Cynopsis: DIGITAL
08.14.13
Good morning. It’s Wednesday, August 14, 2013, and this is your first early morning digital briefing.
The partnership between Yahoo! News and ABC News has given birth to two new digital-only daily shows: Beyond the Headline and Nightline Fix. The former is an extension of World News Tonight and features Diane Sawyer and her team of reporters sharing the stories behind the stories. Nightline Fix further investigates some of the reports on Nightline.
In Other Words: These two paired up in October of 2011 and have bolstered each other’s status ever since. This relationship ain’t breaking up anytime soon.
FourthWall Media and Deep Root Analytics, a Republican data company, have formed a partnership that will find Deep Root using FourthWall’s TV viewing data to target political campaign advertising in individual markets. “FourthWall licenses its data to organizations looking for sophisticated insights into their media buys,” senior vp of communications Dan Levinson tells Cynopsis. This is the first time a Republican organization is using cable set-top box viewing data like this to target program-specific commercials matched to appropriate voting sectors. FourthWall provided similar data to the Democratic Party in last year’s presidential campaign.
Netflix is closing its only DVD distribution center in Connecticut today, in the city of Bloomfield, leaving Netflix with just 42 distribution hub locations. The company’s DVD customers have dropped from 10.1 million at the end of March last year to 7.5 million at the end of June this year; revenue for DVD subscriptions has fallen from $320 million to $232 million in that time.
In Other Words: Take it as a sign of how much digital streaming is replacing actual DVDs.
TiVo and Time Warner Cable have picked up a few Emmy Awards. TWC will bring home two trophies for the categories of network DVR and video-on-demand dynamic ad insertion. TiVo won for its personalization and video search platform. But they don’t get the actual statuettes till January, so there’s plenty of time to pick out just the right tux and dress.
Creative folks who want to make it big on YouTube now have their own version of Kickstarter. New crowd funding platform TubeStart focuses on supporting people who want to create weekly short content for YouTube. Those who pay the monthly fee on the platform will have access to exclusive content from the creators involved. TubeStart also takes a cut of whatever dough creators pull in.
A CYNOPSIS MESSAGE
August 14 | Grand Hyatt NY Leading executives from networks, leagues and teams will be on hand to deliver thoughtful, actionable perspectives on how to best grow brands, monetize value and tap into the unrivaled passion and enthusiasm of the sports fan.
Two of TV’s ad biggies are becoming one. Extreme Reach, which delivers ads to about 7,000 television stations, is set to acquire DG‘s TV ad business for $485 million. DG delivers ads to about 5,900 different channels. DG will now be focused completely on online advertising using its MediaMind platform.
Broadcast Interactive Media Director of Engineering Kevin Springborn is planning to tell the Usenix Security Symposium in D.C. today that pay-per-view networks fraud cost advertisers more than $180 million annually. The study he and Paul Barford, co-founder of BIM spinoff MdotLabs, just put together, entitled Impression Fraud in On-line Advertising via Pay-Per-View Networks, lays out how the pair came up with the estimate that the number of invalid impressions generated from pay-per-view networks is around 500 million daily.
In Other Words: That’s a lot of wasted money for advertisers and chances are they’re gonna want to do something about it.
Facebook is aiming to buy the company that created a speech recognition and language translation app, Pittsburgh based Mobile Technologies.
In Other Words: Facebook is fighting back a week after Google-owned Motorola introduced its Moto X phone and its voice-recognition software to the world.
Want your MTV? Xbox Live, the online multiplayer gaming and digital media delivery service, is now serving up an MTV app that gives subscribers access to on-demand streaming of full episodes of most MTV and MTV2 shows as well as a selection of older MTV content like Laguna Beach and Beavis & Butthead. It also has a whole library of MTV shorts to choose from. “We’re always on the lookout for expanding options for how fans consume our content, allowing them the freedom to experience MTV through the platform of their choice,” Colin Helms, senior VP-connected content group at MTV, told Cynopsis Digital.
Roku and game maker Marmalade have struck a deal, which means that some popular mobile games may be coming to Roku soon. The device doesn’t have many games on it as of yet, but Roku owners might soon be playing Cut the Rope, Draw Something, Plants vs. Zombies and Sims 3.
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Cynopsis Future TV: Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt | NYC
**More Info/Website Coming Soon** This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success. For sponsor information, please contact Mike Farina (203) 218-6480.
For registration information, please contact Pete Romas (203) 899-8483.
The first episode of Doctor Who aired way back in 1963 and the brand is still going strong, having garnered a lot of attention for the recent unveiling of the actor playing the titular character in its next incarnation. To celebrate the 50th birthday, though, father and daughter filmmakers Robert and Alex Doyle have launched a new web series, Doctor Who TARDIS In Orbit Project, that features the pair putting together and launching a TARDIS (the show’s name for its phone-booth-shaped time machine) into space. The Doyles funded the project through Kickstarter, where they picked up almost three times the amount of cash they were asking for. So, enjoy it, Doctor Who fans.
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CYNOPSIS KIDS WEBINAR
How to (Really) Increase Kid Brand Revenue through Licensing
August 27, 2013 | Time: 1:30-3:00 p.m. ET | Price: $295/site
Hosted by: Cathy Applefeld Olson – Editor, Cynopsis Kids
Daisy Kline – VP, Marketing & Brand Management (Scholastic)
Pete Yoder – VP, U.S. Consumer Products (Cartoon Network Enterprises)
Melissa Segal – EVP, Global Consumer Products (The Jim Henson Company)
Sean Gorman – President (American Greetings Properties)
REGISTER NOW.
See you tomorrow,
Mark Miller
08.14.13
Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: DIR BUSW DEV DIGITAL/NY, NY: for Zee TV must have OTT experience for Pay TV/Cable/On Demand Send resume and $$ [email protected] (8/21)
JOB OPENING: LOCAL AD SALES MANAGER/NY, NY: for Zee TV must have Cable, Local, Spot Buys, 5-10 yrs exp prefer NY DMA Send resume and $$ [email protected] (8/21)
JOB OPENING: DIR, BUS INTELLIGENCE & SALES ANALYSIS (20TH CENTURY FOX HOME ENT)/LA: Create/analyze/deliver standardized & ad-hoc performance reports using industry-wide point-of-sale (POS) data from our data warehouse. Apply: HERE (8/21)
JOB OPENING: TV SYND SALES ASST/NYC: Review/enter sales contracts into an order processing sys to main accurate sales data, assist w/billing revisions & stewardship reporting. BA, strong math & PC skills req’d. 1-2 yrs media exp pref’d. Resume HERE (8/21)
JOB OPENING: ASSOC DIR, VOD SALES PLAN’G/Fox Broadcasting Co/NY: Mng/track/steward/forecast VOD & other dig. convergence deals as well as pricing, plan’g & rev. analysis responsibilities.BS/BA Deg req, Strong Excel skills a must. Apply: http://bit.ly/11MJTHK (8/20)
JOB OPENING: ADDRESSABLE SALES PLANNER/DIRECTV/NYC: Maintain addressable proposals, monitor campaigns, coord btwn client & traffic. Min 2-3 yrs Addressable, TVE or Digital exp. 4-year degree. http://bit.ly/1b3GNV7 (8/17)
JOB OPENING: DIG. SALES EXEC/NCC MEDIA/Chicago: Min of 3-5 yrs dig media sales exp. Fluent knwldg of online Advrtsng space incl. display, video, tablet/mobile & targeting solutions. Proven sales track record a must – reply HERE [email protected] (8/17)
JOB OPENING: SALES TRAFFIC ANALYST/NY, NY: Mng inventory (all aspects), regular reporting, provide sales support on sales related functions, Mng barter deals, kwldg of wide orbit a+ 3-5 yrs, res & $$ to [email protected] (8/17)
JOB OPENING: AE DIRECT RESPONSE/ION/NY: Reqd 3 yrs DR Ad Sales, strong agency & client relationships, grow & develop new business, increase rates. Team Player. Strong oral/written/computer skills. Apply at [email protected] EOE (8/16)
JOB OPENING: COUNSEL/BURBANK: 4+yrs relevant dev/prod exp @ TV studio or law firm. Animation exp. pref. handling orig. prgrmng matters. Ample exp handling dvlpmnt & prod of origi prgrmng for TV rights /content clearance matters. Apply HERE (8/16)
JOB OPENING: ASSIST DIR, BROADCAST SERVICES/NCAA/Indy: Resp: primary contact with ESPN and TURNER, CBS related to programming, production and TV/Dig Ops. Min 3 yrs exp TV prgrmng/prod req’d. More info/ APPLY HERE (8/16)
JOB OPENING: PARTNER MGR/HBO/NYC: Oversee activities initiatives related to mgmt & implementation of HBO’s marketing efforts w/designated digital partners in an effort to drive HBO GO & MAX GO awareness. Please apply @ http://bit.ly/1bf68ch (8/16)
JOB OPENING: MGR, MARKET RESEARCH/HBO/NYC: Managing primary quantitative and qualitative mkt rsrch projects. Proficiency in statistical analysis software tools. Min. 5-7 yrs of consumer mkt research exp. http://bit.ly/19Tcr8h (8/16)
JOB OPENING: SR WRITER/PRODUCER/A&E/NY: Develop innovative, break-through creative that drives ratings, revenue & brand image. 5 yrs exp producing first-in-class creative campaigns. Apply: www.aenetworks.com/career.html (8/16)
JOB OPENING: SR ART DIR/Lifetime/NY: Creative lead in art directing & designing advertising, promo, digital & mktg materials. 8 yrs exp in ad agency, graphic design firm or tv/cable. Apply: www.aenetworks.com/career.html (8/16)
JOB OPENING: SR. MANAGER, PARTNER MARKETING/iN DEMAND/NYC: Devlp/execute consumer mktg & ptnrship initiatives, 3-5 yrs mktg exp., strong know of digital & social media. Resume & sal req to: [email protected] (8/16)
JOB OPENING: DIR, PARTICP & RESIDS/AMC/NY or LA: Serve as internal contact for resids & particip obligations and royalties for AMC Studios Owned prgrmmng. 7+yrs exp. Submit res http://tinyurl.com/lvnuvwx (8/15)
JOB OPENING: LIFESTYLE FREELANCE PROD/TV 25/Baltimore area: Passionate! Specialize Food/Entertaining/Home Decor/Real Estate. Dvlp prgrmng & show ideas; has strong writing skills; professn’l producing background for dig. or TV. Reel/res: HERE (8/15)
JOB OPENING: DIR-ONLINE DEVELOPMENT/AMCN/NYC: responsible for all website & mobile development across all networks, 10+ yrs. exp. architecting & designing Linux, Apache, MySQL, PHP CLICK HERE (8/15)
JOB OPENING: TRAFFIC COORD/Al Jazeera America/NY: 1-3 years traffic or commercial Ops exp./edit commercial logs, rotation of commercial spots, & understanding of Ad-Sales process. Resume/apply HERE (8/15)
JOB OPENING: APC OPERATOR/NBCU/SOUTHEAST/SOUTHWEST: Owned Television station in the Dallas/Fort Worth area, KXTX TV, has a rare opportunity for a detailed oriented, multi-skilled, full-time APC Operator Apply HERE (8/15)
JOB OPENING: SALES PLANNER-ACCT MNGR/PEARSON/POPTROPICA/NYC: Int’l pub of major kids’ brand w/leading ad prgm seeks team player to asst w/RFPs and acct mng nat’l campaigns. 2-3 yrs dig exp, knwlg of metrics/tools. Apply HERE (8/15)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
FALL INTERNSHIP CREDITS ONLY: Motion GFX Internship: Design & animate GFX in AE and C4D for Fortune 500 companies at a well-established NYC video production boutique. Please send resume, link to reel, & cover letter HERE. mailto:[email protected] (8/16)
FALL INTERNSHIP CREDITS ONLY: PRODUCTION INTERNSHIP: Work with producers on video and animation projects for Fortune 500 companies at a well-established NYC video production boutique. Please send resume & cover letter: mailto:[email protected] (8/16)
FALL INTERNSHIP CREDITS ONLY: POST-PRODUCTION/Library Intern/ Scholastic/NY: Work on video duplication, transcoding, potential for minor editing. Assist with video library &cataloguing. Admin work required. Resume to [email protected] (8/16)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].
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