Wednesday, December 20th, 2006








1- source : NHI (Galaxy Explorer), 12/2/06. Cartoon Network, Kids 6-11; 6:00 am – 12:00 pm Household and demographic coverage area ratings.
Source: NHI (Galaxy Explorer), 9/9/06-9/12/06. Cartoon Network channel coverage area ratings/shares.

Cynopsis: Kids!


Good morning. It’s Wednesday, December 20, 2006 and this is your first early morning Kids! briefing.

Flashman Studios has teamed with Classic Media in a consulting deal to create video game opportunities across all platforms, for a slew of Classic Media’s characters including Rocky & Bullwinkle, The Lone Ranger, Sherman and Peabody, Dudley Do-Right, Underdog and many others.  Flashman is actively looking for game publishers around the world to work on games.  Additionally, Classic Media is now developing several feature film and TV projects including:

  • Underdog – a mixed live-action/CGI feature film with Spyglass Entertainment and Disney;
  • The Pirates Who Don’t Do Anything: A VeggieTales Movie, a Universal Picture’s CG animated feature film;
  • A live-action movie adaptation of The Lone Ranger, with Columbia Pictures through its Sony-based Red Wagon Productions;
  • Currently in production is George of the Jungle, a new animated series for Cartoon Network, which will premiere Fall 2007.


Granada International has inked its first output deal with Greece’s Skai TV.  The multi-year pact includes the sale of 200+ hours of programming, comprised of TV movies, kid’s, dramatic and factual programming, to the Greek broadcaster.  The kid’s programming includes My Parents are Aliens and Worst Witch, among others.

National Geographic Television International has signed a group of new licensing agreements for its special Toot & Puddle: I’ll Be Home for Christmas with broadcasters including: ARD and Ki.Ka in Germany; Nickelodeon in both the UK and Australia; YLE Finland; TV2 Norway; DR1 Denmark; and ATV Hong Kong.  Based on the Holly Hobby book of the same name, Toot & Puddle: I’ll Be Home for Christmas is aimed at Kids 3-8 and families and is produced by National Geographic Kids’ Entertainment, in association with has been picked up by Warner Home Video.

Nickelodeon Latin America marks its 10th anniversary with a celebration of special programming from December 26-January 28, 2007.

  • The festivities begin December 26 from 3:30-730p with The First Episodes of Nick series followed by Birthday Specials on December 27 from 2:30-7:30p.
  • Every week will be filled with the best episodes of each show, including characters such as SpongeBob SquarePants, Mr. Blink, Jenny the Teenage Robot, The Xs and Danny Phantom, in The Week of 10 Non-Stop Episodes, starting January 1-5, 2:30-8p.
  • There will also be new festivities the following week with various new episodes on January 12 at 7p beginning with Nick Birthday Gifts: 10 New Episodes. Each day two new episodes of Drake & Josh, Ned’s Declassified School Survival Guide, Danny Phantom, SpongeBob SquarePants and The Xs, will be featured adding up to 10 brand new episodes per day.
  • The network will also celebrate its 10 years with 10 gift packs for 10 prize-winning kids, in a contest lasting 10 days! To participate, children will have to log on to
  • and find 10 secret clues.

That is just the start…there are many more special episodes and such so check ’em out at


Dimensional Branding Group (DBG) will launch the North American licensing effort for the animated series The Secret Show (52 x 13′) at the American International Toy Fair 2007, this February 11-14, 2007 in NYC. The Secret Show is slated to premiere in the US on Nicktoons Network Saturday, January 20, 8:30p, as part of the network’s Three Headed Monster programming block. Targeted to Kids 7-12, The Secret Show is produced by Collingwood O’Hare Entertainment on a BBC commission and distributed by BBC Worldwide, which retains the cross-media rights to distribute the series worldwide, as well as merchandising, publishing and home video rights.  The series debuted in the UK, September 2006 and has been sold to 18 international markets.

Warner Bros. Home Entertainment Group has completed a videogame distribution agreement with Codemasters, Inc.  Under the terms of the pact, Warner Bros. Interactive Entertainment and Warner Home Video will oversee distribution, sales and trade marketing of Codemasters’ 2007-2008 slate of interactive games in North America beginning in April 2007.

Reebok has released a new line of Play-Doh toddler sneakers.  The Play-Doh footwear line is the result of a deal between Hasbro, Inc. and Reebok International to create the Versaflex Play-Doh collection of toddler footwear.  The line features Play-Doh inspired gel-cushioning material built into the heel as well as fasteners that kids can close quickly and easily and in six different colors, with each pair sold with two one-ounce cans of Play-Doh.  Now, if only they can figure out a way for sweaty sneaker-feet to smell like Play-Doh … then they’d really be onto something!

Planetwide Media has released its new Marvel Heroes Comic Book Creator software in the US and Canada.  The software allows users to create personalized comic books featuring their favorite Marvel characters.


Sesame Workshop and the New York State Office of Mental Health (NYSOMH) have made streaming video and outreach materials for the You Can Ask! Initiative is now available in English, Spanish and Chinese at .  Launched in 2003, initially developed in response to the events of September 11, 2001, You Can Ask aims to help identify and help kids 3-8 cope with stress and trauma related to tragic events by encouraging them to talk about their concerns. Developed by Sesame Workshop, You Can Ask! was made possible by Project Liberty, a disaster recovery program established by the NYSOMH with funds provided by the Federal Emergency Management Agency, with support from the Center for Mental Health Services. The video features Sesame Street Muppets in a series of segments, produced following 9/11, to help kids deal with fear, loss, and bullying and accepting differences.  The site also provides parents, caregivers and teachers with ways to talk and deal with difficult situations in age appropriate ways.


J.B. Perrette has been upped to President, NBC Universal Digital Distribution.  He will be responsible for distribution of TV content across digital platforms including interactive TV, wireless, on-demand and IPTV.  Perrette will head up TV content discussions for the company with Internet portals, wireless carriers, emerging digital companies, and non-traditional customers.  Perrette will report to George Kliavkoff, Chief Digital Officer.  Additionally, Perrette will also lead strategic partnerships and assume responsibility for cable investments, managed by President Douglas Holloway, including for example, the company’s investments in A&E Networks, Sundance Channel, and NBC Weather Plus. In this area Perrette will report to Jeff Zucker, CEO, NBC Universal Television Group.

Douglas Lowenstein has resigned as President, Entertainment Software Association, the organization he founded 12 years ago.  Lowenstein plans to step down in the early part of 2007, and plans to launch a new trade association in the investment industry.  A founding President of the organization, Lowenstein has served in this role for 12 years.  The ESA will no begin a full search for Lowenstein’s replacement.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 12/11-12/17/06 :
Total Day     (000)  Primetime     (000)
NICK°:           1175   DSNY*:           1206
DSNY*:            737   CARTOON:        721
CARTOON:        573   NAN**:            542
NAN**:            371   TOON DIS:        133
ADSM**:          191   ESPN:               104
NOG/THE N:      110   DISCOVERY:       83
TOON DIS.:       105   ANIMAL PLANET: 80
NICKTOONS:       50   NICKTOONS:      67
ANIMAL PLANET: 45   BET:                   66
DISCOVERY:       43   MTV:                  63
ESPN:                 43
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 12/11-12/17/06 :
Total Day      (000) Primetime     (000)
NICK°:             616   DSNY*:            907
DSNY*:            480   CARTOON:        558
CARTOON:        374   NAN**:            381
NAN**:            219   TOON DIS:         73
ADSM**:          120   ESPN:                65
TOON DIS.:        53   DISCOVERY:       52
ESPN:                27   BET:                   42
ANIMAL PLANET: 26   MTV:                  40
DISCOVERY:       25   NICKTOONS:       38
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 12/11-12/17/06 :
Total Day  (000) Primetime (000)
NICK°:        457     DSNY*:      798
DSNY*:       401     CARTOON:  450
NAN**:       279     NAN**:      440
CARTOON:   270     MTV:         126
ADSM**:     187     BET:          109
MTV:            74     COMEDY:      94
COMEDY:      50     ESPN:           92
BET:             54     DISCOVERY: 80
ESPN:           44     THE N:         54
DISCOVERY: 37     TOON DIS.:   49
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Answer to Yesterday’s Trivia Question:
For inspiration, the phrase and lyrics to a song,  “Put one foot in front of the other,”  were part of which animated holiday classic animated film?  SANTA CLAUSE IS COMIN’ TO TOWN    Kudos to:  David Stern-BARD Entertainment/NY; Barry Schiffer-WJZ-TV/Baltimore; Dana Lambros Stott-The Betesh Group/NY; Chris Kolk-MPG/NY; Tom Boyd-WGN TV/Chicago; Richard Quan-Imaginary Time/San Francisco; Andy Meyers-M3 Television/LA; Matt Stevens-Script Partners/Burbank

Today’s Trivia Question: Set in the fictional town of Three Rivers PA, who might you find lurking the hallways of Liberty High? (click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: PROMO & SCHED COORD/BBCAmerica, NY: All promo schdlng oprtionl rspnsblts, esp. inpt & mgmt of trfc mgr Gabrl, ovrsee transmsn lgs & outgng comm. Re: Cvr ltr & res to [email protected]  (1/4)

JOB OPENING: MANAGER OF TOYS LICENSING/NY: 4+yrs licensing and consumer products; toys a plus. Manage product licensing for Mattel/Fisher-Price Nick Toys. Must have mgt experience. EOE/M/F/D/AAP. Apply (1/4)

JOB OPENING: TRAFFIC MANAGER, AD SALES/MUSIC CHOICE/NYC: Flighting, scheduling, tracking all ad schedules on multiple platforms. Liaison with Operations dept. 3 years exp. [email protected] (1/3)

JOB OPENING: BRAND MANAGER/Gemstar-TV Guide/NY:  7+ yrs exp; Responsible for driving brand strategy throughout the organization and providing marketing support for cross-platform initiatives. Email: [email protected]  (1/3)

JOB OPENING: ASSOCIATE PRODUCER/NY based Nationally Syndicated Television Show: Must have at least 3 years experience RESUMES: [email protected]   (1/3)

JOB OPENING: MGR/CONSUMER RESEARCH/iN DEMAND/NYC:  Design & manage all phases custom market research. Manage syndicated res studies & vendors.  BA/BS req’d +3-5 yrs market res exp.  [email protected] (1/3)

JOB OPENING: VP DEVEL/PROD/NY: Devel/Sell prog. for estab. tv prod co. req’d; Proven track rec in devel/prod, Strng writing, Knwldg of prod., budgets & A+ contacts a must. 5+ yrs exp (ntwrk/cable) Send res to:  [email protected]       (1/3)

JOB OPENING: LICENSING MGR/WTTW-11, top PBS-Affiliate Station/Chicago: 4+ years working with footage, licensing & IP issues. See web site for full description & application instructions:,7 (12/23)

JOB OPENING:  FREELANCE COORD, INTEGRATED MARKETING/MTV/NYC: 2+yrs exp mrktng in TV/Agency/Promotions, Exp in mrktng/content in online/digital, Strng Writ/Pres skills, Strng PPT, EOE/M/F/D/AAP. Send resume to (12/23)

JOB OPENING: SALES ASST/BET NETWORKS/Chicago: Entry Level/detail oriented/excellent communication and organizational skills needed/Work with Planner & AE to service clients daily.  Forward resume: [email protected]  (12/23)

JOB OPENING: MGR PROG & MKT RSRCH/A&E TV/NY: Compile/analyze data for Prgrmng & Cons. Mktg. Design & direct rsrch. BA/BS & 3-5 yrs TV rsrch @ cable/b’cast/rep/syndic/agency. Knwldg Nielsen & primary rsrch. Res:  [email protected] (12/22)

JOB OPENING:  VP/GM /Comcast Spotlight/San Francisco: We require a proven history of sales success, exceptional customer focus & strong leadership qualities. Pls apply on-line to Req #38783 at An EEO/AA employer. (12/22)

JOB OPENING:  ACCT EXEC/AETN Digital Media NY: Sell interactive advertising solutions to clients/agencies. Dvlp new business. Client service and acct mgmt. 4yrs in sales -min 2yrs internet sales- Res & sal req.  [email protected] (12/22)

JOB OPENING: ONLINE STRATEGIST/KSL Media/NY: Entrepreneurial online media planner/buyer to help build online department, min. 2 yrs. interactive experience. Send resume/cover letter/salary to: [email protected] (12/22)

JOB OPENING: WRITER/PROD, ON-AIR PROMO/ABC TV Network- Hollywood: Drama/Mini/Reality/Specials 5+ yrs exp in on-air promos; highly creative, team player; write/prod all aspects from concept to on-air. Apply: (12/22)

JOB OPENING: SALES PLANNER/Ad Sales/Oxygen/NY: 2+ yrs media buying/sales planning exp req’d, strong math skills, great comm & writing skills nec, Gabriel knowledge a +. Send res 2 [email protected] and ref job title in subj Ln.   (12/21)

JOB OPENING: ACCT SALES MGR/Eclipse Mrktng Services/NJ: 5 yrs exp sales/mktg/acct mngmnt in cable TV or advtsg. Direct Mail exp pref’d. Exc comm & project mngmnt skills. BA req’d. Ability to travel. Resume: [email protected]  (12/21)

JOB OPENING: DIR. PROGRAM DEVELOPMENT/Court TV/NY: 5+ yrs TV dvlpmt exp.(pref cable) w/ proven track record in non-fiction programming. A+ relationships w/ non-fiction producers/agents.  Apply to: req#71694BR  (12/21)

JOB OPENING: FREELANCE CREATIVE DIRECTOR/VOOM/NYC: 6 month gig for on-air promotions guru with 7+ yrs ent/media exp. Strong detail/org/comm skills. Starts immediately. Resumes and reels to: [email protected] (12/21)

JOB OPENING: FINANCIAL POSITION/New York, NY: Production company KPI seeks accounting manager. Responsibilities include cost controls, accounting supervision and purchasing. Please send cl and crv to [email protected]           (12/21)

JOB OPENING: SERIES PRODUCER/NYC: Daily live show, 2-3 yrs exp as prod w/ live studio bkgrnd.  Must know pop culture, music, trends, new media, & film.  Solid leadership/mgmnt/people skills. Resume to: [email protected] .  (12/21)

JOB OPENING: SUPERVISING PRODUCER/NYC: new daily live show, 2-3 yrs exp as sup prod w/ live studio bkgrnd.  Must know pop culture, music, trends, new media, & film.  Solid mgmnt/people skills. Resume to: [email protected] (12/21)

JOB OPENING: PRINT MEDIA BUYER/ Pearl River, NY (15 miles from NYC): Min 4 yrs exp. in both magazines and newspapers buying req’d. Resumes to: [email protected]  or call 845-732-8943 (12/22)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP/CREDITS ONLY : Scripted and Reality TV company/LA:  seeking winter interns with great computer, organizational, writing, reading and people skills.  Great learning opportunity.  College credit. Email [email protected] (12/23)

WINTER INTERNSHIP/CREDITS ONLY: Looking for an exciting internship? Join Radio Disney in NYC for an experience of a lifetime. Must be able to drive and work with kids. Please fax resume to 212-615-3268 to the attention of Jennifer Zappola (12/23)

WINTER INTERNSHIP/CREDITS ONLY: ACCOUNTING INTERN/Banyan Productions: prepare journal entries/account reconciliations, paying daily expenses, preparing/making deposits, bank reconciliation and preparing cost reports. Email resume to [email protected]  (12/23)

WINTER INTERNSHIP/CREDITS ONLY : NEWS PRODUCTION/NJ: Local weekday news. Assist in news production and reporting.Open to Communication majors only.Send resume and cover letter to [email protected]  (12/22)

WINTER INTERNSHIP/CREDITS ONLY:  FINANCIAL /Big Tent Entertainment/NYC: Great opportunity w. mktg & licensing company. Invoicing, royalties reporting, daily record keeping, etc. Email resume to [email protected]   (12/22)

WINTER INTERNSHIP/CREDITS ONLY:  MARKETING /Big Tent Entertainment/NYC: Hands on experience with a mktg & licensing company. Mktg materials, MRD, trade shows, PR, and general office management. Email resume to [email protected]  (12/22)

WINTER INTERNSHIP/CREDITS ONLY:  PUBLICITY INTERNSHIPS/ Hallmark Channel/CA-2 avail. in Network Publicity and 1 avail. in Corp. Comm.  Please apply: resumes@hallmarkchannel for further info  (12/22)

WINTER INTERNSHIP/CREDITS ONLY:  ASSIST IN PROD/IFC Programming/ Jericho, NY: Field shoots, track series/documentary film pitches, maintain tape Library.  Video or Film Prod. Helpful. If interested please email resume to [email protected]           (12/21)

WINTER INTERNSHIP/CREDITS ONLY : MJRS COMM, PROD/Cablevision, Bethpage, NY:  Pref 6pm to 12am shift. Assist Master Control with prod of live MSG games. Log on air sponsorship.  If interested email resume  [email protected] (12/21)

WINTER INTERNSHIP/CREDITS ONLY : PRODUCTION INTERNS/Nate the Great/NYC: Animated Series. Assist in researching, script distribution and other supporting office tasks. Send resume & cover letter to [email protected] (12/21)

WINTER INTERNSHIP/CREDITS ONLY : TRAFFIC COORD/Cablevision/Jericho NY: Gain exp. in trafficking TV commercials.  Order entry, tape logging, filing.  Media/Comm, Adv, Mktg majors pref.  If interested, e-mail resume to [email protected] (12/21)


SITUATION WANTED: RETAIL DEV/PROMO EXEC: Prof w/ mktg, lcsng sales, promos & retail dev exp. Create & implmnt retail brand strategies & promos at mass & other dist. channels. Strng creative. Retail contacts. [email protected]         (12/22)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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