Cynopsis: Kids!
12/07/11
Good morning. It’s Wednesday, December 7, 2011, and this your first early morning briefing.
Amazon Publishing expands its publishing efforts in the kid’s arena with the announcement yesterday that Amazon.com inked a deal with Marshall Cavendish, a publisher of educational and consumer books and provider of classroom digital solutions, to acquire the 450+ titles of its US kid’s books business (picture books, chapter books and Young Adult novels), Marshall Cavendish Children’s Books (MCCB). In addition to bolstering Amazon Publishing kid book foundation, the acquisition will also see the release of some of Marshall Cavendish Children’s Books titles as eBooks and other digital formats for the first time, as well as continuing to publish the books in print. The list from Marshall Cavendish Children’s Books features a range of titles including The Night Before Christmas illustrated by Gennady Spirin, Three Little Tamales by Eric A. Kimmel, Chalk by Bill Thomson and Yellow Star by Jennifer Roy, as well as My Name is Not Easy by Debby Dahl Edwardson. Amazon will publish the acquired titles under an imprint of Amazon’s New York publishing unit.
Japan’s Sanrio, which owns Hello Kitty, is on the verge of acquiring the Mr. Men and Little Miss brands from Chorion, per The Guardian. The deal, should it be completed, is reportedly valued in the tens of millions of dollars, according to Sky News. Chorion has been selling off its assets since earlier this year after the company’s failed efforts to renegotiate the entertainment rights company’s debt, which is estimated to be US $109+ million, and the resignation of Lord Waheed Alli and William Astor, the Chairman and deputy chairman, respectively. The sale of Chorion and its individual assets is being run by DC Advisory Partners. Following his exit from the Chorion, Lord Waheed Alli and his new company Silvergate Media, acquired the rights to Chorion’s properties The World of Beatrix Potter and The Octonauts. The 51-year-old Sanrio said earlier this year that it would spend upwards of $380 million acquiring new properties in an effort to expand its portfolio.
Warner Bros. Entertainment and Universal Parks and Resorts confirm their new partnership to bring The Wizarding World of Harry Potter to Universal Studios Hollywood, as well as unveiling plans to significantly expand The Wizarding World of Harry Potter at Universal Orlando Resort, the latter of which opened in Orlando in June 2010. No financial details or opening dates for the new attraction in Hollywood or expanded attraction in Orlando were announced.
The Collective, a management and production company, enters into a licensing deal with Rubies Costume Company for a line of costumes and accessories based on the popular web series The Annoying Orange. The Joester Loria Group, the licensing agent for The Annoying Orange brand, brokered the deal on behalf of The Collective. The Annoying Orange is the ninth-most-subscribed YouTube channel ever, with 2+ million subscribers.
Toronto’s Studio Licensing and New Jersey-based DOT Licensing have entered into a new partnership to represent and develop licensing programs throughout the North American market. Studio will manage the properties in Canada and DOT in the US under single North American agency agreements. Studio and DOT will share representation for Studio Licensing’s existing North American properties, Angel Cat Sugar, Lolligag, and Mix Master Final Force, while seeking additional kid and adult aimed properties to add to their portfolio.
A CYNOPSIS MESSAGE FROM LITTLE AIRPLANE
“HOW TO MAKE A GREAT PRESCHOOL SERIES”
February 11-13
Little Airplane Productions is accepting applications for a unique workshop taught by accomplished preschool TV veterans on each step of creating a high-quality preschool series. Topics include Writing, Pitching, Legal, Design, Music, Directing, Producing, Distribution and more. A panel of noteworthy Children’s TV broadcasters will be on hand to discuss pitching to a network.
Limited to 25 participants. Contact Tone Thyne: [email protected] .
Aardman Animations‘ preschool series Timmy Time has joined the lineup of China Central Television‘s (CCTV) primary TV channel CCTV1. Under the deal, brokered by Aardman’s agent in China, Uyoung, all three seasons of Timmy Time will air on the network, which is available to 1.3 billion viewers. Timmy Time made debuted on CCTV1 as part of its weekend animation block on Saturday, November 26, 2011. The series will air every Saturday and Sunday morning between 8:45a-9:15a, with four episodes set to run each day. CCTV1 will also run Aardman’s new special Timmy’s Christmas Surprise (1×30) this December 2011. Timmy Time was first launched in China on CCTV Kids channel on October 11, 2011, where it was ran daily at 4p. Aardman’s series Shaun the Sheep launched on CCTV Kids in January 2011, and is also streamed on four of China’s key video portals.
ABC will air the 28th annual Disney Parks Christmas Day Parade, presented by Disneyland resort in California and Walt Disney World Resort in Florida, on Sunday, December 25 at 12n-2p. Hosted by Nick Cannon and Mario Lopez, with co-host Maria Menounos, the parade will feature performances by Christina Aguilera, Justin Bieber, Jennifer Hudson, and Cee Lo Green, and The Never Land Pirate Band, among others, as well as appearances by a range of Disney and Pixar characters, stars and floats.
Canada’s DHX Media inks deals for a number of its kids programs across Asia: In Korea, public broadcaster KBS and digital network Kids Talk Talk acquire the preschool series Pirates – Adventures in Art, with the digital broadcaster also picking up animated eco-centric series dirtgirlworld; Mediacorp (Singapore) also takes dirtgirlworld as well as Martha Speaks, Poppetstown, Pirates Adventures in Art and Watership Down; Astro (Malaysia) acquires the preschool shows dirtgirlworld, Pirates Adventures in Art, POKO, as well as the new DHX series Monster Math Squad; YoYo (Taiwan, Eastern Broadcasting Co.) takes the new season of Super Why! (15×30); Nickelodeon India picks up the factual series The Adrenaline Project; True Visions (Thailand) has taken all seasons of Kid vs Kat. DHX Media will be at Asia Television Forum in Singapore, which opens its doors today, where it will showcase properties including Rastamouse. A Rastamouse Company Production for CBeebies, Rastamouse is produced by Three Stones Media, in association with Dinamo Productions, Little Roots and DHX Media, which handles worldwide TV sales (excluding the UK) and worldwide licensing and merchandising. The production is supported by the Wales Creative IP Fund.
Hey, over here. The first annual Cynopsis Kids !magination Awards is currently for accepting submissions for your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns that supports that content. To find out more about the Cynopsis Kids !magination Awards at (www.cynopsis.com/kidsawards). To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011. We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.
EXECUTIVE MOVES
Sesame Workshop promotes Lynn Chwatsky to VP/Outreach Initiatives and Partnerships. In addition to overseeing various Sesame Workshop outreach initiatives, Chwatsky will be responsible for developing and maintaining relationships with key strategic partners and organizations to further its initiatives across multiple media platforms. She will continue to oversee Sesame’s initiative to support to military families, as well as other outreach programs designed to promote kids learning potential and emotional health too. Chwatsky, who had been Assistant VP/Educational Outreach, will continue to report to Dr. Jeanette Betancourt, SVP/Outreach and Educational Practices. Prior to Sesame Workshop, Chwatsky was an Account Executive with Grey Advertising.
RATINGS
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 11/28-12/4/11 :
Total Day (000) Primetime (000)
NICK° : 945 DSNY* : 1609
DSNY* : 909 NICK JR°° : 427
CARTOON: 469 ADSM** : 290
NICK JR°°: 336 NAN** : 262
ADSM** : 199 NICKTOONS: 213
NAN** : 185 DXD: 181
DXD: 181 ESPN: 165
NICKTOONS: 114 SPROUT***: 108
SPROUT***: 82 DISCOVERY: 74
TEENNICK: 53 MTV: 66
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 11/28-12/4/11 :
Total Day (000) Primetime (000)
DSNY* : 598 DSNY* : 1283
NICK° : 471 NAN** : 185
CARTOON: 298 ADSM** : 184
NAN** : 127 DXD: 151
ADSM**: 126 NICKTOONS: 149
DXD: 125 ESPN: 107
NICKTOONS: 78 NICK JR°°: 73
NICK JR°°: 56 TEENNICK: 57
TEENNICK: 47 DISCOVERY: 47
ESPN: 34 MTV: 43
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 11/28-12/4/11 :
Total Day (000) Primetime (000)
DSNY* : 479 DSNY* : 1013
NICK° : 324 NAN** : 265
CARTOON: 222 ADSM** : 250
NAN** : 192 ESPN: 143
ADSM** : 202 DXD: 127
DXD: 104 NICKTOONS: 110
NICKTOONS: 59 MTV: 94
TEENNICK: 58 COMEDY: 90
MTV: 51 TEENNICK: 72
COMEDY: 46 DISCOVERY: 69
ESPN: 46
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, December 2, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1277; K6-11 827; TWEENS 9-14 612
NICKELODEON: K2-11 853; K6-11 364; TWEENS 9-14 239
CARTOON NETWORK: K2-11 426; K6-11 264; TWEENS 9-14 190
DISNEY XD: K2-11 153; K6-11 107; TWEENS 9-14 94
NICKTOONS: K2-11 127; K6-11 88; TWEENS 9-14 51
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, December 3, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1277; K6-11 862; TWEENS 9-14 615
DISNEY CHANNEL: K2-11 1239; K6-11 860; TWEENS 9-14 600
CARTOON NETWORK: K2-11 572; K6-11 370; TWEENS 9-14 247
DISNEY XD: K2-11 367; K6-11 228; TWEENS 9-14 161
NICKTOONS: K2-11 108; K6-11 67; TWEENS 9-14 55
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, December 4, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1259; K6-11 953; TWEENS 9-14 786
NICKELODEON: K2-11 1171; K6-11 730; TWEENS 9-14 504
CARTOON NETWORK: K2-11 586; K6-11 375; TWEENS 9-14 264
DISNEY XD: K2-11 312; K6-11 200; TWEENS 9-14 131
NICKTOONS: K2-11 131; K6-11 90; TWEENS 9-14 74
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, December 5, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 864; K6-11 480; TWEENS 9-14 367
NICKELODEON: K2-11 807; K6-11 287; TWEENS 9-14 200
CARTOON NETWORK: K2-11 482; K6-11 341; TWEENS 9-14 276
DISNEY XD: K2-11 159; K6-11 123; TWEENS 9-14 107
NICKTOONS: K2-11 77; K6-11 55; TWEENS 9-14 49
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia Question: What cartoon character had a son named Augie and sounded like Jimmy Durante? Kudos to: Richard Oren-NYC; Joe Swaney-Cartoon Network/Adult Swim/Atlanta; Bob Friedland-Toys”R”Us, Inc/NYC; Andy Krinner, Publisher-aNb Media/NYC; Tom Boyd-WGN-TV/Chicago; Pat Brady-CESD/LA; Margie Hernandez-Hispanic Market Consultant/LA.
Today’s Trivia Question: What famous cartoon was created by Belgian cartoonist Peyo? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
12.07.11
Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]
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JOB OPENING: RESEARCH DIRECTOR/Zoom Media/NY: lead audience measurement, sales research & effectiveness studies for fast-growing video media co. 7+ yrs research exp w/ TV, agency or vendor background. Apply [email protected] (12/14)
JOB OPENING: ADVRTSNG ACCT EXEC/Burbank: Leverage relationships w/top clients/agencies to create new accts & expand rev of current accts. 5-7yrs media selling exp TV &/or interactive ad sales. COVER/RES: [email protected] (12/14)
JOB OPENING: SR RESEARCH ANALYST/FX Ad Sales/NY, NY: Provide audience tracking & trending reports to Ad Sales mgmt through analysis of research database applications. BA plus 2-3+ yrs ad sales research exp in advertising req. www.foxcareers.com FNG0000834 (12/14)
JOB OPENING: PRICING/PLANNING ANALYST/Fox Cable Networks/NY, NY: Conduct high level analytic reprt’g, confirm deal inventory, reconcile prog. grids. BA plus 2+ yrs sales plan’g, pricing exp at media co. www.foxcareers.com FNG0000822 (12/14)
JOB OPENING: RESEARCH MGR FX AD SALES/NY, NY: Manages/prioritizes analyst workflow & oversee schedule input process (MyEvents). Dvlp thought pieces, presentations around existing metrics & new technologies. BA plus 3+ yrs media research. www.foxcareers.com FNG0000836 (12/14)
JOB OPENING: DIR, ON-AIR PROMO/REELZ/Albuquerque, NM: Manage promo team. Develop & execute strategy. Editing a must. 5 yrs mgmt exp. Apply: [email protected] (12/14)
JOB OPENING: MGR, CONSUMER & DIGITAL MKTG/REELZ/Albuquerque, NM: Manage Media & Digital campaigns. Social media a must. Cable, Agency exp a must. Apply: [email protected] (12/14)
JOB OPENING: DOCUMENTARY PRODUCERS & PROD MGR/LA: Producers needed w/strongstory/journalism skills for doc/bio series. Also looking for Prod MGR. Reply w/position in subject line to [email protected] (12/14)
JOB OPENING: MGR, INTEGRATED SALES/MKTG/FUEL TV/LA: Plan, dvlp/mng ad sales mktg bus. activities. BA/BS plus 5+yrs ad sales or mktg exp in sports or ent. Understand gen mktg in TV, web, digital media & print. www.foxcareers.com (12/14)
JOB OPENING: MGR CORP OUTREACH/A+E Networks/NY: Prod Mgr for educational, mktg & pgmg projects. Video exp. pref. http://www.aetn.com/careers.html (12/13)
JOB OPENING: EXEC PRODUCER/SCIENCE CHANNEL/MD or NY: Create & Produce groundbreaking tv programs; creative oversight on a variety of prod projects; 10+yrs exp; network exp. www.discovery.com # 4839 (12/13)
JOB OPENING: DIR BRAND & MULTIPLATFORM RESEARCH/CNN/NY: Lead rsch on brand/soc media/ multiplat fast paced news envir. Exp Omniture/comScore/analyt & reporting skills, soc media rsrch pref’d. 8+yrs rsch exp, [email protected] (12/10)
JOB OPENING: MGR CORP OUTREACH/NY: Oversee broad spectrum of marketing, educational, & programming projects for Corporate Outreach. https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=115846 (12/10)
JOB OPENING: SR ACCOUNTANT/SCRIPPS NETWORKS/NY: Ease w/operating in Intern’l enviro w/ exp handling multicurrency transactions & equity accounting for non-consolidated entities. 5+yrs exp req’d. Res: www.Scrippsnetworks.com #2736 (12/10)
JOB OPENING: DIRECTOR, FINANCE/NY: Manage the day-to-day financial operations of the Consumer Products Division for A+E Networks. https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=115863 (12/10)
JOB OPENING: TRAFFIC COORD/DAS/Cablevision/ Woodbury L.I: 3rd party Ad Serving exp. such as DFP, DFA, DSM helpful. Sales Planning and HTML exp a plus. To see full posting and apply visit www.cablevision.jobs job # 15981BR (12/10)
JOB OPENING: MKT MGR/RLTV/NYC: Execute ad sales, aff. sales, on-air promo and cons mkt strategy, 5+ yr exp w/in cable or tv. Cover letter and resumes: [email protected] (12/10)
JOB OPENING: SALES PLANNER/TWC/NY: Motivated, self-starter, exc. comm skills. Strong PC skills; PP word, excel. Media Math skills a+, solid presentation skills & using multi media tools; BA/BS req’d. Res: [email protected] (12/9)
JOB OPENING: SR ACCT DIR/Dom Distro/NY: Responsible for Discovery’s 18 ntwrks distro & mrktg; plan & attend local mrkt events/ensure affiliate contract compliance; 6+yrs cable distro; www.discovery.com # 4823 (12/9)
JOB OPENING: SR DIR- US DIST/OWN-HUB-3NET/LA: Mng all aspects of Discovery’s acct mgmt relationships w/MSOs; dvlp/implmnt strtgy for top affiliates & internal comm; 8+yrs cable TV/business dvlpmnt/mktg/sls; www.discovery.com # 4286 (12/9)
JOB OPENING: MGR, PARTNERSHIPS/NY: Develop & execute integrated partnership opportunities for potential & existing A&E advertising clients https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=115762 (12/9)
JOB OPENING: DIR, STRATEGIC TV LANDSCAPE RESEARCH/NY: Reporting & analyses covering TV landscape including broadcast, cable & alternate platforms. 7+ years exp. To apply, visit http://www.nbcunicareers.com/search_nbc/ Job#3572BR (12/8)
JOB OPENING: ADMIN ASST/Hallmark Channel/NY: 3+ yrs Admin Asst exp supporting execs and multiple leaders. Exp w MS Office and database apps. Bachelor’s Degree req. View posting and apply @ www.hallmarkchannel.com (12/8)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
FALL INTERNSHIP CREDITS ONLY: PR SPRING INTERNSHIP/BRAVO TV/NYC: Gain a rare opp at a fast-paced PR dept by monitoring press coverage, fielding media requests and more at a multi-platform media company. Resume to [email protected] (12/14)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: Award-winning network/agency CREATIVE DIRECTOR commercials, promos, ad sales, online, print, strategy, brand, integrated marketing and live action production. Please contact at falloutcreative.com (12/14)
SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (12/14)
SITUATION WANTED: I’M ALL YOURS Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (12/13)
SITUATION WANTED: SOCIAL MEDIA CONSULTANT/PROMOTER: Looking for work promoting web content (articles, videos, pictures, etc.) All budgets considered. I can get you views on your blog! [email protected] (12/13)
SITUATION WANTED: EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (12/10)
SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (12/10)
SITUATION WANTED: STAND IN FOR KIDS/Los Angeles, 20 + years experience, seeking a Pilot, TV series, Feature Film. Stats: SAG and AFTRA, Height 4’7, Blonde, Blue eyes. Contact Desiree Szabo, [email protected] for pix and resume (12/10)
SITUATION WANTED: DIG SALES & MKTG ACCT MGR looking for freelance projects. ~7 yrs of digital ad sales/acct mgmt/mktg exp.. Detail oriented/highly org./able to multi-task. Resume + Ref. available email: [email protected] (12/9)
SITUATION WANTED: SALES & BUSINESS DEVELOPMENT EXECUTIVE/Chicago: 10+ yrs experience in Int’l Business Development, Media Licensing, and Online Advertising Sales. Recent transplant from L.A. – [email protected] (12/8)
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