Wednesday, December 1st, 2010


Nicktoons: The fastest-growing kids network!
Led by Avatar, Dragon Ball ZKai and NFL Rush Zone: Guardians of the Core, Nicktoons beat Disney XD in prime delivery with all kid demos & has the highest boy comp in TV!

Look for more growth in 2011 with new seasons of Iron Man, Speed Racer & the launch of Voltron Force!

Srce: Nielsen L+7(1) 2004-11/16/10, TD, P2+ AA(000) NKTNS, DXD, NICK, DSNY, TOON(2) 6/28/10-9/26/10, M-Su 8p-12a, K6-11, B6-11, T9-14, G9-14AA (000)(3) 12/28/09-9/26/10 M-Su 6a-6a, B6-11 Aud Comp %, P2+ base all net Sub to qual

Cynopsis: Kids!

Good morning. It’s Wednesday, December 1, 2010, and this is your first early morning Kids briefing.

Toronto-based Wizard Hat Productions, a producer of kid/family programming, is set to produce the new tween-targeted, CGI animated series Grim Hill (26×30), which is based on the five book series of the same name by Linda DeMeulemeester, and published by Canada’s Lobster Press.  The Grim Hill adventure stories begin with a Celtic myth and faerie lore and feature average teens, Cat, Sookie, Jasper and Clive, going up against powerful, mythical creatures.  Wizard Hat was founded earlier this year by former Cookie Jar Entertainment production toppers Pam Slavin and Toni Stevens along with media executive Bill Fox.


A new episode of The Jim Henson Company‘s CG-animated preschool series, Dinosaur Train ( ), will premiere December 6 on PBS Kids (check local listings).  Additionally, Dinosaurs in the Snow DVD, which features eight Dinosaur Train adventures, from PBS Kids and Paramount Home Entertainment is set to release this month.  Dinosaur Train is produced by The Jim Henson Company, and co-produced with Singapore animation company Sparky Entertainment, with the participation and assistance of the Singapore Media Development Authority.  UK production and financial support is provided by Ingenious Media.

South Korea’s Sunwoo Entertainment names Imira Entertainment to represent the rights to the combined 2D and 3D animated series Mix Master Final Force (39×22) in Iberia.  Targeted to Boys 6-11, Mix Master Final Force currently airs in Korea on KBS, Cartoon Network Korea and JEI.

Wonder, maker of Wonder breads, signs on as a new official sponsor of The Cat In The Hat Knows A Lot About That!, the natural science-centric kids series that premiered earlier this fall on PBS Kids.  Wonder’s sponsorship agreement runs through August 2011, and includes on-air sponsorship messaging as well as other elements.  Based on Random House’s Beginner Book collection, The Cat in the Hat’s Learning Library, The Cat In The Hat Knows A Lot About That! is produced by Portfolio Entertainment and Collingwood O’Hare Productions, in association with Dr. Seuss Enterprises and Random House Children’s Entertainment, Treehouse, and PBS Kids.

CreateSpace ( ) DVD on Demand platform, part of, inks deals with The Fred Rogers Company and Respond2 Entertainment, to release episodes of the classic kid’s TV series Mister Rogers’ Neighborhood and The Tonight Show Starring Johnny Carson, respectively.  The TV titles will also be available for digital sale via Amazon VOD.  The initial release includes 100 episodes of Mister Rogers’ Neighborhood (originally titled Misterogers’ Neighborhood), including five episodes from the first weeks of the series, as well as 80 “classic” and 15 “middle years” episodes, featuring The Death of a Goldfish and Mister Rogers Talks About Divorce, Mister Rogers as a Boy, Caring for the Environment, Mad Feelings, Is Santa Claus Real?, and Making Mistakes.  The first release of The Tonight Show Starring Johnny Carson includes 56 original individual episodes.


DQ Entertainment (DQE) enters into two new license deals for The Jungle Book series.  DQE signs an exclusive publishing deal for The Jungle Book via its merchandising agents in Germany, ZDF Enterprises, with Egmont Verlagsgesellschaften, Germany and a non-exclusive deal with Belltex, Belgium for products based on the property in Germany, Austria and Switzerland.  Under its deal, Egmont takes the rights to manufacture, publish and distribute German language books based on the property in a range of formats (e.g. character books, friendship books, school diaries, pop-up books, comic books, painting books and poster books), across German speaking Europe.  DQE will get a royalty on Egmont’s sales, in addition to an upfront payment of minimum guaranteed royalties over the term of the agreement.  In its non-exclusive deal, Belltex will manufacture and distribute bed linen and similar products based on The Jungle Book characters.  Belltex previously completed a deal for The Jungle Book for France and Benelux.

Hole In The Wall coming to your mobile device.  SkyZone Entertainment, a provider of mobile games/services/content, and FremantleMedia Enterprises (FME) team up to release Hole In The Wall on the iOS, BREW, J2ME mobile platforms, to be followed by an Android version.  Based, of course, on the Hole In The Wall TV game show, the mobile came will go for between $1.99 and $6.99.  The iPhone version of the Hole In The Wall game will include special features such as multi-touch and iTunes support, wall posting of scores, high sound quality and visual effects that take advantage of the device’s graphic capabilities.


Disney Publishing Worldwide appoints Emily Meehan as Executive Editor/Disney-Hyperion Books.  Meehan is responsible for acquiring and edition young adult novels, middle grade and pictures books for Disney-Hyperion.  She will also head up new acquisitions and work with authors, illustrators, and agents.  Additionally, Meehan will work in tandem with Disney Publishing’s the design, production, sales, and marketing groups to support each project.  Most recently, Meehan was Executive Editor, Simon & Schuster Books for Young Readers, an imprint of Simon & Schuster.


Cartoon Network‘s premiere of Firebreather, its 90-minute original CG animated TV movie, on Wednesday, November 24 (7-8:30p) was the top telecast of the evening on all TV with Kids, Tweens, and Teens and Boy demos, including Kids 2-11 (1.7 million), K6-11 (1.3 million), Tween 9-14 (1.1 million), and Teens 12-17 (694,000), as well as with Boys 2-11 (1.2 million), Boys 6-11 (991,000), Boy Tweens 9-14 (913,000) and Boy Teens 12-17 (545,000).  The special grew over each half-hour among Kids and Boys 2-11 and 6-11, with the biggest gains between the first and third half-hour among K2-11 up by +18%, K6-11 increasing +21%, Boys 2-11 up by +24%, and Boys 6-11 growing +23%.  The TV movie is based on the comic book series Phil Hester and Andy Kuhn, and was directed by Peter Chung (Aeon Flux) from a script by Jim Krieg (Ben 10: Alien Swarm) and executive produced by Julia Pistor (A Series of Unfortunate Events).  In a Tweet, Kuhn hinted that the network might make more Firebreather programming saying, “the magic 8-ball says ‘signs point to yes’!!!!”

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 11/22-11/28/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1339    DSNY*:             1264
DSNY*:             932    CARTOON:          714
CARTOON:         611    NAN**:              673
NAN**:             488    NICK JR*:           460
NICK JR*:          346    ESPN:                225
ADSM**:           195    DXD:                  215
DXD:                 194    NICKTOONS:       157
NICKTOONS:      115    TEENNICK:           94
ESPN:                  67    DISCOVERY:         94
TEENNICK:           64    BET:                     93
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 11/22-11/28/10 :
Total Day      (000)   Primetime       (000)
NICK°:             792    DSNY*:               933
DSNY*:            634    CARTOON:           518
CARTOON:        415    NAN**:               487
NAN**:            334    DXD:                   161
DXD:                140    ESPN:                  145
ADSM**:          129    NICKTOONS:        114
NICKTOONS:      84    NICK JR*:              85
NICK JR*:          64    TEENNICK:             82
TEENNICK:         57    DISCOVERY:          65
ESPN:                43    BET:                      61
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 11/22-11/28/10 :
Total Day      (000)   Primetime       (000)
NICK°:             568    DSNY*:               800
DSNY*:            531    NAN**:               542
NAN**:            424    CARTOON:           420
CARTOON:        320    ESPN:                 161
ADSM**:          169    DXD:                   110
DXD:                105    DISCOVERY:          91
NICKTOONS:       64    NICKTOONS:         89
TEENNICK:          62    TEENNICK:            89
MTV:                   61    BET:                     87
ESPN:                 59    COMEDY:               82
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 11/1-11/28/10 vs. 10/26-11/29/09, Cable Networks Only:
Network:                                     (000)    %diff?
NICK° :                                          685      -4%
DSNY:                                           600      +2%
CARTOON:                                     354      -5%
NAN*:                                           292      -7%
DXD:                                             117      +23%
ADSM**:                                       112      +8%
NICKTOONS:                                    71      +48%
NICK JR:                                          65      -2%
TEENNICK:                                       54      +135%
ESPN:                                              39      +18%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 11p-6a?The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, November 24, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1543; K6-11 835; TWEENS 9-14 488
DISNEY CHANNEL:     K2-11   926; K6-11 625; TWEENS 9-14 533
CARTOON NETWORK: K2-11   827; K6-11 633; TWEENS 9-14 454
DISNEY XD:               K2-11   393; K6-11 253; TWEENS 9-14 174
NICKTOONS:              K2-11   149; K6-11 103; TWEENS 9-14   94
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, November 25, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1021; K6-11 669; TWEENS 9-14 426
DISNEY CHANNEL:     K2-11   862; K6-11 623; TWEENS 9-14 509
CARTOON NETWORK: K2-11   613; K6-11 371; TWEENS 9-14 267
DISNEY XD:               K2-11   209; K6-11 164; TWEENS 9-14   94
NICKTOONS:              K2-11   130; K6-11   88; TWEENS 9-14   46
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, November 26, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1667; K6-11 1082; TWEENS 9-14 825
DISNEY CHANNEL:     K2-11   981; K6-11   708; TWEENS 9-14 567
CARTOON NETWORK: K2-11   554; K6-11   399; TWEENS 9-14 320
DISNEY XD:               K2-11   215; K6-11   165; TWEENS 9-14 136
NICKTOONS:              K2-11   184; K6-11   147; TWEENS 9-14 104
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:   Lurky and Murky where the villains on what Saturday morning show?  RAINBOW BRITE  Kudos to: Tracy Blankenship-VCU School of Dentistry/Richmond; Chris Devine Dailey-Simply Devine Marketing Group/Deposit; Jessica Gregorek-Scholastic Trade Book Publishing/NY; Odette Felix-Dark Horse Media/Tucson; Ted Biaselli-The Hub/Burbank; Jesse Klausmeier-Nickelodeon/Burbank; Lara Cecilia-Warner Bros/Burbank; Sari Rappaport-The Hub/Burbank; Christian Kurz-Discovery Comm Europe/London

Today’s Trivia Question: What is Mr. Magoo’s first name? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: CONTENT SALES MGR (3)/Thought Equity Motion/NY, LA, CHI: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info visit:; Resumes to: [email protected] (12/8)

JOB OPENING:  DIGITAL PLANNER/NEW YORK: Support Digital AE’s thru Ad Sls PP&I in efforts to maximize ad revenues. Apply: (12/8)

JOB OPENING:   DIGITAL RSRCH MGR (E!/Style/G4/)LA: Analyze & track online & mobile properties. Distill data into meaningful analyses. 4yrs analytics exp & degree pref’d. Omniture Site Catalyst a must. Apply: [email protected]   (12/7)

JOB OPENING:  DIRECTOR, TALENT/Nickelodeon/NYC:  5+yrs Talent Booking Exp, Est. contacts w/in Ent Biz for booking, Knowledge of NICK brand/popculture/current trends, EOE/M/F/D/AAP. Apply (12/7)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/NEW BUSINESS/Nickelodeon/NYC: 6+yrs marketing brand creative exp, Knwlge all media plats, Partnership/Brand Mgmt/Entertainment exp A+, EOE/M/F/D/AAP. Apply (12/7)

JOB OPENING: DIR MKTG PARTNERSHIPS/Food Network/Cooking Channel/ NY. Oversee creation & execution of partnerships. 7-10 yrs exp integrated and/or partnership mktg for a media/cable/entertainment brand req’d. (12/3)

JOB OPENING: DIR, NEW BUS. & INTEGRATED MKTG/FOOD NETWK & COOKING CH/NY: Resp for mngmnt of Networks’ brand, talent & prgrmng representation. Undergrad degree req’d w/ 6-8 yrs ent and/or new bus. mktg exp. (12/3)

JOB OPENING: VP MEDIA RELS/KIDS/LA: Min 10 yrs leadership/strategic mgmt of comms; Disney Chanl, Kids TV progming. Exec/dir media rels activities. Must have establ press/key media contacts. Apply: Req 272115 (12/3)

JOB OPENING: MGR  DIGITAL RSRCH/DISNEY/CA: min 4 yrs exp in new media rsrch, exp in comScore, Omniture, web traff, quan analys, strong analytical & written skills. Apply at: (ID250326) (12/3)

JOB OPENING: SALES ASST/ION Media Networks/Burbank, CA: Seeks Asst for nat’l longform sales. Provide general admin support to Acct Execs, deg preferred. Full ad: EOE (12/3)

JOB OPENING: AD SALES MKTG MGR/DISH Network/NY: Dev/create ad sales mktg materials across entire portfolio incl Adv TV. Resp for ad sales brand messaging. 5+ yrs ad sales mktg/related exp. Res to: [email protected] (12/3)

JOB OPENING: SALES PLANNER/DISH Network/NY: BA pref. 3+ yrs exp in advertising/buying/planning. Knowledge/exp in broadcast/cable TV Ent. industry a +. Proficient in MS Office. Res to: [email protected] (12/3)

JOB OPENING: P&I ANALYST/DISH Network/NY: BA pref. 2+ yrs exp in inventory/planning/research. Knowledge/exp in broadcast/cable TV Ent. industry a +. Proficient in MS Office. Click here to apply.  (12/3)

JOB OPENING: VP, DIGITAL AD SALES/WFN/Denver: Manage digital sales efforts for World Fishing Network in US and Canada. Bachelor’s + 6-8 yrs in TV/Sales. Apply to: [email protected] (12/3)

JOB OPENING: DIR CORP COMMUNICATIONS/RAINBOW-NATL TRADE PR/NY: 7+yr publicity exp in Cble indstry. Creative w/ strg writing, ppl & projct mgmt skils. Must have Trde/Biz/Media contcts. Rez to: [email protected] (12/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY:  Development Company seeking part time intern in Times Square area. Looking for smart, funny and reliable person for research on new shows. Good writing skills a plus. Contact [email protected] (12/7)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  MARKETING INTERNSHIP/Univision Sales/NYC provides practical experience in the communications industry and teaches daily operations within sales and marketing for Send resumes to [email protected] (12/7)

WINTER/SPRING INTERNSHIP CREDITS ONLY:   MARKETING/OUTREACH INTERN/WordWorld/NYC: Write marketing documents and assist with admin needs. Desired skills: strong written and verbal communication, creativity, tech savvy. Res/cov ltr to [email protected] (12/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact-  [email protected] (12/7)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (12/7)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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