Cynopsis: DIGITAL
02/22/12
Good morning. It’s Wednesday, February 22, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.
Comcast has launched Xfinity Streampix, a new subscription-based video service that enables Xfinity customers to instantly watch television shows and movies on multiple screens and, more importantly, away from their home. To launch the new offering, Comcast has struck licensing deals with Disney/ABC Television Group, NBCUniversal, Sony Pictures, Warner Bros. Digital Distribution and Cookie Jar Entertainment in order to provide a wide array of past and current television content, as well as movies, for the service’s subscribers. Comcast says it will look to “significantly increase the breadth of entertainment choices for Xfinity customers in the coming months.” Comcast also has plans to expand Streampix to additional platforms later on in 2012 (specifically, the Xbox 360 and Android devices). Streampix will only be available to cable subscribers; a free service on many triple-play packages, Blast!+ and Blast! Extra video/high-speed internet packages. It will cost $4.99 per month for customers who do not subscribe to one of the cable company’s high-tier packages.
Netflix and The Weinsten Company have inked a multi-year licensing deal that will make Academy Award-nominated films The Artist and Undefeated, as well as a selection of foreign language films, documentaries and “certain other movies” from the studio available exclusively to Netflix Instant Watch subscribers in the U.S. In the announcement, Netflix said a “diverse slate of TWC specialty films will appear exclusively on Netflix within one year of their theatrical release,” including, among others, the Ralph Fiennes-directed Coriolanus. Financial terms of the deal were not disclosed.
The second season of Latinos Are One, a Hispanic-focused web series that puts a spotlight on ten aspiring artists who will be tasked with creating an original piece of art inspired by a song that was created during season one, has officially premiered with McDonald’s as sponsor. The series comes from Digital Broadcasting Group (DBG), in collaboration with Dallas-based Latino ad agency iNSPIRE!, and will be distributed across DBG’s syndication network, which covers 2,600 web publishers and reaches nearly 107 million unique monthly visitors. McDonald’s has signed on to sponsor the series as part of its continuous effort to reach and engage with the Hispanic teen demographic. Full episodes of the show will be made available at www.latinosareone.com.
In other news from DBG, the company has partnered with Mindshare Entertainment to live-stream Toast to the Red Carpet Live!, a web show featuring a panel of celebrity guests, including Brook Burke and Molly Sims, that will provide real-time coverage of the red carpet in advance of the Academy Awards this coming Sunday. The show will air on UsWeekly.com, as well as I Can’t Believe It’s Not Butter’s Facebook page (ICBNB is the official sponsor of the program), starting at 6pm ET on Feb. 26. DBG will be the primary syndication provider, making the show also available on relevant websites across its digital portfolio.
tracx has closed a $4.4 million round in Series B funding led by Flybridge Capital Partners and Revel Partners. The funding will be invested toward company growth and international expansion. Alongside the announcement of the new capital, the company has also launched its social media management platform. It is a SaaS solution that tracx has designed to provide real-time support for brands and agencies during the entire social media campaign cycle, including planning and analysis, content distribution and engagement, influencer management, real-time conversations and insights, as well as real-time measurement of ROI. The company says that the solution collects and analyzes over a terabyte of social data every day, which allows its clients to generate real-time audience segmentation in order to influence business strategy covering marketing, sales and customer relations. The platform has launched with over 180 brands and agencies on board, including Coca-Cola, Interpublic Group, LivePerson, Porter Novelli, Fleishman Hillard and more.
SpotXchange has announced that it is the first real-time bidding (RTB) supply source to offer initiation type for video ad inventory, in real-time with every bid request. The company says that this information will help its RTB partners valuate inventory more effectively and make more efficient buying decisions as they will have a better understanding of which ads were auto-initiated and which were user-initiated. Auto-initiated ads are ones that play automatically when users visit a web page, but do not block the user from viewing the intended content. Conversely, user-initiated content requires users to view the ad before accessing desired content. According to SpotXchange, higher levels of consumer engagement are associated with the latter, and therefore advertisers are willing to pay a premium for them. In the past, the company says both types of ad placements have been bundled together by ad networks who sell them at a flat CPM. SpotXchange is seeking to change that by providing this through which advertisers can evaluate each placement opportunity independently.
BlueCava, a provider of device identification technology that helps businesses improve online ad effectiveness and reduce fraud risk, is the latest company to sign on to the Digital Advertising Alliance’s (DAA) Self-Regulation Program for Online Behavior Advertising. As part of the program, BlueCava has adopted the AdChoices icon that offers consumers information about online advertising, as well as giving them the option to opt-out of receiving targeted ads.
Hearst Digital Media and Style Coalition have expanded their existing partnership through which Hearst Digital will represent Style Coalition in display advertising sales and will also develop custom marketing programs for the online network of influential fashion and beauty bloggers. Per the new deal, Hearst’s digital ad sales team will gain access to Style’s network in order to build multichannel programs for marketing partners. The partnership, which began in 2010 when the two companies teamed up for ELLE.com, has previously offered ad experiences that featured original video series, street-style photo shoots and a Fashion Week correspondent platform. Style Coalition’s selection process for adding new independent publishers to its network is based on a variety of metrics, including traffic levels, quality of content, targeted branding, audience interaction and a strong social media presence.
According to a new report from mobile advertising and analytics firm Flurry, there is a significant disparity between the amount of time being spent on mobile (23%) and the amount of U.S. ad dollars directed toward the media platform (1%) in the U.S. “We believe the main reason for this disparity is that the mobile app platform has emerged so rapidly over such a short period of time. With the iOS and Android app economy only three-and-half years old, Madison Avenue and brands have yet to adjust to an unprecedented adoption of apps by consumers,” said Peter Farago, VP of Marketing at Flurry, in a blog post. Other interesting tidbits from the report include:
- Upper middle class consumers aged 25 to 34 are the most likely demographic to interact with mobile ads, something Flurry believes bodes well for the future of the mobile platform.
- Print media is going in the other direction; it receives 29% of U.S. ad dollars but only 6% of time spent.
- The web: 16% of ad spend versus 22% of time spent; Television: 43% versus 40%.
Total mobile app revenues, which includes pay-per-download, in-app purchases, subscriptions and mobile advertising, will rise from $8.5 billion in 2011 to $46 billion in 2016, forecasts ABI Research. The predicted overall growth comes despite several challenges that face in-app purchase revenue growth. “The vast majority of current in-app revenue is being generated by a tiny percentage of people who are highly-committed mobile gamers,” said Mark Beccue, senior analyst, mobile services, IAB Research. Citing that IAB does not believe the percentage of gamers who make in-app purchases will grow significantly, Beccue says that mobile developers other than game developers need to adopt this revenue model for it to grow. In addition, IAB also faults Google for several of the challenges facing mobile revenue growth. The company did not introduce in-app purchase to the Android Market until July 2011, while pay-per-download is not offered in all markets for Android, while subscription billing is not offered at all, according to IAB.
Meredith’s National Media Group has launched the Video Assets Creation Unit, a group that will be responsible for meeting the increasing market demand for high quality video content that can be used across all digital platforms. The unit will be led by J.R. McCabe, as the new Chief Video Officer at the National Media Group, and will report to Doug Olson, EVP and director of business operations and development. Aside from overseeing the creation of original video content for the company’s key brands that will be delivered across multiple platforms, McCabe and his team will also work with its brands to develop partnerships with advertisers and marketers, as well as maximize advertising opportunities available through the digital medium. The Video Assets Creation Unit will also ensure that the company’s digital video plans align with all of the assets across the National Media Group.
C3 Metrics has announced that former Nielsen Media Research CEO John Dimling will join the advertising analytics company as an Advisor focusing on television development. In his new role, Dimling will look to provide expertise as C3 expands its digital attribution model and introduces a beta version of TV attribution modeling. Dimling will also help develop the strategy for integrating TV attribution with C3 Metrics’ current online media attribution. The company says it has been building this technology to integrate TV into its decision engine in order to provide brands and agencies a better understanding of the impact of offline TV advertising on online conversions. The beta release is expected to expand to a limited number of clients by the end of the first quarter of 2012.
Kurt Heinemann will be the new Chief Marketing Officer at Monetate, an online marketing technology company that drove nearly 20% of all Black Friday online sales this past November (based on data from comScore). At his new position, Heinemann will be responsible for leading Monetate’s marketing strategy as the company looks to grow beyond a record-breaking 2011 that saw its yearly revenue jump 278% over 2010. The appointment comes on the heels of a recent hiring spree as Monetate looks to double its staff in 2012. The company’s client roster includes Best Buy, QVC and Urban Outfitters.
A CYNOPSIS MESSAGE
I have been told my picks for Website of the Day can be very guy-centric from time to time. So here’s one for the ladies: weBEgirls, a women’s lifestyle website for “the modern girl of every age” that was started by three WGA writers. The site has built its audience in a very organic way over the past two years, and features over 50 contributors spanning a wide variety of disciplines and expertise, covering topics such as art/design, entertainment, romance, fitness, fashion, sports, tech and many more. I will say this; any site that takes the time to interview the man behind Lemony Snicket and recognizes the certifiable greatness of M*A*S*H (the movie, in this particular case) is more than alright in my book.
Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital
02.22.12
Cynopsis Ad Sales:
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JOB OPENING: VP, PRODUCT MANAGEMENT SHOWTIME ANYTIME/SHOWTIME/NYC: Responsible for overseeing day-to-day ops, ongoing development & product maintenance of Showtime Anytime. 10+ yrs exp req’d. Apply at www.sho.com/careers (2/29)
JOB OPENING: SR. DIR, TECH DEVELOPMENT SHOWTIME ANYTIME/SHOWTIME/NYC: Lead technical development for Showtime Anytime. 10+ yrs exp in digital media and software development req’d. Apply at www.sho.com/careers (2/29)
JOB OPENING: DIR., PRODUCT MANAGEMENT- ON DEMAND/SHOWTIME/NYC: responsible for product strategy & management of Showtime’s On Demand services. 5+ yrs product management experience req’d. Apply at www.sho.com/careers (2/29)
JOB OPENING: TEMP PROJECT MANAGER, DIGITAL MEDIA/SHOWTIME/NYC: Oversees & coordinates digital projects across all platforms for the Smithsonian Channel. 2-3 yrs project management experience req’d. Apply at www.sho.com/careers (2/29)
JOB OPENING: EDITORIAL DIRECTOR-CREATIVE-SVCS/BBC America/NYC: editorial/art directn of on-air/dig promo projects. 8+ yrs exp in On-Air Promos w/ 2+ yrs Editorial/Creative Director exp in natl brdcast/cble ntwrk. [email protected] (2/29)
JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: 1-2yr DR/TV Sales Planner exp. Pref’d/BA req’d. Direct response Agency Buying/Plan exp. a +. Familiar w/ rsrch tools MRI, Nielsen. Full description at www.tvone.tv (2/29)
JOB OPENING: SALES OPS ASST TEMP/TV ONE/NY: Copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit www.tvone.tv (2/29)
JOB OPENING: MKTG DIR/NASCAR Foundation/CH: Dvlp & execute mktg & comm. strategy. 10 yrs exp in mktg or nonprofit cause mktg. www.employment.nascar.com (2/29)
JOB OPENING: ACCOUNT EXECUTIVE/DISH MEDIA SALES/NY: Join expanding team. Resp for developing & growing cable/Advanced TV Ad Sales revenue. Agency & client relationships req’d. 5+ yrs national sales exp. Apply here (2/28)
JOB OPENING: SALES MGR/DISH MEDIA SALES/LA: Resp for developing & growing cable/Advanced TV Ad Sales revenue in Western region. Manage staff of 3. Agency & client relationships req’d. 7+ yrs national sales/mgmt exp. Apply here (2/28)
JOB OPENING: AD SALES MARKETING COORD/DISH MEDIA SALES/NY: Join expanding team. Develop materials, presentations and other sales collateral for national Ad Sales team. 1-2 yrs related exp. Photoshop skills a plus. Apply here (2/28)
JOB OPENING: MGR, DIG. COMM/Disney Publishing Worldwide/NY: Dvlp/implmnt DPW’s PR plans in support of all dig. initiatives, incl. Apps, ebooks, social media outreach. Dig & consumer PR exp a must. Resume: [email protected] (2/28)
JOB OPENING: DIG SALES PLANNER/NEW YORK: Support Digital AEs thru Ad Sales Price/Plan Team to max ad revenues for A+E Networks web properties
https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=122293 (2/28)
JOB OPENING: DIRECTOR, PROGRAM RESEARCH & ANALYSIS/WBTV/LA: Monitor TV Lndscape & ntwks for prog & schd trends/asst VP in dsgn & implt/Dgre req/5+ yrs resrch exp @ TV prod co or ntwrk. App to www.warnerbroscareers.com #129303BR (2/28)
JOB OPENING: SYNDICATION DIRECTOR/Danny Lipford Media: Exp., highly-motivated exec to market/sale Today’s Homeowner with Danny Lipford & Homefront. 5 yrs TV or Radio program syndication req. Send resume to [email protected] (2/28)
JOB OPENING: SALES PLANNER/AMC,WE,IFC/TROY,MI: Create/maintain national sales proposals, facilitate traffic, allocations, and flighting. 1-2+ yrs ad sales exp, Gabrielle Sales System exp. Resumes: [email protected] (2/28)
JOB OPENING: DIR/ADSALES OPERATIONS/NY: Wk w/Ad Sales, create formats for live/delay/rpt tournaments, coord sponsorships, optimize plan’g/pricing/inventory. 3-5 yrs Cbl/Netwk/mgmt exp req Sports exp pref. Apply: [email protected] (2/25)
JOB OPENING: DIR PUBLICITY/BBC AMERICA/NYC: Develop/maximize publicity opps for programming & online activities across all media. 7+ yrs exp. w/talent, publicity tactics & knowledge of UK programmg. Rez: [email protected] (2/25)
JOB OPENING: MANAGER, INTEGRATED MARKETING/CBS TV STATIONS/NY: Create integrated, multi-platform mktg programs, manage from pitch to activation; 5+yrs relevant mktg exp, prod’n exp a+ www.cbscorporation.com/careers (ID 10926BR) (2/25)
JOB OPENING: SALES PLANNER/TV Guide/NY: 2+ yrs digital exp. Plan/execute online media plans, wrk w/mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients [email protected] (2/25)
JOB OPENING: DIR, ANALYTICS/VEVO/NYC: Own dvlpmt of dig. analytics capabilities, processes & best practices across bus. Expert in implementation/analyses of analytics & database tools & data. Info: http://www.vevo.com/About/Careers (2/24)
JOB OPENING: DIGITAL RESEARCH ASSOCIATE/ESPN/NY: 3+ yrs exp. Analyze/report ESPN digi platforms. Prof w/digital research tool skills & strong communicator req. Send resume: [email protected] Descrip: //bit.ly/xE1wzr (2/24)
JOB OPENING: MGR, AD SALES RSCH/A+E Networks/NY: Dev audience & consumer insights w/synd rsrch. Supp sales strat & dev estimates. Min 5yrs media research. More info & Apply: www.aetn.com/careers.html, #122172. (2/24)
JOB OPENING: MANAGER, AD SALES RESEARCH/ESPN/NY: manage projects focused on cross-media advertising effectiveness; 4+ years of research experience – media/agency exp. a +. REQ ID 26863 http://espncareers.com (2/24)
JOB OPENING: AD TRAFFICKER/MLS Dig. Properties/NYC: Resp for implementing/mngng processes & coordinating & providing support to Ad ops. 1 to 3 yrs trafficking exp. Knwldg of OAS 24/7 Real Media or DART/DFP Res: [email protected] (2/23)
JOB OPENING: SOCIAL MEDIA MGR/Atlanta: Exp’d PR/Social Media Strategist; Create integrated social media/PR strategies. Avid sports fan. www.foxcareers.com req# FNG0000649 (2/23)
JOB OPENING: REGIONAL SALES MGR/Comcast Spotlight/D.C.: Lead successful media sales team. Minimum 7+ yrs brdcst/cable experience including management . EOE/M/F/D/AAP Online Apply URL: www.ecentralmetrics.com/url/?u=2929911569-44 (2/23)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].
SITUATION WANTED: EVENT PRODUCER/NY: – 15 yrs experience in major sports, entertainment and music properties/events. Freelance, part-time, full-time; available to travel. Contact: [email protected] (2/29)
SITUATION WANTED: STRATEGIC LEGAL/BIZ AFFS EXEC/LA: 15 yrs exp TV/Online. Motivated, strong negotiation, drafting, interpersonal & mgmt skills, industry contacts, works well under pressure & w/ others! [email protected] (2/29)
SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (2/28)
SITUATION WANTED: EVENT PRODUCER/NY: 10+ yrs developing/producing/managing experiential, press confs, launches, guerilla, branded. Can work w/ talent. [email protected] http://www.jason-ferguson.com (2/28)
SITUATION WANTED: DEVELOPMENT PRODUCER/LA BASED: Reality/Ent/Docs. NBC; CBS; Spike; Dis; A&E; TLC; E!; VH1; Sy-Fy; specializing in talent tape and paper deliverables; runs on Batteries. [email protected] (2/24)
SITUATION WANTED: Award-winning, NY Times reviewed THEATRICAL SONGWRITER looking to collaborate on an animated children’s TV series. Passionate about storytelling through songs. Listen to my workat www.denvercasado.com/cynopsis (2/24)
SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist in more substantial & creative way. Currently an E.A. to Chief of Dept.5 Yrs. work exp. B.A. Mass Comm – Media Production Contact, [email protected] (2/24)
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/24)
SITUATION WANTED: SALES ASSISTANT/CHI: Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (2/24)
SITUATION WANTED: STAGE MGR/STAGE DIRECTOR/NY Based: AD/SM – 15 years in Network News as SM, Tape AD and control room AD. Resume and references available at [email protected] (2/23)
E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.
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