Wednesday, August 6th, 2008


44 Million Fans Make Summer at Scripps a Prime Time for “Star” Gazing.

Next Food Network Star  finale garners Highest Ratings in Food Network history, and launches
Big Daddy’s House, premiering Top 5 in its time slot with W25-54!

Design Star  finale boasts HGTV’s Highest P18+ Prime Ratings ever, leading into
Summer Showdown, the Highest Rated Primetime Premiere in HGTV history!

Star gaze every Sunday on Big Daddy’s House (1:30p) and Summer Showdown (9p).

Source: Nielsen Co. Qualifications on request. Visit

Cynopsis: DIGITAL


Good morning, it’s Wednesday, August 5, 2008, and this is your first early morning digital briefing.

Here we go again with calls of voter fraud. Yahoo admitted there were errors in the tabulation of votes for its standing board members by third party voting intermediary Broadridge Financial Solutions, inflating support for five of Yahoo’s nine directors by significant margins. Revised tallies revealed 33.7% of votes withheld for CEO Jerry Yang (up from the 15% originally reported) and 39.6% of votes withheld for Chairman Roy Bostock. The results of the ballots, however, remain unchanged. Minority shareholder Capital Research Global Investors, led by vocal Yahoo critic Gordon Crawford, called for the recount.


is offering some iTV enhancements for golf fans this weekend. The PGA Championship Mix Channel (channel 701) features a quartet of channels including HD tournament coverage from CBS and TNT, featured group and hole coverage and a Players in Depth Channel with interviews, highlights, press conferences and up-to-the-minute stats.
muscled its way into the crowded landscape of celebrity news with Scandalist, a celeb/pop culture blog launching with – you guessed it – a list of the Top 100 Celebrity Scandals of all time. In case you’re curious, The Murders of Tupac and Notorius B.I.G. edge out the Monica Lewinsky Affair and the death of Princess Di.
CBS’s ad supported music streaming service struck a partnership with Universal Music Group, CD Baby, The Orchard, IODA and others to create a Japanese version of the site. To kick off the service is offering Japanese users exclusive access to Radiohead’s In Rainbows. Retailer HMV Japan will offer click through sales at the site.
increased its HD Gallery of shows adding a few full episodes of shows such as Heroes, The Office and 24 as well as nature programming, movie trailers and the entire Dr. Horrible’s Sing-Along Blog. (Yep, Josh Wheaton is still giving it away for free.)


Granddaddy of web video news shows Rocketboom was acquired by Sony Pictures Television for a seven figure guarantee plus a share of future revenues generated from the show. Sony plans to distribute the show across multiple digital platforms including Crackle and its syndication network, the PS3, the PSP and Bravia internet video link televisions. Rocketboom is already one of the most widely distributed video blogs on the net, available via iTunes, Tivo, Apple TV, Pando, TVTonic and multiple web video portals including YouTube, Metacafe, and Vuze.
Burlingame, CA-based HD-quality internet video delivery specialist BitGravity raised $2.5 million from Allen & Co. and Blake Krikorian, co-founder and CEO of Sling Media. BitGravity powers video delivery for a number of web 2.0 creators including Revision3 and Tom Green
Federated Media Publishing and Microsoft teamed up to launch CrowdFire, a social networking platform for uploading, sharing and remixing music and musical performances with the festival scene as a sweetspot. Federated Media CEO John Battelle describes his vision of it as a happening enabler of sorts. Users are encouraged to send SMS, email and uploads of media directly into the CrowdFire database and media jockeys will create streams of CrowdFire imagery in real time, sent back out into the festival grounds through a network of digital screens. Groovy. Crowdfire will be on full display at the Outside Lands Music & Arts Festival in San Francisco on Aug. 22-24.
Toronto-based GS New Media announced it is adopting Project Darkstar, a new open source online gaming platform developed by Sun Microsystems, to develop a virtual world/social networking site for tweens and teens based around the live action series The Saddle Club.


Here’s another way to get video such as Netflix movie rentals over to your television: HP’s Expansion Base Docking Stations connect to any HP laptops and add a number of ports including an S-video out, allowing you to plug in peripherals without having to plug and unplug them every time you get up. The cheapest of these goes for about $100, while the more advanced costs over $300, including a DVD Rom drive. Simply connect an S-video cord to the back of your TV and you’re good to go. (Thanks to Tim Lorenz at Interface Media Group). Snowboarder/skater Shaun White should mention this in his next “Tips for School & Beyond” interactive spot.


The Cynopsis Foundation Charity Dinner and Auction is only 3 weeks away!
RSVP to your invitation and reserve your tickets for this special night!

Auction Pre-Event Bidding Now Open: Original “Big Bird for President” and “Cookie Monster for President” graphic art …
Gourmet Wine & Nibbles … Myrtle Beach Golf Getaway for four … Sony Digital Reader … so much more available only in our LIVE and SILENT Auctions
This evening is made possible through the support and generosity of our sponsors:
qubo, A&E Television Networks and Retirement Living TV

The Cynopsis Foundation Charity Dinner and Auction
August 21, 2008 – Chelsea Pier Sixty


News Corp. reported revenue of $8.59 billion for Q2, up 16.5% over the previous year on income of $1.48 billion. Television was hard hit due to lower ratings and revenue, with income dropping 28%, while investment costs at Fox Interactive Media were high, driving operating income at FIM down to just $6 million. A silver lining was MySpace’s new contextual display advertising efforts; advertisers are paying double CPMs on hypertargeted branding campaigns within the social network. 
Women’s fashion and lifestyle email newsletter DailyCandy was acquired by Comcast for a reported $125 million. The site sends out daily emails to some 2.5 million readers in 12 U.S. cities and London, England.


Google’s DoubleClick division is utilizing NBC Universal Digital Media’s herculean Olympics coverage to showcase In-Stream, a new capability to serve video ads within the Microsoft Silverlight 2 platform. The IAB-compliant system is designed to integrate with the reporting features of DART for publishers, provide a full complement of tracking metrics and accommodate a range of video ad effects including Shadow Ads, Bugs, Telescoping and Interactive Video elements.


Two of the hottest selling tickets to the Beijing Games are for Table Tennis and Badminton matches, according to international online ticket exchange, run by co-founder Eric Baker. (China is expected to excel in both events.) Here are the top selling events on the site to date:

  1. Track and Field
  2. Wrestling
  3. Table Tennis
  4. Diving
  5. Artistic gymnastics
  6. Equestrian
  7. Badminton
  8. Football
  9. Swimming
  10. Boxing



Scripps Networks President John Lansing was upped from SVP to EVP of the parent company Scripps Networks Interactive, continuing to report to Kenneth Lowe, Chairman and CEO of Scripps Networks Interactive.
Darren Frye joins Music Choice as Director of Ad Sales, working out of the network’s NYC office. Prior to Music Choice Darren was the Director of Ad Sales for The Hotel Networks.
Travel Ad Network hired former Travelocity manager Jeffrey J. Weibel as VP/Southeast Sales, a newly created position. He will be based in Orlando, Fla. 


Reality Television and internet video have proven to be a potent mix for Yahoo in recent months. Yahoo’s TV portal climbed to #1 on ComScore’s ranking of the top TV sites and posted record traffic numbers for the category in April and May about the time audiences started to bond with Prime Time in No Time, according to Yahoo Entertainment GM Sibyl Goldman. The daily recap show hosted by comedian Frank Nicotero (GSN’s Street Smarts) has become a morning ritual for fans who want to catch up on what happened on the reality shows the night before. The show peaks at around 4.5 million daily unique viewers (a huge number considering it’s not syndicated or embedded anywhere else.) PiNT has also become a must view for folks who don’t really watch reality fare but want to keep up with watercooler chat at the office, according to Ms. Goldman, who says celebrity gossip portal Omg! will be next to have a video show. Ah, reality television … the common denominator of American culture.
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:
Jason Cesare – 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected] .

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING: SUPV, PROG PLAN. & SCHED/NY: Showtime Networks Inc. Knowl. films/TV. Strng org skills. Handle deadlines. Gd at follow-through. Able to comm. w/ everyone. Exp TV research/film pref. Degree. Apply online (8/13)

JOB OPENING: TALENT EXECUTIVE Current. LA, CA: Strategically book celebrities & high profile film, tv, music, fashion, political & lifestyle guests for prgrmg, set visits & intrvws. [email protected] EOE (8/13)

JOB OPENING: TRAFFIC COORDINATOR/Cablevision/Piscataway, NJ: 2 yrs related work exp. Process/schedule orders for Ad time. See full posting and apply to 6338BR at (8/13)

JOB OPENING: DIRECTOR, MULTI PLATFORM PROGRAMMING/SOAPnet Burbank: BA, 7yrs TV, Exp in TV scheduling, Nielsen and digital media, strong knowledge of TV bus, strategic (REQ id 170791) (8/13)

JOB OPENING: PRODUCER/NYC: National PBS pub. Affairs show – full time staff for weekly show. Reply to [email protected] (8/13)

JOB OPENING:  DIR PROGRAMMING ACQUISITION/CABLEVISION/NY: Evaluate/acquire high-value video programming (e.g, HDTV, PPV, VOD/SVOD). Needs analytic, negotiating and bus dev skills. Resume: [email protected] (8/12)

JOB OPENING:  SR COUNSEL, AFFILIATE SALES/RAINBOW MEDIA/NY:  Negotiate agreements between networks (e.g. AMC, IFC) & affiliates  e.g. Cable/Mobile Cos. Needs JD and exp. w/ affiliate agreements. Resume: [email protected] (8/12)

JOB OPENING:  SR MGR, DIGITAL MEDIA/Nat Geo/NY: Mngng the dvlpmnt of new digital media products for Nat Geo. 4+yrs of digital media exp in prod/tech development. BA/BS in Comm or Digital Tech. Please apply at (8/12)


JOB OPENING: DIRECTOR OF AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; create sales pitches and estimates, analyze ratings data. Expert w/Nielsen, MRI, etc. 8+ yrs Nat’l TV Rsch. EOE/M/F/D/AAP. Apply (8/9)

JOB OPENING: SR. RESEARCH ANALYST w/ABC-TV/NY: 1-2 years experience in Research, College degree {BA}, experience with Nielsen systems. Contact: [email protected] (8/9)

JOB OPENING: PRODUCTION MGR-DIGITAL MEDIA/Sesame Workshop/NYC: Handle all proj budgets/financials, assist w/ prod plan’g & mng prod trafficking issues. 3+ yrs web content prod exp req’d. [email protected] (8/9)

JOB OPENING: SALES PLANNER/Hallmark Channel/NY: 2 yrs exp in Sales planning or buying; or 3 yrs Sales Asst exp. See full posting and apply at (8/9)

JOB OPENING: SR. DIR/VP NICK CP FINANCE: Resp. for Budget/quarterly forecast, reporting, P&L and Mthnly closings, etc. Apply: EOE (8/9)

JOB OPENING: SR. RSRCH ANALYST/FOX NEWS CHANNEL & BUSINESS NETWORK/NY: 3+ yrs media rsrch exp, college degree, exp w/ Nielsen systems/Star /MRI. Digital rsrch systems a +. FOX News Network is an EOE. Apply at: [email protected] (8/8)

JOB OPENING: PROGRAMMING ACQUISITION ANALYST/DIRECTV/ El Segundo/CA: Negotiate, analyze, administer, and track programming acquisitions contracts for PPV/VOD content, with all major studios. Send resume to: [email protected] (8/8)

JOB OPENING: SALES ASST/LIFETIME/CHICAGO: Assist in all facets of the ad sales process; interface with clients/media & advt agencies. Strong math, writing & Excel skills BA/BS Apply at: (8/8)

JOB OPENING: NEW MEDIA ACCT MGR/UFC/: MNG distribution and production of content to Japanese media outlets. Strong Eng & Jap verbal and written skills. 3 yrs exp. BA/BS. Based in Las Vegas or L.A. Resume/Cover: [email protected] (8/8)

JOB OPENING: PROMO SCHED/Englewood, CO: Dvlp sch for long/short-form video promo prgrmng to boost viewer tune-in & retention. Assoc deg or equiv or 6 mo-1 yr related exp and/or training/equiv edu & exp. Apply: (8/7)

JOB OPENING: ASST MKTG MGR/NYC: National CineMedia-Mng mktg initiatives aimed to sell the NCM brand. Strategic/creative thinking, prof in PP, ability to multi-task, can-do attitude, 4+ yrs exp Email: [email protected] ref: AMM_NY (8/7)

JOB OPENING: SR PROJECT MGR ENTERTAINMENT MARKETING RESEARCH/Turner/ATL: Design/analyze quant/qual mkt rsrch for entertainment programming/6-8 yrs TV exp a must /4 yr degree. Apply: [email protected] (8/7)

JOB OPENING: ACCOUNT EXECUTIVE/CHICAGO/REELZCHANNEL: 3 – 5 yrs cable media ad sales exp incl online & strategic integrated mktg solutions. Resp for ad sales of Mid West region. Send res: [email protected] (8/7)

JOB OPENING: ACCOUNT EXECUTIVE, ONLINE AD SALES/CNS – NY (E!, G4, VERSUS, MyStyle & FEARnet): Represent Comcast Networks to online media clients. 3+ yrs exp in online media buying/sales. Apply: EEO/AA/Drug Free (8/7)

JOB OPENING: ANALYST, STRAT SALES/DISCOVERY/NY: Pricing, pkgng ratecard; inventory model updates; weekly/monthly/qtr reptg. of audience, inventory/sellout & cpm for core Ntwrk. 4+ yrs exp media/adv. Apply: #7879 (8/7)

JOB OPENING: DEPT COORD/Rainbow Ad Sales/NY: 2+ yrs exp Mktg/Advert/Online exp. Support Mktg/Sales team w/ gen admin, presentations, rsrch, mktg & promo materials. Int in VOD sales/mktg a +. Res: ref#6679BR (8/7)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER/FALL INTERNSHIP CREDITS ONLY: MKTG/ON-AIR/Fox Reality Channel, LA: fall intern for mktg & on-air production. 15-20 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer, On-Air Pro/Avid a plus. [email protected]  (8/12)

SUMMER/FALL INTERNSHIP CREDITS ONLY: MARKETING DATABASE INTERN/Kazachok Inc, NY: knowledge of licensing/marketing, strong MSOffice skills, data research/entry ability, good written/oral skills. Apply:  [email protected] (8/9)

SUMMER/FALL INTERNSHIP CREDITS ONLY: The Media Relations department at CBS Television Distribution is looking for qualified Interns for Fall 2008. For credit only please. Please send resume to [email protected] (8/9)

SUMMER/FALL INTERNSHIP CREDITS ONLY: The Research department at CBS Television Distribution is looking for qualified Interns for Fall 2008. For credit only please. Please send resume to [email protected] (8/9)

SUMMER/FALL INTERNSHIP CREDITS ONLY: The National Sales department at CBS Television Distribution is looking for qualified Interns for Fall 2008. For credit only please.Please send resume to [email protected] (8/9)

SUMMER/FALL INTERNSHIP CREDITS ONLY: MARKETING INTERN/truTV, NY: Support marketing department (consumer, affiliate, & ad sales). Majors: Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. Apply Online: – Requisition # 104860BR (8/7)

FALL INTERNSHIP CREDIT ONLY: Stone & Co. Ent. has fall internships avail. in LA for creative, reliable students with strong interest in game shows and reality TV. Minimum 2 full days/week. Email cover letter & resume to Patti [email protected] (8/7)

SUMMER/FALL INTERNSHIP CREDITS ONLY: COMMUNICATIONS INTERN/ WLIW21  NYC: Publicity/marketing/promotion to local media & PBS stations. Must commit 15+ hrs/wk. Majors: PR/Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. [email protected] (8/7)

SUMMER/FALL INTERNSHIP CREDITS ONLY: Audio/Language Dubbing Studio Prod Intern/The Kitchen-Miami, LA & Caracas: min. 20 hrs. per week/bi-lingual a +; become a real part of this team & work towards FT position after grad. Email: [email protected] (8/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: BUSINESS DEVELOPMENT/Los Angeles: Will relocate, wide range of skills, marketing plans, growth/biz plans, strategic, team leadership, high energy, hard worker, will do whatever it takes. [email protected] (8/13)

SITUATION WANTED: DOCUMENTARY ARCHIVIST/RSRCHR w/ 15 yrs of brdcst exp seeks part/FT projects. Will handle all aspects of archival including rsrch, budgets, transfers, clearances & licenses. Close to NYC & DC archives. [email protected] (8/13)

SITUATION WANTED: ENTRY-LEVEL DEVELOPMENT/PRODUCTION POSITION for recent Northwestern U Film & History grad. Old & new media experience. Ambitious, creative, analytical, passion for non-fiction and comedy. Contact [email protected] (8/12)

SITUATION WANTED: ENTERTAINMENT CREATIVE DIRECTOR w/extensive branding experience. Highly conceptual,strategic,team leadership, award winning, fun. Please contact [email protected] (8/8)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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