Wednesday, December 7th, 2011

Cynopsis: DIGITAL

Good morning. It’s Wednesday, December 7, 2011, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here .

Verizon Communications is preparing to offer its own online video streaming service that would serve as a competitor to Netflix, according to a report from Reuters. The company has been speaking with potential programming partners, and could look to unveil the service in 2012. However, Verizon would only offer the streaming service outside of FiOS markets, which would still make it available for close to 85 million U.S. households. In terms of the scope of the programming packages that would be available, sources indicate to Reuters that they would be limited, and could follow a similar path to the offerings from Starz Play and EPIX, which provide packages of movies. Verizon FiOS currently delivers about 30 networks on the web to subscribers via Verizon FiOS TV Online.


Cox Communications has finally launched Cox TV Connect, which is its iPad app that will offer live streaming cable channels to customers. Cox subscribers with Preferred, Premier or Ultimate Cox High Speed Internet service, Cox TV Essential service or higher and a DOCSIS modem can download and have access to the free app. The app currently features content from 35 channels. Similar to the live streaming offerings from DirecTV, Time Warner and Cablevision, access to the app is only available inside the household.

Nielsen has announced that it will assess ratings for the 26 live Verizon FiOS TV channels that subscribers will have access to on the revamped Xbox Live, reports Multichannel News. “TV content delivered through game consoles is eligible to contribute to ratings as long as the content is encoded and viewed on a metered set,” said Nielsen SVP Brian Fuhrer. “We are working closely with the content distributors and console manufacturers to make sure this continues to meet our requirements for detection.”

NBC News will now be available for free on-demand on the Roku streaming platform, as per a new agreement between MSNBC Digital Network and Roku Corporation. It will be available on all Roku streaming players and will offer access to all NBC News segments and programming content.

Later this month, Mediacom Communications will begin to add free, ad-supported Hulu content to, according to Multichannel News. The companies did not reveal the terms of the deal. Mediacom is the eighth-largest cable company in the U.S. and has 1.1 million subscribers.

Popular online social discovery site StumbleUpon has undergone a redesign. Along with a new logo, new colors and a new search engine entitled “Explore Box,” the site has inked deals with 250 partners for individual channels that users can follow. Partners include Yelp, Funny or Die, Vanity Fair and celebrities such as Jim Carrey, Mariano Rivera and Chelsea Handler. The redesign is mostly cosmetic; as the site hasn’t changed its algorithm that lets users discover new content based on previous likes and interests.

Multiplatform digital production company Somethin’ Else has been selected by BRIT Awards Ltd. to be the official online, social media and content producer for The BRIT Awards 2012. The new deal adds to the company’s prior work for the BRIT Awards with the inclusion of a new social media strategy, a redesigned homepage, the production of “backstage” online segments and radio syndication of the event. The awards will take place at The O2 in London on February 21, 2012.


Fiber-based bandwidth infrastructure provider Zayo Group has announced the completion of a $315 million round of funding on a five-year term loan. Strong demand led to an increase in the loan amount from the originally marketed price of $295 million. The funds will be largely directed towards completing the recent $345 million acquisition of 360networks.


Twentieth Century Fox Home Entertainment has partnered up with mobile discovery app Shazam to promote the release of its upcoming film, Alvin and the Chipmunks: Chipwrecked. The Shazam logo will be embedded into all TV promos for the movie; when users watch an ad for the film, they can tag it via the Shazam app in order to unlock exclusive content and downloads, including an extended trailer, clips from the movie and links to purchase the first two films in the franchise. For a limited time, users will also be able to download the film’s single, “Vacation.”

Japanese advertising agency ADK has teamed up with eYeka in order to gain access to eYeka’s online community of over 200,000 creative consumers who help agencies and brands generate fresh marketing ideas and foster consumer engagement. Via this crowd-sourcing partnership, ADK will be able to reach out to creative consumers in 94 countries in hopes of developing advertising campaigns that have a higher probability of resonating with and engaging audiences. Brands who have tapped eYeka’s community include Coca-Cola, Unilever and Microsoft.


Twitter has released its Year in Review and has named ABC Family’s Pretty Little Liars as the “#1 Hot Topic in Television.” The show was ranked second in Top Television Trends in 2010. The ranking is the result of a concerted social media effort from the show’s producers and on-air talent, who routinely engage fans on the social media site by live-tweeting new episodes. The popular teen show has also used Twitter to run contests, such as the #PrettyLittleShhh campaign where fans were encouraged to tweet pictures of themselves striking the “shhh” pose that is featured on the series’ key art. New episodes will premiere on January 2, 2012.

Rovi Corporation and Decipher, a U.K. media strategy and research firm, have released the first results of a two-phased study they are conducting on Smart TV usage and interactive advertising in the U.K. This U.K. Field Trial focuses on Samsung connected TVs and Blu-ray players, and has partnerships with Twentieth Century Fox and Channel 4. The study finds that 84% of respondents are connecting their Samsung Smart TVs and Blu-ray players and are regularly using the Samsung Smart Hub content portal, which connects users with content delivered from an IP address via apps. Other findings of note include:

  • 49% of respondents claim usage of Smart Hub makes them “watch more TV.”
  • The biggest reason cited for using Smart Hub is its ability to allow multi-tasking, as well as access to on-demand content on a single screen.
  • 58% of respondents use fewer devices to go on the internet because they can now access apps on their TV.



SF Film Spots is a new interactive app that highlights famous movie locations in San Francisco. Users of the app can check out information on more than 230 films that have been shot in more than 840 locations around the city. The app provides info on the films, including cast, crew, ratings, genres and year released, as well as facts about the location. A GPS feature allows users to view film spots for a single film or all locations. It is available in iTunes for $2.99.


Organic, a digital marketing agency and division of Omnicom Group, has made a couple of promotions within its executive team. Andy McKinney, formerly executive director of engagement management, is now Vice President; he oversees clients including Nike and Intel and will report to Alle Aufderhaar, senior vice president and general manager of Organic San Francisco. Brad Mancuso has been elevated from group creative director to Executive Creative Director; his client work includes Organic’s business with Intel, Bank of America and Sony PlayStation. Mancuso will report to Organic COO Conor Brady.



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For those of us who are still stuck with the iPhone 4 or lower (which is pretty much the definition of “first world problems”), and don’t have access to Siri, Dragon Dictation is an app that can help you cope for a while  well, at least, when it comes to the voice-recognition technology aspect of the iPhone’s newest big thing. From Nuance Communications, Dragon Dictation lets you dictate whatever you have on your mind, and then allows you to send it as a text message, email, share on Facebook or Twitter, or set them as reminders to yourself. The app is very solid in terms of accuracy, perfect when driving (trust me on this one) and can support multiple languages. It’s free, so give it a try until you inevitably shell out for the iPhone 5.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: RESEARCH DIRECTOR/Zoom Media/NY: lead audience measurement, sales research & effectiveness studies for fast-growing video media co. 7+ yrs research exp w/ TV, agency or vendor background. Apply [email protected] (12/14)

JOB OPENING: ADVRTSNG ACCT EXEC/Burbank: Leverage relationships w/top clients/agencies to create new accts & expand rev of current accts. 5-7yrs media selling exp TV &/or interactive ad sales.  COVER/RES: [email protected] (12/14)

JOB OPENING: SR RESEARCH ANALYST/FX Ad Sales/NY, NY: Provide audience tracking & trending reports to Ad Sales mgmt through analysis of research database applications. BA plus 2-3+ yrs ad sales research exp in advertising req. FNG0000834 (12/14)

JOB OPENING: PRICING/PLANNING ANALYST/Fox Cable Networks/NY, NY: Conduct high level analytic reprt’g, confirm deal inventory, reconcile prog. grids. BA plus 2+ yrs sales plan’g, pricing exp at media co. FNG0000822 (12/14)

JOB OPENING: RESEARCH MGR FX AD SALES/NY, NY: Manages/prioritizes analyst workflow & oversee schedule input process (MyEvents). Dvlp thought pieces, presentations around existing metrics & new technologies. BA plus 3+ yrs media research. FNG0000836 (12/14)

JOB OPENING: DIR, ON-AIR PROMO/REELZ/Albuquerque, NM: Manage promo team. Develop & execute strategy. Editing a must. 5 yrs mgmt exp. Apply: [email protected] (12/14)

JOB OPENING: MGR, CONSUMER & DIGITAL MKTG/REELZ/Albuquerque, NM: Manage Media & Digital campaigns. Social media a must. Cable, Agency exp a must. Apply: [email protected] (12/14)

JOB OPENING: DOCUMENTARY PRODUCERS & PROD MGR/LA: Producers needed w/strongstory/journalism skills for doc/bio series. Also looking for Prod MGR. Reply w/position in subject line to [email protected]  (12/14)

JOB OPENING: MGR, INTEGRATED SALES/MKTG/FUEL TV/LA: Plan, dvlp/mng ad sales mktg bus. activities. BA/BS plus 5+yrs ad sales or mktg exp in sports or ent. Understand gen mktg in TV, web, digital media & print. (12/14)

JOB OPENING: MGR CORP OUTREACH/A+E Networks/NY: Prod Mgr for educational, mktg & pgmg projects. Video exp. pref. (12/13)

JOB OPENING: EXEC PRODUCER/SCIENCE CHANNEL/MD or NY: Create & Produce groundbreaking tv programs; creative oversight on a variety of prod projects; 10+yrs exp; network exp. # 4839 (12/13)

JOB OPENING: DIR BRAND & MULTIPLATFORM RESEARCH/CNN/NY: Lead rsch on brand/soc media/ multiplat fast paced news envir. Exp Omniture/comScore/analyt & reporting skills, soc media rsrch pref’d. 8+yrs rsch exp, [email protected] (12/10)

JOB OPENING: MGR CORP OUTREACH/NY: Oversee broad spectrum of marketing, educational, & programming projects for Corporate Outreach. (12/10)

JOB OPENING: SR ACCOUNTANT/SCRIPPS NETWORKS/NY: Ease w/operating in Intern’l enviro w/ exp handling multicurrency transactions & equity accounting for non-consolidated entities. 5+yrs exp req’d. Res: #2736 (12/10)

JOB OPENING: DIRECTOR, FINANCE/NY: Manage the day-to-day financial operations of the Consumer Products Division for A+E Networks. (12/10)

JOB OPENING: TRAFFIC COORD/DAS/Cablevision/ Woodbury L.I: 3rd party Ad Serving exp. such as DFP, DFA, DSM helpful. Sales Planning and HTML exp a plus. To see full posting and apply visit job # 15981BR (12/10)

JOB OPENING: MKT MGR/RLTV/NYC: Execute ad sales, aff. sales, on-air promo and cons mkt strategy, 5+ yr exp w/in cable or tv. Cover letter and resumes: [email protected] (12/10)

JOB OPENING: SALES PLANNER/TWC/NY: Motivated, self-starter, exc. comm skills. Strong PC skills; PP word, excel. Media Math skills a+, solid presentation skills & using multi media tools; BA/BS req’d. Res: [email protected] (12/9)

JOB OPENING: SR ACCT DIR/Dom Distro/NY: Responsible for Discovery’s 18 ntwrks distro & mrktg; plan & attend local mrkt events/ensure affiliate contract compliance; 6+yrs cable distro; # 4823 (12/9)

JOB OPENING: SR DIR- US DIST/OWN-HUB-3NET/LA: Mng all aspects of Discovery’s acct mgmt relationships w/MSOs; dvlp/implmnt strtgy for top affiliates & internal comm; 8+yrs cable TV/business dvlpmnt/mktg/sls; # 4286 (12/9)

JOB OPENING:  MGR, PARTNERSHIPS/NY: Develop & execute integrated partnership opportunities for potential & existing A&E advertising clients (12/9)

JOB OPENING: DIR, STRATEGIC TV LANDSCAPE RESEARCH/NY: Reporting & analyses covering TV landscape including broadcast, cable & alternate platforms. 7+ years exp. To apply, visit Job#3572BR (12/8)

JOB OPENING:  ADMIN ASST/Hallmark Channel/NY: 3+ yrs Admin Asst exp supporting execs and multiple leaders. Exp w MS Office and database apps. Bachelor’s Degree req. View posting and apply @ (12/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: PR SPRING INTERNSHIP/BRAVO TV/NYC: Gain a rare opp at a fast-paced PR dept by monitoring press coverage, fielding media requests and more at a multi-platform media company. Resume to [email protected] (12/14)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Award-winning network/agency CREATIVE DIRECTOR commercials, promos, ad sales, online, print, strategy, brand, integrated marketing and live action production. Please contact at (12/14)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (12/14)

SITUATION WANTED: I’M ALL YOURS Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (12/13)

SITUATION WANTED: SOCIAL MEDIA CONSULTANT/PROMOTER: Looking for work promoting web content (articles, videos, pictures, etc.) All budgets considered. I can get you views on your blog! [email protected] (12/13)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (12/10)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (12/10)

SITUATION WANTED: STAND IN FOR KIDS/Los Angeles, 20 + years experience, seeking a Pilot, TV series, Feature Film. Stats: SAG and AFTRA, Height 4’7, Blonde, Blue eyes. Contact Desiree Szabo, [email protected] for pix and resume (12/10)

SITUATION WANTED: DIG SALES & MKTG ACCT MGR looking for freelance projects. ~7 yrs of digital ad sales/acct mgmt/mktg exp.. Detail oriented/highly org./able to multi-task. Resume + Ref. available email: [email protected] (12/9)

SITUATION WANTED: SALES & BUSINESS DEVELOPMENT EXECUTIVE/Chicago: 10+ yrs experience in Int’l Business Development, Media Licensing, and Online Advertising Sales. Recent transplant from L.A. – [email protected]  (12/8)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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