for Latin America.  P.E. Media will handle Fun World Media’s entire catalogue of programs, specifically focusing on the tween comedy series, The Jadagrace Show (26×30). The Jadagrace Show follows the adventures of multi-talented 11-year-old Jadagrace who gets her own TV show after her internet music video goes viral.

You’re in luck  there’s a late submission deadline! If you didn’t get your Cynopsis: Kids !magination Awards entry in, the late submission deadline is January 20, 2012.* Find out more about the Cynopsis: Kids !magination Awards ( and learn how to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program. To enter, your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011. *Entries sent in after 1/11/12 will incur a late fee.


Bestseller Children’s Fiction Books (top 10), Week of January 16, 2012: Title; Author (Publisher)
The Son of Neptune (The Heroes of Olympus #2); Rick Riordan (Disney-Hyperion)
Clockwork Prince (Collector’s); Cassandra Clare (Margaret K. McElderry Books)
Miss Peregrine’s Home for Peculiar Children; Ransom Riggs (Quirk)
The Lost Hero; Rick Riordan (Disney-Hyperion)
Crossed; Ally Condie (Dutton)
War Horse: (Movie Cover); Michael Morpurgo (Scholastic)
Matched; Ally Condie and Allyson Braithwaite (Penguin/Speak)
Thirteen Reasons Why; Jay Asher (Razorbill)
Every Thing On It; Shel Silverstein (Harper)
Switched; Amanda Hocking (St. Martin’s Griffin)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, January 13, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:        K2-11 1118;    K6-11 652; TWEENS 9-14 523
NICKELODEON:             K2-11   888;   K6-11 417; TWEENS 9-14 298
CARTOON NETWORK:    K2-11   453;    K6-11 299; TWEENS 9-14 262
DISNEY XD:                 K2-11   169;   K6-11 135; TWEENS 9-14 111
NICKTOONS:                K2-11   120;   K6-11   72; TWEENS 9-14   51
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: What TV character works for Mad Style in NYC? True Jackson. Kudos to: John Carlo-NBCUniversal/NYC; Meredith Wayne-CoxReps/NYC; Mara Anastas-Simon & Schuster/NYC; Paula K. Allen-Nickelodeon Global Publishing/NYC; Brett Ashy-The Ashy Agency/LA.

Today’s Trivia Question: What fifth grader is actually from the planet Lexicon? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: NAT’L ACCT EXEC- IPTV/AT&T AdWorks/Detroit: Nat’l Acct Exec-IPTV. 2+ gen mkt TV ad sales in automotive/agency contacts. Apply- (1/25)

JOB OPENING: EDITOR, AD STANDARDS/NY: Ensure ads for NBC Network comply with internal & external standards, laws & regulations, & public interest considerations. 1+ yr exp. To apply, visit Job# 4133BR (1/25)

JOB OPENING: SALES PLAN’R/CHI Loop: Captivate Network  need enthusiastic sales support 4 VP+Team – facilitate presales + add creativity & gr8 cust skillz. U need BS+2yrs advrtsng support+Pivotal/similar CRM exp. Apply: [email protected] (1/25)

JOB OPENING: ADMIN ASST/BBC WORLDWIDE AMERICA/NYC: Provide admin supprt to 2 Execs.  2+ yrs exp w/in TV, film, cble or dig mdia indstry.  Fluency in Spanish required. (1/25)

JOB OPENING: WRITER/PRODUCER/Atlanta: Write and produce on-air promotional campaigns for TNT. 4-5 yrs brdcst &/or cable exp. Include link to reel. (1/25)

JOB OPENING: SR WRITER/PRODUCER/On-Air Promotions/ATL: 5+yrs exp writing and producing on-air promotional campaigns at the network level. Include link to reel. (1/25)

JOB OPENING: ASSOCIATE PRODUCER/Scholastic/NYC: Freelance position avail to assist in all aspects of developing and producing high-quality console/mobile/interactive games for kids. 1-3yrs interactive exp req’d. Apply: [email protected] (1/25)

JOB OPENING: VIDEO EDITOR/PRODUCER/Omega Institute/Rhinebeck NY: shoot, edit, produce video, b-roll & graphics for web/social platforms; Final Cut Pro 7, Adobe Creative Suite, HTML, Photoshop, CMS. 1-3 min exp. (1/25)

JOB OPENING: MGR CONSUMR INSIGHTS & CORP RESEARCH/BBCWW AMERICAS/NYC: do qualitatve/quantitatve/3rd prty resrch. Primry & secndry resrch skills. SNL Kagan Forrester Nielsen NPower  & socl mdia monitr tools (1/25)

JOB OPENING: RESEARCH ANALYST/NICKELODEON/Chicago: 2+ years in media research; Working knowledge of Nielsen ratings’ systems; Experience using consumer based syndicated studies. Apply: (1/25)

JOB OPENING: MGR NTL PRTNRSHPS/Home Team Sports/CHI: Sell TV driven multi-platform sponsorships (nat’l, local & dig). Dvlp partnerships w/new & existing clients/props. BA/BS pref.5 yr min ad sales exp. FNG0000906 (1/24)

JOB OPENING: ACCOUNT EXECUTIVE/Oakland, NJ: Seeks AE for local ad sales.4+ yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NJ DL. See full posting and apply to req 16187BR (1/24)

JOB OPENING: ACCOUNT EXECUTIVE/Elmsford, NY: Seeks AE for local ad sales.4+ yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NY DL. See full posting and apply to req 14320BR (1/24)

JOB OPENING: MEDIA RATINGS MGR/STAMFORD CT: 2+yrs Nielsen Ratings Exp (Arianna & Galaxy) & working knwede of Sports Broadcasting. Knwldg of SQAD CPMs exp helpful as well as referential DB knwldg. RESUME: [email protected] (1/21)

JOB OPENING: SALES PLANNER/TV Guide/NY: 2+ yrs digital exp. Plan/ execute online media plans, wrk w/ mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients [email protected] (1/21)

JOB OPENING: DIGITAL SALES PLANNER/Weather Chan/NY: Motivated, self-starter, exc. comm skills. Strong PC skills; PP word, excel. Solid presentation skills & using multi media tools; BA/BS req’d. Res: [email protected] (1/21)

JOB OPENING: RSRCH DIR/MEREDITH/ATL HUB: Supports offsite sales mgmt in DMA 25+ stations. BA & min 5 yrs in brdcst TV/cable. More info/apply: (1/21)

JOB OPENING: ACCOUNT MGR/NASCAR/NY: support sponsors strategic mktg & activations. 7+ yrs exp in sports sponsorship w/ league/property &/or agency exp. (1/20)

JOB OPENING: AD SALES COORD/COMCAST SPOTLIGHT/LA: Targets and launches campaign ads and provides quality assurance for live ads. Maintain ad sales inv. 2-5 yrs related exp. Apply: (1/20)

JOB OPENING: DIR AD SALES MKTG/TRAVEL CHANNEL/GAC/NY: Create sponsorship proposals, mng prtnrshp relationships, dvlp integ & talent related plans & proactive sponsorship campaigns. Info: & # 2764 (1/20)

JOB OPENING: CONSUMER INSIGHTS/RESEARCH SR ANALYST/L.A.: Coord & execute qual/quant research studies across Mattel brands. 4-yr degree & 2- 5 yrs exper in consumer research required. Resume to: (1/20)

JOB OPENING: ADVANCED MEDIA ACCT EXEC/COMCAST SPOTLIGHT/LA: Maint customer & prospect records as instructed & participates in dvlpmnt of sales forecasts.  BA deg. 3-5yr exp.  Info/apply: (1/20)

JOB OPENING: DIRECTOR, MEDIA AD SALES RESEARCH/NY-Warner Bros. Media Sales: (Syndication) strong analytical and presentation writing skills. Adept w/Nielsen systems, MRI and Simmons. Email: [email protected] RE: UCTC/128416BR (1/20)

JOB OPENING: RESEARCH ANALYST/NY: Support Ad Sales/Prog Rsarch by collecting & evaluating ratings. 1+ yrs TV media rsarch exp, familiar with tools-Nielsen/MRI/Simmons/TGI/IBOPE. To apply contact: [email protected] (1/19)

JOB OPENING: INV MGR-PLANNING/Uni Cable Nets/NY: Support Dir. on invntry mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Exp. in media/DM/VCI/Spanish a +. Apply- [email protected] (1/19)

JOB OPENING: DIR/EXEC DIR OF CONTRACT ADMIN/JIM HENSON CO/LA: Manage contracts and the rights database, including shepherding distribution sales through contract negotiation, drafting and execution. http://[email protected] (1/19)

JOB OPENING: SALES EXECUTIVE/RLTV/LA: Opening LA office/work from home. Revenue goals, new bus dev & sponsorship sales. Strong decision maker relationships, strategic, creative, 7+yrs national sales exp. Resume to: [email protected] (1/19)

JOB OPENING: AD SALES COORD/COMCAST SPOTLIGHT/CHI: Targets and launches campaign ads and provides quality assurance for live ads. Maintain ad sales inv. 2-5 yrs related exp. Apply : (1/19)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: DISTRIBUTION INTERN/JIM HENSON CO/LA: Support the sales and marketing team that licenses television series and movies to TV networks, DVD companies, digital platforms, and other clients worldwide. http://[email protected] (1/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (1/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/(NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (1/21)

SITUATION WANTED: ASSISTANT/LA: 2+ years talent agency exp., 4+ years of administrative exp., and an MA in media, preferring an entry-level network, agency or management assistant position. [email protected] (1/20)

SITUATION WANTED: RED CARPET HOST/LA Based: Awards Pre-show edutainment Host, Stephen Seidel w/massive prep, great improv, 5+ exp. [email protected] (1/20)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/(NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (1/20)

SITUATION WANTED: LINE PRODUCER/PRODUCTION MANAGER/Los Angeles/Orange County: Excellent Budgeting and Management skills. Able to work under pressure. 10+ Years on Network and Cable programing E-mail [email protected] (1/19)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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