CYNTHIA TURNER’S
Cynopsis

08/24/05

Good morning.  It’s Wednesday August 24, 2005, and this is your first early morning briefing.  (We’re using a new server this morning. Didn’t and don’t expect any kinks, but if there are – you know why.)

The 700 Club continues to air on ABC Family via a long-standing contractual agreement it inherited as part of its purchase of the network from Fox Family Channel.  Fox Family had the same agreement when it purchased the network from Pat Robertson.  After Robertson’s comments on Monday nights edition of The 700 Club in which he called for the assassination of Venezuelan President Hugo Chavez, ABC Family issued a statement saying they have no editorial control over the show, or the comments made by Pat Robertson or any of the show guests. The statement went on to say ABC Family “strongly rejects the views expressed by Robertson” and then directs all inquiries and comments to the Christian Broadcast Network.

Series Finale Tonight:
ABC:    Brat Camp at 8p

Series Premiere Tonight:
ABC Family:  Kicked Out at 10p

Feel like your town’s name could use a little pick-me-up?  Would you consider renaming it “Dish”?  If you do, Echostar Communications’ Dish Network will be delighted to come in and provide every home in your town free satellite service for the next ten years. So rename your town, change all the signs, get the free TV service, and have every cable homeowner in town take the equivalent of their monthly cable bill and put it in the town’s education fund.  (Okay, the last part is my idea, the free service, that’s EchoStar’s idea.)

National Geographic Channel‘s two part miniseries Inside 9/11 which aired on Sunday and Monday evening last, was host to more than six million viewers total viewers, with 3.5 million in the A25-54 demo.  Part One: War on America earned a 2.5 HH rating and a 2.0 A25-54.  Part Two: Zero Hour upped the ante with a 3.6 HH rating and a 2.9 A25-54 rating, ranking it #1 cable network from 9-11p on Monday night in that demo. It also ranked #2 among M25-54 with a 3.3 rating.  The miniseries will be re-aired three times – 8/26 at 7p, 9/8 at 7p and on September 11 at 1pm.

Sunday night’s series finale episode of Six Feet Under on HBO drew 3.9 million viewers and earned an 8.9/13 in the HBO universe

Program Note:  Come September 9, WWE Smackdown gets a new night and a new name.  Airing on Fridays this fall, the wrestling series will be retitled Friday Night Smackdown!  Makes sense.

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of 8/15-21, 2005::
Primetime      (000)    Total Pgm Day   (000)
TNT              2549     NICK              2188
USA              2533     NAN*              1736
NAN              2051     TNT               1413
FOXNEWS 1965     ADULT SWIM*     1320
TBS              1835     CARTOON 1272
LIFETIME         1769    LIFETIME         1075
ESPN             1728     USA               1071
SPIKE            1526     TBS               1019
CARTOON 1486     FOXNEWS 919
AMC              1310     ESPN              758
 Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 109,600,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of 8/15-21, 2005::
Primetime     (000)     Total Pgm Day   (000)
TNT              1219     TNT               735
USA              1157     NAN*              710
TBS              1069     TBS               606
FX               829      ADULT SWIM*     576
SPIKE            808      USA               542
ESPN             786      LIFETIME         487
LIFETIME         704     NICK              461
MTV              618      FX                420
SCIFI            599      ESPN              390
COMEDY  571      SPIKE             355
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 109,600,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of 8/15-21, 2005::
TNT      Nextel Cup/Michigan     3075
ESPN    Eagles/Steelers           2679
SPK     WWE Ent Mon 10p 2374
MTV     Real World XVI           2323
SPK     WWE Ent Mon 9p  2223
USA     Monk                       2151
USA     The 4400                 2037
FX      Rescue Me                1992
MTV     My Super Sweet 16       1991
USA     The Dead Zone            1934
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 109,600,000 homes

Top 10 Broadcast Programs among A18-49 (000) for the week of 8/15-21, 2005:
CBS:     CSI                                                 5310
CBS:    Without a Trace                   5140
FOX     So You Think You Can Dance      4590
CBS     Big Brother – Tuesday            4470
CBS     Big Brother – Thursday           4280
ABC     EM: Home Ed 8p                    4220
NBC     Law & Order SVU          4090
CBS     CSI: MIAMI                                      4060
NBC     Tommy Lee/College 8/16           3990
CBS:    Rock Star INXS – Tuesday         3910
Source:  Nielsen Media Research, Galaxy Explorer

IAG Research’s Top Ten Most Recalled New Ads and Top Ten Most Liked New Ads for new campaigns airing during the month of May (7/18/05-8/14/05).  The list is ranked by viewers’ ability to recall the new ads (or how much they like them) and their associated products and brands. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV.  The Likeability Score is the percentage of TV viewers who report to like “a lot” an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad).  For example, with a Likeability Index of 182, the top ranked Kodak spot has proven to be 82% more liked than the average new commercial during the past four-week period. The scores are then indexed against the mean score for all ads during the time period to create the Recall Index; 100 is Average. For example, with a Recall Index of 241, the top-ranked Febreze spot was nearly two and a half times as memorable as the average new ad during the four week period.

Top Ten Most Liked New Ads:
182 – KODAK: Digital Prints–kids at photo gallery, pictures come to life, couple lost family photo in fire
151 – KELLOGG’S: Toasted Honey Crunch–Johnson has a new intern who also eats cereal, Smith sends them a death ray
149 – KRAFT: American Singles–little girl in striped shirt educates dad on nutritional values of cheese
148 – QUIZNOS SUB:  Softens–Cartoon people try to work out in uncomfortable clothes, get clothes softer while you wash them (:15)
141 – QUIZNOS SUB: Chicken Milano Sub–Baby Bob visits Italy with hot super model, in side car, close up of sandwich (:30)
139 – QUIZNOS SUB: Chicken Milano Sub–Baby Bob sits on chair in Italy wearing a red t-shirt, “come to papa” (:15)
139 – DENNY’S: Sausage Sampler–close-up of meat cooking, comes with seconds, one of three big and bountiful breakfasts
138 – HALLMARK: Shoebox–women in restaurant laugh at card, different types of laughs: side splitter, snake, goose
135 – CINGULAR: Go Phone–kids in high school talk about bad things that will happen because of regular wireless plans
133 – 3M POST-IT: Super Sticky Notes–man leaves house covered in color sticky notes, people take notes from his body
Source: IAG Research ( www.iagr.net)

Top Ten Most Recalled New Ads:
241 – FEBREZE: Scent in Tide, Downy, Bounce; Boy smells the couch; mom is looking at him; boy puts boxer shorts over his head
233 – QUIZNOS SUB: Chicken Milano Sub–Baby Bob sits on chair in Italy wearing a red t-shirt; “come to papa” (:15)
223 – QUIZNOS SUB: Chicken Milano Sub–Baby Bob sits on chair in Italy wearing a red t-shirt, “come to papa” (:30)
213 – QUIZNOS SUB: Chicken Milano Sub–Baby Bob visits Italy with hot super model; in side car; close up of sandwich (:30)
205 – KRAFT: American Singles–little girl in striped shirt educates dad on nutritional values of cheese
203 – APPLEBEES: Carside To Go–country song; man picks up food and brings it home to family; woman kisses him at table
194 – VICTORIA’S SECRET: IPEX Demi–there’s only one word for the world’s most advanced bra; models walk down runway    
192 – SNEAUX: Steve-O says Sneaux Shoes are so tough, an alligator can bite your feet no problem; alligator takes shoe
189 – M&M’s: Mega–man in office throws mega M&M into the air to catch with his mouth and falls off chair; hits his head
188 – OLD NAVY: Kids Pants–waitress serves various style pants to kids at a busy diner
Source: IAG Research ( www.iagr.net)

Note to self:  Does automotive ’employee discount’ rates mean I pay less, or employees now pay more?

ESPN will be bringing back Stump the Schwab (Inward Eye Ent.) for a third season with host Stuart Scott.   With that news, they will also be looking for sports fans and fans of the show to be contestants!  If you’re interested, check out http://www.espn.go.com/eoe/STS/  for an application. But be forewarned – last season Schwab was only stumped 4 in 78 attempts, so you better know your sports stats and trivia!

Casting Note:  Metropolis Entertainment is currently casting the lead role in a “improv/scripted mockumentary TV pilot” called The Human Channel. The character is the head of a failing cable network, age 35-44, Caucasian, male. Those applying must have improv training; will not be paid for the pilot though a comp package will follow if the project is picked up.  Production will be in NYC.  Interested? Okay, here’s the deal. You’ll send in your headshot to
, or mail (no dropping off now….) to: Metropolis Ent., 873 Broadway, Suite 201, NY NY 10003.  Good luck!

DIC Entertainment has named Laumen to VP/Retail Development to serve as the company’s retail expert and liaison between the licensees and retailers. The announcement was made  by Nancy Fowler, President, Worldwide Consumer Products, DIC. In her new role, Carol will be responsible for developing and implementing programs and promotional opportunities to support the brands at retail across all categories, increasing retail space and creating maximum exposure. Carol will also develop sales and marketing strategies with licensees to increase revenue and profitability.

Bruce Butler has been upped to SVP/Sales, Universal Studios Home Entertainment; continuing to report to Dick Longwell, EVP/Sales. Butler gains additional sales responsibilities for key customers throughout the US, while continuing to oversee the rental, grocery, drug, and distribution channels. In his new capacity, he also has added oversight of USHE’s Business Communications Department.  Butler joined Universal in 2003.

Entertainment reporter Maria Menounos is joining both NBC Universal’s Access Hollywood and NBC News’ Today this fall, from Entertainment Tonight where she was a correspondent.  For Access Hollywood, she’ll serve as a special correspondent, and will be a West Coast Contributor for Today.

Monday — A18-49 Analysis: ABC and CBS tied on Monday night in fast affiliate ratings from Nielsen Media Research.  Fast affiliate ratings measure time period numbers – not program numbers.  When the final numbers come out, ratings for live sports events or other live broadcasts, will likely change.  To that end, ABC and CBS each earned a 3.1/9 A18-49 rating – CBS for its standard lineup of sitcoms and CSI Miami (all in repeats), and ABC with its preseason Hall of Fame game. At 8p ABC was in front with a 3.3/10, outpacing CBS by two share points, and Fox by 3 share point.  At 9p CBS’ back to back eps of 2-1/2 Men won the hour with a 3.4/9, tho ABC was not far behind with an 8 share. A repeat of CSI Miami at 10p delivered the win for CBS with a 3.3/9, while the final hour of football scored a 2.8/8.

Fast Affiliate Ratings: Monday, August 22,  2005, for all Networks – time period averages. Source: Nielsen Media Research. 

CBS     6.5/11   King of Queens [r]5.0/9, Raymond [r] 5.5/0, 2-1/2 Men [r]  6.7/11, 2-1/2Men [r] 7.4/11, CSI: Miami [r] 7.2/12

ABC     5.9/10   NFL Monday Football Preseason Special Hall of Fame 5.9/10

NBC     3.8/6      Fear Factor [r] 3.0/5, Las Vegas [r] 3.6/6, Medium [r] 4.6/8

FOX     3.7/6    Nanny 911 [r] 3.6/6, House [r] 3.7/6

UPN     1.5/2    One on One [r] 1.3/2, All of Us [r] 1.6/3, Girlfriends [r] 1.6/3, Half & Half [r] 1.4/2

WB      1.2/2    7th Heaven [r] 1.5/3, Summerland [r] 0.9/1

A18-49            ABC and  CBS 3.1/9, Fox 2.3/6, NBC 1.8/5, UPN 0.9/3, WB 0.7/2

The History Channel presents This Day in History:
79- In southern Italy, Mount Vesuvius erupts, devastating the prosperous Roman cities of Pompeii and Herculaneum.  After the initial explosion, clouds of toxic gas and an avalanche of mud and rock killed the thousands who remained in the two cities.  Their bodies lay undiscovered until the eighteenth century.  The subsequent excavation of the cities yielded rich detail of everyday life in the Roman world.  Today, everyday life goes on for the 700,000 people who live within reach of Vesuvius, which remains an active volcano.

Answer to Yesterday’s Trivia Question:  In the 1992 film “My Cousin Vinny,” Mona Lisa Vito was a hairdresser.  But it was her expertise in this that saved Vinny’s cousin from going to jail. What was she an expert at?  AUTOMOBILES  Kudos to:  Ryan Walker-ESPN/ABC Sports/NY; Bret Roy-AETN Networks/NY; David Trencher-Universal McCann/NY; Jessica Akey-National Cinemedia/NY; David Gill-WPMI/Mobile AL; Mimi Loftus-ME Productions/New Orleans; Amanda Oertly-NCC/Chicago; Ali Matyas-Turner Broadcasting Sales/Chicago; Donna Perris-KABC TV/LA; Sam Zoda-Granada America/LA; Lynn Costello-Fairway/Scottsdale AZ; Bonny Dore-Bonny Dore Productions/LA.

A CYNOPSIS MESSAGE FROM COURT TV

Today’s Trivia Question:  This commercial featured a bunch of women looking out of an office window during their work break at a slender yet muscular construction worker, who had just taken off his shirt. What was this an advertisement for?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
08.24.05  –  5:09am
Cynopsis Ad Sales – Barbara Shapiro – 203-583-1224 /

Classified Ad Sales – Trish Pihonak – 203.381-9096 /

If you’d rather listen than read, you can sign up for the Cynopsis: In Your Ear podcast available for download each morning by 630a at www.cynopsis.com or via iTunes 4.9 listed in the podcast directory under “News.”

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Copyright Cynthia Turner 2005

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WHAT’S ON TONIGHT:  Wednesday, August 24, 2005

ABC              Brat Camp [f], Lost [r]
CBS              Still Standing [r], Yes Dear [r], Rock Star: INXS, The King of Queens [r], CSI: NY [r]
FOX              So You Think You Can Dance, The Bernie Mac Show
NBC              Meet Mr. Mom,  Law & Order [r], Law & Order [r]
PAX              Doc,  Diagnosis Murder, Early Edition
UPN              R U THE GIRL, Veronica Mars [r]
WB               One Tree Hill [r], Smallville [r]
TELE             El Cuerpo del Deseo, El Principe Azul, Rumbo al Mundial  Mexico vs Costa Rica
UNIV             Apuesta  por un Amor, La Madrastra,  Cristina