Wednesday, August 20th, 2008



Hallmark Channel
A Top 10 network for 26 consecutive months

Hallmark Movie Channel
Home of the greatest family movies of all time

Hallmark Movie Channel in HD
The #1 network on high interest among HD subscribers

Source: Nielsen Galaxy Explorer, Jun’06July’08 (5/29/06 7/27/08), Monthly Prime Time (M-Su 8-11p), Live+SD coverage area HH ratings among all ad-supported cable networks. BETA July 2008 Cable Subscriber Study, note: Fox Movie Channel excluded.



Good morning. It’s Wednesday, August 20, 2008, and this is your first early morning briefing. 

Tonight’s Premiere:
Sundance Channel: Architecture School at 9p

Tonight’s Finales:
SCI FI Channel: Ghost Hunters International at 9p
Sundance Channel: On the Road in America at 930p
TV Land: Family Foreman at 10p


Bio Channel will premiere two original series next month:

  • Why I Ran – From the driver’s perspective, a first-hand account of high-speed police chases. From Intuitive Entertainment, premieres September 1 at 10p.
  • Watching the Detectives – Documents true stories of New York City Detectives as they relate memorable cases from their careers. Produced by Kaufman Films, premieres September 7 at 9p.

BET will debut its first scripted TV series, Somebodies on September 9 at 1030p with two half-hour episodes. Originally part of the 2006 Dramatic Independent Film Competition at Sundance, Somebodies has been adapted into a 30m, single-camera comedy format and is written, directed and stars the film’s creator, Hadjii. Shot on location in Athens, GA and the University of Georgia, the story is about Scottie, played by Hadjii, who is trying to find his way in the world but finds himself stuck in the role of “professional” student as his buddies move on to the real world. He then begins a journey of self-discovery.

MSNBC is changing its primetime lineup – coming out is Dan Abrams at 9p and going in is political commentator Rachel Maddow.  Abrams show will have its last airing tomorrow night; Maddow’s program will premiere on September 8th.  Abrams will stay at the network as its chief legal correspondent as well as step in in other areas at both MSNBC and NBC News.

SlamBall will soon have a home on CBS and VERSUS, reports Variety. The first-ever team action sport that combines parts of basketball, football, hockey, soccer and gymnastics and owned by IMG Sports Media and Tollin Productions, will have its championship title game air on CBS November 2. In addition, VERSUS will air eight SlamBall games on Sundays beginning August 31. The SlamBall league is expected to launch in 2009 over the July 4 weekend in eight U.S. cities.

November 25 will be the final episode date for FX’s The Shield, per Variety. The seventh and final season kicks off September 2.

ION Media Networks, Inc. made a non-exclusive deal with CBS Television Distribution for the broadcast syndication rights to the first four seasons of NCIS. Starting September 8, the drama will air on ION Television Mondays and Tuesdays in the 9p time slot.

Fox Reality Channel signed with Target Entertainment to be its distribution partner for the reality competition series Gimme My Reality Show! which opens October 11. Target Entertainment will license the show’s format and completed episodes worldwide.

For the Democratic and Republican National Conventions, Fox News Channel will set up a field base calling it “The Fox Experience.” From this temporary center, Fox News will broadcast many of its programs live starting with the daily Fox & Friends at 6-9a on through to On the Record with Greta Van Susteren at 11p-1a. In addition, Fox Business Network, Fox News Radio and the FOX’s online and mobile coverage as well as Fox News Sunday with Chris Wallace will all originate from both convention cities.

Broadcast Evening News Ratings Wrap-Up: The final results for the week of August 11, 2008:
NBC: 9.41 million total viewers and 2.5/10 A25-54
ABC: 6.94 million total viewers and 1.7/7 A25-54
CBS: 5.61 million total viewers and 1.4/6 A25-54


The Cynopsis Foundation Charity Dinner and Auction in just 1 day!
And today is the LAST day for placing pre-event bids!

Auction Pre-Event Bidding Open until Midnight ET tonight: Dog Whisperer Consultation … Myrtle Beach Golf Getaway for Fore … Dinner with Philippe or Alexandra … Tickets to Letterman, Conan and GMA … 173 year old bottle of Sherry from the USS Constitution …
Collectible Barbie with designer gowns … so much more!

This evening is made possible through the support and generosity of our sponsors:
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The Cynopsis Foundation Charity Dinner and Auction
August 21, 2008 – Chelsea Pier Sixty .


Warren Sapp, former NFL star will join Inside the NFL on Showtime as an analyst along with host James Brown and other analysts Phil Simms and Cris Collinsworth. Inside the NFL, produced by CBS and NFL Films, begins on Showtime September 10 following 31 seasons on HBO.

MGM Domestic Television Distribution optioned the online digital graphic novel The Many Worlds of Jonas Moore from Factory Publishing for a potential TV series. The storyline involves Jonas, a character created by the founder of a global game network, who is pegged by the network as a virus and is forced to go on the run. MGM is looking at all distribution outlets for the project including broadcast, cable, syndication and international.

ABC gave the go-ahead for a Supernanny spinoff featuring Chicago child therapist Mike Ruggles, reports THR. The project titled Supermanny will air as a back-door pilot special this fall in the new Supernanny time slot of Fridays at 9p. Ricochet Television, which produces the original Supernanny, is also involved with production on this project.

Fresh from starring in a Lifetime original movie, Valerie Bertinelli signed an agreement to do an as-yet unnamed TBS sitcom pilot, according to Variety. The project, about a woman raising two kids on her own and running a lumber business after her husband walks out, will be produced by Sony Pictures Television and is written and executive produced by Dave Caplan.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Flying in the face of conventional wisdom that online video should be short, unveiled a new weekly Fantasy Football show to premiere Sept. 7 that will run a full 90-minutes in length, streaming live every Sunday morning of football season from 11-12:30 pm ET. The show will utilize segments from the cast of CBS’ NFL Today filtered for value to fantasy team owners, along with input from Fantasy Football Senior Writers Jamey Eisenberg and Dave Richard. Going head to head against the 4 established Sunday morning football preview shows (on CBS, FOX, ESPN and NFL Network,) Fantasy Football Today will have its work cut out. Then again, none of the shows cater exclusively to fantasy football fans. The show will also benefit from wide distribution across the CBS Audience Network, including YouTube, AOL, MSN, Veoh,, Bebo, Joost and Fancast. Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY Sorpresa, the US Spanish-language kid’s network, is set to launch the popular live-action Chilean tween/teen-targeted telenovelas series, Karku, on August 25 at 9p, as part of the network’s back-to-school programming. Set in Santiago, Chile, the series follows Emilia (13) and her five friends as they go to school and face the mileposts of growing up (e.g. school work, earning money, friendship).  New episodes of Karku will debut on Sorpresa every Monday through Thursday at 9p. Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  India’s Reliance ADA Group has launched Reliance BIG TV Ltd, its new direct-to-home satellite TV operation with 202 networks on its MPEG4 platform.  The figure includes 50 SVOD channels and 30 exclusive film networks.  The company is also planning to bring in IPTV services in the country by the end of 2008. Full edition: CYN INTERNATIONAL.


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 8/11-8/17/08
Primetime    (000)        Total Pgm Day      (000)
USA               1126          NAN*                      598
TBSC               875          USA                        582
TNT                 720          NICK                       579
FAM                 640          TNT                        469
LIF                   576         TBSC                       468
SCIF                 571         ADSM*                    465
ESPN                562         ESPN                       404
CMDY               561          LIF                          374
NAN                 532          CMDY                      323
AEN                  531          FAM                        312
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 8/11-8/17/08      
Primetime    (000)      Total Pgm Day            (000)
USA                2771         NICK                           2400
FOXN              1930         NAN*                          1460
TNT                1880         USA                            1273
NAN                1503         TOON                          1228
TBSC              1501         TNT                             1029
FAM                1391         FOXN                            984
TOON              1322         ADSM*                         982
LIF                  1311         LIF                               834
ESPN              1205          TBSC                            823
SCIF               1189          ESPN                            739
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 8/11-8/17/08
USA     WWE Entertainment 10p                            2457
ESPN   NASCAR Sprint Cup                                    2358
USA     WWE Entertainment 9p                              2246
CMDY  Comedy Central Roast                                2152
ESPN   Bengals/Packers                                         2098
BRAV   Project Runway                                          2012
USA     Burn Notice                                               1818
LIF      Army Wives                                                1731
USA     Law & Order: CI (Orig)                               1703
FAM    Secret Life/American Teen                           1647
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 112,800,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 8/11-8/17/08
NBC    Summer Olympics TUES Prime 1               12.4/34    16,190
NBC    Summer Olympics MON Prime 1                10.6/29    13,830
NBC    Summer Olympics SAT Prime 2                 10.6/33    13,880
NBC    Summer Olympics THURS Prime 1             10.4/30    13,600
NBC    Summer Olympics WED Prime 1                  9.4/27    12,260
NBC    Summer Olympics SUN Prime 2                   9.2/26    12,080
NBC    Summer Olympics FRI Prime 1                     8.5/28    11,150
CBS    Two and a Half Men                                     2.4/6       3,120
CBS    Big Brother 10  TUES                                 2.4/6       3,090
CBS    Big Brother 10  THURS                               2.1/7       2,720
Source Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday – A18-49 Analysis:  NBC led a stellar performance Saturday night with 10.6/33 A18-49, according to final national ratings from Nielsen Media Research. At 830p, NBC began its historic Saturday night surge with a 6.0/21 followed by an average of 8.6/27 during the 9p hour and then jumping up to a 12.6/36 during 10p.

Live + Same Day Household Ratings: Saturday, August 16, 2008  time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 17.8/32       Summer Olympics 2008 [starting at 830p] 17.8/32

FOX: 2.1/4           Cops [r] 1.9/4, Cops [r] 2.2/4, America’s Most Wanted 2.1/4

CBS: 1.8/3            Crimetime Saturday [r] 1.5/3, 48 Hours Mystery [r] 1.7/3, 48 Hours Mystery [r] 2.2/4

ABC: 1.5/3             ABC Saturday Movie of the Week: Legally Blonde 2 [r] 1.6/3, Eli Stone [r] 1.3/2

UNIV: 1.2/2          Sabado Gigante 1.2/2

MNT: 0.7/1           My Saturday Night Movie: King Arthur [r] 0.7/1

TELE: 0.4/1          Cine de Impacto II 0.2/0, Cine De Impacto 0.4/1

A18-49: NBC 10.6/33, FOX 1.2/4, UNIV 0.8/2, ABC 0.7/2, CBS 0.7/2, MNT 0.4/1, TELE 0.3/1

Sunday – A18-49 Analysis:  NBC’s Sunday night win was no surprise at 9.2/26 A18-49, according to final national ratings from Nielsen Media Research. NBC did experience a decrease in ratings from the night before, although the network remained out in front through all of primetime: at 730p NBC posted a 6.0/20; then at 8p a 7.9/23; followed by a two-point bump to 9.9/25 during 9p. The 10p hour continued to be NBC’s strongest as the network delivered a 10.4/27.     

Live + Same Day Household Ratings: Sunday, August 17, 2008 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 16.0/27     Summer Olympics 2008 16.0/27 [starting at 730p]

CBS: 3.3/6           60 Minutes [r] 4.7/9, Big Brother 3.5/6, Million Dollar Password [r] 2.3/4, Cold Case [r] 2.9/5

ABC: 2.5/4          America’s Funniest Home Videos [r] 2.5/5, Extreme Makeover: Home Edition [r] 2.9/5, Desperate Housewives [r] 1.8/3

FOX: 1.7/3          ‘Til Death [r] 1.3/2, ‘Til Death [r] 1.3/2, The Simpsons [r] 2.2/4, Family Guy [r] 2.3/4, Terminator: Sarah Connor Chronicles [r] 1.6/3

UNIV: 1.0/2        Hora Pico 1.0/2, Familia P. Luche 1.0/2, Noche de Estrellas 1.0/2, Pantera 1.0/2

CW: 0.5/1         One Tree Hill [r] 0.4/1, Everybody Hates Chris [r] 0.5/1, Aliens in America [r] 0.5/1, The Game [r] 0.8/1, Girlfriends [r] 0.6/1

TELE: 0.4/1       Cine Nuestro 0.3/1, Cine Millonario 0.4/1

A18-49: NBC 9.2/26, ABC 1.3/4, CBS 1.3/4, FOX 1.2/3, UNIV 0.7/2, CW 0.3/1, TELE 0.3/1


Monday – A18-49 Analysis:  NBC maintained its winning streak Monday night at 8.9/24 A18-49, according to final national ratings from Nielsen Media Research. NBC began week two of Olympic coverage still dominating primetime: at 8p the network delivered a 6.9/21; followed by a 9.0/23 during 9p, and then topped by a 9.7/25 at 10p.

Live + Same Day Household Ratings: Monday, August 18, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 15.8/26       Summer Olympics 2008 15.8/26

CBS: 4.2/7            The Big Bang Theory [r] 3.6/6, How I Met Your Mother [r] 3.5/6, Two and a Half Men [r] 5.3/8, Old Christine [r] 3.9/6, CSI: Miami [r] 4.3/7

UNIV: 2.0/3           Al Diablo con los Guapos 2.3/4, Fuego en la Sangre 2.2/3, Cristina 1.6/3

ABC: 1.9/3            High School Musical 1.4/2, ABC Monday Movie: Bewitched 2.2/3

FOX: 1.6/3            Prison Break [r] 1.7/3, Terminator: Sarah Connor Chronicles [r] 1.6/2

CW: 0.8/1            Gossip Girl [r] 0.9/2, One Tree Hill [r] 0.7/1

TELE: 0.7/1          El Juramento 0.5/1, Dona Barbara 0.7/1, Sin Senos No Hay Paraiso 0.8/1

MNT: 0.6/1           World Music Awards 2007 [r] 0.6/1

A18-49: NBC 8.9/24, CBS 2.0/5, UNIV 1.7/5, ABC 0.8/2, FOX 0.8/2, CW 0.5/1, TELE 0.5/1, MNT 0.3/1


Alan Citron joins Buzznet Inc. to head Special Projects and to advise on business and editorial direction. Alan comes from Time Warner’s TMZ where he was GM.

Rainbow Media hired Christina Pisano as VP/Research for WE tv where she will head all research facets for the network including those pertaining to programming, sales, marketing and affiliates. Christina will report to Charlene Weisler, SVP/Research, Rainbow Media.

John A. Riggle will retire as GM of WPMT/Harrisburg, owned by the Tribune Company, effective September 1. Larry Delia, current VP/GM of WGNO-WNOL/New Orleans, also owned by Tribune, will succeed John.

DIY Network tapped Steven Lerner as Director/Programming. With 20 years of experience as executive producer, show runner, field producer and editor, Steven will manage original commissioned productions and acquisitions on behalf of the network, under the direction of Andy Singer, Head/Programming.


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This day in History:
Born on this day: Emily Bronte (1818), Isaac Hayes (1942), Connie Chung (1946), Robert Plant (1948), Al Roker (1954)

Answer to Yesterday’s Trivia Question: What TV character lived on a boat called the Betty-O?  JACK MANNION (played by Craig T. Nelson on The District) Kudos to: Brandon Clark-Horizon Media/NY; Christine Ferrara-WSBK/ Boston; Bob Eisenstaedt-Granite Springs Productions/Tampa; Jacqueline M. Mestre-[TOMA] Image/NY; Jonathan Pinkerton-MTV Networks/CMT/CTZ; Chuck Gordon-Charter Media/Birmingham, AL; Jim Gray-FrogLight Pdns./Missoula, MT; Mike Mellon-ABC Network TV/Burbank; Sr Rose Pacatte-Pauline Center for Media Studies/Culver City, CA; Nina Anderson-Centex Homes/CO; Nancy Dixon Welch-Eclipse Television & Sports Marketing, LLC/Tortola, British Virgin Islands

Today’s Trivia QuestionOn what TV series did Sebastian Cabot play a college professor who served as a consultant to a detective agency?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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JOB OPENING: OPERATIONS SPECIALIST/Nabet Daily Hire/NBCU/NY: Command integration of mult feeds from around country into new media services. 3 yrs exp. On-Air brdcst or streaming media envir. Apply: #809725 (8/26)

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JOB OPENING: VICE PRESIDENT, ANIMATION MARKETING/Marvel/LA: support strategic & creative multi-platform brand management to further the success of Marvel’s animated TV/Film/Online/Digital efforts. Apply

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FALL INTERNSHIP CREDITS ONLY: Bravo Communications seeks smart, enthusiastic students with a passion for entertainment television. Email resume with a cover letter including availability to

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FALL INTERNSHIP CREDITS ONLY: CT Film Center/Stamford seeks a business development intern who excels at research and has a passion for the gaming industry. Must be hard-working, proactive w/strong comm. skills. Apply

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FALL INTERNSHIP CREDITS ONLY: IFC Films Fall 08 POST PRODUCTION INTERN: Responsibilities include assisting staff,attending trailer finishes,viewing screeners, & updating inventory. Credit Only. E-mail resume to

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
for more information ….

SITUATION WANTED: MARKETING CONSULTANT/DIRECTOR: Right- and left-brained with significant cpg background in new products and brand rejuvenation.

SITUATION WANTED: RESEARCHER, WRITER w/ 20 yrs. of promo & marketing exp. seeks part/FT projects. Former researcher for ENTERTAINMENT TONIGHT & WARNER BROS. Excellent communications, organization & people skills.

SITUATION WANTED: TV HOST: Los Angeles based lifestyle expert available for hosting and feature reporting jobs. Top notch credits from national shows. Enthusiastic, engaging, experienced. Video resume posted.

for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Wednesday, August 20, 2008

ABC: Wife Swap [r], Supernanny [r], Primetime: Crime
AZTECA: Vidas al Limite, Historias Engarzadas, Pasiones Prohibidas
CBS: Greatest American Dog, Criminal Minds [r], CSI: NY [r]
CW: America’s Next Top Model [r], Pussy Cat Dolls Present: Girlicious [r]
FOX: Bones [r], Terminator: The Sarah Connor Chronicles [r]
ION: Quantum Leap, The Dead Zone, ER
MNT: My Wednesday Night Movie: Jaws 2
NBC: Olympic Summer Games 2008
PBS: Nova Science Now [r], Nova Science Now, Carrier
TELE: Junto Al Tri, Rumbo Pre-Game, Rumbo al Mundial  Mexico vs. Honduras (Live)
UNIV: Al Diablo con los Guapos, Fuego en la Sangre, Don Francisco Presenta

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

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