A CYNOPSIS MESSAGE FROM FUSE

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Cyn opsis: DIGITAL

12/03/08

Good morning, it’s Wednesday, December 3, 2008, and this is your first early morning digital briefing.

Former CEO of AOL Jonathan Miller has been making the rounds to private equity and sovereign wealth funds to try and raise enough money to buy Yahoo, reported the WSJ. His target offering price is between $20 to $22 a share (twice its current price), pegging the purchase price at $28 to $30 billion. Yahoo’s share price closed about 7% higher on the news, despite doubts that Miller could swing such a deal amid current market conditions.
 

 
MGM announced several new carriage deals for its linear digital multiplex channel THIS TV including new agreements with Fisher Communications, Hearst-Argyle Television, Post-Newsweek Stations and Sinclair Broadcast Group. The deals give THIS TV, scheduled to launch in the middle of 2009, over 40 station partners across the U.S.
 
Music Choice‘s first-ever Video on Demand music awards program in now available and Chris Brown made the grade as the Most Demanded Artist of the Year, registering over 43 million requests. Lil’ Wayne Featuring Static Major’s “Lollipop” was the most demanded music video of the year, edging out Jonas Brothers’ “Burnin’ Up.”
 
AOL has launched PlaySavvy.com, a new site designed to helping parents of kids/teens 5-17 to make sense of PC and console games. The site also aims to keep parents up to date about the various entertainment options out there for their kids to help them make informed decisions. PlaySavvy joins the similarly-themed ParentDish.com, launched by AOL earlier this year.
 

 
A common concern for advertisers is the worry of having their brand appear online next to suggestive or smutty material. YouTube weighed in on the controversial topic of racy user generated content by outlining stricter standards for postings it considers only appropriate for viewers 18 or older. While nudity and sex are always flagged for removal, videos that skirt the line will be henceforth “algorithmically demoted” so as not to appear in Most Viewed, Top Favorites or other prominent browsing pages. Also, the site will select thumbnail images for videos rather than auto-generating them at predefined points in a video.
 
Who says Emmy judges don’t have a sense of humor? Minyanville Media’s animated news show Minyanville’s World in Review with Hoofy and Boo won an Emmy for its business and financial reporting. The webisodes, starring an animated bull and bear, appear weekly on Miyanville.com, Yahoo Finance and the Fox Business Network.
 
Call for Content: YouTube is hosting a collaborative online orchestra calling for musicians from around the world to upload their performances. Classically trained or non-conventional musicians can submit videos of themselves playing Chinese composer Tan Dun’s Internet Symphony No. 1, Eroica to be considered for a live performance in Carnegie Hall on April 15. Instructions and sheet music are available in 17 languages.
 

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A CYNOPSIS MESSAGE FROM NATPE ’09

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A coalition of companies and organizations including Verizon, Google and the American Library Assoc. unveiled recommendations for a comprehensive National Broadband Strategy on Capitol Hill on Tuesday. The treatise calls on President-elect Obama to stimulate investment in broadband infrastructure by deploying tax incentives, grants, subsidies and other measures. Bringing affordable broadband to rural areas remain one of the key challenges in the U.S. as more than 10% of Americans still have no broadband access.
 
The Advanced Television Systems Committee (ATSC) approved specifications for mobile digital television broadcasting on phones and handheld devices. The standard provides guidelines for live TV and interactive television services including audience voting, data services and e-commerce transactions. The proposed standard has been supported by the Open Mobile Video Coalition, which hopes to establish a mobile digital TV marketplace in 2009.
 
CBS’ out-of-home Outernet division committed to airing a series of spots to educate consumers on the digital transition. The spots, produced by CBS, CNET and the NAB, will air beginning this month on American Airlines, AutoNet TV, the CBS Outernet Grocery Network, Gas Station TV, and the Healium Network.
 

 
Online tracking service Trendrr unveiled a new tool that tracks and graphs usage of words and phrases on Twitter. The service, currently available for no charge, creates usage graphs that illustrate the number of posts per hour, per day or longer made by Twitter’s 3.4 million users.  Results can be measured against other data via the site’s Scratchpad tool including blog and news buzz.
 
Visits were down 1% on Cyber Monday 2008 compared to last year among the top 500 retail web sites according to Hitwise. U.S visits to Brick and Mortar store sites were down 4% while visits to online-only sites increased by 5%. The top visited Retail Web site was Amazon.com, receiving 10.77% of U.S. visits among the top 500 retail sites. Walmart.com was the second most visited with 8.55% of visits, followed by Target.com with 4.56%. Amazon.com’s traffic increased 21% on Cyber Monday 2008 vs. 2007. Walmart.com’s traffic increased 6%.
 

 
Nokia unveiled its latest state-of-the-art handset: the multimedia-geared N97. It features a 3.5 inch 16×9 aspect ratio touch screen display that tilts up like a laptop screen and a slide-open QWERTY keyboard to allow web surfers to type while viewing the full screen. The home screen can be personalized with widgets to allow easy access to your favorite news or social networking sites. Nokia’s Music store, Maps outlet and N-Gage gaming platforms are all supported, but unfortunately none these services have yet to launch in the U.S. The N97 is due out in Europe during the first half of 2009 for an estimated street price of 550 euros, but the soonest we’ll see it in the States in 2010.
 
Apple’s App Store reached a milestone this week. A mind-boggling 10,000 apps are now available on the platform just 142 days after it was launched, according to the blog 148Apps. Check out this special tribute page; it contains an icon link for each app.
 

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Microsoft began rolling out the new look Windows Live service featuring updated versions of Spaces, Events and SkyDrive (the online data service which now holds up to 25GB of data per user). Developers have come up with some innovative features to spiff up the portal. The photo sharing interface allows you upload, manage and email photos and create nice panoramic mash-ups and galleries. Better yet, the personal profile interface finally allows you to publish updates to outside services including Twitter, Flickr and Yelp. MSN has been losing users by sticking with the walled garden approach for far too long. It will be interesting to see if Microsoft’s follow up to Vista – Windows 7 – follows through with a more open approach as well.

 Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
12.03.08

Cynopsis Digital Ad Sales:
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Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here    .

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JOB OPENING: SCHED SPEC/Discovery/MD: Asst prog dept in dev and executing net strat, acquisitions, manage prog titles/competitive tracking. 3 yrs TV exp in prog, sched or research. Apply www.discovery.com . #8386 No relo (12/10)

JOB OPENING: SR DIRECTOR of SALES/Vancouver, Canada: Bus development & key account mngmnt; knwldg of LA Film business & North American post production communities. 10 yrs exp in sales/mktg. Apply to: [email protected] (12/10)

JOB OPENING: FREELANCE PROMO PROD/Rising sports TV network/Glendale: Head up its promo dept.Previous promo producing exp REQ’D, pref @ ntwrk level, & sports promo exp is advised. Res/reel link: [email protected] (12/6)

JOB OPENING: FREELANCE PROMO EDITOR/Rising sports TV network/Glendale: Master-class FCP skills, pref w/After Effects knwldg.Previous promo editing exp REQ’D, pref at ntwrk level & sports promo exp. Res/reel link: [email protected] (12/6)

JOB OPENING: FREELANCE POST SPRVSR/POST PROD/Rising sports TV network/Glendale:Knwldg Final Cut Pro hrdwr/sftwr systems a must.3yrs + of post sprvsng exp.Post coord doesn’t count.Res: [email protected] (12/6)

JOB OPENING: FREELANCE SR EDITOR/Rising sports TV network/Glendale: Knwldg of Final Cut Pro hrdwr/sftwre systems. Previous sports event editing exp REQ’D.res/reel link: [email protected] (12/6)

JOB OPENING: ACCOUNT MANAGER/SI KIDS/SF: #1 kid’s youth sports brand seeks a talented, aggressive multi-p/form AM to grow ad rev in the Northwest. Prior print or digital exp a must. Send resume to: [email protected] (12/5)

JOB OPENING: AE, ONLINE AD SALES/Comcast/LA: Rep. Comcast Nets (E! Online, MyStyle, Versus & G4tv) to external custmrs & develop/maintain new & existing business for ntwrks. Apply: www.ecentralmetrics.com/url/?u=862081768-330 . EOE (12/5)

JOB OPENING: 2 TEMP PROD ASST DIGITAL/Sundance/NY: Asst Digital Media team w/web prod projects. Mini site creation & maint, res, digital asset coord. Basic Edit, Photoshop, Squeeze a +. Res www.cablevision.jobs ref #7466BR & 7469BR (12/5)

JOB OPENING: MEDIA MANAGER/Atlanta: TV Network seeks experienced radio/all planner/buyer. Plan, execute, liaison with agencies and consumer & trade media. Negotiate barter; added value. Resume: [email protected] (12/5)

JOB OPENING: DIR MKT RSRCH/NY: Resp: rsrch support, relevant to sales/mktg Fox News/Bus platforms. BA deg & 6+ yrs TV/digital rsrch exp, expertise w/ Nielsen sftwr, strong analytcl, writing/comm skills. EOE [email protected] (12/5)

JOB OPENING: YIELD ANALYST/Fox News Digital/NYC: Work with Sales and Ops teams to maximize DR revenue, optimize inventory & monitor yield. 2-3 yrs Internet sales exp. EOE. [email protected] (12/5)

JOB OPENING: MGR, STANDARDS & PRACTICES/DISNEY/BURBANK: Review original and acquired programs and movies for S&P for ABC Family. S&P or related TV/family programming experience necessary. www.disneycareers.com, REQ ID: 183791 (12/5)

JOB OPENING: INT’L SALES ASSISTANT/LA Based/Int’l TV sales distribution company. Position requires knowledge of Spanish. Minimum 2 years experience in similar position. Email resume to [email protected] (12/4)

JOB OPENING: MGR COMMS LATIN AMERICA/BBC/Miami: Mng placement of Lat Am Chan in consumer/trade media. Event org, internal comms, profile of channel & of BBC. Fluent Eng/Span. Self Starter. Apply: www.bbcamerica.com/employment.jsp (12/4)

JOB OPENING: MGR, RSRCH PLAN’G & STRATEGY/Hallmark Channel/NY: Resp for supporting Ad Sales by supplying rsrch materials such as ratings estimates, ratings tracks, & competitive spending. Full posting/apply www.hallmarkchannel.com (12/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: ACCOUNTING INTERN/Jericho, NY: Assist Sr Accts w/ invoices, T & E’s, year end accruals, balance sheet and other analysis. For more info/submit resume, visit www.cablevision.jobs req ID 7616BR (12/5)

SPRING INTERNSHIP CREDITS ONLY: MARKETING INTERN/truTV/NY: Support marketing department (consumer, affiliate, & ad sales). Majors: Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. Apply Online: www.turnerjobs.com – Requisition # 107860BR (12/4)

WINTER/SPRING INTERNSHIP CREDITS ONLY: PROG RESEARCH & ANALYSIS DEPT/Warner Bros. TV: Download overnight ratings from Nielsen, create/maintain various reports tracking series ratings & prgrm test scores.More info: www.warnerbroscareers.com & enter 106581 (12/4)

WINTER/SPRING INTERNSHIP CREDITS ONLY: RLR Associates Ltd. seeks intern w/interest in Sports & Ent with strong creative & writing skills. Rsch./writng/broadcast reels/website updates/mkting. 2-3 days/wk Resume to Bella: [email protected] (12/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ASSOCIATE PRODUCER/NY: With extensive experience in advertising, film, , and web. Proficient with Final Cut Pro, Photoshop, MS office. Will Travel. www.jlr-media.com (12/10)

SITUATION WANTED: ORIGINATIVE KIDS TV PRODUCER/DIRECTOR/EDITOR w/ 18+ yrs hands-on exp. Seeks agent & TV/new media projects. Credits: PBS Kids (Buster, Fetch!, Zoom), History, CBS, BBC. Screen reels & CV: http://www.alangrazioso.com (12/10)

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR: Docusoap, Makeover, Lifestyle Infotainment,Feature Doc formats. Resonant leader, excellent director/ writer, strong storyteller and showrunner. 8+ yrs. Will travel. [email protected] (12/10)

SITUATION WANTED: MKTG/ADVERTISING/PROMOTIONS/NYC professional w/exp in entertainment & TV seeks opp. w/ agency/network/prod. company. Skills: Web Analytics, SEM, Event Prod., Premiums, Re-branding. Email: [email protected] (12/10)

SITUATION WANTED: UPFRONT FREELANCER/PROJ MGR with 15+ cable TV mktg experience. Can also help with ad sales, consumer and affil mktg related projects inc. promotions, sweeps, events, proposals, trade shows. [email protected] (12/10)

SITUATION WANTED: RESEARCH DIRECTOR, network experience (ad sales/prog/mktg), sales estimate expert, all Nielsen software, MRI, MS suite, supervisory exp., references. Full-time or consulting. [email protected] (12/10)

SITUATION WANTED: ASSOC MEDIA DIRECTOR 15+ years exp. with most media. Strong overall background particularly b-2-b and retail. Agency or client side, also consider vendor-side mktg position. [email protected] (12/10)

SITUATION WANTED: TRAFFIC MANAGER with over 12 years exp seeks position in Radio/TV/Entertainment or traffic software in NY/NJ Area only.   [email protected] (12/9)

SITUATION WANTED: FILM/TV/ENT PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision [email protected] (12/9)

SITUATION WANTED: SR OPERATING EXEC w/deep knowledge of media business ops, ad sales, finance, research, programming.Able to identify strategic and operating opportunities, recognize risks and take action. relo [email protected] (12/9)

SITUATION WANTED: Emmy Award-winning WRITER/PRODUCER short-form animation & digital content, available for freelance writing/producing work. Reel & resume: www.elliotblake.com or contact [email protected] (12/9)

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR:Docusoap, Comedy, Makeover, Lifestyle Infotainment,Feature Doc formats. Resonant leader, excellent director/ writer, strong storyteller and showrunner. 8+ yrs. [email protected] (12/5)

SITUATION WANTED: SEASONED PRODUCER w/ A-list ent. relationships seeks FT or free lance position w/media co.Specialties: proj sprvsn, content generation,talent pkgng & brand integration. [email protected] or 310-451-1814 (12/5)

SITUATION WANTED: NY-based LINE PRODUCER w/ extensive experience in independent film, docs & TV. www.centrestreetfilm.com or [email protected] (12/4)

SITUATION WANTED: INNOVATIVE PRODUCER/DIRECTOR: Award winning and highly creative. Major network experience, across all genres: Childrens, Youth, Reality, Lifestyle. In NY but will travel. View reel & CV: www.kirstynordal.com (12/4)

SITUATION WANTED: Award Winning CD looking for FT/CONTRACT WORK. Experienced in all mediums. 10+ at MTVN. Fun, easy going and highly productive. Please contact [email protected] (124)

SITUATION WANTED: HISPANIC MKT CONSULTANT AND CREATIVE WRITER/TRANSLATOR w/18 yrs exp. I’ll translate your copy from English – Spanish in 24 hrs or it’s free. Contact: [email protected] or visit: http://www.sarosolis.com/voice.php (12/4)

SITUATION WANTED: PRODCR-WRTR; TALENT-CASTNG EXEC/BOOKR/LA + track record ENT.PR/PROMO/MKTG/ADV. Great work ethic & references (see IMDb.com, Jane Shayne) eager for next challenge! FT/Project. Contact: [email protected] (12/4)

SITUATION WANTED: Seasoned, professional EXECUTIVE ASSISTANT in TV, Film& Music Industries. “C” Level Exec., E.V.P. & S.V.P. experience. Contact: [email protected] (12/4)

SITUATION WANTED: Recent Harvard grad seeks WRITER’S ASST, PA or ADMIN work. Experience at Cartoon Network and PBS. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. [email protected] (12/4)

SITUATION WANTED: ADVERTISING SALES MANAGER/(NY): Interactive and print ad sales leader available. Versatile, revenue generator (5+ yrs industry experience) [email protected] (12/4)

SITUATION WANTED: Seeking EXECUTIVE ASSISTANT Position: Reality & Hosting Guru seeking a change in career with a top company. Eager to learn & willing to work my way up! [email protected] (12/4)

SITUATION WANTED: Seeking F/T or Freelance ops. 9 yrs experience in Entertainment & Technology. Shoots, produces, writes, & designs. Will Travel. [email protected] (12/4)

SITUATION WANTED: Exp’d FREELANCE MEDIA BUYER 10+ yrs exp. negotiating R/TV/Cable/Sponsorships/Promotions for a variety of top brands. Contact: [email protected] (12/4)

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