Cynopsis: Kids!
08/29/12

Good morning. It’s Wednesday, August 29, 2012, and this your first early morning briefing.

Disney XD and ESPN team to premiere the new short-form series Disney XD ESPN Sport Science on Saturday, September 29, 2012 at 11a on Disney XD. Hosted by John Brenkus and Leo Howard, martial artist and star of the network’s series Kickin’ It, puts professional athletes to the test in state-of-the-art scientific facilities to examine the limits of human athletic abilities. The short form series, which features appearances by a range of professional athletes from various sports, showcases segments from ESPN’s series ESPN Sport Science, with each installment showcasing three segments, and with the hosts offering up experiments to test, such as the laws of gravity, momentum, speed and stamina. The debut episode, Full Contact, MLB Vision, Flips & Spins, examines the impact of a 300-pound heavy bag and features how San Francisco 49er Vernon Davis manages incoming forces to block, catch and run, while Howard tries to hit a 90-mph fastball and MLB batting champ Nomar Garciaparra tests the concept of keeping an eye on the ball. Howard also tries on special eye tracker glasses and looks into how free style skier, Simon Dumont, keeps track of what is up and down while performing flipping.

NEW PRODUCTION & DEVELOPMENT

Warner Bros. Pictures and Village Roadshow Pictures unveils first feature length Lego 3D computer animated movie will star Will Arnett, Elizabeth Banks, Chris Pratt and Morgan Freeman, who will lend their voices to Lego minifigure characters. Directed by Phil Lord & Christopher Miller (21 Jump Street, Cloudy with a Chance of Meatballs) from their original screenplay, with the story by Dan Hageman & Kevin Hageman and Lord & Miller, based on Lego construction toys, the new Lego movie is slated for a February 28, 2014 release. The movie will be produced by Dan Lin (Sherlock Holmes, Sherlock Holmes: A Game of Shadows) and Roy Lee (The Departed, How to Train Your Dragon). The Lego film, an adventure comedy, follows Emmet (Pratt), an average, rule-following Lego minifigure who is mistaken as the key individual who will save the world. He is then drawn into a group of strangers who are on a quest to stop an evildoer, a journey for which Emmet is hopelessly unprepared. Portraying Emmet’s fellow travelers are Freeman as an old mystic named Vitruvius, and Banks as the tough-as-nails Lucy. Arnett takes on the role of the Batman Lego minifigure. The movie, which has been associated with the title Lego: The Piece of Resistance but is not confirmed, will be distributed by Warner Bros. Pictures, and in select territories by Village Roadshow Pictures.

Universal looks to Alex Kurtzman and Roberto Orci to produce its feature film adaptation of author Dugald A. Steer’s popular kid’s book series Dragonology (12 books so far), per Heat Vision. Kurtzman and Orci have a first look deal with Universal under their banner K/O Paper Products  Dragonology is part of that agreement. Dragonology was to be written by Leonard Hartman who will now serve as an executive producer. A new writer has not yet been named. Kurtzman and Orci, who wrote and produced Star Trek 2, are also set to write and executive produce the Amazing Spider-Man movie sequel.

MORE KIDS STUFF

CBeebies (UK) welcomes the new animated series Tilly and Friends to its programming lineup. Based on the books by Polly Dunbar, the Tilly and Friends series is produced by Jam Media and Walker Books Productions for CBeebies. The series follows a little girl named Tilly and her five animal friends as they enjoy their adventures in the world around them. Additionally, CBeebies has begun premiering new episodes of Justin’s House and Baby Jake.

MarVista Entertainment and Saban Brands are suiting up for Mipcom 2012 where they will begin celebrating the 20th anniversary of Power Rangers by introducing the newest series, Power Rangers Megaforce (40×30) to the international market. The new Power Rangers Megaforce, which features new characters and focuses on themes including friendship, teamwork, fitness and helping one another, is slated to premiere on Nickelodeon in the US in 2013. Current broadcast partners for Power Rangers Samurai and Classic Power Rangers, include, Channel 5 (UK), YTV (Canada), Channel 9 (Australia), TV4 (New Zealand), Boing (Spain), France’s Canal J and Gulli, Italy’s Mediaset’s Italia 1 and Boing, Venevision (Venezuela), Mega (Chile), Televisa (Mexico), and Sonic, part Nickelodeon’s platform in India. Saban Brands will support the international launch of Power Rangers Megaforce with a full consumer products line, character appearances, retail promotions and advertising.

Monster Entertainment has been tapped to distribute Jam Media‘s animated series Funky Fables (26×11). Monster Entertainment will showcase the series at MipJunior 2012 in Cannes this October. The series features twists on classic fairy tales was originally commissioned by CBBC (UK) in 2008. Monster Entertainment will also offer Monster Animation’s animated series Punky at MipJunior. The series tells the everyday stories of Punky, a six-year-old girl who loves music and dancing, hugs and playing with her brother and dog – she also happens to have Down Syndrome. In the series Punky also works make Cranky, her grandmother, a little less cranky.

Skyreader Media and the San Diego Zoo releases Wiggens Makes Friends at the San Diego Zoo, a new eBook app for iPad created by kid’s author Leslie McGuirk and co-author/restaurateur Alex von Bidder. Together the duo first co-wrote the book Wiggens Learns His Manners At the Four Seasons Restaurant (2009). Designed to encourage kids to use their imagination, explore and discover, as well as and build conservation awareness through interactive activities, Wiggens Makes Friends at the San Diego Zoo follows the Wiggens, a Chocolate Labrador puppy, takes kids on an adventure behind-the-scenes adventure at the San Diego Zoo where they get involved in activities like feeding time. A part of the proceeds of the sale of the app will go to support the San Diego Zoo. Skyreader Media recently debuted McGuirk’s iPad eBook Draw Along Pip.

A CYNOPSIS MESSAGE

EXECUTIVE MOVES

Ink, a brand licensing agency, appoints Johan Kind as the Nordic Sales Manager for its new office in Stockholm, Sweden. Kind will manage the new office. Ink has recently opened offices in Kiev and Zagreb. Ink already operates offices across the Nordics and Eastern Europe with outposts in Denmark, Russia, Czech Republic, Poland, Ukraine, Croatia and Hungary.

RATINGS

August 2012 now serves as The Hub TV Network’s best month ever in Total Day with K2-11 (63,000) up by +80% and K6-11 (34,000) up +70%, as well as in Primetime with K2-11 (62,000) an increase of +59% and K6-11 (39,000) a lift of +44%. The Hub also earned its best week in its history for August 20-26, 2012, in Total Day among K2-11 (72,000) and K6-11 (37,000), an increase over last year of +112% and +95% respectively. The week included the Hub’s Dog Days of Summer programming event (Monday-Friday, 8-10p, Saturday 9a-1p), which included Pound Puppies (Saturday, August 25, 9:30a) series high with K6-11 (156,000).

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 8/20-8/26/12 :
Total Day      (000)   Primetime     (000)
DSNY* :        1047     DSNY* :       1610
NICK° :          887     NICK JR°°:       568
CARTOON:      569     NAN** :          332
NICK JR°°:      391     ADSM** :        261
DXD:             214     DXD:               234
NAN** :         200     SPROUT***:    123
ADSM** :       187     NICKTOONS:    123
NICKTOONS:     92     THE HUB:        103
SPROUT***:    87     ANIMAL PLANET: 95
THE HUB:        72     ESPN:                87
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 8/20-8/26/12 :
Total Day     (000)  Primetime     (000)
DSNY* :        760     DSNY* :       1218
NICK° :         552     NAN** :         248
CARTOON:     387     DXD:             191
DXD:             172     ADSM** :      173
NAN** :        151     NICKTOONS:    94
ADSM**:       130     NICK JR°°:       92
NICK JR°°:      79     THE HUB:         69
NICKTOONS:   67     ANIMAL PLANET: 62
THE HUB:        37     ESPN:             50
TEENNICK:      36     MTV:               42
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 8/20-8/26/12 :
Total Day        (000)  Primetime      (000)
DSNY* :          628     DSNY* :         981
NICK° :           404     NAN** :          279
CARTOON:       327     ADSM** :       270
ADSM** :        257     DXD:              174
NAN** :          191     MTV:              123
DXD:               154     ANIMAL PLANET: 73
MTV:                86     NICKTOONS:     66
NICKTOONS:      60     ESPN:              61
TEENNICK:         51     THE HUB:         58
ANIMAL PLANET: 37     COMEDY:         57
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
***The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 7/30-8/26/12 vs. 8/1-8/28/11, Cable Networks Only:
Network:                                     (000)    %diff?
DSNY:                                    817       -2%
NICK° :                                  613       -19%
CARTOON:                              459       +2%
DXD:                                      191       +12%
NAN*:                                    145       -32%
ADSM**:                                 136       -20%
NICK JR:                                   86       -2%
NICKTOONS:                             74       -11%
TEENNICK:                                42       -18%
THE HUB:                                  34       +70%
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
*NAN Total Day: Sun-Thurs 8p-6a; Mon-Thurs 6a-7a; Fri 9p-7a; Sat 10p-6a;
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a?The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, August 25, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:          K2-11 1173; K6-11 863; TWEENS 9-14 700
NICKELODEON° :            K2-11   977; K6-11 626; TWEENS 9-14 431
CARTOON NETWORK** :  K2-11   584; K6-11 410; TWEENS 9-14 407
DISNEY XD:                   K2-11   248; K6-11 189; TWEENS 9-14 177
NICKTOONS:                  K2-11   105; K6-11   82; TWEENS 9-14   76
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, August 26, 2012, 6am-11pm, ranked by K2-11:
NICKELODEON° :            K2-11 1148; K6-11 847; TWEENS 9-14 699
DISNEY CHANNEL:          K2-11 1039; K6-11 735; TWEENS 9-14 560
CARTOON NETWORK** :  K2-11   548; K6-11 387; TWEENS 9-14 370
DISNEY XD:                   K2-11   216; K6-11 168; TWEENS 9-14 142
NICKTOONS:                  K2-11    95; K6-11   80; TWEENS 9-14   71
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, August 27, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:          K2-11 903; K6-11 608; TWEENS 9-14 526
CARTOON NETWORK** : K2-11 683; K6-11 411; TWEENS 9-14 332
NICKELODEON° :            K2-11 634; K6-11 352; TWEENS 9-14 270
DISNEY XD:                   K2-11 216; K6-11 178; TWEENS 9-14 173
NICKTOONS:                  K2-11   89; K6-11   61; TWEENS 9-14   56
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Answer to Our Last Trivia Question: What shape is the house that the Polie Family lives in in Rolie Polie Olie? A Teapot. Kudos to: David Stern-BARD Entertainment/NYC; Mara Anastas-Simon & Schuster/NY; Christine Ferrara-WBZ-TV/WSBK-TV/Boston; Lisa Davenport-Disney ABC Television Canada/Toronto.

Today’s Trivia Question: What character says, “Mission Completion!” in Little Einsteins? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
08.29.12

Denise O’Connor: Group Publisher, Media Entertainment
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