Wednesday, December 3rd, 2008


Cynopsis: Kids!


Good morning. It’s Wednesday, December 3, 2008 and this is your first early morning Kids briefing.  

Entertainment Rights (ER) CEO Nick Phillips is reportedly stepping down from his position this week, just nine months after joining the company, per Broadcast Now.  According to the report the separation is an amicable one.  ER, which acquired Classic Media recently, leaving the company in debt, and had been in take over deals of its own earlier this year, is expected to name a new CEO soon.  The new CEO is one that will have experience in company turnaround as well as in the world of kid entertainment.  Phillips was formerly CEO of Warner Music UK and Managing Director of Universal Music UK.


PorchLight Entertainment is partnering with Big Hug Productions on Pozles (78×7), a new 3D CGI animated preschool series developed by Big Hug.  Under the deal, PorchLight will be the worldwide distributor and have licensing and merchandising rights for the series that revolves around building block-like characters, each with its own abilities (e.g. build, explore, play), who must figure out how to combine their powers and work together.


Disney Channel picks up additional episodes for the third season of Hannah Montana, and a second season of The Suite Life on Deck.  Both Hannah Montana and The Suite Life on Deck, the latter a spin-off of The Suite Life of Zack & Cody, come from It’s A Laugh Productions.

Sorpresa, the 24/7 Spanish-language kid’s network, premieres the new healthy habits-centric special Juega Como un MLS Pro (Play Like an MLS Pro), this Sunday, December 7 (7-8p), which focuses on both MLS soccer pros, nutrition, staying fit and the importance of family involvement.  The original special features 15-yr-old reporter, Leily Sanchez, in one-on-one interviews with MLS professionals, as well as the pros teach viewers soccer moves and provide tips on staying healthy and active.  Additionally, the special looks at several avid kid soccer players who aspire to be pros.

AOL has launched AOL PlaySavvy .com, a new site designed to helping parents of kids/teens 5-17 to make sense of both PC and console games.  Additionally, PlaySavvy also aims to keep parents informed about the various entertainment options out there for their kids/teens and help them make informed decisions.  Earlier this year AOL launched ParentDish .com, which provides information and advice to parents with kids of all ages.

Castalia Content Distribution (CCD), a division of Castalia Communications Corporation, enters into a distribution agreement with Dentsu Communications, Inc. (DCI).  Under the deal DCI grants CCD the Latin American broadcast and videogram rights to the popular Japanese animated series Deltora Quest (52 episodes).  Produced by OLM with support from Dentsu, Deltora Quest currently airs on TV Tokyo.  The series is based on the Deltora kid’s fantasy book series by Australian author Emily Rodda (aka Jennifer Rowe).  Scholastic publishes the books in the US and Australia.

Channel 7 (Australia) and Nickelodeon (Nick Jr 2 UK and Nick Jr Australia) have commissioned a third season of the series The Fairies.  Season three of The Fairies will begin production this February 2009 and debut later in the year, and will feature sets created by Weta Workshop (Lord of the Rings, King Kong).  ABC Commercial has picked up the distribution rights for the series, with Haven Licensing named as the licensing and marketing agent.  In addition to the initial The Fairies store in Adelaide Australia, with franchises scheduled to open in Sydney in March 2009, and nine additional stores opening by June 2009, and 50 more planned to open by 2010.

Rainmaker Entertainment has released the new DVD The Nutty Professor, a CG animated movie sequel to the 1963 live-action movie.  Featuring Jerry Lewis, once again, as Julius Kelp, and Drake Bell (Drake and Josh) as his nephew Harold Kelp, the new movie comes from Genius Products, Rainmaker Entertainment and The Weinstein Company.

(Italy) and Disney Channel (Italy) have acquired Spellbound Entertainment‘s The Koala Brothers series and holiday special.  The series already airs on in Portugal on pubcaster RTP, which picked up the series earlier this year.

Clarification:  If you received an error when trying the Red Nose Day link offered yesterday, try this one instead –


Scholastic continues the hunt for The 39 Clues, its multimedia adventure series, with the release this week of the second title in the series, Book 2: One False Note by author Gordon Korman.  Additionally, Scholastic also launches several new components of The 39 Clues multimedia program including:
Arena 39, a new training area on The 39 Clues online game, launches with five different mini-games. A new challenge is added each week.
The 39 Clues: Double-Cross is a free card game in which kids can use their 39 Clues collectible cards and play against friends without having to go on the internet.
Scholastic has also created a Classroom Guide for educators, which allows students to visit every continent and travel through history.
For fans that missed Monday’s live worldwide webcast of Whoopi Goldberg’s interview of Korman, they can still view it at

Leading up to Aardman‘s new Wallace and Gromit TV special A Matter of Loaf and Death, which will premiere on BBC1 this holiday season, Wallace and Gromit will be featured in two UK promotions, as well as starring in a series of BBC1 on-air IDs produced by Aardman.  Aardman has teamed with Kingsmill, a UK bakery, which is offering an enter and win contest, Win a Prize of a ‘Loaf’ Time, now through the end of the month that includes featuring Wallace and Gromit on 29 million packs of Kingsmill bread.  The plasticine duo will also be featured in a new Pyrex promotion that offers exclusive collectables free with selected non-stick bakeware at various retailers.


The Toy Industry Association (TIA) names nominees for the 2009 Toy Of The Year Awards (TOTY).  The 9th annual TOTY Awards will be held at Chelsea Piers in NYC, on Sunday, February 15, kicking off Toy Fair Week.  Also this year at the TOTY Awards, Jack Pressman, founder of Pressman Toys, and Joan Ganz Cooney, the creator of Sesame Street, will be inducted into the Toy Industry Hall of Fame.  TOTY categories and nominees include:

Property Of The Year
Barbie- Mattel
Fancy Nancy- Harper Collins
Star Wars The Clone Wars- LucasArts Entertainment
Disney Fairies – Disney
Disney’s Handy Manny – Disney
Bakugan – Cartoon Network
Yo Gabba Gabba – Wild Brain

Most Innovative Toy Of The Year
The Pieceless Puzzle- Ceaco
Fisher Price Imaginext Spike, the Ultra Dinosaur – Fisher-Price, Inc.
Kota the Triceratops – Hasbro
EyeClops Night Vision Infrared Stealth Goggles – Jakks Pacific
Sprig Adventure Series Discover Rig – Sprig Toys
Air Hogs Zero Gravity Micro – Spin Master
Bakugan Battle Brawlers Battle Pack Series 1 Spheres – Spin Master

Game Of The Year
Bananagrams LLC – Bananagrams
Haunted Ruins 3-D Adventures Pop-Up Board Game – Basic Concepts
The Cat in the Hat, I Can Do That! – I Can Do That! Games
Monopoly Here & Now: The World Edition – Hasbro Games
Pictureka! – Hasbro Games
Rush Hour -ThinkFun Inc.
Zingo! -ThinkFun Inc.

Activity Toy Of the Year
Crayola Color Wonder Magic Brush – Crayola
Clipo Creativity Table – Hasbro
Girl Gourmet Cupcake Maker – Jakks Pacific
StarWars AT-TE Walker – LEGO Systems, Inc.
Circus Ring – Playmobil USA, Inc.
Pixos Super Studio- Spin Master
KidiArt Studio – Vtech

Educational Toy Of The Year
Computer Cool School – Fisher-Price, Inc.
Idbids Eco-friendly Starter Kit – Idbids LLC
LeapFrog TAG Reading System – LeapFrog
Zillions Touch Screen ATM – Summit Products, LLC
V-Motion Active Learning System – Vtech
Discovery Kids Smart Animals Scanopedia – Jakks Pacific
EyeClops BioniCam – Jakks Pacific


Curious Pictures names Elyse Lawson as Head of Development.  The appointment marks Curious Pictures continuing expansion into original TV series, feature film and game production.  Lawson will initially focus on developing feature film projects for Curious Pictures’ client, Swarovski Entertainment.  Most recently, Lawson served as Director/Development, Anonymous Content in NY.

Answer to Yesterday’s Trivia Question:   On what educational TV series could you find “therapist” Dr. Ruth Wordheimer?  BETWEEN THE LIONS (PBS Kids) Kudos to: Christopher Byrne-Byrne Communications, Inc./The Toy Guy®/ NY; Ellen Harter Wall-FamilyFun/Northampton, MA; Lisa Bussinelli/Chatham, NJ; Leigh Ann Schwarzkopf-Lookout Marketing/Minneapolis; Hank Bordowitz-The Bordowitz Media Werx/Macomb, IL; Michael Hawkins-PromoDoctors/Irving, TX; Richard Quan-Imaginary Time/San Francisco; Clover Keyes Roy-Pacific Technical Group, Inc./Burbank

Today’s Trivia Question:  In the 1995 film A Little Princess, Sara, the main character, is bullied by a girl at the boarding school she attends. What was this mean girl’s name? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SCHED SPEC/Discovery/MD: Asst prog dept in dev and executing net strat, acquisitions, manage prog titles/competitive tracking. 3 yrs TV exp in prog, sched or research. Apply . #8386 No relo (12/10)

JOB OPENING: SR DIRECTOR of SALES/Vancouver, Canada: Bus development & key account mngmnt; knwldg of LA Film business & North American post production communities. 10 yrs exp in sales/mktg. Apply to: [email protected] (12/10)

JOB OPENING: FREELANCE PROMO PROD/Rising sports TV network/Glendale: Head up its promo dept.Previous promo producing exp REQ’D, pref @ ntwrk level, & sports promo exp is advised. Res/reel link: [email protected] (12/6)

JOB OPENING: FREELANCE PROMO EDITOR/Rising sports TV network/Glendale: Master-class FCP skills, pref w/After Effects knwldg.Previous promo editing exp REQ’D, pref at ntwrk level & sports promo exp. Res/reel link: [email protected] (12/6)

JOB OPENING: FREELANCE POST SPRVSR/POST PROD/Rising sports TV network/Glendale:Knwldg Final Cut Pro hrdwr/sftwr systems a must.3yrs + of post sprvsng exp.Post coord doesn’t count.Res: [email protected] (12/6)

JOB OPENING: FREELANCE SR EDITOR/Rising sports TV network/Glendale: Knwldg of Final Cut Pro hrdwr/sftwre systems. Previous sports event editing exp REQ’D.res/reel link: [email protected] (12/6)

JOB OPENING: ACCOUNT MANAGER/SI KIDS/SF: #1 kid’s youth sports brand seeks a talented, aggressive multi-p/form AM to grow ad rev in the Northwest. Prior print or digital exp a must. Send resume to: [email protected] (12/5)

JOB OPENING: AE, ONLINE AD SALES/Comcast/LA: Rep. Comcast Nets (E! Online, MyStyle, Versus & G4tv) to external custmrs & develop/maintain new & existing business for ntwrks. Apply: . EOE (12/5)

JOB OPENING: 2 TEMP PROD ASST DIGITAL/Sundance/NY: Asst Digital Media team w/web prod projects. Mini site creation & maint, res, digital asset coord. Basic Edit, Photoshop, Squeeze a +. Res ref #7466BR & 7469BR (12/5)

JOB OPENING: MEDIA MANAGER/Atlanta: TV Network seeks experienced radio/all planner/buyer. Plan, execute, liaison with agencies and consumer & trade media. Negotiate barter; added value. Resume: [email protected] (12/5)

JOB OPENING: DIR MKT RSRCH/NY: Resp: rsrch support, relevant to sales/mktg Fox News/Bus platforms. BA deg & 6+ yrs TV/digital rsrch exp, expertise w/ Nielsen sftwr, strong analytcl, writing/comm skills. EOE [email protected] (12/5)

JOB OPENING: YIELD ANALYST/Fox News Digital/NYC: Work with Sales and Ops teams to maximize DR revenue, optimize inventory & monitor yield. 2-3 yrs Internet sales exp. EOE. [email protected] (12/5)

JOB OPENING: MGR, STANDARDS & PRACTICES/DISNEY/BURBANK: Review original and acquired programs and movies for S&P for ABC Family. S&P or related TV/family programming experience necessary., REQ ID: 183791 (12/5)

JOB OPENING: INT’L SALES ASSISTANT/LA Based/Int’l TV sales distribution company. Position requires knowledge of Spanish. Minimum 2 years experience in similar position. Email resume to [email protected] (12/4)

JOB OPENING: MGR COMMS LATIN AMERICA/BBC/Miami: Mng placement of Lat Am Chan in consumer/trade media. Event org, internal comms, profile of channel & of BBC. Fluent Eng/Span. Self Starter. Apply: (12/4)

JOB OPENING: MGR, RSRCH PLAN’G & STRATEGY/Hallmark Channel/NY: Resp for supporting Ad Sales by supplying rsrch materials such as ratings estimates, ratings tracks, & competitive spending. Full posting/apply (12/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: ACCOUNTING INTERN/Jericho, NY: Assist Sr Accts w/ invoices, T & E’s, year end accruals, balance sheet and other analysis. For more info/submit resume, visit req ID 7616BR (12/5)

SPRING INTERNSHIP CREDITS ONLY: MARKETING INTERN/truTV/NY: Support marketing department (consumer, affiliate, & ad sales). Majors: Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. Apply Online: – Requisition # 107860BR (12/4)

WINTER/SPRING INTERNSHIP CREDITS ONLY: PROG RESEARCH & ANALYSIS DEPT/Warner Bros. TV: Download overnight ratings from Nielsen, create/maintain various reports tracking series ratings & prgrm test scores.More info: & enter 106581 (12/4)

WINTER/SPRING INTERNSHIP CREDITS ONLY: RLR Associates Ltd. seeks intern w/interest in Sports & Ent with strong creative & writing skills. Rsch./writng/broadcast reels/website updates/mkting. 2-3 days/wk Resume to Bella: [email protected] (12/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ASSOCIATE PRODUCER/NY: With extensive experience in advertising, film, , and web. Proficient with Final Cut Pro, Photoshop, MS office. Will Travel. (12/10)

SITUATION WANTED: ORIGINATIVE KIDS TV PRODUCER/DIRECTOR/EDITOR w/ 18+ yrs hands-on exp. Seeks agent & TV/new media projects. Credits: PBS Kids (Buster, Fetch!, Zoom), History, CBS, BBC. Screen reels & CV:   (12/10)

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR: Docusoap, Makeover, Lifestyle Infotainment,Feature Doc formats. Resonant leader, excellent director/ writer, strong storyteller and showrunner. 8+ yrs. Will travel. [email protected] (12/10)

SITUATION WANTED: MKTG/ADVERTISING/PROMOTIONS/NYC professional w/exp in entertainment & TV seeks opp. w/ agency/network/prod. company. Skills: Web Analytics, SEM, Event Prod., Premiums, Re-branding. Email: [email protected] (12/10)

SITUATION WANTED: UPFRONT FREELANCER/PROJ MGR with 15+ cable TV mktg experience. Can also help with ad sales, consumer and affil mktg related projects inc. promotions, sweeps, events, proposals, trade shows. [email protected] (12/10)

SITUATION WANTED: RESEARCH DIRECTOR, network experience (ad sales/prog/mktg), sales estimate expert, all Nielsen software, MRI, MS suite, supervisory exp., references. Full-time or consulting. [email protected] (12/10)

SITUATION WANTED: ASSOC MEDIA DIRECTOR 15+ years exp. with most media. Strong overall background particularly b-2-b and retail. Agency or client side, also consider vendor-side mktg position. [email protected] (12/10)

SITUATION WANTED: TRAFFIC MANAGER with over 12 years exp seeks position in Radio/TV/Entertainment or traffic software in NY/NJ Area only.   [email protected] (12/9)

SITUATION WANTED: FILM/TV/ENT PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision [email protected] (12/9)

SITUATION WANTED: SR OPERATING EXEC w/deep knowledge of media business ops, ad sales, finance, research, programming.Able to identify strategic and operating opportunities, recognize risks and take action. relo [email protected] (12/9)

SITUATION WANTED: Emmy Award-winning WRITER/PRODUCER short-form animation & digital content, available for freelance writing/producing work. Reel & resume: or contact [email protected] (12/9)

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR:Docusoap, Comedy, Makeover, Lifestyle Infotainment,Feature Doc formats. Resonant leader, excellent director/ writer, strong storyteller and showrunner. 8+ yrs. [email protected] (12/5)

SITUATION WANTED: SEASONED PRODUCER w/ A-list ent. relationships seeks FT or free lance position w/media co.Specialties: proj sprvsn, content generation,talent pkgng & brand integration. [email protected] or 310-451-1814 (12/5)

SITUATION WANTED: NY-based LINE PRODUCER w/ extensive experience in independent film, docs & TV. or [email protected] (12/4)

SITUATION WANTED: INNOVATIVE PRODUCER/DIRECTOR: Award winning and highly creative. Major network experience, across all genres: Childrens, Youth, Reality, Lifestyle. In NY but will travel. View reel & CV: (12/4)

SITUATION WANTED: Award Winning CD looking for FT/CONTRACT WORK. Experienced in all mediums. 10+ at MTVN. Fun, easy going and highly productive. Please contact [email protected] (124)

SITUATION WANTED: HISPANIC MKT CONSULTANT AND CREATIVE WRITER/TRANSLATOR w/18 yrs exp. I’ll translate your copy from English – Spanish in 24 hrs or it’s free. Contact: [email protected] or visit: (12/4)

SITUATION WANTED: PRODCR-WRTR; TALENT-CASTNG EXEC/BOOKR/LA + track record ENT.PR/PROMO/MKTG/ADV. Great work ethic & references (see, Jane Shayne) eager for next challenge! FT/Project. Contact: [email protected] (12/4)

SITUATION WANTED: Seasoned, professional EXECUTIVE ASSISTANT in TV, Film& Music Industries. “C” Level Exec., E.V.P. & S.V.P. experience. Contact: [email protected] (12/4)

SITUATION WANTED: Recent Harvard grad seeks WRITER’S ASST, PA or ADMIN work. Experience at Cartoon Network and PBS. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. [email protected] (12/4)

SITUATION WANTED: ADVERTISING SALES MANAGER/(NY): Interactive and print ad sales leader available. Versatile, revenue generator (5+ yrs industry experience) [email protected] (12/4)

SITUATION WANTED: Seeking EXECUTIVE ASSISTANT Position: Reality & Hosting Guru seeking a change in career with a top company. Eager to learn & willing to work my way up! [email protected] (12/4)

SITUATION WANTED: Seeking F/T or Freelance ops. 9 yrs experience in Entertainment & Technology. Shoots, produces, writes, & designs. Will Travel. [email protected] (12/4)

SITUATION WANTED: Exp’d FREELANCE MEDIA BUYER 10+ yrs exp. negotiating R/TV/Cable/Sponsorships/Promotions for a variety of top brands. Contact: [email protected] (12/4)

E-mail [email protected] for rates and specs for Job Openings.

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