Cynopsis: Kids!
02/29/12

Good morning. It’s Wednesday, February 29, 2012, and this your first early morning briefing.

Chomp, Chomp, Chomp… Disney XD is granted the US TV rights to the new 3D animated action/comedy series Pac-Man – The Adventure Begins (26×22) from Namco Bandai Games, Arad Productions and 41 Entertainment (41e). Disney XD plans to premiere the series in fall 2013. Based on Namco Bandai Games’ iconic Pac-Man brand, the series is created in stereoscopic 3D and executive produced by Avi Arad (Spider-Man/Sony Pictures, Iron Man/Paramount, Hulk/Universal and Fantastic Four and X-Men/Fox) and Rick Ungar (Biker Mice from Mars/New World, X-Men Evolution/Marvel and Legend of the Dragon/BKN).

UK-based Metrodome Group puts its subsidiary Target Entertainment, an international distributor of programming including kid-targeted series such as Fifi and the Flowertots and Roary the Racing Car, Punky, among others, into administration. The company explained that, “Metrodome can no longer continue to provide support to its loss making subsidiary Target,” and that Metrodome’s board “believes there is little prospect of Target returning to profitability in the near future.” BDO has been appointed as Administrators of Target effective immediately. Metrodome acquired Target in August 2010 for USD $1.3 million and pledged to invest USD $4+ million in the company. In December 2011, Metrodome issued as a financial warning in relation to Target, and more recently as reportedly in discussions to sell Target. Metrodome Group’s other trading divisions, Metrodome Distribution and Hollywood Classic, are unaffected and continue to trade as normal.

NEW PRODUCTION & DEVELOPMENT

Viacom President and CEO Philippe Dauman said during a Deutsche Bank media and telecom investor conference yesterday that Paramount will release a new Nickelodeon SpongeBob SquarePants feature film towards the end of 2014. Dauman said this was the start of Paramount’s animated movie effort. Paramount won a best animation Oscar for its movie Rango over the weekend. Additionally, David Stainton, President of Paramount Animation resigned last week.

Germany’s m4e partners with Studio Bozzetto, RAIFiction and Studio Campedelli to develop and produce a new preschool CGI animated TV series based on the popular illustrated kid’s book series Topo Tip/Tip the Mouse by Andrea Dami and published by Giunti Editore. The is to produce 52x 5-7 minute long episodes of Tip the Mouse series. Tip the Mouse revolves around the adventure of a little mouse named Tip, who lives with his family in a small house on the edge of the woods. Tip tells about everything that kids are going to encounter and experience in their small world and encourages them to explore their surroundings.

LICENSING

The Hunger Games movie is just a few weeks away now, it releases March 23, 2012, and you can even buy your tickets to see the movie already. Now, fans can get Hunger Games licensed skins for various electronic devices, and even to decorate your walls, from Skinit.com. The company is offering six movie poster and character designs, Hunger Games (and the series characters) fans can get skins for numerous devices (e.g. mobile phones, MP3 Players, MP3 speakers and speaker docks, mobile gaming devices, laptops, desktop computers, Bluetooth headsets, DVD players, printers, cameras, medical devices, USB devices and adhesive wall stickers) at www.skinit.com/skins/entertainment/the_hunger_games.

MARKETING

Turner Broadcasting System Asia Pacific prepares to splish and splash when it opens the very first Cartoon Network-themed waterpark, Cartoon Network AMAZONE, in Bang Saray, which is on the East Coast of Thailand. Scheduled to open in 2013, Cartoon Network AMAZONE takes its name and inspiration from the Amazon Rainforest, while it will also interweave characters from some of Cartoon Network’s most popular animated series including Ben 10, The Powerpuff Girls, Johnny Bravo and The Amazing World of Gumball. The waterpark will feature a range of attractions including an enormous family wave pool, a winding adventure river, speed-racing slides, family raft rides, and one of the largest interactive water play fortresses for kids. Cartoon Network AMAZONE is being developed in conjunction with Amazon Falls Co. Ltd, an attractions and resorts developer in Thailand. Expected to cover 14 acres, Cartoon Network AMAZONE aims to attract some 800,000 visitors each year when it is fully up and running.

MORE KIDS STUFF

In other Target Entertainment news, Target has completed international sales deals for Monster Animation‘s 2D animated series Punky (20×7). The new deals see Punky acquired by EBS (Korea), DR (Denmark), TVNZ (New Zealand) and Educ.Ar (Argentina). Created by Lindsay J. Sedgwick and produced by Monster Animation’s Gerard O’Rourke, Punky is the first ever animated series that features a lead character with Down Syndrome. Punky is written by Andrew Brenner, creator/writer of Humf. Target is donating half of its sales commissions for Punky to Down Syndrome Education International, which pioneers inclusion at schools for all kids with Down Syndrome.

Mercis bv, the Dutch company that owns the copyright to Miffy and Friends and is the brand’s worldwide licensor, unveils the first Miffy app, Miffy’s Garden, initially for the iPad ($4.99).  The app will also be available in the coming weeks for the iPhone ($1.99). Created in conjunction with Sanoma Media Netherlands and based the kid’s book Miffy’s Garden by Dick Bruna, the new Miffy’s Garden app is available in Dutch and English. Mercis and Sanoma Media Netherlands plan to launch a total of 4 apps this year, all of which will be based on story books by Dick Bruna and contain an interactive animated story, various games, create your own e-card, and read and record.

Discovery Communications has launched Animal Planet Magazine in Germany, Poland and Singapore, and plans to debut in Russia and Malaysia later this year. Discovery Enterprises International, the licensing and merchandise division of Discovery Communications, inks deals for the title with DeAgostini as the official publishing partner in Russia, Mediacorp Publishing as publishing and distribution partner for the magazine in Malaysia and Singapore and Egmont Poland that will launch the magazine in Poland. Targeted to boys and girls who are both curious about their world and passionate about animals, the standalone 52-page Animal Planet magazine is published monthly. The contents of the magazine is designed to reflect the core brand values of the TV channel by offering entertaining and informative content to readers through interactive features, facts and amazing images. Animal Planet Magazine has already launched in the UK, Benelux, Greece and Cyprus, Italy, Austria, Switzerland and Turkey.

Disney Publishing Worldwide releases two new interactive storybook apps featuring original scenes from Walt Disney Animation Studios‘ feature films, The Lion King (1994) and Tangled (2010), for $4.99 and $6.99 respectively. The Lion King: Timon’s Tale and Tangled: Storybook Deluxe apps are available now for iPad, iPhone and iPod touch. These new Disney Book Apps (www.disneybookapps.com) are the first full-length interactive storybook apps to integrate specially rendered new animation and actual animated movie content, which provides users with a new way to read, experience and interact with the classic tales.

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).

EXECUTIVE MOVES

Sesame Workshop promotes Robert Knezevic to VP/International Project Manager and Dr. June Lee to Assistant VP/Research in the Global Education department. They will both report to Dr. Charlotte Cole, SVP/Global Education.

• Knezevic will be responsible for developing new international initiatives and global partnerships with organizations. He oversees the Workshop’s overall international agenda and supervises the work of department Team Leaders who manage projects in Africa, Middle East, Asia and Latin America. He and his team will develop the strategic direction for each country in the portfolio, consistent with educational and business priorities and establish management goals consistent with established country success measures. Knezevic is also charged with mobilizing Sesame’s global family of Muppets to raise awareness about safe road practices as part of the UN Collaboration of Road Safety. Additionally, he is also responsible for developing public-private partnerships that assure sustainability of Sesame Workshop’s mission of educating and engaging children with relevant and age-appropriate content. Knezevic joined the Workshop in 1997 as a Senior Producer for Alam Simsim, the Egyptian co-production of Sesame Street.
• Dr. Lee, in addition to ensuring the effectiveness of Sesame Workshop’s formative research, will oversee the Workshop’s international research agenda. She will continue to enhance training materials with the Workshop’s co-production partners around production research in order to raise the internal research capacity of the partners. Dr. Lee joined the Workshop six years ago and formerly served as Director of Global Education.

CPLG, the licensing arm of Cookie Jar Entertainment, promotes Karen McNally to the newly created position of Commercial Director.  McNally, who had been Head of International Marketing and New Business, will now be responsible for managing CPLG’s ever growing agent network and for identifying and signing new partners to represent its property rights.

RATINGS

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 2/20-2/26/12 :
Total Day      (000)   Primetime      (000)
NICK° :          1013     DSNY* :        1353
DSNY* :          965     NICK JR°°:       582
CARTOON:       566     NAN** :          296
NICK JR°°:       422     ADSM** :        264
DXD:               204     DXD:              251
ADSM** :        198     NICKTOONS:     196
NAN** :          172     SPROUT***:     114
NICKTOONS:    108     MTV:                 83
SPROUT***:      91     ANIMAL PLANET:  71
TEENNICK:         51    ESPN:                 66
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 2/20-2/26/12 :
Total Day     (000)  Primetime       (000)
DSNY* :        623     DSNY* :         1053
NICK° :          552     NAN** :          208
CARTOON:      377     DXD:               193
DXD:             156     ADSM** :         177
NAN** :         124     NICKTOONS:     121
ADSM** :       137     NICK JR°° :        93
NICK JR°°:        73     ANIMAL PLANET: 52
NICKTOONS:     67     MTV:                43
TEENNICK:        44     TEENNICK:         41
ANIMAL PLANET: 34     ESPN:              41
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 2/20-2/26/12 :
Total Day     (000)  Primetime      (000)
DSNY* :         515     DSNY* :        913
NICK° :          383     ADSM** :       267
CARTOON:      298     NAN** :         254
ADSM**:        237     DXD:             151
NAN** :         171     MTV:             111
DXD:              124     NICKTOONS:    99
MTV:               69     ESPN:              62
NICKTOONS:     62     TEENNICK:        61
TEENNICK:        58     ANIMAL PLANET: 60
COMEDY:          36     COMEDY:          54
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 2/30-2/26/12 vs. 1/31-2/27/11, Cable Networks Only:
Network:                                (000)     %diff?
DSNY:                                589          -7%
NICK° :                               482          -30%
CARTOON:                           357         +11%
DXD:                                  138         +15%
ADSM**:                             136         +3%
NAN*:                                 116          -58%
NICKTOONS:                          67          -4%
NICK JR:                                67          Flat
TEENNICK:                             47          +9%
ANIMAL PLANET:                     29           +4%
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
*NAN Total Day: Sun-Thurs 8p-6a; Mon-Thurs 6a-7a; Fri 9p-7a; Sat 10p-6a;
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a?The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, February 25, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1204; K6-11 856; TWEENS 9-14 677
NICKELODEON:           K2-11 1131; K6-11 757; TWEENS 9-14 550
CARTOON NETWORK:   K2-11   609; K6-11 450; TWEENS 9-14 386
DISNEY XD:               K2-11   339; K6-11 251; TWEENS 9-14 184
NICKTOONS:              K2-11    94; K6-11   56; TWEENS 9-14   36
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, February 26, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1204; K6-11 856; TWEENS 9-14 677
NICKELODEON:           K2-11 1108; K6-11 753; TWEENS 9-14 543
CARTOON NETWORK:   K2-11   609; K6-11 450; TWEENS 9-14 386
DISNEY XD:               K2-11   339; K6-11 251; TWEENS 9-14 184
NICKTOONS:              K2-11     94; K6-11   56; TWEENS 9-14  36
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, February 27, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 914; K6-11 501; TWEENS 9-14 367
NICKELODEON:           K2-11 811; K6-11 323; TWEENS 9-14 203
CARTOON NETWORK:   K2-11 491; K6-11 286; TWEENS 9-14 246
DISNEY XD:               K2-11 268; K6-11 216; TWEENS 9-14 198
NICKTOONS:              K2-11   84; K6-11   46; TWEENS 9-14  41
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Answer to Our Last Trivia Question: What does Martha the dog eat in the show Martha Speaks that allows her to talk? Martha eats Alphabet soup. Kudos to: Tracy Casper Lang-Freelance Director/AD/Editor/NYC; RT Harris-WideOrbit/Detroit; Brenda Bowen-Sanford J. Greenburger Associates/NY; Dawn Ross-FremantleMedia Enterprises/NY; Tom Boyd-WGN-TV/Chicago; Squirrel Rippley-Dark Horse Media/Tucson; Ron Grant-Big Balloon Animation/LA; Sierra Filucci-Common Sense Media/San Francisco.

Today’s Trivia Question: The animated series Little Bill is the creation of which famous comedian? ***Following our normal Trivia rules, the individuals that guess correctly will also receive $25 off their Kids eBook purchase. Visit our Facebook page for more opportunities to answer Kids trivia questions!   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
02.29.12

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JOB OPENING: SR. BUYER LOCAL TV/Radio Active Int’l in Pearl River, NY (15 miles from NYC): Min 4 – 5 yrs exp. in negotiating and buying local TV/Radio req’d. On location req. [email protected] call 845-732-8943 (3/1)

JOB OPENING: MGR, BRAND INSIGHTS/A+E Networks/NY: Focus on brand rsch, provide ratings analysis/support prog & mktg divisions. 3-5 yrs TV rsch. Nielsen/MRI/Simmons req’d. More info & apply: www.aetn.com/careers.html, #121084 (3/1)

JOB OPENING: PROMO SVC REP/Fox Ad Sales/NY: Mng sponsors’ off-air mktg activity, incl in-store POS materials & consmr promos. 2+ yrs promo/mtkg sppt exp in adv, entmt, or evt plnng. More info/apply: www.foxcareers.com FNG0000952 (3/1)

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