Wednesday, December 19th, 2007


Cynopsis: Kids!


Good morning. It’s Wednesday, December 19, 2007, and this is your first early morning briefing.

There is happiness in Middle Earth this week as director/writer/producer Peter Jackson and New Line Cinema have made peace, which means the much discussed and long-awaited Hobbit movies (The Hobbit and a sequel) will actually make their way to the big screen, they are currently slated for release in 2010 and 2011 respectively.  With the help of MGM Chairman Harry Sloan, Jackson and New Line have resolved all litigation relation to the Lord of the Rings Trilogy.  Details of the new agreement include:

  • New Line and MGM will co-finance and co-produce and share worldwide distribution rights to the movies, with New Line handling North America distribution of The Hobbit movies, and MGM taking the international distribution responsibilities.
  • Peter Jackson and Fran Walsh (their married) will as Executive Producers on both movies.
  • New Line will manage the production of the two movies, which will be shot simultaneously.
  • With Jackson signed on to Executive Produce this leaves the question, who will direct?  Sam Raimi had recently expressed interest in the project, under the right circumstances.  Stay tuned on this, I imagine deals will happen quickly from here.

Jerry Bruckheimer jumps into the world of video games with the inking of a new exclusive deal with MTV Games.  Under the deal Bruckheimer will establish a “game incubation studio” with MTV Games, where a group of game experts, artists and storytellers will identify and develop original game concepts and intellectual property.  Jeff Yapp, EVP/Programming Enterprises and Bob Picunko, VP/Electronic Games & Interactive Products will oversee the relationship for MTV Games.


CBBC and BBC 1 will launch the new CGI animated series Freefonix (40×30) in January 2008.  Produced by Cinnamon Entertainment and Method Films, the series revolves around Freefonix, a rock band in the ongoing battle between good versus evil, by using the power of the Thirteenth Note, a force that can bend space and minds when the perfect sound is created. The Freefonix series features special guest voice-overs, who also sing, including: R ‘n’ B artists Jamelia; rocker Justin Hawkins; pop-singer Chico; cricket player Alistair Cook; musician Hayley Ecker; and actor Joseph Fiennes.  One of the series is created is musician/composer/producer Mangus Fiennes, one of six kids, two of whom are actors Ralph and Joseph Fiennes.

Cartoon Network is set to introduce its new series, Transformers Animated, with the premiere of the 90-minute animated special, Transform and Roll Out, Wednesday, December 26 at 8p.  The actual new Transformers series bows on the network Saturday, January 5, 2008 at 10:30a.  Co-developed by Cartoon Network and Hasbro, Transformers Animated is co-produced by Cartoon Network Studios.  Entertainment Rights recently picked up the Latin American rights for the animated series and special, ER also holds worldwide distribution rights for Transformers Animated (excluding North America).


Nick Jr. options a second season of the live-action preschool music series Yo Gabba Gabba!  Produced by The Magic Store and Wildbrain, the series heads back into production for 20 new episodes this spring 2008 in California.

V-me celebrates the New Year with music and programming marathons December 31 and January 1.  On the kids side the daily V-Me Ninos preschool line-up grows from its regular 5-hours to 10-hours on January 1, 8a-6p, during which kid/family targeted programming including, Jim de la Luna, Las Tres Mellizas Bebes, Los Pies Magicos de Franny, Connie La Vaquita and Plaza Sesamo.

Anime Network starts out the year with the VOD TV premiere of four new anime series in January 2008.  All four series are set for release on DVD soon.

  • Bowing January 3 is Magikano.  Produced by Studio Gonzo (Welcome to the NHK, Afro Samurai) and directed by Seiji Kishi (Ragnarok The Animation), Magikano is a magical comedy about a middle school student who is seemingly ordinary, except for his three witch sisters that is, not to mention his own soon-to-be recognized powers.
  • January 17 brings the debut of 5 Centimeters Per Second, the new animated feature from Makoto Shinkai, which is a three-part story of two best friends and their efforts to reunite.  Welcome to the NHK, also from Studio Gonzo and directed by Yusuke Yamamoto (Sgt. Frog), the series, described as a dark comedy filled with social satire, focuses on the challenges faced by geeks and nerds.
  • Moonlight Mile, a Sci-Fi adventure from Studio Hibari, premiers January 31.  The series follows two mountain climbers turned space explorers as they head into outer space to discover a new source of energy for Earth.

MARKETING/LICENSING hosts an online chat with 12-yr-old actress Dakota Blue Richards, who stars in the New Line feature film adaptation of The Golden Compass, today at 6:30p.  The event also features a sweepstakes for fans, which runs December 17-January 7, 2008.  The movie is based on Philip Pullman’s novel, The Golden Compass, which is the first book of the author’s His Dark Materials trilogy.  Richards is currently in production on The Secret of Moonacre, a fantasy/adventure film slated for release in 2008.


Samantha Greene Woodruff is upped to VP/Strategy and Business Development, Nickelodeon/MTVN Kids and Family Group.  She is now responsible for identifying new business opportunities and will help develop long-range strategies for the company’s various brands. Most recently, Woodruff, who joined MTV Networks in 1998, was Sr. Director/Strategy and Business Development for Nickelodeon Magazine Group and the Nickelodeon Kids and Family Group.

Virgin Comics taps Neil Marks as its new Marketing Director.  Marks work with CMO Larry Lieberman, to whom he reports, to oversee brand marketing initiatives for Virgin Comics, including build sales for various titles across multiple distribution platforms and supervising activities as Comic-Con and other consumer and trade events.  Based in NY, Marks will also work to grow Virgin Comics’ licensing and retail programs.  Most recently, Marks was with the East Coast sales office of National CineMedia, and prior to that he toiled for  8+ years at Comedy Central.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 12/10-12/16/07 :
Total Day     (000)   Primetime     (000)
NICK°:           1111    DSNY*:           1323
DSNY*:            820    CARTOON:        676
CARTOON:        549    NAN**:            383
NAN**:            226    TOON DIS:        126
ADSM**:          162    MTV:                  99
TOON DIS.:      127    ESPN:                 83
NOG/THE N:     111    DISCOVERY:        71
NICKTOONS:      53    NICKTOONS:       70
MTV:                  46    NICKTOONS:       69
DISCOVERY:       41    BET:                   61
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 12/10-12/16/07 :
Total Day      (000)   Primetime    (000)
NICK°:             583    DSNY*:          1024
DSNY*:            544    CARTOON:        447
CARTOON:        325    NAN**:            291
NAN**:            154    MTV:                  68
ADSM**:          105    TOON DIS:         62
TOON DIS.:        65    ESPN:                57
NICKTOONS:      34    DISCOVERY:       53
MTV:                  29    NICKTOONS:      47
DISCOVERY:       29    BET:                  43
NOGGIN/THE N:  25    THE N:               33
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 12/10-12/16/07 :
Total Day (000)   Primetime     (000)
DSNY*:       476     DSNY*:            906
NICK°:        432     NAN**:            378
CARTOON:   227     CARTOON:       347
NAN**:       241     MTV:               164
ADSM**:     140     BET:                 78
MTV:             81     ESPN:               73
TOON DIS.:   45     DISCOVERY:      66
COMEDY:      45     COMEDY:           60
DISCOVERY:  41     THE N:              53
BET:             41     TOON DIS.:        46
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, December 15, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1335; K6-11 877; TWEENS 9-14 689
DISNEY CHANNEL:     K2-11 1227; K6-11 802; TWEENS 9-14 682
CARTOON NETWORK: K2-11   652; K6-11 430; TWEENS 9-14 351
TOON DISNEY:           K2-11   230; K6-11 124; TWEENS 9-14   86
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, December 16, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1282; K6-11 832; TWEENS 9-14 636
DISNEY CHANNEL:     K2-11 1114; K6-11 765; TWEENS 9-14 673
CARTOON NETWORK: K2-11   655; K6-11 420; TWEENS 9-14 284
TOON DISNEY:           K2-11   166; K6-11 102; TWEENS 9-14   81
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  My Friends Tigger and Pooh is the latest (2007) Disney Channel version of the adventures of these classic characters. A new addition to the crew is a 6 year old red headed girl. What is her name?  DARBY Kudos to:  Laura Lynn Berrios-
Silvercup Studios/NY; Eric Vincent-Disney/ABC Kids Networks/NY; Bonnie Bluemke-IAG Research/NY; Danna G. Castiglia-CBS Corporation/NY; Leigh Ann Schwarzkopf-Lookout Marketing/Minneapolis; Aaron H.; Eric Shain-ABC Cable Networks Group/Burbank; Susan Cardosi-Albert-Kidspace Children’s Museum/LA; Rebecca Rodriguez-Disney Channel/CA; Emily K. Little-Disney Channel/ABC Kids/CA; Claire Wilmut-Boomstone Animation Inc./Ottawa

Today’s Trivia Question:  What is Little Bill’s hamster’s name on the children’s series Little Bill (created by Bill Cosby)? (Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales: Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: SR. RESEARCH ANALYST/HBO/NYC: BS/BA/3 yrs exp web traffic analy exp w/ Omniture & syndicated traffic sources (ComScore/Nielsen). Detailed/strong comm. skills/multi-tasking. E-mail: [email protected] (#91301BR) (1/4)

JOB OPENING: DIR OF SALES ADMIN/CBS TV DIST/NY: Mng ad sales admin w/ staff of 4 from order thru reconciliation. Finc’l background w/strong Excel, mngrl, & analytical skills pref’d  5+ yrs exp. Res/salary req: [email protected] (1/4)

JOB OPENING: SR PUBLICIST/CourtTV/truTVNY: Pitch primetime series/generate creative media attention/press releases/events/support anchors. 3-5 yrs cable/network/entertainment PR exp. Apply: [email protected] (1/4)

JOB OPENING WRITER/PRODUCER/G4TV/Los Angeles: To write & produce promos, campaigns, & interstitials. 5+yrs. exp. in On-Air Promo at broadcast or cable network. More information & to apply visit: (1/3)

JOB OPENING:  SALES PLAN’R/BET, NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must. Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected]  (1/3)

JOB OPENING:  INTERACTIVE, SALES PLANNER/NY: Work with the Interactive Ad Sales team for Scripps Networks. Must have Sales Planner or Interactive agency experience. Apply by going to our website,    (1/3)

JOB OPENING: SR PROMO PROD/Award winning 2C Media: Seeking high end prod for nat’l TV promo campaigns. Great writing a must, editorial a +! Send reel: [email protected] or 420 Lincoln Road, Ste 389 Miami Beach  FL 33139 (12/22)

JOB OPENING: RSRCH ANALYST/NBCU, NY: Analyze internal & 3rd party online data to support mktg & sales for NBC Oxygen properties. BA/BS, 2+ yrs exp in media, familiar w/ working data sources. #784838 (12/22)

JOB OPENING:  MEDIA RESEARCH MANAGER @ RPA: 5+ yrs’ in media research. Will generate data analyses, critical media info, POVs; supervise Analyst. Nielsen, Arbitron, MRI, Scarborough, DDS, Galaxy req’d. Apply @ . EOE (12/22)

JOB OPENING: RESEARCH PROJECT MANAGER TNT/TBS/COURT TV/NY: Support Ad Sales research projects/trending/positioning/reporting. 5+ yrs media research/advertising/television analysis. Apply: [email protected] (12/22)

JOB OPENING: SERIES PROD/NYC: Oversee prod of a pre-schl animated series, inc. mngng day-to-day ops, guiding creative dir, & ensuring that project adheres to sched/bdgt. PRE-K ANIMATION EXP A MUST. Apply: [email protected] (12/22)

JOB OPENING: SR SALES EXECS/US/UK/FR/Aus: Premiere distrib co. hiring Sr int’l sales execs to manage 5,000+ hrs of TV programming. Must have proven track record, client relationships, entrepreneurial spirit. [email protected] (12/21)

JOB OPENING: ACCT EXEC/Documentary Channel/NYC: Immediate opening. Sr. AE – 5+yrs exp. Emmy winning ntwrk. Concept/integrated sell at client/senior agency level. Top incentive for top performer. Apply: [email protected] (12/20)

JOB OPENING: ASSOC. AD PRODUCER/ Write and project-manage online splash pages, sweepstakes and microsites for our sponsors.   See full posting & apply @ (12/20)

JOB OPENING: ANALYST/Fox Brdcstng/LA: Aud Rsrch, Nat’l ratings processing.1-2yrs TV res. exp.& BA deg req’d. Familiarity w/Nielsen my EVNTS/Galaxy, strong org. & comm. skills essential. Reply: / ref: FNG9880 (12/20)

JOB OPENING: ASSOC PRODUCER/Little Airplane Productions/NYC: Oversee all aspects of animated production; development through post. Manage multiple artists©– inventory, workflow and deadlines: [email protected] (12/20)

JOB OPENING: PRODUCTION ACCOUNTANT/Little Airplane Productions/NYC: Oversee all aspects of finance and payroll on several broadcast productions. Must have knowledge of Vista software: [email protected] (12/20)

JOB OPENING: ASSOCIATE MARKETING MANAGER/Scholastic Inc/NYC: 3-5 years experience in book or audio book publishing. Apply online: (12/20)

JOB OPENING: REGIONAL ACCT DIR /Screenvision Cinema, LA: 3-5 yrs exp, proven media sales performer to develop, present & sell cinema advertising to regional clients, Bachelors req., reg’l travel req. Apply: (12/20)

JOB OPENING: SR. DRTV Buyer/Active Int’l in Pearl River, NY (15 miles from NYC): Min 5 yrs exp. in planning, negotiating and buying DRTV req’d. Resumes to: [email protected]  or call 845-732-8943 (1/3)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP CREDITS ONLY:  Fox College Sports, Un-paid internship, for college credit.  Assist with running day to day operations; college sports interest & knowledge.  E-mail  [email protected]  (1/4)

WINTER INTERNSHIP CREDITS ONLY: MEDIA STRATEGY INTERN/National Geographic Channel/Wash DC: You won’t learn this in school! Seeking detail-oriented interns with great computer and organizational  skills. Email resume to [email protected]  (12/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:  PROJ/OPS/TRAFFIC MGR/NYC: Prof. 5 yrs cable ntwk on-air promo/brand exp. Mng day-to-day ops of promo projs. Detailed, able to prioritize. Strong organiz skills. Meticulous. Temp or staff. [email protected] (1/4)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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