Wednesday, January 17th, 2007


FALL 2007

NATPE 2007 – THEhotel – Suite 61-904



Good Morning, it’s Wednesday, January 17, 2007 and this is your first early morning briefing, from the NATPE Convention in Las Vegas.

With the expansion of NBC‘s Today show to four hours, the network has cancelled its daytime soap Passions, giving stations an easy way to accommodate Today’s fourth hour.  Passions will likely continue thru August, and the newly expanded Today show is scheduled to begin in September. There is some speculation NBC will continue with it’s soap, perhaps on a different platform.

Tonight’s Premieres:
Fox:  American Idol at 8p
MTV:  Maui Fever at 1030p
Comedy Central:  Naked Trucker & T-Bones Show at 1030p


Close of business today is the deadline for potential buyers to submit their proposal to acquire Tribune Co.  There is much guess work as to who the potential buyers will be, and whether or not an attractive proposal to buy the entire company would be submitted at all.  In fact, some analysts have suggested today’s deadline could come and go without any announcement by Tribune. The full company includes a multitude of local broadcast stations, three cable networks and a radio network, more than a dozen newspapers, a few online businesses and the Chicago Cubs. Shares of Tribune stock fell 8 cents yesterday, closing at $30.52, marking a decline in the share value of approx one-third since 2003.

Attention Amazing Race Fans!  Mark your calendars and grab your helmuts – The Amazing Race: ALL-STARS returns to CBS on Sunday, February 18 at 8p.

Gospel Music Channel is launching a new 10-episode series called Best of the Doves, highlighting the most memorable moments from the past 37 years of the gospel music industry’s Dove Awards.  The show is set to premiere on January 27, airing Saturdays at 8p, repeating at 11p. 

FSN and MyNetworkTV have reached a TV/new media programming alliance with the International Fight League (IFL), a team-based professional Mixed Martial Arts league. The IFL, made up of 12 teams, launches its first full 11-date season this Friday in Oakland, California.  FSN has multi-year rights to air 22 one-hour late night event programs produced by the IFL, starting in 2nd qtr this year. The agreement also extends to IFL-related digital media rights.  As for MyNetworkTV, it will broadcast 22 two-hour IFL-produced programs, mixing event action, highlights and league news, and set to begin in mid-2007.

Nielsen Media Research will begin providing it’s client base with commercial-minute ratings later on this year. The first release on January 29 will be an updated version of Nielsen’s NPOWER software, and data that goes back to the start of the January measurement period.  Then, on April 24, the company will release its All Minute Data File, which allows clients to download Nielsen’s core data.  And finally, on May 31st (after all the cable and broadcast upfront presentations), Nielsen will begin offering a new Average Commercial Minute electronic data file, providing an average rating for the commercial minutes in each TV show. That “evaluation data” file will include all broadcast, cable and syndicated programming for May-August 2007, and will be available to Nielsen clients free of charge.

NATPE Syndication Update:

  • As expected, NBC Universal Domestic Television Distribution officially launched its new 60m syndicated strip series starring Steve Wilkos, who will offer advice and dole out his own version of justice.  No title yet, but there are a handful of clearances, most notably from Tribune’s WPIX/New York, KTLA/LA, WGN/Chicago and WPHL/Philadelphia.  Sinclair stations in Tampa, Pittsburgh, Baltimore and Raleigh have also picked up the show.
  • CBS Television Distribution‘s Rachael Ray has been renewed through the 2009-2010 season.  The show debuted last September and thus far this season is averaging a 2.1 HH rating. The show is currently renewed through 2010 in about one-third of the country, with stations from CBS, Gannett Broadcasting, Post-Newsweek, Scripps Howard, McGraw-Hill and Evening Telegram signing on for two more years.
  • Litton Entertainment’s syndicated weekly series Home Team with host Troy McClain, is a firm go for season three. The announcement was made by executive in charge of production Stephanie J. Durham.


QuickPlay Media announced its new QuickPlayer for BlackBerry application, designed to allow users to receive streaming audiocasts to their BlackBerry devices. The subscription based service, which goes for $7.95/month, will provide access to business and finance updates, as well as premium news, entertainment, health and sports information, via channels. Content providers include ABC News, Clear Channel, The Wall Street Journal, and by the way Cynopsis in a couple of weeks, among others.  For more information on QuickPlay Media, or to download the application, check out


North Carolina based Third Floor Productions has signed a deal with the Miguel Abreu Gallery in New York to develop a reality show that follows the work and lifestyle of art dealers and gallery owners in the high-pressure art world of New York City.  Miguel Abreu will be one of the art dealers and also serve as a consultant.  

TLC has ordered up three new pilots:

  • Kleinfeld’s Bridal (wt) takes viewers into the inner workings of Kleinfeld’s, the world’s premier bridal salon. The show will follow Kleinfeld staff as they work to make each bride happy – rarely an easy task. The project is from Half Yard Productions.
  • I’ve Got Nothing to Wear from New Harbor Entertainment, endeavors to work women on their current wardrobes, rather than buying all new.  Each episode recycles, reuses and rejuvenates a wardrobe into something new with the help of a host, stylist and seamstresses.
  • You’re Driving Me Crazy from Tiger Aspect takes hopelessly bad drivers and attempts to rehabilitate them. The team includes an instructor and psychologist will help with the art and stress of driving, and an examiner who determines whether the drivers will make the grade.

Fox has handed out two pilot orders:

  • Playing Chicken from Werner-Gold-Miller and Warner Bros. TV.  The odd-couple style comedy is about two brothers forced to live with each other after one becomes wheelchair bound.
  • When Women Rule The World is a reality show from Rocket Science Laboratories, says Variety.  This show sounds like a little Temptation Island, a little Survivor, with a dash of The Bachelor.  Here’s how it works – 12 women are running this “world” and creating the society in which women rule. Enter 12 macho guys who have to do what the women tell them, including building the accommodations and finding water.  It’s a game of survival, and the last man standing, wins.  Fox plans to bring this puppy out in the spring.

Casting Call:  Auditions for MTV’s Making the Band 4 will kick off on January 17th in LA, and boy-band candidates are invited to audition. Those who can’t make it to the auditions can post their video online at, which will also give viewers a chance to vote on their favorite candidates.  The series is scheduled to premiere in 2nd qtr 2007.


Katherine Johnson

has been upped to SVP/Promotions & Marketing at Turner Entertainment, reporting to Linda Yaccarino, EVP/Ad Sales & Marketing. Katherine will oversee relationships with top-tier clients to create innovative marketing opportunities in support of the TNT “we know drama,” TBS “very funny” and Court TV “seriously entertaining” brands.

CBS will create a new licensing and merchandising unit within its Entertainment Group, called CBS Consumer Products, and to establish a separate unit for its rapidly expanding DVD business, to be named CBS Home Entertainment, which will be part of CBS Television Distribution (CTD). Previously, these functions were combined as a single entity under CTD.  Elizabeth Kalodner has joined CBS as EVP/GM, CBS Consumer Products, and Ken Ross has been named EVP/GM, CBS Home Entertainment.  Elizabeth will be responsible for growing CBS’s worldwide licensing and merchandising business.  She is charged with developing initiatives to tap new revenue streams, build brand awareness and expand audience communities for current series from CBS, CBS Paramount Network Television and CBS Television Distribution.  She will report to Nancy Tellem, President/CBS Paramount Network Television Entertainment Group.

The American Association of Advertising Agencies has named Harold Geller SVP/AAAA Digital Initiatives.  In the new position, Harold is responsible for all AAAA digital initiatives, including promotion and sales of Ad-ID, the industry-wide standard for digital identification of advertising across all media platforms, as well as ebiz for media, the AAAA’s initiative to develop a purely electronic exchange between media buyers and sellers.

Cindy Schwartz has been named Business Development Executive at Mason Media Group. She makes the move from Team Video. Mason Media Group is a full-service communications company, handling all types of communications projects including live event productions,

Bryan Postlethwait has been named SVP/Programming for the Playboy Entertainment Group. Bryan will oversee the planning, production, acquisition, coordination and scheduling of all content targeted to the TV and DVD markets across the company. 
John Yang has been named NBC News correspondent, effective immediately. John will be based in Washington, D.C. and will contribute to all NBC News properties, including NBC Nightly News with Brian Williams, Today and MSNBC. The announcement was made today by NBC News President Steve Capus.

Today in Cynopsis Kids, or listen to the audio version here:
  • Kabillion – a new ad-sales supported multi-platform service for kids is launched
  • DreamWorks Animation gets a new Head of Worldwide Marketing and Consumer Products
Today in Cynopsis International and Multicultural Edition, or listen to the audio version here:
  • Nickelodeon Latin America signs multi-year deal with Mexico’s Televisa Canal 5 for broadcast rights to Skimo series
  • CABLEready named as official international distributor for Burrud Productions
  • Channel 6 picks up CBS Paramount International Television’s Rachael Ray


Monday – A18-49 Analysis:  Among A18-49 NBC led the pack on Monday night with an overall 6.5/15, according to Nielsen Media Research.   Among the Men 18-49, Fox’s 24 was in front with a 6.4/16, leading #2 NBC by 6 share points.  At 8p NBC’s Golden Globes earned a 6.1/14, with 24 hot on its heels with a 5.7/13.  At 9p, same order – NBC in front with a 6.5/14, tho this time 24 tied the share with a 6.2/14. At 10p, NBC held it’s status and pulled a 6.9/17.

Live + Same Day Household Ratings: Monday, January 15, 2007 – time period averages. Source: Nielsen Media Research
NBC     13.2/20  Golden Globe Awards 13.2/20
FOX     9.2/13  24   8.8/13, 24   9.5/14
A18-49:  NBC 6.5/15, Fox 5.9/13, ABC 3.3/8, CBS 3.2/7, UNIV 1.9/5, CW 0.8/2, TELE 0.4/1



Available exclusively from Warner Bros. Domestic Cable Distribution

This Day in History: 
1998:  President Clinton became the first sitting U.S. president to testify as a defendant in a criminal or civil suit.

Answer to Yesterday’s Trivia Question Courtesy of Paul Rule-Marquest Media & Entertainment Research/Beaufort NC: Which network used the slogan: “___________ the Stars’ Address”?   CBS     Kudos to:  Randy Ingram-WYCW-TV/Spartanburg, SC; Paul Gluck-WHYY-TV/Philadelphia; Beth Powell-Turner Classic Movies/Atlanta; Howie Kleinberg-ElectricArtists/NY; Malachy Wienges-Sedona Broadcasting/Sedona AZ; Rachel Capata-Kauff McClain & McGuire LLP/LA; Alexandra Leh-La Cheraqui Films/LA; Stuart Jay Weiss-Studio City/LA; Dan Matson-DJM/Glendale CA

Today’s Trivia Question: “My Dog’s Bigger Than Your Dog, My Dog’s Bigger Than Yours,” was the first line of a jingle used in an advertisement for what product? ( click here with your answer and be sure to include your name, company, city and time zone.  Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you have been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.


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Later — Cyn
Cynopsis Ad Sales:
Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here
JOB OPENING:  INTERACTIVE MKTNG COORD/NY: Updating Six Flags website & utilizing mrktng database. Focus: copywriting/editing/streamlining content to keep in line w/ tone & creative dir of redesigned website. Res: [email protected] (1/24)

JOB OPENING:  WRITER, FREELANCE/Lou Reda Productions/Easton, PA: Should have proven track record writing non-fiction and documentaries. Contact [email protected] (1/24)

JOB OPENING:  VP AD SALES & SPONSORSHIP SALES/Retirement Living, Balt/DC area: 7-10 yrs. Ad Sales exp., lead the dev. + implementation of strategic sales initiatives on a local + national level, www.RL.TV (1/24)

JOB OPENING:  AD SALES MKTG MGR/NYC:  For development marketing & sales materials and created integrated client packages for the national ad sales team. Forward cover letter & resume to [email protected] (1/24)

JOB OPENING: EXEC ASST (EA) & ADMIN ASST (AA): EA to Pres. of NYC media boutique w/3+ yrs exp; AA for admin/research; BA/self-starter/determined/focused/loyal/strong PC & phone skills. / [email protected] (1/23)

JOB OPENING: ACCT EXEC/iVillage/Chicago: 5yrs+ media sales exp, online sales exp, acquiring high value clients, handle incoming leads & agency, maint’g relationships w/lrg scale clients. Apply:, job #570064

JOB OPENING: ACCT EXEC/iVillage/LA: 5yrs+ media sales exp, online sales exp, acquiring high value clients, handle incoming leads & agency bus, maint’g relationships w/lrg scale clients. Apply:, job #570067  (1/23)

JOB OPENING: ACCT MGR/Digital Media/NY:  Min 3 yrs media & online exp, coordinate & manage online business w/Acct Exe, liaison w/other depts w/in the online sales group.  Please apply, , job #568069.  (1/23)

JOB OPENING: SR MGR/DIR-MKT & PROMO/MTVN, NYC: Dvlp mktg events & promotions for mtvU. Client and agency experience a must. Manage staff. 4-5 years experience. Resume: [email protected]  (1/23)

JOB OPENING:   PROJECT MGR, SPECIAL PROJ/NBC Universal/NY: initiate, plan & supervise phases of prod, pre-planning to completion of on-air spots, tapes, new media assets, print materials job # 569804  (1/23)

JOB OPENING: RSRCH ANALYST/LIFETIME TV/NY: 1+yrs media exp, Nielsen software exp req; strong analytical skills, analyzing/reporting rating trends; exc. comm skills;  candidates apply: (1/23)

JOB OPENING: SALES PLANNER/Univision/NY: Generate upfront & scatter plans. Handle all aspects of ongoing deal maintenance & stewardship. Media experience. Spanish a plus. Apply: [email protected] EOE 1/11/07  (1/23)

JOB OPENING: RESEARCH DIRECTOR, PROGRAMMING/ HGTV/Knoxville – 8 yrs cable networks exp. Strong analytical skills & strategic thinker. Expertise: N-Power, other Nielsen and secondary tools. [email protected]  # 5850-U (1/23)

JOB OPENING:  DIRECTOR OF PRIMARY RESEARCH, BRAVO NBCU/NY: Responsible for planning, designing, overseeing, analyzing & reporting voice of consumer primary research projects. Apply at Job#567256  (1/19)

JOB OPENING:  PROGRAM RESEARCH ANALYST/SciFi/NBCU/NY: Provide top line & detailed analyses, reports, presentations, & highlights covering Sci Fi Channel’s programs, dayparts, & competitors. Apply at Job#566737 (1/19)

JOB OPENING: USA PROGRAM RESEARCH ANALYST/NBCU/NY: Provide top line & detailed analyses, reports, presentations, & highlights covering USA programs, dayparts, & competitors. Apply at Job#566738  (1/19)

JOB OPENING: ACCT EXEC/CUTTING EDGE MEDIA CO/CHICAGO: Generate ad sales from fortune 500 co. Must be energetic, creative, ambitious self-starter that knows how to rec. opp. & drive rev. 5+yrs ad sales exp. [email protected] (1/19)

JOB OPENING: CONTRACT ADMINISTRATOR//VIZ Media Europe,SARL/Paris: 3+ years exp., trilingual ENG/FR/JPN, negotiating and drafting production, talent and license agreements, NO VISA SUPPORT/resume: [email protected]  NO ATTACHMENT (1/19)

JOB OPENING: GRAPHIC DESIGNER/NYC: Based prod co seeks box-busting graphics wiz to create original pkg. for new basic cable series. Work at our facility on Motion HD/Final Cut suite. Send cv, link to reel to [email protected]  (1/19)

JOB OPENING: RECEPTIONIST /INT’L CO./WOODLAND HILLS/CA: Duties include: greeting guests,  answering phones, handling mail, faxes & supplies. F/T $500 w/Benefits. Send resume to [email protected] (1/19)

JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Broadcast placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (1/18)

JOB OPENING: DIR, DEVLPT & ORIG PROG/Sundance Channel/NY: Seek strong devlpt exec w/ prod exp on non-fict series. 3-5 yrs ntwrk exp + knwldge of agent/prod community & doc format. Prod bkgrd a must. Res to [email protected] (1/18)

JOB OPENING: MGR/SR MGR  DIGITAL MEDIA/IN DEMAND/NYC: Develop/launch new prgrmng concepts & mng on-line prgrmng initiatives. Must have BA, 3-5 yrs media exp & digital media platforms exp. Apply at [email protected]. No relo. (1/18)

JOB OPENING: RESEARCH ANALYST/Superstation WGN/NY: Prgrm trends, estimates, sales promotion, pgm maintenance. Exp in TV media with a proficiency in Xcel, Ppt, Word, Nielsen software & MRI a plus. Resume to [email protected] (1/18)

JOB OPENING:  VP, MARKETING/Taffy Ent./LA: 7-10 yrs. Exp in brand mktg & consumer prods in kids biz. Develop & maximize brand potential; Drive mktg strategies on multiple platforms. Apply at [email protected] (1/18)

JOB OPENING:  DIRECTOR, SCHEDULING/VERSUS -Stamford, CT:  Strategically plan sports-related programming and execute scheduling for the network.5+ yrs exper req’d.Apply at   EOE/AA/drug free (1/18)

JOB OPENING: RETAIL MARKETING COORDINATOR/Channel M/LA: Campaign recap reporting and retailer compliance.  BA and 2-3 yrs of exp. req’d. Send resumes to [email protected] (1/18)

JOB OPENING:  SALES ASSISTANT/Channel M/NYC: Support sales staff with a variety of tasks. BA and 1-2 years of exp. req’d. Send resumes to [email protected]           (1/18)

JOB OPENING:  SPOT BUYER/LA: Negotiate & place schedules in major markets for radio & broadcast spots. 4+ yrs buying exp. in a media agency. Apply at [email protected] (1/18)

JOB OPENING:  VP, RESEARCH/iN DEMAND/NYC:  Lead consumer research plans & staff to drive co programs/strategies. BA /Masters, 8+ yrs mrkt research req’d.  Apply:  [email protected]   (1/18)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP CREDITS ONLY: College Sports TV/NYC: Seeks semester intern in our CREATIVE SERVICES/ON AIR PROMOTION DEPT. Must be current student & available a min of 3 days/wk. Submit resume to [email protected] (1/24)

WINTER INTERNSHIP CREDITS ONLY: MUSIC TALENT INTERN/VH1  LA Office: Looking for bright interns who want to learn about music talent booking & TV prod. Strong computer skills a must! Send resume and avail to [email protected] (1/23)

WINTER INTERNSHIP/CREDITS ONLY: INT’L LANGUAGE BIZ/The Kitchen, Miami/LA: Learn Int’l. TV & Film biz from the ground flr up. 20 hrs a week min. Email resume & qualifications to [email protected]  (1/18)


SITUATION WANTED: TV PRODUCER:  Skilled in reality, comedy, & development for TLC, BBC, NBC, and Warner Bros Online.  NY based team leader seeks series and pilots to direct.  Great refs avail.  Contact [email protected] (1/18)

SITUATION WANTED: REALITY TV PRODUCER & EXEC IN CHARGE: Seeks employment in same or related field. Extensive Production & business experience with Network, Cable & syndicated reality entertainment. [email protected] (1/18)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.
WHAT’S ON TONIGHT: Wednesday, January 17, 2007
ABC     According to Jim, According to Jim, The Knights of Prosperity, In Case of Emergency, Primetime
CBS     Armed and Famous, Criminal Minds, CSI: NY 
CW      Beauty and the Geek, One Tree Hill
FOX     American Idol [p-part 2]
i         Mama’s Family, Mama’s Family, Diagnosis Murder, Charlie’s Angels
MNT    Wicked Wicked Games, Watch Over Me
NBC     Friday Night Lights, Deal or No Deal, Medium
TELE   Marina, Amor Mio, Amor Mio, Decisiones
UNIV   La Fea Mas Bella, Mundo de Fieras, Don Francisco Presenta

CBS     6.3/9   How I Met Your Mother/The Class   4.6/7, 2-1/2 Men/Old Christine 6.7/10, CSI Miami [r] 7.7/12

ABC     4.9/7   Wife Swap 5.4/8, Super Nanny 5.8/8, What About Brian? 3.4/5

UNIV    2.4/4   La Fea Mas Bella 3.1/4, Mundo de Fieras 2.3/3, Ver para Creer 1.9/3

CW      1.2/2   Everybody Hates Chris/All of Us 1.3/2,  Girlfriends/The Game 1.1/2

TELE    0.5/1   Marina 0.7/1, Amor Mio 0.6/1, Amor Mio 0.5/1, Decisiones 0.4/1

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