Cynopsis: Kids!
02/08/12
Good morning. It’s Wednesday, February 8, 2012, and this your first early morning briefing.
This week marks the launch of Nick Jr. Israel preschool channel, under a joint venture between Viacom International Media Networks (VIMN) and its longtime local partner Ananey Communications. The 24-hour locally managed Hebrew language Nick Jr. service will launch on cable operator, HOT and will be seen in 900,000 Israeli households. Nick Jr. Israel is designed to stimulate, educate, encourage interaction and excite preschoolers through a mix of local and international programming. The new channel will feature original Nick Jr. programming including Dora the Explorer, Blue’s Clues, Go! Diego, Go!, Bubble Guppies, The WonderPets! and Team Umizoomi. Nickelodeon Israel, also local language channel, launched in summer 2003 and now reaches 1.5 million households, according to Nick.
Italy-based Atlantyca Entertainment is partnering with Spain-based Imira Entertainment, Malaysia’s Inspidea to develop and produce the new animated series Bat Pat, The Creepy Sitcom (52×11), they announced at Kidscreen Summit in NYC this week. Based on the popular Bat Pat book series, Bat Pat, The Creepy Sitcom follows the spooky and comical adventures of Bat Pat, a flying, talking scaredy bat, and his friends Martin, Leo and Rebecca Silver, a group of supernatural investigators of a small town called Fogville. The intrepid team will look into everything that goes bump in the night, or the library or anywhere else.
Dentsu Entertainment USA and Namco Bandai enter into a multi-territory partnership for the master toy license for the Japanese animated TV series LBX (Little Battlers eXperience), which is currently in its second season on TV Tokyo (Japan). The deal will see Bandai America developing an new LBX toy line, based on the robots featured in the series, including figures, role play, vehicles and action model kits, for distribution in the Americas currently slated for fall 2013. Under a separate agreement, Namco Bandai has also inked a master toy license deal with TV Tokyo for European territories, which will also be available from fall 2013. Set in the year 2050 when kids have miniature customizable LBX robots that battle, the series revolves around a boy that has control over a specific model (a super-charged version left to him by a mysterious woman) and his friends, each with their own unique robots, find themselves and their robots involved in a battle to save the world.
D3Publisher (D3P), a publisher and developer of interactive entertainment software, and DreamWorks Animation enter into a worldwide publishing agreement that includes three new animated feature films. The deal grants D3P the license rights to develop and publish video games based on the upcoming DreamWorks Animation movies Madagascar 3: Europe’s Most Wanted and Rise of the Guardians and The Croods. Madagascar 3: The Video Game will release in June 2012 to coincide with the movie’s release on June 8, 2012 in North America. Holiday 2012 will see DreamWorks Animation’s release of Rise of the Guardians and the video game, followed by the release of The Croods movie and game in spring 2013. While D3P continues to serve the kid/family video game market, you’ll recall that earlier this month another publisher, THQ, has stepped out of this video game genre.
Cookie Jar Entertainment grants the US home entertainment rights to the new preschool series Ella the Elephant to Warner Home Video (WHV), a division of Warner Bros. Home Entertainment. After Disney Junior’s in initial broadcast of the Ella the Elephant episodes, which launches in 2013, Warner Home Video has rights to release it in all home entertainment formats. (see more about the series below)
Scholastic Media inks a new deal for Clifford The Big Red Dog with Bendon Publishing International. Under the new pact, Bendon will develop Clifford-branded coloring and activity books, workbooks, flashcards, activity sticker books and coloring box sets. Created by author/illustrator Norman Bridwell, with 126+ million Clifford books currently in print from Scholastic, the property celebrates its 50th anniversary in 2012-2-13. The 11th season of Clifford the Big Red Dog is currently airing on PBS Kids.
Genius Brands International will present its full line of products, including a new line of Baby Genius toys from Jakks Pacific’s Tollytots division, next week at the 109th American International Toy Fair in NYC. The Baby Genius line includes 20 new musical and early learning toys, incorporating the music, characters and themes from the series of CDs.
MORE KIDS STUFF
TeenNick will launch the new Australian live-action series Dance Academy (26×30) Monday, February 20, at 9:30p, followed by the debut of another episode on Friday, February 24 at 9:30p. New episodes will premiere regularly on TeenNick on Fridays at 9:30p, following new episodes of Degrassi at 9p. Produced by Werner Film Productions, Dance Academy follows small town girl, Tara Webster (15), and a group of teens as they strive to become an professional ballet dancer and deal with the daily ups and downs of living and training together and universal challenge of being teenagers. Also beginning Monday, February 20, viewers can head over to www.teennick.com/danceacademy for an extended, digital experience where they get VIP access to explore the fictional National Academy of Dance, check out the dancers’ dorm rooms and catch up on all gossip. The will be updated each week with new videos, photos, texts and messages from the characters, providing the inside scoop about what’s going on in the lives of the dancers. Additionally, episodes will be available on TeenNick VOD beginning March 12, 2012.
Cookie Jar Entertainment and FremantleMedia Enterprises (FME) enter into a TV distribution and merchandising partnership to launch the new preschool animated TV series Ella the Elephant (26×30, tentative title). Based on the Ella The Elegant Elephant books created, illustrated and written by Carmela D’Amico and Steve D’Amico, the TV series, which will be produced in CGI with 2D backgrounds, has been acquired in the US by Disney Junior, which is slated to debut the series in 2013. Cookie Jar Entertainment maintains the TV, brand licensing, home entertainment (excluding US rights granted to WHV) and other ancillary rights in the US, Canada, Middle East, and India. FME will serve as the distributor for TV, brand licensing, home entertainment and other ancillary rights throughout the rest of the world.
Kidscreen Summit 2012 is underway here in NYC, where the weather continues to be oddly warm this winter. The mood was positive and exciting this morning as lines formed for badge pickup. It was great to see so many familiar faces today and, of course, meet newcomers of which there seemed to be many. Please come up and say hi. Many people today were chatting about keynote speaker author/ethnographer Simon Sinek’s presentation, Getting to the Golden Circle, focusing on the brain and information, decision making, and smart leaders and their beliefs and choices, and making emotional connections, all of which begin with the essential question Why. Sinek also reminded the crowd of our daunting responsibility to kid viewers, explaining that basically (and this is paraphrased), “if all we are trying to do here is sell things to make money, you will ruin an entire generation.”
EXECUTIVE MOVES
Gerhard Zeiler, CEO of European broadcaster RTL Group will exit the company “on his own request,” with Guillaume de Posch and Anke Schaferkordt appointed to succeed him as co-CEOs. Zeiler, who has been with the company for 13 years – nine as CEO, will officially step down from his position at RTL Group’s annual general meeting on April 18, 2012, and is headed for a new challenge. De Posch joined RTL Group as COO on January 1, 2012, to head up the Corporate Strategy and Business Development team at RTL Group’s headquarters and oversees the company’s broadcasting operations in the Netherlands, Belgium and radio operations in France. Anke Schaferkordt will continue to manage the German TV business in addition to her role as co-CEO of RTL Group. Elmar Heggen, RTL Group CFO and Head/Corporate Centre in Luxembourg, de Posch and Schaferkordt are expected to join the RTL Group Board of Directors as Executive Directors. Andreas Rudas, EVP/Regional Operations & Business Development CEE and Asia, will sit on the RTL Group Executive Committee alongside de Posch, Schaferkordt and Heggen.
Kidz Bop appoints Christina Tom as VP/National Sales. Tom, who will be based in LA, will lead ad sales for KidzBop.com, as well as securing strategic sponsorships for the online kid talent search. Kidz Star USA. Tom most recently served as SVP/Sales for Sweetyhigh.com. She previously toiled for Disney Publishing Worldwide, Nickelodeon, and Stardoll Entertainment.
RATINGS
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 1/30-2/5/12 :
Total Day (000) Primetime (000)
NICK° : 910 DSNY*: 1368
DSNY* : 900 NICK JR°°: 569
CARTOON: 478 ADSM**: 317
NICK JR°°: 378 NAN** : 247
ADSM** : 206 DXD: 216
NAN** : 147 NICKTOONS: 177
DXD: 157 SPROUT***: 110
NICKTOONS: 98 MTV: 80
SPROUT***: 93 ANIMAL PLANET: 74
TEENNICK: 55 DISCOVERY: 72
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 1/30-2/5/12 :
Total Day (000) Primetime (000)
DSNY* : 567 DSNY*: 1053
NICK° : 443 ADSM**: 203
CARTOON: 326 NAN** : 182
ADSM**: 139 DXD: 171
DXD: 116 NICKTOONS: 113
NAN** : 111 NICK JR°°: 98
NICKTOONS: 65 ANIMAL PLANET: 56
NICK JR°°: 64 TEENNICK: 50
TEENNICK: 49 MTV: 45
ANIMAL PLANET: 30 ESPN: 44
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 1/30-2/5/12 :
Total Day (000) Primetime (000)
DSNY* : 460 DSNY*: 814
NICK° : 327 ADSM**: 282
CARTOON: 268 NAN** : 234
NAN** : 172 DXD: 151
ADSM**: 227 NICKTOONS: 106
DXD: 99 MTV: 99
NICKTOONS: 60 TEENNICK: 73
TEENNICK: 65 COMEDY: 72
MTV: 54 ANIMAL PLANET: 63
COMEDY: 35 ESPN: 58
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, February 4, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1187; K6-11 817; TWEENS 9-14 622
NICKELODEON: K2-11 1183; K6-11 803; TWEENS 9-14 624
CARTOON NETWORK: K2-11 626; K6-11 470; TWEENS 9-14 386
DISNEY XD: K2-11 221; K6-11 182; TWEENS 9-14 139
NICKTOONS: K2-11 120; K6-11 78; TWEENS 9-14 61
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, February 5, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1130; K6-11 824; TWEENS 9-14 632
NICKELODEON: K2-11 923; K6-11 595; TWEENS 9-14 493
CARTOON NETWORK: K2-11 627; K6-11 446; TWEENS 9-14 323
DISNEY XD: K2-11 257; K6-11 169; TWEENS 9-14 121
NICKTOONS: K2-11 90; K6-11 64; TWEENS 9-14 51
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, February 6, 2012, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 872; K6-11 327; TWEENS 9-14 225
DISNEY CHANNEL: K2-11 834; K6-11 448; TWEENS 9-14 371
CARTOON NETWORK: K2-11 438; K6-11 289; TWEENS 9-14 226
DISNEY XD: K2-11 187; K6-11 152; TWEENS 9-14 146
NICKTOONS: K2-11 89; K6-11 55; TWEENS 9-14 42
Source: MTVN Research from Nielsen Media Research Data
A CYNOPSIS MESSAGE
*** Now available for purchase *** Compiled by Cynopsis: Kids! Editor, Gwen Billings, it’s a great reference guide and must read for anyone who is new to the Kids industry, and a valuable reference for seasoned professionals as well. The eBook is easy to navigate and can be utilized as a search catalog of the production, development, licensing, and marketing deals covered in Cynopsis: Kids! 2011 daily editions.
Visit the webpage to view a preview and download today!
Answer to Our Last Trivia Question: What show was Sprout’s first original series? Noodle and Doodle. Kudos to: John Carlo–NBCUniversal/NYC.
Today’s Trivia Question: Who is the voice talent of Handy Manny? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
02.08.12
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