Cynopsis: Sports
02.20.13
Good morning. It’s Wednesday, February 20, 2013, and this is your first early morning Sports briefing.
Floyd “Money” Mayweather has set another record, inking a boxing deal with Showtime and CBS Corporation in a new PPV TV agreement that will bring up to six of his fights into the Showtime umbrella and is said to be the biggest financial deal in boxing history. As part of the agreement, Showtime will partner with CBS to promote Mayweather’s events on the network as well as through the company’s other media platforms. The revenue-sharing arrangement begins May 4 when Mayweather will fight Robert “The Ghost” Guerrero.
The United States Olympic Committee is officially gearing up for a potential bid for the 2024 Summer Games, sending letters to the mayors of 35 American cities in a discovery mission to see which locations would be suitable, according to Reuters. The organization has two years to decide whether or not to submit a bid.
Golf Channel and NBC Sports will celebrate the two-year anniversary of their merger this week at the World Golf Championships-Accenture Match Play Championship with more coverage than ever before and more than 60 hours of programming in the pipeline. The event also kicks off NBC Sports Group’s seven consecutive weeks of coverage dedicated to the PGA TOUR leading up to the Masters in April. Leading the broadcast for Golf Channel on NBC’s weekend coverage will be Dan Hicks and Johnny Miller; and for Golf Channel, Terry Gannon, Nick Faldo, Curt Byrum and Steve Sands.
Golf Channel also announced that reality series Big Break is heading south of the border, and will take place in Mexico for the show’s 19th season. Action debuts on Monday, May 13 and will take place at the Iberostar Grand Hotel Paraiso and the Playa Paraiso Golf Club in Riviera Maya for the chance to compete alongside the game’s best on the LPGA Tour or the PGA Tour with six men and six women competing in a mixed team format.
ESPN Films and espnW are launching a new slate of documentaries as part of Nine for IX series which focuses on telling stories about women in sports through the lens of female filmmakers. The series will include films that look at: Pat Summitt, college sports’ most successful coach ever; the largely unknown history of Katarina Witt and her link with East Germany’s secret police; and the focus on sex in the marketing of female athletes. The series will debut on July 2 on ESPN and then air over consecutive Tuesday evenings at 8p.
NBA TV lined up a special Trade Deadline Show on Thursday, February 21 starting at 2p, featuring the latest news on player movement. Matt Winer hosts with analysts Mike Fratello and Dennis Scott, as well as NBA.com insider David Aldridge and NBA.com’s Sekou Smith.
MLB vet Darryl Hamilton joined MLB Network as an analyst and will make his channel debut by calling two games at the 2013 Urban Invitational Tournament at Minute Maid Park this Saturday starting at 5p.
Around the dial, former Major League Baseball player Alex Cora joined ESPN and ESPN Deportes as an MLB analyst. Cora will offer insights and analysis for various platforms across both networks, including Baseball Tonight, Beisbol Esta Noche, SportsCenter and other studio programming. He will also contribute to ESPN Radio and ESPN Deportes Radio.
Last Friday’s 2013 Sprint NBA All-Star Celebrity Game on ESPN delivered a 1.9 overnight rating to the channel, marking the best ever for the event, according to Nielsen. The 1.9 overnight score is up 6% over 2012 numbers.
Save the date for the Cynopsis: Sports Media Awards. This year’s honors will be held on April 17 at Yale Club in Manhattan. Join us as we honor the best of 2012!
A CYNOPSIS MESSAGE
Cynopsis Sports Webinar
Learn the New Social Media Secrets from Sports Insiders
Tuesday * February 26 * 1:30-3:15p.m. ET
Moderated by: Mike Trudell (Lakers.com Beat Reporter + TWC’s SportsNet Lakers Sideline Reporter), along with:
Kate Guerra, Social Media Manager, INDYCAR
Susie Lokey, Sr. Director Consumer Marketing, Golf Channel
Gabe Lozano, Co-Founder/CEO, LockerDome
Caty Marzi, Manager of Social Media Business Devel., NHL
Register here: http://www.cynopsis.com/webinars/sports-social-media/
NASCAR is revving up its most ambitious campaign yet leading into this weekend’s Daytona 500, announcing a new creative vision for the brand. The campaign will feature more than two dozen drivers, with nine original spots in both English and Spanish set to run. The campaign will debut during the Daytona 500 on FOX and FOX Deportes on Feb. 24 beginning at 1p. NASCAR announced that the unprecedented incorporation of drivers, as well as the number of creative treatments featuring new digital engagement, radio and print, makes the campaign the most comprehensive and integrated campaign in the history of the sport. NASCAR’s new brand campaign was developed by Ogilvy & Mather’s New York office.
Paramount Pictures and WWE are entering a promotional partnership to support Paramount’s upcoming feature film releases, G.I. Joe: Retaliation and Pain & Gain. The cross-platform partnership includes integration opportunities on WWE programming as well as appearances by film star and WWE Champion Dwayne “The Rock” Johnson on Monday Night Raw and WrestleMania 29. In addition to storyline integration on its TV broadcasts, WWE will also utilize live events, digital and social media to promote the films and engage fans.
Digital Fields
NCAA.com is offering fans access to more than 300 hours of live streaming coverage for more than 90 events of the 2013 NCAA winter championships. Coverage starts Wednesday, March 6, with the National Collegiate Skiing finals from Middlebury, Vt., and the Division II Swimming & Diving finals from Birmingham, Ala., and runs through April 21. Overall, a total of 22 championships will be streamed live exclusively on NCAA.com.
MLB.TV is launching monthly subscriptions to its streaming service, with more than 250 live Spring Training game on deck. Packages run for $129.99 yearly or $24.99 monthly for Premium service, or fans can get basic MLB.TV for $109.99 yearly or $19.99 a month.
Roster Moves
ESPN has restructured its Customer Marketing and Sales group, led by Ed Erhardt, president, Global Customer Marketing and Sales. The company has named Patricia Betron, Wendell Scott and Lisa Valentinoto serve as Senior Vice Presidents, Multimedia Sales. Additional promotions as part of this realignment included Greg Rossi, promoted to VP, Multimedia Sales; Jennifer Hoffnagle, promoted to Vice President, Multimedia Sales; Danielle Brown, promoted to Director, Multimedia Sales;and Sal Talluto, promoted to Director, Multimedia Sales.
IMG College and the University of Arkansas Department of Intercollegiate Athletics named David Shoemaker as the new general manager of Razorback Sports Properties. Shoemaker will now manage Arkansas’ multimedia rights, which include corporate sponsorships, signage, at-event hospitality, radio and television programming, official athletic website advertising, game programs, and roster-cards.
The Main Event
Wednesday Night Rivalry on NBC Sports Network at 7:30p, with Flyers/Penguins.
ON THIS DAY in 1998: Tara Lipinski becomes the youngest gold medalist ever in her sport, winning the gold in women’s figure skating.
Answer to Our Last Sports Trivia Question: : What actor received an Oscar nomination for the movie Hoosiers? Answer: Most of you answered Gene Hackman, but it was actually Dennis Hopper who earned the nomination. Kudos: Hector Calix-MEC/NY; Perry Serwitz-FOX Sports/NY; Michael Dittelman-CCM/NY; Alex Proujansky-HIP Genius/NY; Andrew Joyner-Wasserman/Raleigh; Fred Petrosino-JBG/Jupiter; Synda Kollman-Charter Marketing Group/Boca Raton; John Kukla-KDFW-KDFI/Dallas; Lance Brothers-The Nielsen Company/Chicago; Harry S. Vested, Jr.-Gravity Collection Inc./Denver; Joe Pedri-KLAS/Las Vegas; Brian Sullivan-KHQ-TV/Spokane; Joe Snell-Fox Sports/LA
In The Know: Movie Week. What position did Kevin Costner play in Bull Durham? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Chris
Chris Pursell for Cynopsis | Sports
02.20.13
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