Wednesday, February 6th, 2008


Cynopsis: Kids!


Good morning. It’s Wednesday, February 6, 2008, and this is your first early morning briefing.

Mattel invites Creative Artists Agency (CAA) over to play, as the two ink a deal to develop entertainment-based marketing programs and content across multiple platforms (movies, TV, digital, video games etc) based on Mattel’s brands, including Barbie, Hot Wheels, Fisher-Price, Max Steel, UNO and Polly Pocket, among others.  Mattel, which has had great success with its Barbie DVD releases, distributed by Universal Studios Home Entertainment, recently completed a deal with Joel Silver and Warner Bros. to develop a live-action re-envisioned adaptation of its property, He-Man Masters of the Universe.  CAA also has a pact with Hasbro, which yielded success last year with the live-action Transformers movie, and then there is the upcoming live-action G.I. Joe feature (2009) and Transformers 2 (2009).


Fox is reportedly in talks with Amy Adams to star with Ben Stiller in Night at the Museum 2: Escape From the Smithsonian, per Variety.  Returning to direct the sequel is Shawn Levy, his production company 21 Laps will produce with 1492 Pictures.  Production is slated to begin in Vancouver this spring, with a release date currently set for May 22, 2009.


NOGGIN has picked up the US broadcast rights to the short-form preschool animated series Peppa Pig (52×5) from rights holder Entertainment One.  Peppa Pig initially premiered in the UK on Channel 5 (June 2004), followed by Nick Jr. (UK).  There are currently two seasons of Peppa Pig (100+ episodes), with a third season slated for production in 2008.

DIC Entertainment picks up 26×30 new episodes of Horseland.  Simultaneously the Horseland retail program is set to launch this year in Europe with 20+ licensees in multiple categories signed on.  Additionally, DIC completes a series of new European and Middle East home entertainment deals for Horseland with: CITEL (France, 3Q 2008); Scanbox (Scandinavia, May 2008); Panini (German speaking Europe, March/April 2008); Bridge Entertainment (Dutch speaking Benelux, now); as well as Mirax (Hungary, Romania, the Czech and Slovak Republics, TBD); and Viva Entertainment (Middle East, TBD).  Horseland has been acquired by 20+ countries in the EMEA.

Aiming to teach kids about the fundamentals of finance and budgeting, Minyanville Publishing and Multimedia, a financial media company, and partner Kaboose, a family-targeted online portal, officially launch MinyanLand (, a free virtual community.  The ad-supported site uses characters, games, quizzes, bank accounts, chores, shopping (using virtual money earned by working and investing) and the like, to educate kids about earning, saving, spending and giving.  Parents can participate via weekly virtual allowance.  Minyanville creates the educational content on the site in partnership with the National Council of Economic Education.

Turner Entertainment Holdings Asia Pacific will utilize the social media services of Outblaze to build an interactive community around Cartoon Network’s brands in Asia. Planned properties include blogs, games, instant messaging and a full suite of video creation, editing and sharing capabilities.


BKN New Media, a unit of BKN, has granted Gulliver the master toy license for its property, Zorro  Generation Z.  Under the deal, Gulliver has the rights to produce a range of products, including action figures (all sizes and materials), toy vehicles and accessories, toy weapons and accessories among others.  Gulliver also has the exclusive distribution rights in Brazil, and manufacturing rights globally that allow for BKN to appoint distributors around the world.

Pacific Entertainment Corp., creator/distributor of the Baby Genius music-based toys, names Motta Internacional as the exclusive distributor of Baby Genius products in duty free and domestic retail outlets in Central and South America.  This deal also takes Motta into the new product categories of edutainment DVDs, CDs and learning/developmental toys.

Scholastic Media and Kim Parker Kids have sealed a gift-wrap and stationery deal with All Wrapped Up.  Under the deal, All Wrapped Up will produce a line of stationery, wrapping paper and cards featuring Parker’s designs, which are based on her kid’s book, Counting in the Garden.  The products will be available this year.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 1/28-2/3/08 :
Total Day      (000)   Primetime     (000)
NICK°:            1169   DSNY*:            1362
DSNY*:             854   CARTOON:         691
CARTOON:         601   NAN**:             483
NAN**:             295   NOGGIN:           206
NOGGIN:           219   TOON DIS:        167
ADSM**:           160   NICKTOONS:       95
TOON DIS.:        124   DISCOVERY:       93
DISCOVERY:        68   BET:                   66
NICKTOONS:        58   MTV:                  65
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 1/28-2/3/08 :
Total Day      (000)  Primetime       (000)
NICK°:             639   DSNY*:              1039
DSNY*:            579   CARTOON:           444
CARTOON:        368   NAN**:               379
NAN**:            225   TOON DIS:            86
ADSM**:          107   ESPN:                   76
TOON DIS.:        68   MTV:                     74
DISCOVERY:       49   DISCOVERY:          64
NOGGIN:            40   NICKTOONS:         51
NICKTOONS:       34   BET:                     47
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 1/28-2/3/08 :
Total Day       (000)   Primetime      (000)
DSNY*:             475     DSNY*:            865
NICK°:              462     CARTOON:        340
CARTOON:         252     NAN**:            429
NAN**:             295     MTV:                123
ADSM**:           140     DISCOVERY:       92
MTV:                   81     BET:                  74
DISCOVERY:        68     COMEDY:           70
ANIMAL PLANET:  49     THE N:               66
TOON DIS.:         39     ANIMAL PLANET: 56
COMEDY:             38     TLC:                  54
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, January 31, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1123; K6-11 522; TWEENS 9-14 397
DISNEY CHANNEL:     K2-11   890; K6-11 574; TWEENS 9-14 467
CARTOON NETWORK: K2-11   534; K6-11 302; TWEENS 9-14 212
TOON DISNEY:           K2-11   131; K6-11   62; TWEENS 9-14   40
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, February 1, 2008, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1199; K6-11 817; TWEENS 9-14 655
NICKELODEON:          K2-11 1068; K6-11 501; TWEENS 9-14 363
CARTOON NETWORK: K2-11   674; K6-11 445; TWEENS 9-14 309
TOON DISNEY:           K2-11   154; K6-11   78; TWEENS 9-14   51
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, February 2, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1440; K6-11 964; TWEENS 9-14 711
DISNEY CHANNEL:     K2-11 1246; K6-11 853; TWEENS 9-14 637
CARTOON NETWORK: K2-11   661; K6-11 451; TWEENS 9-14 320
TOON DISNEY:           K2-11   190; K6-11   95; TWEENS 9-14   52
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, February 3, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1314; K6-11 908; TWEENS 9-14 665
DISNEY CHANNEL:     K2-11   924; K6-11 594; TWEENS 9-14 504
CARTOON NETWORK: K2-11   797; K6-11 468; TWEENS 9-14 300
TOON DISNEY:           K2-11   189; K6-11 144; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: On the Addam’s Family, Pugsley’s pet octopus is named Aristotle, but what was Wednesday’s pet spider’s name?  HOMER    Kudos to:  Nancy Pines-Brand Pharm/NY; Kerry Hughes-qubo/NY; Russ Camlet-NBCU/NY

Today’s Trivia Question: Yessman, Stargazer, Buzzsaw and Copperkid were characters from what late 1980’s cartoon?  ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales: Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  TRAVEL ACCT EXECS/Discovery/NYC: Sell nat’l TV or interactive ads for Travel Channel. Manage & dev. growing business. Strong communicator. Solutions sales exp. Apply:    Req #7513/# 7334 (2/13)

JOB OPENING:  SERIES PRODUCER/NYC: Oversee prod of a children’s animated series, inc. mng day-to-day opers, guide creative dir, & ensure that prjt adheres to sched/budget. ANIMATION EXP A MUST. Apply: [email protected] (2/13)

JOB OPENING:  VP, DIGITAL MEDIA MKTG/NYC/Brdcstg Co: Strategic multiplatform exp: series websites, ecom, wireless, online,mktg/adv/branding tactics. Sal: six figures. Resume to: [email protected]   (2/13)

JOB OPENING: SR ACCT MGR/CABLE NETWORK AND ENTERTAINMENT MKTG/ATL:  Must have 4-6 yrs exp. in acct mgmt at ad agency or in ent mktg dep’t w/ exp managing projects w/ an outside agency. Sports exp a plus. [email protected] (2/12)

JOB OPENING: MGR AD SALES RSRCH/NY: Dvlpmnt of sales presentations/materials. Competitive Analysis. Well-versed in Nielsen & its applications as well as synd studies. 5+ yrs rsrch exp major nat’l ntwrk. Res: [email protected] (2/12)

JOB OPENING: RESEARCH ANALYST/Discovery/MD:  Min. one yr. marketing resh. or media exp. Excellent analytical/mathematical/basic statistic exp. req. Strong comp. skills incl. spreadsheets/graphics. Apply: req# 7564  (2/12)

JOB OPENING: ACCT MGR-NAT’L SALES/New York,NY: BETCable salesperson w/strong presentation skills. Comfortable w/multi-platform & integrated opps.Sales/agencyexp. req’d. Email: [email protected]  (2/12)

JOB OPENING: CMT/TVL and SENIOR RESEARCH ANALYST AD SALES/MTVN-NYC: BA/BS; 2+ yrs media ind exp; wrkng knwldg Nielsen apps. Analytical sk. Strong math and computer sk. Apply (2/12)

JOB OPENING: MGR STRATEGY & RSRCH/BBC/NYC: Analyze mkt trnds & competition. ID new rev ops. Cr8 strat docs, develop LT biz strat. 3-5 yrs exp. Strat thinker & researcher. Apply: (2/9)

JOB OPENING: MGR DIGITAL AD SALES RSRCH/BBC NYC: Supprt, maintain sls systems, track performance, monitor mrkt & industry trends. 3+ yrs exp. Apply: (2/9)

JOB OPENING: MGR BBC AMERICA AD SALES RSRCH/ BBCA NY: Nielsen rating knowledge, maintain research sales system, sales presentations. Apply: (2/9)

JOB OPENING: ACCOUNT EXECUTIVE/Rainbow Advertising Sales Corp/NY:  Interconnect  NY, NY  5 yrs major market TV radio sales exp at ad agency level. See full posting and apply to req id #5243 (2/9)

JOB OPENING: VP DIGITAL AD SALES/Fuse/NY: Gain high value clnts. Bld prtnrshps w/ clnts & agencies. Sell intgrted, X-platform deals w/ emph on Web, VOD, Mobile/Wireless and Facade. Send Rez to: [email protected] “VPDAS” in subj. (2/9)

JOB OPENING: ASSOC DIR CUSTOMER MARKETING/ABC: Key liaison for Sales Teams’ Custom/Client-specific Communication re ABC marketing opportunities/Strong research/analytical/communication skills Req 139694  (2/9)

JOB OPENING: SR ANIMATOR-DESIGNER/Hallmark Channel/LA: Provides motion design & production from start to completion. 3 yrs. min. exp. See full posting and apply at (2/9)

JOB OPENING: MGR, INTERACTIVE SALES/National Cable Communications/NYC: 3+ yrs Media Sales exp. Knwldg of online ad space & media-buying terminology. Ability to meet & exceed digital sales goals. Email: [email protected]. EOE (2/8)

JOB OPENING: ACCT EXEC/SPT/NY: Sell digital inventory, manage digital sales pipeline, manage and maintain inventory. 3-5 years relevant experience. Apply: (2/8)

JOB OPENING: ABC FAMILY INVENTORY DIRECTOR: Identify, Manage and forecast online display and video inventory;  knowledge of website analytical software. Develop inventory strategy req # 132794   (2/8)

JOB OPENING: SR MARKETING MGR/Classic Media/NYC: 5-7 yrs exp rec’d; Create, manage & execute innovative marketing strategies, style guides, plans for family brands; Strong mgmt & planning skills req’d; apply: [email protected] (2/8)

JOB OPENING: RESEARCH ANALYST/Fox/NY: Sales Research Fox Broadcast. 2+ yrs exp resrch/data analy cable/brdcast. Exp w/ Nielsen systems, MRI, Simmons or Scarborough, Str analytic sk. BS/BA. Please apply at (2/7)

JOB OPENING: ADMIN AFFIL MARKETING/SANTA MONICA/GSN, The Network for Games: Report to VP Affil Mark. 2+ yrs. exp in Cable TV. BA/BS degree in related field. Send Res/Cov Letter: [email protected]  (2/7)

JOB OPENING: DIR AFFIL MARKETING/SANTA MONICA/GSN, The Network for Games: Reports to VP Affil Mark. 5 years exp in Mark. Send Res/Cov Letter: [email protected] (2/7)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision Norwalk,CT: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid CT DL.  See full posting and apply to req 5057BR (2/7)

JOB OPENING: DIR MED MEAS. & ANLYS/AD COUNCIL/NY: 8-10 yrs exp., Manage monitoring of PSA cmpgns. in all media. Plnner or rsrcher w/exc. Xcel, wrtng & mgmt. skills. Res: [email protected] (2/7)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: PR /NYC: Boutique agency (kids TV, toys, CE, licensing) seeks smart, mature, highly-organized, communications-oriented intern. College JRs or SRs only. Apply to [email protected]  (2/13)

SPRING INTERNSHIP CREDITS ONLY: OK! Sales/Mktg. Intern. Responsibilities include rsrch, coord mailings & sales materials, assisting the mktg team w/ general office duties. Plz indicate “MRKTNG INTERN” in sub line. [email protected] (2/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:  MEDIA PLANNING/Los Angeles Full Time/Freelance: 10+ yrs exp. Experience-General Market and Hispanic. Works independently or manages staff. Large and small agency exp. [email protected]  (2/13)

SITUATION WANTED:  20+ yrs exp in sales, marketing, strategic planning, brand mgmt, product development and marketing.  [email protected] (2/13)

SITUATION WANTED:  SHOWRUNNER/FIELD PRODUCER/DIRECTOR: Docusoap/ comedy, Makeover, Lifestyle Infotainment,Documentaries,Commercial formats. Resonant leader, exc writer/dir, creative, always on time & on budget. [email protected] (2/13)

SITUATION WANTED: Hire “Made in NY” Production Assistants-Trained, experienced and vetted. Licensed drivers, reliable, with positive attitudes. Call 24/7 Hotline. 718-757-5816 (2/12)

SITUATION WANTED:  DIRECTOR/VP MARKETING: 15+ yrs exp in marketing, strategic planning, brand mgmt, advertising, product marketing.  Extensive industry background in advertising, CPG, travel, retail, financial services. [email protected] (2/12)

SITUATION WANTED: PROJ/OPER MGR: NYC, Prof. 5 yrs cable ntwk on-air promo/brand exp. Mang day-to-day ops of promo projs.  Detailed, able to prioritize. Strong organiz skills.  Meticulous.  Temp or staff. [email protected] (2/7)

SITUATION WANTED: STRONG PROJECT MANAGER/LINE PRODUCER: Strong project manager/line producer for TV and Web looking for AP position on TV side. Contact: [email protected]  (2/7)

SITUATION WANTED:  VP of CONTENT DEVELOPMENT/EXECUTIVE PRODUCER:  Award winning creative leader is looking to join your team.  Experienced in Film/TV, interactive new media and games.  Contact [email protected] (2/7)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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