A CYNOPSIS MESSAGE FROM DISNEY MEDIA

Cynopsis: Kids!
02.27.13

Good morning. It’s Wednesday, February 27, 2013, and this is your first early morning briefing.

Today’s Top Headlines

The content and consumption methods most desired by the post-millennial generation framed Nickelodeon Group President Cyma Zarghami’s presentation at the network’s Upfront last night that included an appearance from Kids Choice Awards host Josh Duhamel and performance by OneRepublic.

Nick has been ensconced in a massive research effort as it seeks to regain some of the kids market power it’s ceded over the past year. “We have reorganized our development process in a way that allows us to make content smarter and faster than ever before, tailored specifically for this first generation of post-millenial kids,” Zarghami said. “Our research tells us that for them funny is a badge of honor, and because funny is in Nickelodeon’s core DNA, we believe our position will ensure our success.”

Network brass touted look the just-launched Nick App and other new distribution avenues including a new live afternoon daypart called Nick Studio 10, a series of new sketch-comedy workshops for live-action development that will integrate a lot of user-generated content, and a partnership with Brian Robbins’ AwesomenessTV online site.

Programming remains at the core, of course, with what looks like a greater focus on live programming aimed at co-viewing and a swell of preschoolers. Here’s a preview of a few of the seven new shows that were green-lighted:

• Animated newcomers include Sanjay & Craig, about a boy and his best bud who happens to be a snake; and Breadwinners, whose creative team heralds from Nick’s animated shorts program. Also new to the roster are previously announced Rabbids and Monsters vs. Aliens. And Nick is picking up a third season of Teenage Mutant Ninja Turtles, which bowed in 2012 as the No. 1 new animated series with boys 2-11.
• New family-focused live-action series include The Haunted Hathaways, about a family who discovers it’s sharing its new house with ghosts; and The Thundermans, about the sibling rivalry between twins in a family of superheroes. These series join the previously announced Sam & Cat and the recently launched Wendell & Vinnie.

• Lots of attention on preschool series in the coming season, with Nick’s first-ever Dora spinoff, Dora and Friends; Wallykazam!, its first literacy show; and Blaze and the Monster Machines, featuring a curriculum – dedicated to all areas of STEM (Science, Technology, Engineering and Math) and follows the adventures of an 8-year-old boy and his monster truck.

Digital Updates

Digital media developer Konami is joining G-cluster Global’s cloud gaming platform. The first Konami games will be available on G-cluster beginning this spring. Konami joins a growing G-cluster roster that includes Ubisoft, Disney, Warner Bros. and 30-plus other developers.

Programming Picks

Something to sing about: Sprout picked up new Little Airplane Productions series Sing It Laurie!, co-created by recording artist Laurie Berkner. The shortform series debuts on the network March 25 and features original music from Berkner, centered around a different theme each episode. Series partners include indie label Razor & Tie and Scotland-based Tsumanga Studios.

Toronto’s 9 Story Entertainment signed on to produce and distribute animated preschool series Peg + Cat and will be shopping the series at Miptv. Developed with the Fred Rogers Co. for PBS Kids, the series encourages active problem-solving and math skills development.

A CYNOPSIS MESSAGE

Licensing News

Fox International’s BabyTV selected publishing and licensing agent ZNN Licensing for representation in Turkey and Northern Cyprus. ZNN will focus on developing the consumer products and retail program. BabyTV currently airs in more than 100 countries via 500-plus affiliate platforms.

…And More Kids News

Cartoon Network is branching out. Building on strong momentum in the Middle East, the Cartoon Network Zone is launching in a 200,000-square-foot space at the IMG Theme Park in UAE. Themed attractions based on brands including Ben 10, The Amazing World of Gumball, Lazytown and Adventure Time are in the works, including the world’s largest Ben 10 retail store.

By the Numbers
Top 10 Basic Cable Ratings for Kids Networks, Live + Same Day, for the week of Feb. 18-24, 2013

Date                      Program                      Network     Time                  HH (000)
2/18                      WWE Entertainment    USA            8-9 pm              3407
2/23                      SpongeBob                  Nick            10-1030 am       3024
2/23                      SpongeBob                  Nick            1030-11 am       3000
2/23                      SpongeBob                  Nick            930-10 am         2858
2/24                      Shake It Up                 Disney         9-930 pm           2731
2/23                      SpongeBob                  Nick             9-930 am           2619
2/24                      SpongeBob                  Nick             1030-11 am       2472
2/19                      Drake & Josh               Nick              7-730 pm          2432
2/18                      SpongeBob                  Nick              6-630 pm          2366
2/21                      Toy Story 2                  Disney           8-940 pm          2352 

**Source: Disney Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Answer to Last Week’s Trivia Question: Who voiced Alfred in the animated (1992-95) Batman series? Efrem Zimbalist Jr. of The F.B.I. fame. Kudos to: Jeffrey Grant-Turner Research/Atlanta; Pat Brady-CESD/LA; Lou Fazio-he Hub/Burbank.       

Today’s Trivia Question: What cartoon characters got around in a 1968 Chevy Sportvan 108? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy
[email protected] for Cynopsis Kids!
02.27.13

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