Wednesday, August 25th, 2010

Cynopsis: Kids!



Good morning. It’s Wednesday, August 25, 2010, and this is your first early morning Kids briefing.

imbee, a tween-centric social media company, launches Drew ( ), a new pop culture news site for tweens.  Drew, which by the way stands for the Dopest, Realist, Epic, Wrap-up, will feature anything and everything in entertainment, tech gadgets, sports, style and anything else important to tweens.  With a graffiti style logo, Drew aims to provide news on all these areas by getting information directly from sources and offer a story behind the story/headline/photograph.

Do your kids personally know all of the friends” they have accepted on their various social networks?  According to a new AOL survey conducted by The Nielsen Company, 54% of kids surveyed don’t.  Meanwhile, 41% of parents report knowing only half or less of their kid’s online friends.  As online safety and protecting reputations continue to be paramount for parents, AOL’s Paid Services Division releases its new Safe Social ( ) product this week.  AOL has licensed technology from Social Shield for Safe Social, which is designed to give parents a full 360 look at their kid’s life on social networks and, including a simple report card of their overall social networking activities and identifying potential red flags.  With the permission of their kid(s), Safe Social lets parents have access to their friend list as well as what their kids/teens are posting and photos.  Additionally, parents can also choose to get real-time email alerts about potential predator relationships (adult predators as well as bullies) and indications of risky behavior or negative references (e.g. posts about alcohol use, bullying, suicide related comments).  Safe Social is available for a free trial and will then run families $9.99/month.  Additionally, last month AOL introduced a free AOL Safety Toolbar ( to help parents protect their kids/tweens/teens online.


Jessica Alba is in talks to star in Robert Rodriguez‘s new movie Spy Kids 4: All the Time in the World, which will be in 3D, per Heat Vision.  This time around, The Dimension movie will not star Alexa Vega and Daryl Sabara in their roles as the Spy Kids from the first three Spy Kids movies (they are all grown up) or their spy parents Antonio Banderas and Carla Gugino, though they are expected to appear in the movie.  Instead, Spy Kids 4: All the Time in the World revolves around Alba’s character, a retired spy and now mom of a baby and two tween step kids (aka the new Spy Kids), who returns to active spy duty.  The movie is set to begin production in Austin, Texas next month with a release date of August 19, 2011.


Teletoon (Canada) will debut season three of Lucasfilm Animation’s animated series Star Wars: The Cone Wars with a one-hour special Friday, September 17 at 8-9p, the same day and date as the new season launches on Cartoon Network in the US.  The third season is comprised of 22 episodes and the special one-hour premiere episode.  Bonus content, which will run throughout the broadcast, includes interviews with series creates from conducted at Comic-Con and Star Wars Celebration V.  Following the new season launch, new episodes of Star Wars: The Clone Wars will air in its regular timeslot on Fridays at 8:30p, as part of Teletoon’s Superfan Friday programming block.  Episodes from previous seasons air Mondays-Fridays at 5:3p; and Sundays at 10:30a.

Random House Children’s Book ( marks a first with the release of an e-book original, The Death of Joan of Arc: A Lost Story from the Secrets of the Immortal Nicholas Flamel ($.99), by author Michael Scott and from Delacorte Press Books for Young Readers.  Available exclusively in digital format, the short story is part of Scott’s The Secrets of the Immortal Nicholas Flamel series, which has sold 1+ million copies in North America.

MHz Worldview will shift the kid-targeted animated series Mixed Nutz to Saturdays at 10:30a, from September 1, 2010, as well as on MHz Networks 1 (MHz Worldview DC) Wednesdays at 10:30a.  From Big Bad Boo Studios, Mixed Nutz revolves around a group of five friends from different places and backgrounds all trying to fit in.  The series also airs on several public TV stations, and on Shaw TV (Canada), Suomi TV (Finland), Ebru TV and GemTV (middle East).  The series is available in 31+ million US households via broadcast, cable and satellite affiliates.  Additionally, interactive games, downloads, short clips from the series, and programming information can be found at .


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DQ Entertainment inks a European merchandising deal with footwear manufacturer Off Road for a line based on DQE’s animated The Jungle Book series.  Off Road will produce Jungle Book footwear including slippers (indoor and beach), trainers, kids shoes, and boots (rain and snow).  The footwear collection will be designed and manufactured in China, Vietnam and India and marketed by French shoe retailers with outlets across France and the Benelux, as well as via mail order, internet and hypermarket and supermarket chains.  The deal was signed through TF1 Enterprise France, DQE’s co-production partner and licensing and merchandising agent for The Jungle Book in these regions.


Keith O’Brien is named Sales Manager/Non-Linear Digital Media, BabyTV.  O’Brien will oversee the commercial development of the BabyTV brand worldwide across non-linear digital media, which includes SVOD, video search platforms, Smart phone, mobile, syndication, gaming, social networking sites, among others.  He previously served as a Sales Executive with Sony Pictures Television, and an Analyst at Informa Telecoms & Media.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 8/16-8/22/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1291    DSNY*:             1440
DSNY*:           1084    CARTOON:           754
CARTOON:        657    NAN**:                569
NICK JR*:         405    NICK JR*:            563
NAN**:             376    DXD:                   184
NICKTOONS:     123    NICKTOONS:        175
ADSM**:           191    DISCOVERY:        102
DXD:                 152    BET:                      93
TEENNICK:          61    TLC:                       80
DISCOVERY:        55    MTV:                      74
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
 °Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 8/16-8/22/10 :
Total Day     (000)   Primetime       (000)
DSNY*:           787    DSNY*:              1099
NICK°:            778    CARTOON:           474
CARTOON:       410    NAN**:               413
NAN**:            268    DXD:                  144
DXD:                112    NICKTOONS:       132
ADSM**:          105    NICK JR*:           107
NICKTOONS:       95    DISCOVERY:         76
NICK JR*:           81    BET:                     64
TEENNICK:          55    TLC:                     49
DISCOVERY:        36    TEENNICK:           54
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 8/16-8/22/10 :
Total Day     (000)   Primetime       (000)
DSNY*:           708    DSNY*:              951
NICK°:            595    NAN**:              455
NAN**:           370    CARTOON:          344
CARTOON:       271    MTV:                  127
ADSM**:         149    DXD:                  111
MTV:                 90    TEENNICK:          110
DXD:                 88    NICKTOONS:       104
NICKTOONS:      78    DISCOVERY:         97
TEENNICK:         78    BET:                     97
BET:                  53    COMEDY:              96
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, August 21, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1250; K6-11 837; TWEENS 9-14 697
DISNEY CHANNEL:     K2-11 1114; K6-11 758; TWEENS 9-14 658
CARTOON NETWORK: K2-11   645; K6-11 403; TWEENS 9-14 242
DISNEY XD:               K2-11   147; K6-11 107; TWEENS 9-14   76
NICKTOONS:              K2-11   132; K6-11   90; TWEENS 9-14   60
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, August 22, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1394; K6-11 916; TWEENS 9-14 647
DISNEY CHANNEL:     K2-11 1217; K6-11 868; TWEENS 9-14 780
CARTOON NETWORK: K2-11   689; K6-11 467; TWEENS 9-14 318
DISNEY XD:               K2-11   191; K6-11 133; TWEENS 9-14 105
NICKTOONS:              K2-11   123; K6-11   85; TWEENS 9-14   71
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, August 23, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1157; K6-11 645; TWEENS 9-14 528
DISNEY CHANNEL:     K2-11 1019; K6-11 728; TWEENS 9-14 633
CARTOON NETWORK: K2-11   676; K6-11 399; TWEENS 9-14 270
DISNEY XD:               K2-11   245; K6-11 159; TWEENS 9-14 120
NICKTOONS:              K2-11   130; K6-11 103; TWEENS 9-14   89
Source: MTVN Research from Nielsen Media Research Data


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Answer to Yesterday’s Trivia:
  Who am I?  I’m a mechanic by trade and currently work at Wally’s.  My favorite pastimes include playing checkers and reading comic books, and fish, of course. I also do a really bad impression of Cary Grant.  Who am I?  GOOBER!  Kudos to: Jess Brallier-Poptropica/Boston; Brad Stern/NY; Kathy May-Fisher Price Inc./East Aurora; Todd Tarpley-Nielsen/NY; Squirrel Rippley-Dark Horse Media/Tucson; Pat Brady-CESD/LA; Jeff Holder-FlyOver Projects/PDT;

Today’s Trivia Question:   Who am I?  I drive a Mach 5 with buttons on the steering wheel to adjust road tracking, move obstacles out of my way, transform the car into something else completely.  Who am I?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: MARKETING ADMINISTRATIVE ASSISTANT/Hallmark Channel/New York: 3 yrs exp supporting senior execs w MS Office proficiency. See full posting and apply @ (8/31)

JOB OPENING: BROADCAST OPERATIONS COORDINATOR – TEMPORARY/Hallmark Channel/Studio City: 3 yrs exp in broadcast network operations w MS Office proficiency. See full posting and apply @ (8/31)

JOB OPENING: DIRECTOR-OFFICE of PRES/DISNEY CHANNEL WW/BURBANK: Facilitates Pres vision/priorities via coord of info, comms, resources. Bridge btwn Pres & bus leaders. Min 5 yrs media exp; MA/MBA+ Req 259638 (8/31)

JOB OPENING: PROMO SCHEDULING SUPERVISOR (E!/STYLE): Job respons. include overseeing scheduling of promo inventory for networks & managing two schedulers. Proficiency in VCI & GRiP-it is desired. Apply  [email protected] (8/31)

JOB OPENING: DIRECTOR COMM/Discovery Communications/SS: dvlp comm strtgy & oversee comm outreach & prgm publicity for Science Channel; 7+yrs media exp & mng high profile talent & execs, Req#9914 (8/28)

JOB OPENING: INV ANALYST/BET, NY: Manage inventory and pricing.Detailed-oriented, org’d, multitasker, exc comm &knowledge of excel, BA req. Email resume: [email protected] (8/28)

JOB OPENING: MGR, DIST. STRATEGIES/Game Show Network/Santa Monica: 3+ yrs exp in Finance, Management & Analysis. BA req. Send Res & CL to [email protected]. (8/28)

JOB OPENING: BUSINESS AFFAIRS EXEC/Fuse/LA: Negotiate terms & deals for development & prod. 7+ yrs biz/legal affairs in entertainment, plus media rights/licensing, digital rights exp. Rez to: [email protected] “BAE” in subj (8/28)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Hearst/NYC: 5+ yrs exp in media ad sales. Digital exp required. Must us Dart Sales Manager and Sales Force. (8/28)

JOB OPENING: INTERNAT’L LICENSING MGR/Brand Mgmt. & Prod Co/ W. LA: Int’l Licensing Mgr. 5yrs+ exp wkng for brand owner or studio or prod co w/ lg amt of global mgmt of rights & partners Email: [email protected] (8/28)

JOB OPENING: ACCOUNT MANAGER/Hearst/Chicago: 3+ yrs interactive media ad sales exp. Must know DART, Media Visor. (8/28)

JOB OPENING: ONLINE SALES ACCT DIR/Hearst/Chicago: 7+ yrs exp in media ad sales, digital exp a must. Strong leadership and agency/client contacts. Use Media Metrix, Comscore, @ Plan, Omniture (8/28)

JOB OPENING: P.R. PRACTITIONER/LA: Seeking an Experienced P.R. Practitioner to Handle Day-To-Day Publicity for High-Rated Syndicated Television Shows in LA office. Exp in Syndication Industry. Resume: [email protected]  (8/28)

JOB OPENING:  DIRECTOR, RESEARCH/PBS KIDS Sprout/Philly, PA: will manage the creation and implementation of all Nielsen television ratings activities to support the channel (8/27)

JOB OPENING:  SR ACCT EXEC, STRAT. ALLIANCE MKTG/Bottle Rocket Mktg/NY: Mng client relations; solicit prtnrshps; neg deals; execute promo campaigns. 5 yrs related mktg exp & Bach deg. a must. Res: [email protected] (8/27)

JOB OPENING:    DIR BRAND MKT/noise/NYC: Manage brand marketing for top brands, develop strategic insights, more. Creative, inventive, and entrepreneurial environment. Mainly digital. Apply: (8/27)

JOB OPENING: VP, SALES STRATEGY & PLANNING/ABC Family/NY: 10+yrs exp in cable industry, strong media math skills, research knowledge and great technical skills. Apply online req ID 260010 (8/26)

JOB OPENING: MANAGER OF BROADCAST SYSTEMS/NYC: perm. Exp w/Video Encoding, Master Control, Transmission and Automation systems required. Pro-Bel, Omneon and AutoCad exp. a plus.Resume to: [email protected] (8/26)

JOB OPENING: RSRCH DIR/MSNBC/NYC: 6+ yrs exp, TV rsrch. Nielsen systems essential. Strong analytical skills & spreadsheet, written & presentation skills. Interest in news prgrmng. Apply @ req# 1240888 (8/26)

JOB OPENING: SR MANAGER AD SALES RESEARCH/DIRECTV NYC: 5+ yrs in national TV research working w/ sales, pricing & planning. Strong relationship with Nielsen. Apply online search for req#1001150 (8/26)

JOB OPENING: MGR, STANDRD PRACTICES/RADIO DISNEY/BURBANK: Revw commercial copy & audio for policy compliance. review lyrics, video, sweepstakes, online. Knwldg kids issues, COPPA, CARU, FCC, radio Req 257993 (8/26)

JOB OPENING: DIGITAL PRODUCER/NY, MTVNI: Produce content & services for websites, wap, mobile & social media. Project mgmt and digital exp req.  Apply: An EOE/M/F/D/AAP  (8/26)

JOB OPENING: FREELANCE DIGITAL PRODUCER/NY:  European Music Award Show (MTVNI). Req: website content dev and prod, prod & project mgmt exp, site documentation. Apply: [email protected] . An EOE/M/F/D/AAP (8/26)

JOB OPENING: VP PROG & DEV/SUNDANCE CHANNEL-NYC/NY: To create, produce & mng groundbreaking new prgrms & genres (scripted & unscripted); needs 8+ yrs exp & successful track record on national level. Apply: [email protected] (8/26)

JOB OPENING:   SR MANAGER AD SALES RESEARCH/DIRECTV NYC:  5+ yrs in national TV research working w/ sales, pricing & planning. Strong relationship with Nielsen. Apply online search for req#1001150  (8/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: A fast-paced boutique ent PR firm/NYC: Seeks smart, hard-working & reliable self starter. Starts Sept thru fall semester &, possibly, beyond. Jr/Sr only. Resume/cover letter: [email protected] (9/1)

FALL INTERNSHIP CREDITS ONLY: mPRm Public Relations /LA: Opportunity to learn film, TV, digital media, event and social media PR at fast-paced agency. Able to work 2-3 full days/week. Email: [email protected] (8/27)

FALL INTERNSHIP CREDITS ONLY: Internship availability at Indie Record Label. We currently have internships in Marketing, New Media, Press, Children’s Media and Production.Email resume to [email protected]  (8/27)

FALL INTERNSHIP CREDITS ONLY: PRODUCTION INTERNS/Martha Stewart Productions/NYC: Students MUST receive college credit; position is 5 days a week/ 3pm til 8pm. Contact [email protected] (8/27)

FALL INTERNSHIP CREDITS ONLY: INSIDE EDITION/WEB INTERN/NYC: Tasks include: resizing photos, writing/editing photo captions, site content updates, previewing/logging footage for videos, blogs with correspondents. Email [email protected] (8/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: BRAND MARKETER/Chicago: 6+ years bilingual MBA experienced in brand, research, media, sales, Hispanic and consulting  Categories include CPG, HBA, Financial, QSR, Retail  will relocate [email protected] (8/31)

SITUATION WANTED: HIGHLY SKILLED PR PRACTITIONER AVAILABLE: 10+ yrs ent/consumer w/high-profile franchises/properties. Avail for freelance, projects or FT. Strategy, execution, press materials, outreach, etc. Contact [email protected] (8/31)

SITUATION WANTED: TALENT ASSISTANT to provide office and project support in Talent Relations department. Available for scheduling, database management, coordination, and special events support. [email protected] (8/31)

SITUATION WANTED: ACCOUNTING/FINANCE 20+ yrs. experience in TV Broadcasting & Cable.Seeking FT/PT or Temp-to-Perm position: [email protected] (8/28)

SITUATION WANTED: NON-FICTION MAGICIAN. PRODUCER/WRITER/DIR. NBC/CMT/Disc/TLC/VH1/E!; 3 Emmy noms; LA based, will travel. *also shoots. [email protected] (8/27)

SITUATION WANTED: CONTENT WRITER/PRODUCT NAMER/BRAINSTORMER: (LA): 15+ years in toy, kid products and licensing. Emphasis on healthy living. Let’s work! [email protected] (8/27)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (8/27)

SITUATION WANTED:  POWERHOUSE VP of SALES in MEDIA, TV & FILM. 7+ years of Domestic and International experience in Film & TV sales with strong knowledge of contracts and strong Rolodex of clients, email [email protected] (8/27)

SITUATION WANTED:  DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled. Clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (8/26)

SITUATION WANTED: FREE PRODUCTION EXEC +10 yrs exp  made the mistake of visiting family in LA for 3 weeks. I’ll be your hard working PA for my last week Aug 23  27, for on-set experience on a dramatic series. [email protected] (8/26)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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