Wednesday, August 4th, 2010

Cynopsis: Kids!



Good morning. It’s Wednesday, August 4, 2010, and this is your first early morning Kids briefing.

Twilight fans will have to wait a full year between parts 1 and 2 of The Twilight Saga: Breaking Dawn, which concludes the series.  Summit Entertainment announces it will release The Twilight Saga: Breaking Dawn  Part 2 in theaters on November 16, 2012.  The studio previously said Breaking Dawn  Part 1 will release on November 18, 2011.  Directed by Bill Condon from screenplays by Melissa Rosenberg, Breaking Dawn parts 1 and 2 will shoot simultaneously beginning this fall.  Meanwhile, Warner Bros. will release the Harry Potter two-part movie series finale less than a year apart, with Harry Potter and the Deathly Hallows  Part One releasing on November 15, 2010, followed by Deathly Hallows  Part 2 on July 15, 2011.

Teen singer Justin Bieber‘s life story will be the focus of a new book and a 3D feature film.  HarperCollins acquired the official illustrated memoir, Justin Bieber: First Step 2 Forever: My Story, which will publish this October in the US and UK.  Then, Paramount will release a 3D biopic (title TBD) about Bieber, per Deadline, on February 11, 2011.  The movie will feature Bieber as himself and is expected to include concert footage from his current tour.  Discussions are underway with Davis Guggenheim (An Inconvenient Truth) to direct.


Warner Bros. and Unique Features have signed Brian Nathanson (The Occasionally Interesting Anti-adventures of an Unnamed Girl, The Many Deaths of Barnaby James) to re-write its family comedy Alien Zoo, per Variety.  A mixed live-action and CGI animated movie, Alien Zoo is based on an original idea by Dylan Sellers and is described as a combination of Jurassic Park with aliens.  The first draft of the movie was penned by Joe Stillman (Shrek, Percy Jackson and the Lightning Thief).

A new Babar movie is in the works as Twilight Saga movie producers Temple Hill’s Marty Bowen and Wyck Godfrey ink a deal with rights holders Nelvana and The Clifford Ross Company to adapt the property as a mixed live-action and CG movie, per Deadline.  Nelvana and Clifford Ross are producers of the new animated series Babar: The Adventures of Badou.  Created by French author/illustrator Jean de Brunhoff in 1931, and later taken over by his son Laurent de Brunhoff, Babar has been the subject of multiple books, and several animated series and movies.


Disney EMEA acquires the family-targeted Argentine series Nini (140×60) from Endemol Worldwide Distribution for satellite broadcast on Disney Channels in Spain, Italy, Israel, Central and Eastern Europe.  The series will broadcast in Central and Eastern Europe in Romanian, Bulgarian and Ukrainian.  Produced by Endemol Argentina and Kaberplay Productions for Telefe Argentina, the series stars noted actress/singer Florencia Bertotti (Floricienta) as Nini who takes a job as nanny for a new ambassador’s family until through a series of mishaps she loses her job.  In order to remain with the family she adores, Nini takes on a male persona and returns to the embassy in her new job as the ambassador’s new chauffeur and confidant.  Based on the success of the series in Argentina, where it premieres in September 2009, there are Nini stage shows/concerts touring across the country.  Additionally, a merchandising program for Nini is in full swing with 400+ items (e.g. t-shirts, hats, mugs, school bags etc.).

Nickelodeon looks at kids and the jobs they have outside of school in the new edition of Nick News with Linda Ellerbee, Workin’ It, which debuts Sunday, August 8 at 9p.  The episode looks at kids with various types of jobs including babysitting, working in a restaurant, being in the cast of a Broadway musical, and announcing baseball games.

Treehouse, Corus Entertainment’s preschool network, celebrates Dora the Explorer‘s 10th anniversary with the debut of the primetime TV movie, Dora’s Big Birthday Adventure, on Sunday, August 15 at 6-7p, the same day and date as its premiere on Nickelodeon US.  The special guest voice-overs by Rosie Perez, John Leguizamo, and Hector Elizondo.  Treehouse will also mark the Dora milestone at the Dora and Friend’s Celebration event at the CN Tower in Toronto this Thursday, August 5 (10a-3p).  Additionally, Treehouse and Nickelodeon Canada are set to launch the Dora pro-social campaign, Beyond the Backpack this month.

The Library of Congress and the Advertising Council launch a new series of family-targeted and reading-centric public service announcements (PSAs) featuring Curious George.  The TV and print PSAs aim to encourage parents to read to their kids, which, according to research conducted by Florida State University, makes kids more willing to read and increase a their willingness to read as well as comprehension.  The campaign, created in partnership with Universal Partnerships & Licensing and Houghton Mifflin Harcourt Publishing Company, also directs families to visit ( ).


King Features Syndicate teams Betty Boop with the year-old United Football League (UFL) for a co-branded licensing program.  Betty Boop will be featured on a range of UFL ( ) team-specific products.  Trevco Sportswear signs on as the first licensee and is developing co-branded UFL, team logos and Betty Boop T-shirts, beginning with Junior sizes, for this fall, the start of the UFL’s second season, which will be available at retailers in UFL cities, stadiums and local businesses and e-tailers.  UFL games will be broadcast nationwide on Versus and HDnet.  King Features is the worldwide exclusive licensing agent for Betty Boop, which was created by Max Fleischer in 1930.


Nickelodeon names Keith Dawkins to the expanded position of SVP and GM, Nicktoons and TeenNick.  Dawkins adds oversight of TeenNick to his current responsibilities as GM, Nicktoons.  He will continue to report to Sarah Levy, COO, Nickelodeon/MTVN Kids and Family Group.  Previously, Dawkins was a Supervising Producer for VH1 News and prior to that as a Producer for Fox News Channel.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 7/26-8/1/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1453    DSNY*:             1530
DSNY*:           1203    CARTOON:           770
CARTOON:        635    NAN**:                612
NAN**:             430    NICK JR*:            522
NICK JR*:         386    NICKTOONS:        226
ADSM**:           215    DXD:                   155
DXD:                 164    DISCOVERY:        140
NICKTOONS:      140    BET:                     89
DISCOVERY:        68    TLC:                      89
TEENNICK:          56    COMEDY:               84
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
 °Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 7/26-8/1/10 :
Total Day      (000)   Primetime       (000)
NICK°:             922    DSNY*:              1171
DSNY*:            869    CARTOON:           485
CARTOON:        409    NAN**:               451
NAN**:            319    NICKTOONS:        163
ADSM**:          137    DXD:                   117
DXD:                116    DISCOVERY:          99
NICKTOONS:     101    NICK JR*:              90
NICK JR*:           74    TLC:                      65
TEENNICK:          49    COMEDY:               58
DISCOVERY:        49    BET:                      53
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
 °Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 7/26-8/1/10 :
Total Day      (000)   Primetime       (000)
DSNY*:            765    DSNY*:              994
NICK°:             697    NAN**:              502
NAN**:            408    CARTOON:          336
CARTOON:        284    MTV:                  142
ADSM**:          193    NICKTOONS:       119
MTV:                111    DISCOVERY:        121
DXD:                 96    TEENNICK:           112
NICKTOONS:      78    COMEDY:             106
TEENNICK:         77    DXD:                     89
DISCOVERY:       61    ESPN:                    78
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, July 31, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1326; K6-11 852; TWEENS 9-14 621
DISNEY CHANNEL:     K2-11 1137; K6-11 816; TWEENS 9-14 641
CARTOON NETWORK: K2-11   531; K6-11 366; TWEENS 9-14 262
DISNEY XD:               K2-11   200; K6-11 130; TWEENS 9-14 104
NICKTOONS:              K2-11   143; K6-11   96; TWEENS 9-14   79
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, August 1, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1332; K6-11 842; TWEENS 9-14 607
DISNEY CHANNEL:     K2-11 1237; K6-11 912; TWEENS 9-14 809
CARTOON NETWORK: K2-11   658; K6-11 408; TWEENS 9-14 273
DISNEY XD:               K2-11   161; K6-11 109; TWEENS 9-14   94
NICKTOONS:              K2-11   120; K6-11   99; TWEENS 9-14   72
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, July 14, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1491; K6-11 964; TWEENS 9-14 740
DISNEY CHANNEL:     K2-11 1277; K6-11 958; TWEENS 9-14 801
CARTOON NETWORK: K2-11   682; K6-11 438; TWEENS 9-14 292
DISNEY XD:               K2-11   296; K6-11 203; TWEENS 9-14 158
NICKTOONS:              K2-11   136; K6-11 109; TWEENS 9-14   86
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
  When he wasn’t trying to cannon shoot himself over the walls in order to escape, this character was performing chores for his mustached keeper.  Who is he?  WALLY GATOR  Kudos to … nobody.  Okay, here’s another Gator question, see how you do with this one …

Today’s Trivia Question:  What tiny two-footed gator lived in a small sand filled blue plastic pool called the Heart Break Hotel?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: PRODUCER EDITORS/HOUSTON: The new Tribune is recruiting anti-establishment preditors to collaborate on a groundbreaking morning news/infotainment format unlike anything ever tried on local TV. Job 15014 (8/11)

JOB OPENING: SR. AD SALES EXEC/Hearst Magazines/NY: Develop and implement sales strategy for media tablet “apps” Work across magazine platform,7-10yrs ad sales exp, be early adapter of changing media technology  [email protected] (8/11)

JOB OPENING: SALES PLANNER-MUSIC CHOICE/LA:Create integrated cross platform proposals,mng accnts,update sales materials,identify & research prospects. 2+yrs of ntwrk/agency exp pref’d. (8/11)

JOB OPENING: ONLINE RADIO EDITOR/ Mng all editorial aspects and the radio blog.For more info & to apply: (8/11)

JOB OPENING: WEBSITE METRICS ANALYST/Martha Stewart Living Omnimedia/NY: Resp for analysis and reporting of all key website metrics. More info & to apply: (8/11)

JOB OPENING: DIGITAL MKTG MGR/NYC: Provide strategy & execution of digital mktg efforts (online communities, social media, partnerships) for digital ntwrks (qubo & ION Life) of ION Media Ntwrks EOE [email protected] (8/10)

JOB OPENING: ACCOUNT EXECUTIVE/OVATION/NY: Develop & mng new/existing accts. Excellent presentation + negotiation skills, solid agency/client relationships  5+ years media experience. Resumes to: [email protected] (8/10)

JOB OPENING: MGR BUS. OPS/ESPN Inc/NYC:Resp.for mgmt of ad sales support team. Min of 5 yrs exp. in ad ind.TV exp. Pref’d-dig. exp. a +. Strong analytical skills w/mgmt or supervisory exp. Resume: [email protected] EOE/M/F/D/AAP (8/10)

JOB OPENING: RSRCH DIR/SPOTLIGHT/PITTSBURGH PA: Comcast Spotlight: 10+ yrs related rsrch exp; excellent written and oral comm. skills; provide leadership & direction for rsrch team of 3; learn more at (8/10)

JOB OPENING: DIGITAL SALES AE/NYC: small TV Net sales group, 2-5 years sales exp in internet/digital req’d , build/create sales strategies & proposals , young adult exp a + , some travel to Chicago & LA [email protected] (8/10)

JOB OPENING: PUBLICIST /Fuse/NY: Support consumer/trade publicity efforts to gen awareness of Fuse brand. Write, pitch, & execute public relations plans & events. Min 2-3 yrs media rel. exp. Rez to [email protected] “Pub” in subj (8/10)

JOB OPENING: SALES ASSISTANT/THE HOTEL NETWORKS/NYC: 1+ Y.R. Related Media Exp; Organized, Detail-Oriented, Media Math Skills, Word, Excel, PPT Proficient, College Degree Pref, Resumes to [email protected] (8/7)

JOB OPENING: SR. AE/DISNEY INTERACTIVE NY: MUST have 5+ yrs DIGITAL/ONLINE sales + exceed $5mm goals annually. Email: [email protected] (8/7)

JOB OPENING: FORMAT PRODUCER-TEMP/Stamford: CT PROJECT EMPLOYEE–TEMPORARY Format Producer, History Espanol, fluent read write Spanish. Stamford: (8/6)

JOB OPENING: AD SALES TRAINING DIRECTOR/Fox Cable Networks/NY: Develop targeted training classes, programs, curriculum for sales systems & business processes. Must have ad sales training/systems bkgrd., ref FNG20482 (8/6)

JOB OPENING: NTWRK DIG. CONTENT/SOCIAL MEDIA COORD/ ATL: Provide online content/soc ntwking support for on-air prog.Online content & mktg in TV req. Exp w/ MS Excel/Word req.Online content Mgt. sys & Drupal a + Res: [email protected] (8/6)

JOB OPENING: CNS-MANAGER, TRAFFIC/Orlando, FL: Overseas the daily operations of traffic dept/checks logs for errors & communicates w/ ntwrk control/5+ yrs cable traffic exp/detailed oriented (8/5)

JOB OPENING: WEB DEVELOPER/Hallmark Channel/Studio City: 3 years web develop. & database management. See full posting and apply @ (8/5)

JOB OPENING: SALES COORDINATOR/TV Guide/ NY: Excel skills a +, Organized, Strong comm skills, Work w/AEs/Planners/Sales/Traffic/P&P Marketing. Weekly allocations, deal maintenance, daily comm w/agencies. [email protected] (8/5)

JOB OPENING: DISTRICT REP/ABC Affiliate Rels/LA: Daily client svcs/operational support to stations; enforce netwrk guidelines. Track/record clearances. Min 1 yr exp; must know TV ntwk/station roles. #255704 (8/5)

JOB OPENING: DIGITAL SALES/Scripps Networks/AE/NY: 2+ yrs Digital Planning exp a must. Manage & grow accounts, new biz development, strong Excel & PP. Full details at & select req. #’s 1748, 1749 (8/5)

JOB OPENING: RSRCH MGR/NY: Lead client rsrch needs across all media. 4-7yrs exp media rsrch ind. ad agency. Exc in Nielsen, MRI &/or qual rsrch. Apply: Click on “careers (8/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: Development Company in midtown Manhattan. Good writing skills, attention to detail, and enthusiasm a must! Knowledge of FCP a plus. Start right away, for credit only. Email resumes: [email protected] (8/11)

FALL INTERNSHIP CREDITS ONLY: Oxygen Media/NBCU(NY) DIGITAL EDITORIAL INTERN with an enthusiasm for marketing/online, strong writing/editing skills, social networking,& MS Office. work part time. Resumes to [email protected] (8/11)

FALL INTERNSHIP CREDITS ONLY: GRAPHIC DESIGN/Embassy Row Productions/NYC: intern who is fast and talented with Photoshop or related software. Must receive school credit. Starts early September. Email resume/portfolio to [email protected] (8/7)

FALL INTERNSHIP CREDITS ONLY: Rainbow AD SALES, MARKETING/Woodbury, NY: Unpaid, must be able to get College credit, 2 openings. See full posting and apply to req id 10523 (8/7)

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/NYC: Looking for bright, motivated for-credit interns working in Ad Sales/HR/ Talent/ Development/ Communications. Must be in SCHOOL. Start end of Sept. resume to [email protected] (8/5)

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/LA: Looking for bright, motivated interns working in Ad Sales/ Public Relations/ Production/ Communications. Must be in SCHOOL. Start end of Sept. resume to [email protected] (8/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Assistant – Film/Television. 13 yrs. work experience (6+ as an asst.). Internship at Participant Media. Final Cut Pro. Hold MFA, MA, and BA degrees. [email protected] (8/11)

SITUATION WANTED: CHILDREN’S PRODUCER/CREATIVE DEVELOPER Animation and live action. BBC TV trained. 200 credits as producer and 100 credits as writer of children’s and family shows. Canada-based Canadian and UK citizen. [email protected] (8/11)

SITUATION WANTED: PA/ NYC: NYU Film & TV grad seeking entry-level work. Writer/Director/SFX Makeup/Art Department/Production. Can handle both Mac and PC systems with Microsoft Office, FCP, etc. Contact: [email protected] (8/11)


SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (8/7)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (8/5)

SITUATION WANTED: PA /NY: Recent tufts grad w/ tv prod, admin. & publish. exper., strong writing skills, work ethic & enthusiasm seeks entry-level TV job; also makes delic. cookies & good at carrying heavy obj. [email protected] (8/5)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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