Cynopsis: Kids!
02/25/09
Good morning. It’s Wednesday, February 25, 2009, and this is your first early morning Kids briefing.
CBS and Cookie Jar Entertainment inked a three season deal extension for Saturday mornings. Set to be announced soon, the 2009-10 programming line-up will continue to feature girl-targeted shows as well as other programs. Additionally, the Cookie Jar block will rename the block which was programmed by DIC Entertainment since 2006. Cookie Jar, like DIC before it, takes an active role in securing sponsorship for the block and is now in discussions with key advertisers for the upcoming season.
NEW PRODUCTION & DEVELOPMENT
The upcoming Spider-Man Broadway musical, Spider-Man, Turn Off the Dark, is set to officially open on Thursday, February 18, 2010 at the Hilton Theater. Based on Marvel’s super hero, the show features music and lyrics by U2’s Bono and The Edge, and is directed by Julie Taymor (Broadway’s The Lion King, among many others), who also co-wrote the show with Glen Berger. With previews set to begin on January 16, 2010, tickets for Spider-Man, Turn Off the Dark will go on sale this June. The musical is produced by Hello Entertainment, Marvel Entertainment, Sony Pictures Entertainment and Jeremiah Harris. Additionally, the show is produced in association with Omneity Entertainment, the Mayerson/Gould/Hauser/Tysoe Group, Patricia Lambrecht and Jam Theatricals/S2BN Entertainment. While actress Evan Rachel Wood has said that she will star in the show as Spidey’s girlfriend Mary Jane, casting will be announced soon.
MORE KIDS STUFF
Breakthrough Entertainment inks new license deals for several of its series including the animated preschool series Fishtronaut (26×30), which has been sold to Turkey (network TBA), as well as Al Jazeera Kids (Middle East).
MIP TV Program Call: If your company will be attending and showcasing programming at MIP TV 2009 in Cannes, France, at the end of next month, Cynopsis will send out a special MIP TV Shopping Guide edition the Wednesday before the conference. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre, your terms (barter, cash, etc.) and names and contact info of those attending from your company. If your company is interested in being included in this free guide, please send the details to [email protected] by Friday, March 20, 2009.
MARKETING/LICENSING
Activision Publishing picks up the rights to develop and distribute video games based on the Bakugan from Nelvana. Based on Spin Master’s Bakugan toys and the animated Bakugan TV series, the games are currently in development at the Japanese studio NOW Production. The Bakugan games are set for release in fall 2009 for Xbox 360, PlayStation3, Nintendo Wii, Nintendo DS and PlayStation 2.
Entertainment Rights enters into a multi-year deal with Ludia Inc., to create video games based on Where’s Waldo? for multiple platforms including consoles, PC/Mac, iPhone and iPod touch. The first game in the series, Where’s Waldo?: The Fantastic Journey is set for release across several platforms later this year. The deal is part of Waldo’s 21st birthday celebration.
Nickelodeon UK‘s Nick Jr channel signs a two-year partnership with Butlins for a live family-targeted theatrical tour of three Butlins Resorts starting this year. Families visiting Butlins Resorts in Bognor Regis, Skegness and Minehead beginning April 7, will get the chance to see the new live show Nick Jr’s Rainforest Adventure. The show features appearances by Dora the Explorer and Diego (Go, Diego, Go!), as well as Ming Ming the duckling from the Wonder Pets. Nickelodeon UK has tapped theatrical production company Odd Post Entertainment to create and produce the show.
Toei Animation inks a toy licensing pact with Bandai Asia Co. for the animated series, Digimon Data Squad. Under the deal, Bandai Asia acquires the rights to sell Digimon toys in Australia, including a digivice data link, 1.5-inch collectible figures and 3.5-inch lightning digivolving figures, available at retail now.
RATINGS
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 2/16-2/22/09:
Total Day (000) Primetime (000)
NICK~: 1297 DSNY*: 1367
DSNY*: 934 TOON: 829
TOON: 643 NOGGIN: 475
NOGGIN: 368 NAN**: 505
NAN**: 287 DXD: 140
ADSM**: 236 BET: 110
DXD: 133 DISCOVERY: 104
NICKTOONS: 96 MTV: 75
DISCOVERY: 70 ANIMAL PLANET: 70
BET: 46 ESPN: 64
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 2/16-2/22/09:
Total Day (000) Primetime (000)
NICK~: 733 DSNY*: 1095
DSNY*: 633 TOON: 543
TOON: 403 NAN**: 382
NAN**: 215 DXD: 88
ADSM**: 144 NICKTOONS: 81
DXD: 85 NOGGIN: 75
NOGGIN: 73 BET: 79
NICKTOONS: 55 DISCOVERY: 69
DISCOVERY: 48 ANIMAL PLANET: 53
BET: 30 ESPN: 45
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 2/16-2/22/09:
Total Day (000) Primetime (000)
NICK~: 554 DSNY*: 960
DSNY*: 525 NAN**: 453
TOON: 292 TOON: 411
NAN**: 278 DISCOVERY: 127
ADSM**: 184 BET: 117
DISCOVERY: 70 MTV: 109
DXD: 65 ESPN: 92
MTV: 63 COMEDY: 86
ESPN: 51 DXD: 67
NICKTOONS: 42 NICKTOONS: 55
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p
Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 1/26-2/22/09 vs. 1/28-2/24/08, Cable Networks Only:
Network: (000) %diff
NICK~: 653 -9%
DSNY: 536 -5%
CARTOON: 384 +4%
NAN*: 180 -16%
ADSM**: 120 +4%
TDSNY/DXD***: 95 +13%
NICKTOONS: 51 +46%
DISCOVERY: 42 -14%
NOGGIN: 30 +12%
ANIMAL PLANET: 26 +4%
~Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
***This is the average for the month of the newly branded DXD channel, which launched 2/13/09, and the channel’s former incarnation Toon Disney, which aired until 2/12/09, versus Toon Disney’s delivery in February 2008.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, February 20, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1032; K6-11 510; TWEENS 9-14 396
DISNEY CHANNEL: K2-11 978; K6-11 658; TWEENS 9-14 550
CARTOON NETWORK: K2-11 561; K6-11 321; TWEENS 9-14 223
DISNEY XD: K2-11 148; K6-11 100; TWEENS 9-14 74
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, February 21, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1526; K6-11 970; TWEENS 9-14 663
DISNEY CHANNEL: K2-11 1219; K6-11 811; TWEENS 9-14 625
CARTOON NETWORK: K2-11 725; K6-11 459; TWEENS 9-14 321
DISNEY XD: K2-11 177; K6-11 104; TWEENS 9-14 72
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, February 22, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1352; K6-11 907; TWEENS 9-14 681
DISNEY CHANNEL: K2-11 1248; K6-11 881; TWEENS 9-14 642
CARTOON NETWORK: K2-11 768; K6-11 519; TWEENS 9-14 355
DISNEY XD: K2-11 158; K6-11 107; TWEENS 9-14 72
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, February 23, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1208; K6-11 557; TWEENS 9-14 388
DISNEY CHANNEL: K2-11 906; K6-11 506; TWEENS 9-14 396
CARTOON NETWORK: K2-11 446; K6-11 276; TWEENS 9-14 199
DISNEY XD: K2-11 170; K6-11 109; TWEENS 9-14 92
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia Question: On DuckTales, who was Scrooge McDuck’s rival, considered to be the second richest duck in the world? FLINTHEART GLOMGOLD Kudos to: Vince Piotti-Nickelodeon/NY; Bob Friedland-Toys”R”Us,Inc./NY; EJ Offurum-Tru TV/NY; Michael Diaz-Nick Jr. Intern/NY; Michael Hawkins-PromoDoctors/Irving, TX; Sabrina-CESD/LA; Bernice Bareng-Zenithmedia/LA; Damon Parry-Horizon Media, Inc./LA; LoRayssiguier-Game One/Paris
Today’s Trivia Question: What was the name of the late ’50s animated series that strangely used actual human mouth footage (complete with lips) superimposed upon the character’s faces? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
02.25.09
Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]
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JOB OPENING: DIR, BUS PLNG & DEVL/Disney Channel Worldwide/LA:Work w/Sr mgmt to devlp growth strat for int’l Kid’s media; fin/bus modeling, proj mgmt; 5+ yrs media exp; MBA; exp TV/prod pref’d. www.disneycareers.com, Req ID#186360 (2/27)
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SITUATION WANTED: NON-FICTION PRODUCER/Reality/Ent/Docs. Prism Award; Field and Post; NBC; CBS; Dis; TLC; E!; Story Driven,Runs on Batteries. LA based. [email protected] (2/27)
SITUATION WANTED: ASSOCIATE/FIELD/SEGMENT PRODUCER seeking position with a show or network in NYC. Additional experience as a Coordinator/AD/Art Director. [email protected] (2/27)
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SITUATION WANTED: TRAFFIC MANAGER/SPECIALIST: Exp Traffic professional with over 6 years of experience in both cable and broadcast television. Exp with various traffic programs. [email protected] (2/27)
SITUATION WANTED: COMMERCIAL OPS/TRAFFIC EXPERT: 12+ years experience, knowledge of multiple traffic systems and much more. Recently returned to NYC and ready to start work immediately. Please contact me at [email protected] (2/26)
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