Wednesday, December 19th, 2007


#1 On Basic Cable
with Women 18-34

Beats: Ugly Betty, NCIS, K-Ville, Journeyman, ‘Til Death,
Everybody Hates Chris, Dirty Sexy Money, Back to You

First 4 Seasons Available
For Your Broadcast or Cable Network Now!

Source: NHI Galaxy Explorer, L+SD Cvg Rtg. wk of 12/10/07. Rank=ad supported cable, progs=tkg, movies=t/c, excl. sports,kids & PC, GD type codes. Bcast comptn based wk of 12/10 Prime, W18-34 L+SD US Rtg.English spkng nets.



Good Morning.  It’s Wednesday, December 19, 2007 and this is your first early morning briefing.

ABC’s Jimmy Kimmel Live will return with new episodes starting January 2. In a statement released by the network, host Kimmel said “Though it makes me sick to do so without my writers, there are more than a hundred people whose financial well-being depends on our show. It is time to go back to work. I support my colleagues and friends in the WGA completely and hope this ends both fairly and soon.”  Meanwhile, Letterman’s WorldWide Pants continues to try to work a deal with the WGA so Letterman and Ferguson can return on January 2 with writers.

Tonight’s Finale:
NBC: Journeyman at 10p


NBC will repurpose two USA Network series, Monk and Psych, giving both series a potential larger audience. New episodes of both series will air first on USA in January then repeat on Sunday nights in March on NBC.

Tribune Entertainment has closed its syndication distribution unit, though it will continue with its ad sales services, per Variety. For the shows the distribution arm had been handling including American Idol Rewind, the Dreamworks movie package, Ag Day and Soul Train, new distributors will be named for each of these shows.  Earlier this year, Family Feud was moved to Debmar-Mercury.

Broadcast Evening News Ratings Wrap-Up: The gap continues to widen between NBC’s Nightly News and ABC’s World News, particularly with total viewers. The results for the week of December 10, 2007:
NBC: 9.30 million total viewers and 2.2/8 A25-54 (think Michael Douglas’ voice has had anything to do with this?  naw …. this was before his time)
ABC: 8.86 million total viewers and 2.1/8 A25-54
CBS: 6.82 million total viewers and 1.8/7 A25-54

Showtime’s season finale of Dexter Sunday night (9p) pulled in nearly 1.4 million total viewers, +14% more viewers than the season one finale at 1.2 million.

VH1’s Monday night season finale of I Love New York 2 (9p) delivered 3.6 million A18-49 viewers, earning a 3.2 A18-49 rating. The final episode also drew in 5.4 million total viewers.

Anime Network will introduce four VOD television series next month:

  • Magikano – opens January 3; a comedy about a middle school student who has three witch sisters and is about to discover his own powers. From Studio Gonzo.
  • 5 Centimeters Per Second – starts January 17; three-part story of two best friends and their attempts to get back together after being separated. Produced by Makoto Shinkai.
  • Welcome to the NHK – begins January 17; dark comedy about geeks and nerds with social satire and conspiracy theories. Also from Studio Gonzo.
  • Moonlight Mile – premieres January 31; sci-fi adventure about two mountain climbers who become space explorers. From Studio Hibari.

The FCC voted along party lines to relax media cross-ownership rules in place for more than 30 years. The new rule allows media companies to own both broadcast stations and newspapers in the top 20 U.S. markets, hoping to give relief to ailing papers by allowing them to compete on multiple platforms. The Democrats on the committee also joined with Chairman Kevin Martin to cap cable subscriber ownership at 30%. The cross-ownership ruling was opposed by a group of 25 senators from both parties, who sent a letter a day before the vote warning they would take legal measures against it if it were passed. Meanwhile, a decision on regulations regarding product placement and integration on television was postponed to a later date.

TVN Entertainment Corp. and Illusion TV formed a new multiyear, multiplatform partnership to launch and distribute Illusion On-Demand. TVN will distribute the free VOD network to 22 partner outlets including AT&T U-verse, RCN and Verizon. Programming on Illusion On-Demand consists of action series, news, talk, anime and movies in the sci-fi, fantasy and comic book genres.


Susanne Smith McAvoy was appointed VP/Ad Sales Marketing for Hallmark Channel and Hallmark Movie Channel. Based at the network’s New York office, Susanne will supervise the ad sales marketing team and is charged with increasing ad sales revenue by creating and executing strategic marketing and promotional efforts. She will report jointly to Bill Abbott, EVP/Advertising Sales and Laura Masse, EVP/Marketing.

Len Randazzo moves up to GSM of KUKC/Kansas City, the Univision station owned by Equity Media Holdings Corporation. Len will spearhead national and local sales efforts on behalf of the station.

Joe Weber will resign as Manager/Media Distribution and Development at Red Bull N.A. effective December 31. While employed with Red Bull for six years, he was responsible for the development and creation of nearly 200 programs that aired on ESPN, OLN, FOX Sports and Showtime among other networks. Joe will reinstate his company M3, Media, Marketing & Management, a media consulting firm with outlets in Los Angeles and Dallas/Ft. Worth.

M3 Television tapped former Dancing with the Stars Senior Producer Victoria Mercado Guinto as Senior Producer responsible for a portion of M3’s field production and execution. Based in Burbank, Victoria will report to Andy Meyers, President.

Kelly Burkhard was made Senior Talent Booker for syndicated morning talk show Live with Regis and Kelly. Previously, Kelly was the talent booker for Live, starting with the show in 1997. She will now manage the booking of all celebrity guests for the show while based in New York.


Today in Cynopsis Kids

  • There is jubilation in Middle Earth
  • Jerry Bruckheimer partners with MTV Games
  • Freefonix launches on CBBC and BBC 1 this January 2008

Today in Cynopsis International

  • MTV Networks International’s Emerging Markets group and Central European Media Enterprises Ltd. in new licensing deal
  • Univision Networks with exclusive U.S. Spanish-language rights to CONCACAF Champions League
  • International deals made by Sandra Carter Global for The Hollywood Reporter

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast

  • The FCC relaxes media cross ownership, caps cable sub ownership at 30%
  • MTV Games and Jerry Bruckheimer form game studio
  • National Lampoon finds a new outlet for its videos – subscription based

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 12/10-12/16/07
Primetime       (000)           Total Pgm Day      (000)
USA                1387           TBSC                    658
TBSC              1293           TNT                       654
TNT                1213           USA                       626
FAM                1141           ESPN                     593
ESPN              1027           NICK                      570
MTV                 817           NAN*                      550
AEN                 711           FAM                        525
LIF                  698           ADSM*                    493
SPK                 665           LIF                          478
FX                   636           AEN                         426
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 12/10-12/16/07
Primetime    (000)          Total Pgm Day               (000)
USA              2950          NICK                           2060
FAM               2580         USA                            1304
TNT               2455         TNT                             1267
TBSC             2265          NAN*                          1223
LIF                 2028          LIF                             1175
ESPN             1989          FAM                            1173
HALL             1789          TBSC                           1094
FOXN             1540          TOON                          1031
AEN               1483          ESPN                             993
NAN              1415           HALL                             908
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 12/10-12/16/07
ESPN   Saints/Falcons                                      4153
MTV    The Hills                                               3481
USA     WWE Entertainment  10p                        3233
USA     WWE Entertainment  9p                          3027
MTV     Hills Live Aftershow                                2943
USA     WWE Entertainment  8p                           2439
TNT     LOTR: Return of the King                         2410
VH1     I Love New York 2                                  2372
BRAV   Project Runway                                      2156
TBSC   Family Guy                                            1993
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 112,800,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 12/10-12/16/07
CBS    CSI                                                    6.1/16      7,950
FOX    The OT                                               5.4/15      7,100
NBC    NBC Sunday Night Football                      5.3/13      6,950
CBS    Survivor: China Finale                            5.2/12      6,750
FOX    The Simpsons                                       4.8/12      6,310
CBS    Survivor: China                                     4.6/13      6,010
CBS    Survivor: China Reunion                          4.5/11      5,920 
ABC    Extreme Makeover: Home Edition              4.2/10      5,480
FOX    Family Guy                                           4.2/10      5,540
CBS    CSI: NY                                               4.1/11      5,320
Source Nielsen Media Research, Galaxy Explorer, Live + SD Data

Monday – A18-49 Analysis:  CBS led Monday night at 3.3/9 A18-49, according to final national ratings from Nielsen Media Research. Despite two premieres at 8p, the House repeat on FOX won this hour with 2.6/7, followed by NBC’s new Clash of the Choirs at 2.3/7 and coming in fourth was ABC’s Duel at 2.2/6. Then at 9p, CBS’ double reruns of Two and a Half Men averaged a winning 3.7/9, while the second half of NBC’s Clash of the Choirs came next at 2.6/7. CBS finished first at 10p with CSI: Miami at 3.9/10 and ABC’s October Road and NBC’s Journeyman tied for second at 1.5/4 each.  

Live + Same Day Household Ratings: Monday, December 17, 2007 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 7.1/11        How I Met Your Mother [r] 4.3/7, The Big Bang Theory [r] 4.4/7, Two and a Half Men [r] 7.2/11, Two and a Half Men [r] 7.5/11, CSI: Miami 9.5/16

NBC: 4.6/7        Clash of the Choirs [p] 5.3/8, Journeyman 3.0/5

FOX: 4.2/7         House [r] 5.0/8, K-Ville 3.4/5

ABC: 3.5/6          Duel [p] 4.3/7, Notes from the Underbelly 2.2/3, October Road 2.8/5

UNIV: 1.7/3        Amar Sin Limites 1.7/3, Pasion 1.8/3, Cristina 1.6/3

CW: 1.1/2          Everybody Hates Chris 1.3/2, Aliens in America 1.0/2, Girlfriends 1.0/2, The Game 1.0/2

MNT: 0.7/1          Olive, the Other Reindeer 0.8/1, Holidaze: The Christmas That Almost Didn’t Happen [r] 0.6/1

TELE: 0.6/1        Madre Luna 0.6/1, Victoria 0.8/1, Pecados Ajenos 0.5/1

A18-49: CBS 3.3/9, FOX 2.1/6, NBC 2.1/6, ABC 1.8/5, UNIV 1.4/4, CW 0.6/2, TELE 0.5/1, MNT 0.3/1



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This day in History: 1843
– Charles Dickens’ A Christmas Carol was first published in England.

Answer to Yesterday’s Trivia Question: T he game show To Tell the Truth had a number of hosts and a variety of celebrity panelists throughout its long history. Bud Collyer was the first host. Who was the second host (1969-1977) of this show? GARRY MOORE   Kudos to: Dennis Maguire-Bright House Networks/Tampa, FL; Gary Stark-Scripps Television Station Group/Cleveland; Matt Meachem-Tribune Media Services/Glens Falls, NY; Greg West-WATC/Atlanta; Tom Chapman-WKRG/Mobile, AL; John Foster-Storer TV/Milwaukee; Gary Griffin-Gary Griffin Productions/Houston; Eric Litt-WGN/Chicago; Donna G. Wald-Intermedia Advertising/LA; Greg Stewart-Evolution Film & Tape/Burbank; Donovan Jacobs-ABC Cable Networks/Burbank; Alexandra Leh-La Cheraqui Films/LA

Today’s Trivia Question: On the new comedy series Samantha Who?, starring Christina Applegate, she comes to find out she is the VP of a company. What is the name of the company? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: SR. RESEARCH ANALYST/HBO/NYC: BS/BA/3 yrs exp web traffic analy exp w/ Omniture & syndicated traffic sources (ComScore/Nielsen). Detailed/strong comm. skills/multi-tasking. E-mail:
(#91301BR) (1/4)

JOB OPENING: DIR OF SALES ADMIN/CBS TV DIST/NY: Mng ad sales admin w/ staff of 4 from order thru reconciliation. Finc’l background w/strong Excel, mngrl, & analytical skills pref’d  5+ yrs exp. Res/salary req:

JOB OPENING: SR PUBLICIST/CourtTV/truTVNY: Pitch primetime series/generate creative media attention/press releases/events/support anchors. 3-5 yrs cable/network/entertainment PR exp. Apply:

JOB OPENING WRITER/PRODUCER/G4TV/Los Angeles: To write & produce promos, campaigns, & interstitials. 5+yrs. exp. in On-Air Promo at broadcast or cable network. More information & to apply visit: (1/3)

JOB OPENING:  SALES PLAN’R/BET, NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must. Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume:

JOB OPENING:  INTERACTIVE, SALES PLANNER/NY: Work with the Interactive Ad Sales team for Scripps Networks. Must have Sales Planner or Interactive agency experience. Apply by going to our website,    (1/3)

JOB OPENING: SR PROMO PROD/Award winning 2C Media: Seeking high end prod for nat’l TV promo campaigns. Great writing a must, editorial a +! Send reel:
or 420 Lincoln Road, Ste 389 Miami Beach  FL 33139 (12/22)

JOB OPENING: RSRCH ANALYST/NBCU, NY: Analyze internal & 3rd party online data to support mktg & sales for NBC Oxygen properties. BA/BS, 2+ yrs exp in media, familiar w/ working data sources. #784838 (12/22)

JOB OPENING:  MEDIA RESEARCH MANAGER @ RPA: 5+ yrs’ in media research. Will generate data analyses, critical media info, POVs; supervise Analyst. Nielsen, Arbitron, MRI, Scarborough, DDS, Galaxy req’d. Apply @ . EOE (12/22)

JOB OPENING: RESEARCH PROJECT MANAGER TNT/TBS/COURT TV/NY: Support Ad Sales research projects/trending/positioning/reporting. 5+ yrs media research/advertising/television analysis. Apply:

JOB OPENING: SERIES PROD/NYC: Oversee prod of a pre-schl animated series, inc. mngng day-to-day ops, guiding creative dir, & ensuring that project adheres to sched/bdgt. PRE-K ANIMATION EXP A MUST. Apply:

JOB OPENING: SR SALES EXECS/US/UK/FR/Aus: Premiere distrib co. hiring Sr int’l sales execs to manage 5,000+ hrs of TV programming. Must have proven track record, client relationships, entrepreneurial spirit.

JOB OPENING: ACCT EXEC/Documentary Channel/NYC: Immediate opening. Sr. AE – 5+yrs exp. Emmy winning ntwrk. Concept/integrated sell at client/senior agency level. Top incentive for top performer. Apply:

JOB OPENING: ASSOC. AD PRODUCER/ Write and project-manage online splash pages, sweepstakes and microsites for our sponsors.   See full posting & apply @ (12/20)

JOB OPENING: ANALYST/Fox Brdcstng/LA: Aud Rsrch, Nat’l ratings processing.1-2yrs TV res. exp.& BA deg req’d. Familiarity w/Nielsen my EVNTS/Galaxy, strong org. & comm. skills essential. Reply: / ref: FNG9880 (12/20)

JOB OPENING: ASSOC PRODUCER/Little Airplane Productions/NYC: Oversee all aspects of animated production; development through post. Manage multiple artists©– inventory, workflow and deadlines:

JOB OPENING: PRODUCTION ACCOUNTANT/Little Airplane Productions/NYC: Oversee all aspects of finance and payroll on several broadcast productions. Must have knowledge of Vista software:

JOB OPENING: ASSOCIATE MARKETING MANAGER/Scholastic Inc/NYC: 3-5 years experience in book or audio book publishing. Apply online: (12/20)

JOB OPENING: REGIONAL ACCT DIR /Screenvision Cinema, LA: 3-5 yrs exp, proven media sales performer to develop, present & sell cinema advertising to regional clients, Bachelors req., reg’l travel req. Apply: (12/20)

JOB OPENING: SR. DRTV Buyer/Active Int’l in Pearl River, NY (15 miles from NYC): Min 5 yrs exp. in planning, negotiating and buying DRTV req’d. Resumes to:
  or call 845-732-8943 (1/3)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

WINTER INTERNSHIP CREDITS ONLY:  Fox College Sports, Un-paid internship, for college credit.  Assist with running day to day operations; college sports interest & knowledge.  E-mail 

WINTER INTERNSHIP CREDITS ONLY: MEDIA STRATEGY INTERN/National Geographic Channel/Wash DC: You won’t learn this in school! Seeking detail-oriented interns with great computer and organizational  skills. Email resume to

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact
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SITUATION WANTED:  PROJ/OPS/TRAFFIC MGR/NYC: Prof. 5 yrs cable ntwk on-air promo/brand exp. Mng day-to-day ops of promo projs. Detailed, able to prioritize. Strong organiz skills. Meticulous. Temp or staff.

for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Wednesday, December 19, 2007

ABC: Duel, Private Practice [r], A Holiday Celebration at Ford’s Theatre
CBS: Frosty the Snowman [r], Frosty Returns [r], Criminal Minds, CSI: NY
CW:  Crowned, Gossip Girl 
FOX: Back to You [r], ’til Death [r], Kitchen Nightmares [r ]
ION: Mama’s Family, Mama’s Family, TBA, Who’s the Boss?, Diagnosis Murder
MNT: World Music Awards [r]
NBC: Clash of the Choirs, Journeyman [f]
PBS: Wired Science, Christmas with the Mormon Tabernacle Choir Featuring Sissel, Christmas at St. Olaf: Where Peace and Hope and Love Abide
TELE: Madre Luna, Victoria, Pecados Ajenos
UNIV: Amar sin Limites, Pasion, Don Francisco Presenta

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