Wednesday, August 3rd, 2011


Don’t settle for a field goal
when you could have a touch down!

Engage fans with DIRECTV’s exclusive NFL SUNDAY TICKET™ opportunities.
NFL SUNDAY TICKET™ Online & Mobile | NFL Game Mix | Player
Tracker Alerts | NFL Standings & Trivia | RED ZONE CHANNEL®

Check out how you can get into the game.

Contact Kent Atherton [email protected] or visit for more info.
Follow DIRECTV Ad Sales on Twitter and Facebook.

Cynopsis: Sports

Good morning. It’s Wednesday, August 3, 2011, and this is your first early morning Sports briefing.

After Monday’s NBA lockout talks went nowhere, the league stepped up its game, filing a lawsuit in a with the National Labor Relations Board against the NBA Players Association citing unfair labor practices and claiming in a federal suit in Manhattan that  the lockout does not violate antitrust laws. The union refuted the league’s charges and stated that the lawsuit “totally without merit.” The federal lawsuit also adds that if the union decertifies in order to file an anti-trust suit, then every player contract would then become void and unenforceable. Ouch! The NBA season is slated to begin on Nov. 1,

On the Air

High schools games won’t appear on the Longhorn Network, at least for this year. Athletics directors for the Big 12 agreed to begin a one-year moratorium on the broadcast of any high school content (or any other content involving prospective student-athletes) via any medium branded as a Conference or member institution platform. In addition, no games will be permitted thereafter “unless and until the NCAA determines that such use is permissible.” The ADs also recommended that the Big 12 Board of Directors strongly request the NCAA Board of Directors establish a national moratorium for a minimum of one year in order for the entire NCAA membership to determine whether such use should be permissible under NCAA regulations.

The United States Olympic Committee has filed paperwork that could lead to a hosting bid on the 2020 Olympic Games. Although the USOC has maintained that any bid would be contingent on successful revenue-sharing discussions with the IOC, multiple people in the industry have said that the US has been “encouraged” to bid despite losing recent attempts to host the games in New York and Chicago. The submitted compliance forms are an IOC requirement ahead of the formal bid application, with countries having until September 1 to submit the names of applicant cities. Other countries that look to be in the running include South Africa, Italy, Japan, Spain. Turkey and Qatar.

AT&T has officially dropped ESPN 3D, citing a high price tag and low demand. The channel launched in 2010 and has showcases events ranging from the World Cup, the X Games, the 2011 NBA Finals as well as tennis, and college football and basketball. AT&T required subscribers to pay an extra $10 a month to receive the channel although carriers such as DirecTV provide ESPN 3D for free.

MLB Network’s Trade Deadline coverage this past week propelled viewership growth for the channel this year, with Sunday’s broadcasts averaging a 20% spike in homes and 17% more viewers than the network’s trade deadline coverage in 2010. Those numbers were good enough to make July 31 the highest-rated Sunday in MLB Network’s history. Overall, approximately two million people watched MLB Network’s Trade Deadline-specific studio programming throughout the week, to give the network 24 consecutive weeks of growth.
Back in full swing, NFL Network sent the press a fun fact sheet about their coverage since business resumed, with a numerical look at the channel’s training camp coverage over the past week.

According to the channel, the network has scored:

  • 6,165 minimum number of air miles to cover training camps.
  • 202% increase in viewership over the same week in 2010
  • 87 hours of live coverage
  • 32 NFLN talent on the air
  • 10 teams with practices aired live.

With the addition of Boise State to the Mountain West conference this year, DirecTV has shifted the conference’s The Mtn. to its Choice package and above in all Idaho zip codes. The Mtn. is set to air three Boise St. football games this year.

Media Day for the Big East kept coming back to expansion and television, with Commissioner John Marinatto saying the conference’s upcoming TV deal will be the most important in its history. Conference members are still mulling whether to continue expansion or not, and the conference put a hold on rights renewal talks with ESPN. The Big East has separate deals with ESPN for both football and basketball that expire in 2013.

The state of Connecticut is naming ESPN as the third company to become part of the state’s “First Five” program, which is designed to create jobs via incentives such as loans and grants to specific organizations. In return, ESPN will now add at least 200 more jobs in the state within five years with extra incentives in play for up to 800.

“Hard Knocks” may be taking a pass this season, but college football fans can get this fix of training camp with Comcast SportsNet Mid-Atlantic’s upcoming show about the 2011 preseason camp for FCS team the Richmond Spiders. The series will chronicle the Spiders’ 2011 preseason camp, and will debut as a two-episode series on Sunday, August 21 and Monday August 22 at 9p, with the second episode airing Sunday, August 28 and Monday, August 29 at 9p.

Sponsorship & Promotion

John Korpics has been named ESPN’s Vice President/Creative Director for Print & Digital Media and will begin on Sept. 6. He most recently served as the Creative Director of Fortune magazine, and will now work with ESPN The Magazine Editor-in-Chief Chad Millman in overseeing the magazine’s design group, as well as provide long-term vision for the editorial integration of the design and photo teams across all platforms.

Hilton Worldwide announced that Hilton HHonors will be the official hotel sponsor of the Chinese Olympic Committee through 2019. The partnership marks the first time a multinational hotel company has supported the organization and makes Hilton Worldwide one of only two multinational sponsors for Team China.

Puma has signed on as a sponsor for America’s Cup, and will provide America’s Cup-branded merchandise beginning with this month’s series in Cascais, Portugal and continue through to the final America’s Cup races in San Francisco in 2013.

Digital Fields

EA Sports is offering fans the chance to get in the action early with the EA Sports Season Ticket. The yearly $25 subscription will give players priority access to EA Sports titles beginning with Madden NFL 12. GameStop will serve as the exclusive retail marketing partner of the Season Ticket application.

ESPN has signed on with news reader application Pulse for a content syndication deal that will deliver the company’s brand to Pulse’s mobile apps. Pulse has been installed more that 5 million times and the deal, according to Mashable, will include ESPN headlines as well as news and analysis from around the world of sports.

Rafael Nadal made his debut on Twitter yesterday, quickly scoring more than 70,000 followers by the afternoon. His Facebook fan page currently boasts nearly 8 million likes.

The Main Event

The Yankees and White Sox both look to gain ground in a clash on ESPN at 8p.

ON THIS DAY in 1949 – The Basketball Association of America and the National Basketball League merge to form the National Basketball Association

Answer to Yesterday’s Sports Trivia Question: When was the last time the Brewers won a pennant?  They won the AL pennant in 1982. Kudos: Ivette Herrera – Dial-Global/NY; Kurt Lundberg – Ogilvy/NY; Corey Goff – Turner Sports/Atlanta; Mike Hardy – ITN Networks/NY; Susan O’Sullivan – Laughlin Constable/Milwaukee; Jessica Schoep – STARZ Entertainment/Denver; Colette Carey – HDNet/Denver; Dennis Treleven – Fox Networks Group/LA; Paul Gygli – NBCUniversal Television Distribution/Universal City; Andrew Hilton – KPMR Univision, KTSB Telefutura/Santa Barbara; Patrick Reynolds – Reynolds Media Consulting/LA

In The Know:    Which Big East football team was the last to finish the regular season undefeated?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

In My Opinion …

The upcoming Pac-12 networks are taking a look, the Longhorn network is taking a look, and now the NCAA is taking a look. Is high school sports on a university-branded TV network really a sly recruiting advantage or is it inevitable in a digital society desperate for content? The answer, of course, is both and I give props to the NCAA for quickly pulling together the summit to explore the issue. If a university or conference feels its brand is strong enough to carry a network, great, but how much more friction will the have-nots be able to handle? Northwestern coach Pat Fitzgerald said Thursday he was concerned about the potential negative effects of high school football games on Texas’ Longhorn Network calling it a “Pandora’s Box.” And that is literally what it is. Of course, I fully expect games to (eventually) be allowed.

Agree or disagree?  Send in your views for posting here to chris [email protected] under Emails to the Editor …

Later — Chris
 Chris Pursell for Cyn opsis | Sports

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe from this edition, click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: PRODUCER- 5+ yrs exp-Branded Entertainment NYC Oversee creative, execution, project management. Need to have creative, multitasking, orgnz’tl & client skills. Must have prior prod exp. [email protected] (8/10)

JOB OPENING: VP, PRGRM RSRCH USA/NBCUniversal/NYC: 8+ yrs exp in Prgrm Rsrch. Proficient of all Nielsen tools – Galaxy Explorer and NPower. Familiar w/prgrmmng on all major brdcst & cable ntwrks (job#2545BR) (8/10)

JOB OPENING: DIGITAL RESEARCH MANAGER/NY: Job# 822BR Responsible for digital media landscape research to support company-wide strategic initiatives. To apply, please visit (8/10)

JOB OPENING: MOBILE APPLICATION SUBMISSIONS COORDINATOR/NBCU/NYC: Entry level. Support mobile app publishing for NBCU brands. Help w/ app store best practices, comm app related info, keep up with trends. (8/10)

JOB OPENING: MGR, INTEGRATED MEDIA SALES/ISC/Daytona Beach FL: Dev new biz for ISC assets  MRN Radio, websites & Sprint Vision. 3-5 yrs exp media sales. Apply: (8/10)

JOB OPENING: MGR CUST ACQUIS & DATA/LodgeNet/NY: Exp w/web/mobile cust acquis methods, mobile ind/apps, db mining/mkt req. Target groups; app download/usage, create db of users, dev mktg & partner prog. Apply [email protected] (8/10)

JOB OPENING: DIR OF DEV/NY PROD CO:  Must have a Rolodex of close network contacts and experience producing sizzle tapes that sell. [email protected] (8/10)

JOB OPENING: MEDIA SALES/NY: Branded ent co: must have a Rolodex of brand contacts and success in sponsorships, strategic partnerships and/or sales,packaging and selling content and media [email protected] (8/10)

JOB OPENING: SPORTS MARKETING MGR/UNIVISION/NY: Create custom sales pitches w/producers. Develop sponsorships. Run ad sales portal. 5 yrs+ Exp. Soccer fan a must, Bilingual/Spanish a plus. See details at (8/9)

JOB OPENING: SR MKTG MGR/MEDIA WHIZ LLC/NYC: Mng overall mktg & comm, dvlpng strategy + executing tactics. 7+ yrs exp in B2B and/or marcomm role, ideally in online advrtsng /search/perf mktg arena. (8/9)

JOB OPENING: DIGITAL RESEARCH DIRECTOR/NBCUniversal/Syfy & Chiller/NYC: 7+ years digital analytics experience. Proficient with Omniture, comScore, Nielsen. (job#2545BR) (8/9)

JOB OPENING: SALES MARKETING DIR/ ION/NY: Wk w Network team, develop client solutions, presentations, implement mktg initiatives, 5-7 yr mktg/mgmt exp reqd. Full ad: . EOE (8/9)

JOB OPENING: HEAD OF PROGRAMMING/New York: Dream job at est indy TV prodco. Hire/Oversee Showrunners for reality/doc projects. Proven creative & mgt skills/net contacts. [email protected] (8/9)

JOB OPENING: iTV Client Services Specialist/DISH Network/NYC: Produce interactive broadcast ad campaigns. Detail oriented, strong communication skills. 1-3 yrs creative PM experience. Email [email protected]. (8/9)

JOB OPENING: ACCOUNT EXECUTIVE/ ION Media Networks/ NY: National Sales; 5+ yrs exp TV adv, proven track record of increasing revenue. Est client base; team player. Apply at [email protected] EOE (8/9)

JOB OPENING: SR. ANALYST USA DIGITAL RESEARCH/NBCUNIVERSAL/NYC:Support USA Digital Rsrch team. Knowledge of Omniture, Hitwise, Quantcast, Nielsen NetRatings & comScore Media Metrix. Apply online at (#2620BR) (8/9)

JOB OPENING: MGR, RSRCH/E! NETWORK/LA: identify & max, opps to increase aud share & remain competitive in TV landscape. 4+yrs media rsrch exp. Apply: (8/6)

JOB OPENING: MULTIMEDIA DESIGNER/EDITOR/LODGENET/NYC: Superior design. Prnt & Digtl ads, mrktg, presentation, web. Video edit and animate. CS5, PowerPnt, FCP, AE. Flash & html a plus. 3+ yrs prof exp. Email: [email protected] (8/6)

JOB OPENING: RSRCH STRATEGIST/Discovery/NY: 5+ yrs ad sales research exp., Comm Nielsen findings & create strategic positioning docs for Discovery Channel. Knwldg of Nielsen apps a must., req.4310 (8/6)

JOB OPENING: ACCT SERVICE REP/DISH Network Ad Sales/NYC: Join fast-growing Nat’l sales team. Support, Dvlp & grow new & existing international ad sales biz. 1+ yrs media or sales asst exp. Resumes: [email protected](8/6)

JOB OPENING: EDITORIAL DIRECTOR/NY: Maintain the Vevo voice & tone across all content elements.Create/review all editorial copy for content. Apply: (8/5)

JOB OPENING: DIR, ORIG PRGRMNG/NY: Resp for all aspects of the creation of orig prgrmng from producing in the field through post prod. Apply online at: (8/5)

JOB OPENING: TVLAND PUBLICIST/MTV Networks/NY: Create/execute dig/consumer PR plans. 2+yrs PR exp incl red carpet, tntpoles. Knwldg & relationships w/mainstream consu outlets. EOE/M/F/D/AAP Apply (8/5)

JOB OPENING: MGR CELEB TALENT/Nickelodeon/LA: 3+ yrs talent/music booking exp.; mng bookings for shows/mktg/awards/special events. Implmnt talent devel & long term plans for dept. Gen knwlg Nick Brand. Apply: (8/5)

JOB OPENING: CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: Res: [email protected] (8/5)

JOB OPENING: VP SCHEDULING/SUNDANCE/NY: strategic planning & scheduling of SUNDANCE Channel and VOD services. 7+yrs exp @ a major cble/tv network [email protected] (8/5)

JOB OPENING: VP, MKTG & ON-AIR PROMO/REELZ/Albuquerque, NM: Oversee execution of consumer mktg campaigns, on-air promo & creative design. A hands-on position. 8+ yrs exp at a cbl/brdcst ntwrk req’d. Apply: [email protected] (8/5)

JOB OPENING: BUS DVLPMNT ANALYST/BOS: 3-5yrs exp media, bus dvlpmnt or strat. plan’g. Full info/apply: (8/5)

JOB OPENING: DIR STRAT MKTG & DIGITAL/USA NETWORK/NYC: Dvlp,write, pitch,high-impact multi-plat client solutions within fast-paced mktg/sales environment.Strong Digital a must. 8+yrs exp TV/DIG. Apply: (8/5)

JOB OPENING: SR MGR DIGITAL SALES OPS/ABCFam/NY: Manage dig acc mgmt team & responsible for digital campaign execution, full campaign delivery, deal optimization, & client communication. Apply @  ID# 294583.   (8/5)

JOB OPENING: EXEC DIR NEWS RESEARCH/ABC/NY: interface w/sr management identify division’s research, info needs, provide strategic solutions, primary & ratings knwldge reqd Apply: Req # 286269 (8/4)

JOB OPENING:  EDITORIAL DIRECTOR, NBCU/NY: Job#2325BR Lead creation & oversight of content & design of Oxygen’s digital & new media properties. Also responsible for monitoring & analyzing site traffic. Apply: (8/4)

JOB OPENING:  ADVRTSNG ACCT EXEC/ROVI/BURBANK: 4+yrs media selling exp TV &/or interactive ad sales. Dvlp/grow target accts. In conj w/ sales mngmnt. Contacts: studios & gaming.  Apply: (8/4)

JOB OPENING:  SR PUBLICIST/ACCT EXEC/NYC: PR & Marketing start-up agency. Rep. celebs, entertainment, lifestyle & consumer brands.MUST: strong media contacts & 5+ yrs exp.Cover letter & resume to [email protected] (8/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: OASIS MEDIA/WEST HOLLYWOOD: A-List talent mngmnt co. seeks office asst intern for the fall; must have excellent social skills & background in either liberal arts or bus. Email: [email protected] with cvr/resume (8/10)

FALL INTERNSHIP CREDITS ONLY: SALES/MARKETING FALL INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (8/9)

SUMMER INTERNSHIP CREDITS ONLY: LA. Small television production company, primarily reality. Great learning exp. Assisting Executive Producer in all facets of SHOW PRODUCTION. Final Cut Pro knowledge a plus. Please email l [email protected]. (8/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Enthusiastic & organized PROGRAMMING ASSISTANT/LA: 3+ yrs exp. as executive assistant in fast-paced environment. 5 yrs prod. and dev. exp. in multi-media platforms. Proficient in MS Office Suite. [email protected] (8/10)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (8/5)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (8/4)

SITUATION WANTED: PREDITOR: NY/LA 8+ years exp in on air promotions. Passionate outside the box writer. Able to develop & execute new ideas, direct shoots &cool under pressure. Emmy winning editor. Freelance / Perm [email protected] (8/4)

SITUATION WANTED: SEASONED SALES PRO available for the Chicago Market. I know everyone and have experience selling Sports Sponsorships, Rock Concerts, Olympics, etc. please email: [email protected] ( 8/4)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Copyright Cynopsis 2011

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from just this Cynopsis Sports email, please click here.

Related Stories

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]