CYNTHIA TURNER’S
Cynopsis

08/31/05

Good morning.  It’s Wednesday, August 31, 2005, and this is your first early morning briefing.

According to Nielsen Monitor-Plus, advertising spending for the first half of 2005 was up 5.7% over the same period last year, due to gains across major media. Looking first at category spending, the 10 largest categories (automotive, pharmaceutical, restaurants, wireless phone, D.R., credit card services) spent $21 billion in the first half of the year, up 5.4% over last year across all major media. Nielsen says that most product categories are up year to year, with the exception of motion pictures and department stores, both of which were down slightly. Nielsen’s Product Placement tracking service shows ongoing growth in this arena with the top 10 brands in the category (Coke, Everlast, Gatorade, Toyota, Nike, Sierra Mist, Home Depot, Foot Locker, Boston Red Sox) tallying up 11,455 occurrences in primetime broadcast network television during the first six months of 2005. The top ten programs utilizing product placement were in rank order: The Contender, American Idol, Amazing Race, What I Like About You, The Apprentice, Road to Stardom, Extreme Makeover Home Edition, King of Queens, Fear Factor, and America’s Next Top Model. 

The first broadcast primetime premiere of the new season aired on Monday night. Fox’s Prison Break won its 8-10p block with a 4.6/12 A18-49 rating, dominating that demo category for the night according to final numbers from Nielsen Media Research. Among M18-49, Prison Break earned a 4.7/13. While it helps that all of the other broadcast networks were in wall-to-wall repeats for the night (with the long exception of ABC with preseason football), that’s still a pretty darn fine start for any new show, particularly for this time of year. Fox will re-broadcast the first two eps on Thursday.

The premiere of Rome on HBO Sunday night drew 3.8 million viewers, delivering a 9.1/13 in the HBO universe.  Comparatively speaking, that makes it the highest rated show on HBO since the premiere of Six Feet Under in June 2004 which drew a 9.4/14.

MTV’s Video Music Awards pulled in more than 8 million viewers from 8-1130p on Sunday, and making it the most watched program for the week on basic cable among A18-49 for the week (see chart below).  With that said, the draw was down from 10.3 million last year.

Sundance Channel picked up a total of 21 independent films from three separate outlets – Zeitgeist Films Ltd., Palm Pictures and Strand Releasing.  All of the films will make their US debuts on Sundance.  Titles include Cowards Bend the Knee and James’ Journey to Jerusalem (both from Zeitgeist); City of Men from Palm Pictures, and The Nomi Song from Strand Releasing.

BET and Wal-Mart are starting a joint venture to market BET content and branding in the megastore.  BET will provide Wal-Mart with DVDs of its programming and content connected to urban-focused music and film releases.  The DVDs will be branded as “BET Official” 2-packs and located in BET-branded areas and merchandising displays within Wal-Mart and SAM’S CLUB stores.  The first DVD to hit shelves under the new agreement will be from rapper/producer Kanye West with his new CD “Late Registration”.

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the month of August 2005:
Primetime      (000)    Total Pgm Day   (000)
TNT              2742     NICK              2207
USA              2420     NAN*              1674
FOXNEWS 2093     TNT              1373
NAN              2040     ADULT SWIM*     1302
LIFETIME         1813    CARTOON  1301
SPIKE            1644     LIFETIME         1068
TBS              1610     USA               1041
ESPN             1577     FOXNEWS 998
CARTOON 1506     TBS              958
MTV              1380     SPIKE            713
 Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 109,600,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the month of August 2005:
Primetime     (000)     Total Pgm Day   (000)
TNT              1218     NAN*              686
USA              1126     TNT               683
TBS              894      TBS               561
SPIKE            871      ADULT SWIM*     529
FX               785      USA               524
MTV              745      NICK              472
LIFETIME         716     LIFETIME         471
ESPN             705      SPIKE             394
SCIFI            674      FX                392
COMEDY  592      ESPN              367
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 109,600,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of August 22-28, 2005:
MTV      2005 VMAs                4879
TNT     Sharpie 500              3025
SPK     WWE Ent Mon 10p 2743
SPK     WWE Ent Mon 9p  2612
MTV     2005 VMA Post Show      2450
MTV     Real World XVI           2208
ESPN    Falcons/Jaguars           2055
USA     Monk                       2029
FX      Rescue Me                1989
TNT     The Closer               1876
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 109,600,000 homes

Top 10 Broadcast Programs among A18-49 (000) for the week of August 22-28, 2005:
CBS:     CSI                                                 4830
CBS:    Two and a Half Men 930p          4810
ABC:    NFL Preseason Football sp-1     4450
FOX     So You Think You Can Dance      4420
CBS:    Two and a Half Men               4210
CBS     Big Brother – Tuesday            4210
CBS     CSI: MIAMI                                      4210
FOX:    Simpsons                           4020
FOX:    Family Guy                        3980
CBS:    Without a Trace                   3900
CBS:    Rock Star INXS – Tuesday         3860
ABC:    EM: HE 8p                         3850
CBS     Big Brother – Thursday           3850
Source:  Nielsen Media Research, Galaxy Explorer

NBC has added John Leguizamo to the cast of ER as a new doctor on the team.  He will appear in at least 12 episodes this upcoming season.

MTV has ordered up additional seasons of two series: Nick Cannon Presents Wild’n Out and Date My Mom.  Wild’n Out has received its marching orders for Season #2 after just five eps into season #1, perhaps because the show is #1 in the time period among P12-34 (Thurs. at 10p).  MTV has ordered 10 eps for next season of Wild’n Out.  As for Date My Mom from Reveille, the greenlight is for Season #3 after this show also delivers the 12-34 demo for the network.

Cartoon Network has ordered 13 episodes of a new comedy project (as yet untitled) from Andre Benjamin, aka Andre 3000, aka the other guy of music duo Outkast. Benjamin has been developing this project together with creator/producer Tommy Lynch Co. and Moxie Turtle, according to Variety.  The story is about a group of young musically gifted kids and the person who inspires them.  Cartoon is looking at a Fall 2006 premiere.

Fox has ordered a script for a project based on the Dirty Harry film franchise, currently titled McCabe from Wonderland Vision & Sound and Warner Bros. TV.  According to Variety, the story is about a school teacher who becomes a cop so he can go after his wife’s murderer.  Writer John Glenn will pen and exec produce the script.

Correction :  USA Network‘s drama project Psyche is from writer Steve Franks and Tagline Pictures.  Steve was misidentified in yesterday’s edition.

Sesame Workshop has promoted Myung Kang-Huneke to VP/General Counsel.  Myung will oversee the Legal Department and serve as Board Secretary to the Board of Trustees, reporting to H. Melvin Ming, Chief Operating Officer.
 
Fremantle Media has appointed Simon Spalding to the newly created position of Director/Operations, Asia Pacific. He will take responsibility for the company’s production businesses in the region which include Grundy Television and Crackerjack in Australia, Fremantle Productions Asia in Singapore, and FremantleMedia Japan.  Simon will report to Doug Gluck, Regional CEO (Europe, Latin America, The Middle East & Asia Pacific).
 
Pie Town Productions has promoted Eric Black to the newly created position of VP/Programming, and promoted Samantha Leonard to Executive in Charge of Production. Additionally, the company has promoted Betsy Allman to the newly created post of Co-Executive Producer of House Hunters, and Jake Gibson to the newly created role of Lead Field Producer. In addition to overseeing all current series, Eric will take on an expanded role in broadening the company’s creative scope in both programming and development.  Samantha will oversee the company’s production and technical departments, with additional responsibilities in corporate-related business matters. As Co-EP, Betsy will continue to oversee HGTV’s House Hunters while adding oversight of its new spinoff series, House Hunters International. And as Lead Field Producer, Jake will continue his duties on “I Have No Taste” while adding responsibilities for setting style points for all the company’s new shows and training for new field producers.
 
Current Network’s President of Programming David Neuman announced three new key staff additions: Co-founder Anthony Marshall will be creative executive/VC2 (viewer contributed content) marketing and programming, as well as a program host; Christof Putzel as an on-air reporter and producer; and Brian Fiori as the new VP/Research.

Jamia Bigalow has joined Fox Cable Networks as VP/Affiliate Marketing, announced Todd Schoen, SVP/Affiliate Marketing and Affiliate Ad Sales, to whom she will report.  Eric Schmidt will likewise join the Fox Cable Networks Affiliate Sales staff as Manager/Advanced Services, reporting to Staci Weiss, Director/Affiliate Sales. Jamia immediately becomes responsible for creating strategic marketing and promotions campaigns utilizing Fox Cable Networks’ 26 different programming networks. As such, she will oversee the development and execution of collateral sales and marketing materials to enable FCN’s hundreds of cable, broadband, satellite and telephony affiliates to expand their SD and HD multi-channel video, PVR, VOD, broadband and other consumer offerings. Eric will now work closely with Staci to develop advanced service offerings like high definition, video on demand, personal video recorder-based, broadband and interactive applications, among others, utilizing the core FCN video network offerings.

Rainbow Advertising Sales Corporation announced the appointment of Hanna Gryncwajg to SVP/Advertising Sales and Marketing Strategy.  Hanna is charged with overseeing the day-to-day operations for RASCO’s national ad sales offices in Detroit and Los Angeles and will direct integration and major marketing initiatives for Rainbow Media’s national networks, AMC, IFC and WE: Women’s Entertainment.  She reports to Arlene Manos, President/Rainbow National Network Advertising Sales.

Monday — A18-49 Analysis:  The battle on Monday night in final numbers from Nielsen Media Research was between Fox and ABC – that is Prison Break and ABC Monday Night Preseason Football.  Fox won the 8-10p block with a 4.6/12 A18-49 for the two hour premiere of Prison Break (and if you missed it, it will be re-aired on Thursday 8-10p). ABC delivered a solid 3.4/10 for the St. Louis v. Detroit game (8-11:32p). Among M18-49, Fox’s Prison Break earned a 4.7/13. A repeat of CSI Miami at 10p earned a 3.8/10.

FINAL HOUSEHOLD RATINGS: Monday, August 29, 2005, for all Networks – program averages. Source: Nielsen Media Research. 

FOX     6.8/11   Prison Break [p] 6.8/11

CBS     6.8/11   King of Queens [r] 5.3/9, Raymond [r] 5.6/9, 2-1/2 Men [r] 6.9/10, 2-1/2Men [r] 7.2/11, CSI: Miami [r] 7.9/13

ABC     5.8/9    NFL Monday Football Preseason Game: St. Louis at Detroit  5.8/9 (game ended at 11:32p)

NBC     3.5/6    Fear Factor [r] 2.9/5, Las Vegas [r] 2.8/6, Medium [r] 4.0/6

UPN     1.5/2    One on One [r] 1.5/3, All of Us [r] 1.5/2, Girlfriends [r] 1.5/2, Half & Half [r] 1.4/2

WB      1.3/2    7th Heaven [r] 1.7/3, Summerland [r] .9/1

A18-49            Fox 4.6/12, ABC 3.4/10, CBS 3.3/8, NBC 1.8/5, UPN .8/2, WB .7/2

The History Channel presents This Day in History:
1997-Diana, Princess of Wales, dies in Paris’ Pitie-Salpetiere Hospital after suffering massive chest injuries in an early morning car accident.  Her companion, Dodi Fayed, was killed instantly in the 12:25 a.m. crash, as was driver Henri Paul, who was drunk and lost control of the Mercedes in a highway underpass.  He was driving at excessive speeds in a reckless attempt to escape paparazzi photographers.  Diana’s bodyguard, Trevor Rees Jones, the only one wearing a seatbelt, escaped with serious but nonfatal injuries.  The death of Diana, beloved by millions for her beauty and good nature, plunged the world into mourning.

Answer to Yesterday’s Trivia Question:   Willard Waterman was most famous for playing what TV role?  AH HAH! He’s know for TWO big roles: MR. QUIGLEY on DENNIS THE MENACE and THE GREAT GILDERSLEEVES  Kudos to:  Louis Barbash-Connecting the Dots/Washington; KC Walsh-Thompson Everett Inc/Glen Allen VA; Paul Gluck-WHYY TV/Philadelphia; Renee Moffitt-Fairway Media Inc/Scottsdale; Stan Marinoff-Murray State University/Murray KY; Lorrie Shilling-AZN TV/Centennial CO; Garry Griffin-The Guggenheim Agency/Houston; Damon Claussen-Piss Ant Productions/Ventura; Barrie Citron-LCI/LA; Robert Campbell-Quick Nickel/Valley Villiage; Timothy Simko-KOMO TV/Seattle

A CYNOPSIS MESSAGE FROM COURT TV

Today’s Trivia Question:  What actor started out in a small role as a dancer in Fame before landing a major role in The Big Chill?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
08.31.05  – 4:59AM
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Copyright Cynthia Turner 2005

A CYNOPSIS MESSAGE FROM WE: WOMEN’S ENTERTAINMENT

WE Proudly Wears the Crown.

Top 5 Network in Concentration for W18-49

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WHAT’S ON TONIGHT:  Wednesday, August 31, 2005

ABC              George Lopez [r], George Lopez [r], Lost [r], Lost [r]
CBS              Still Standing [r], Yes Dear [r], Rock Star: INXS,  CSI: NY [r]
FOX              So You Think You Can Dance, The Bernie Mac Show
NBC              Meet Mr. Mom,  Law & Order [r], Law & Order [r]
PAX              Doc,  Diagnosis Murder, Early Edition
UPN              R U THE GIRL, Veronica Mars [r]
WB               One Tree Hill [r], Smallville [r]
TELE             El Cuerpo del Deseo, El Principe Azul, Rumbo al Mundial  Mexico vs Costa Rica
UNIV             Apuesta  por un Amor, La Madrastra,  Don Francisco Presenta