Wednesday, April 2nd, 2008


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Classic theatrical films from major studios.
Hallmark Hall of Fame feature presentations.
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All yours, all the time on Hallmark Movie Channel.



Good Morning.  It’s Wednesday, April 2, 2008, and this is your first early morning briefing. And if you prefer to watch this morning’s news instead of reading it, click here.

CBS cut more news staff at O&O KCBS-KCAL/Los Angeles. Exact numbers of employees eliminated were not revealed, but between 10-15 were let go at KCBS-KCAL including two reporters, Jennifer Sabih and Jennifer Davis. Veteran anchors at KCBS-KCAL, Ann Martin and Harold Greene will retire at the end of May when their contracts expire. In recent days, other local CBS affiliates laid off approximately 15 news staffers each in Miami, Denver, Baltimore, Minneapolis, Sacramento, Pittsburgh, Dallas and Philadelphia. The Boston CBS station reportedly had about 20 cuts.

Tonight’s Premieres:
Outdoor Channel: Inside Shooting USA at 7p, Step Outside at 730p and PRCA Rodeo at 11p
PBS: Jean-Michel Cousteau: Ocean Adventures at 8p
DIY Network: Indoors Out at 9p



The Next Food Network Star returns for season four June 1 at 10p on Food Network. Ten contestants will be put through the culinary paces with the final participant having their own show on the network. This season chef Bobby Flay will be a permanent judge on the series which is produced by CBS EYE too Productions.

The CW announced the premiere date for its reality series Farmer Wants A Wife on April 30 at 9p. This U.S. version from FremantleMedia North America takes one young farmer from Missouri and introduces him to ten city slicker gals who come to his hometown to learn about farming and country life in hopes of one becoming his wife.

How to Look Good Naked with host by Carson Kressley bares all for a second season on Lifetime as the show expands to a full hour with eight new episodes starting this July.

All weekend CBS College Sports Network will air additional coverage of the 2008 NCAA Division I Mens Final Four and Championship Game as a compliment to CBS Sports live game broadcasts from San Antonio. CBS College Sports Network extras begin Friday at 1p with the live Final Four Team Practices and concluding with the National Championship Pregame Show on Monday at 8p and following the game with NCAA March Madness Highlights at 12a.

Broadcast Evening News Ratings Wrap-Up: The final results for the week of March 24, 2008:
ABC: 8.41 million total viewers and 2.1/8 A25-54
NBC: 8.41 million total viewers and 2.0/8 A25-54
CBS: 6.63 million total viewers and 1.6/6 A25-54
Results are also available for First Quarter 2008
: (12/31/07-3/30/08):
NBC: 9.34 million total viewers and 2.3/8 A25-54
ABC: 9.03 million total viewers and 2.3/8 A25-54
CBS: 6.92 million total viewers and 1.8/6 A25-54

ION Media Networks, Inc. launched its 24-hour linear digital networks qubo, ION LIFE and The Worship Network via Verizon FiOS TV in Boston. This comes after recent launches for the ION channels in the New York and Northern New Jersey markets.

Raycom Media Inc. finalized the purchase of three television stations from Lincoln Financial Group. The stations include NBC affiliate WWBT/Richmond and the CBS affiliates WBTV/Charlotte and WCSC/Charleston.

Meredith Corporation completed the sale of WFLI/Chattanooga to MPS Media. Terms of the transaction were not disclosed.

Last year we launched Cynopsis Digital, the year before the Cynopsis Daily Video, the year before Cynopsis audio podcast, and the year before that Cynopsis International.  It seems it has become something of a trend for us to launch something new each and every year, and why should this year be anything different?  Announcing Cyn opsis Media: Top Tier, our newest Executive Search Division.  An extension of our well known Classifieds section, Top Tier will use our extensive reach to help locate and screen the best person for the executive job you are looking to fill.  Whether you’re looking for a new hire, or a change of scenery yourself, let us know, we can help.


#1 and fastest growing

Thanks to our new DIRECTV deal, Gospel Music Channel is now available in
40 million homes.  We’ve more than tripled our reach over the last 12 months,
giving more families the chance to see why our inspiring stories, uplifting music &
quality programming make us the #1 Network for Overall Emotional Connection with

Use us for our connections. Contact Barbara Bekkedahl at 201.782.5124 or

Source: Internal Dist. Report.Myers Emotional Connections Jul ’07; among 103 emerging & mid-sized nets



SCI FI Channel’s new original 13-episode series Sanctuary begins production this month with a debut set for this fall. The series, about bizarre creatures living among us that are only seen by a few, was originally a hi-def web series.  The one-hour drama uses live-action actors shot mostly against virtual sets and is produced by Stage 3 Media, in collaboration with the network.

TNT ordered 13 episodes of the new drama series Truth in Advertising from Warner Horizon Television, which will premiere next year. The series stars Eric McCormack and Tom Cavanagh as two hot-shot advertising executives whose friendship and work relationship is in jeopardy when one is promoted over the other. Monica Potter, Griffin Dunne, Sarah Clarke, Mike Damus and Geoffrey Arend also star.

MY Entertainment Company LLC announced plans to increase production of original content to nearly double this year. One project is the new Extreme Ghost Adventures, an eight-episode one-hour series for the Travel Channel. A team of ghost hunters seek out the most haunted, evil locations in America.

Another new scripted series for SoapNet has been picked up – 10 episodes of MVP: The Secret Lives of Hockey Wives (working title) produced by Toronto-based Screen Door.  The story revolves around the wives of the Canadian Mustangs hockey team, reports THR.  The series is scheduled to launch on June 19 at 11p.


Go to for more information.

:   How’s this for some free promotion: the Subcommittee on Telecommunications and the Internet held an invite-only hearing about virtual worlds yesterday which was simultaneously broadcast in Linden Labs’ Second Life, the leading virtual community with about 6 million registered users. The subcommittee, led by Net Neutrality advocate Ed Markey, wanted to explore some of the issues involved in virtual worlds such as, Can they be used to launder money? or Are the safe for children? So they figured, why not meet as avatars virtually? Rep. Markey also made headlines last December when he sent his chiseled avatar to attend a United Nations conference on global warming in Bali. But hey – at least it’s a way to save on jet fuel.  Full edition: CYN DIGITAL. (Or to listen to the Cynopsis Digital Podcast click here or subscribe to it at iTunes here .)

Cookie Jar Entertainment (Booth R30.33) serves up hot properties at MIPTV!

CYNOPSIS KIDS – TODAY’S TOP STORY9 Story Entertainment gets a series pick-up from YTV (Canada) for the new live-action series Survivorman Kids (13 episodes) (working title).  9 Story is working with wilderness survivor expert/filmmaker Les Stroud to develop Survivorman Kids, which is based on his Discovery Channel (USA) and OLN (Canada) reality program Survivorman.  The 9 Story and YTV co-production will feature a team of six teens 14-16, with little or no real outdoor experience, in the wilderness for three weeks with Stroud along as both a mentor and judge.  9 Story has produced a range of animated shows including Peep and the Big Wide World and Skyland among others.  Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORYCALT International and iCALT have joined forces to become a single company under the name CALT Distribution. It will now become a subsidiary managing distribution for Robin&Co Group. The portfolio includes Camera Cafe, Kaamelott, Henaut for President, and other shows.  Full edition: CYN INTERNATIONAL


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 3/24-3/30/08
Primetime    (000)        Total Pgm Day      (000)
TBSC              1189         NAN*                      657
USA               1141          TBSC                      612
TNT                 956          NICK                      600
MTV                851          TNT                         591
FX                   695          USA                        567
CMDY              694          ADSM*                    523
AEN                 682         ESPN                       435
ESPN               668          LIF                          419
NAN                631          FX                           404
VH1                615          CMDY                       389
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 3/24-3/30/08      
Primetime    (000)      Total Pgm Day            (000)
USA               2574         NICK                          2345
TBSC             2066         NAN*                         1504
TNT               1925         USA                           1255
NAN              1886         TNT                            1181
FOXN             1665         TBSC                         1060
AEN               1402         TOON                         1042
LIF                1379         ADSM*                         995
SPK               1378         LIF                               921
HALL             1343         FOXN                            880
ESPN             1336         TRU                              817
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 3/24-3/30/08
MTV    The Hills                                                  3721
MTV     America’s Best Dance Crew                      3021
CMDY   South Park                                              2617
USA     WWE Entertainment 10p                           2373
USA     WWE Entertainment 9p                             2147
VH1     Rock of Love 2                                         2030
NICK    Kid’s Choice Awards 2008                         1853
ESPN    Braves/Nationals                                     1831
TBSC   Walking Tall                                             1830
TBSC   Family Guy 3/25 930p                              1779
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 112,800,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 3/24-3/30/08
FOX    American Idol  Wednesday                     9.8/25     12,870
FOX    American Idol  Tuesday                          9.7/25     12,700
CBS    Two and a Half Men                                 5.2/13      6,760
ABC    Dancing with the Stars                             5.1/13      6,640
CBS    CSI: Miami                                              4.9/12      6,390
CBS    CBS NCAA Post Gun SU 2                         4.8/15      6,240
ABC    Extreme Makeover: Home Edition              4.5/11      5,940
CBS    How I Met Your Mother                             4.5/12      5,950
NBC    Apprentice 7                                            4.5/12      5,930
FOX    ‘Til Death SP-3/25 930p                            4.3/11      5,620
Source Nielsen Media Research, Galaxy Explorer, Live + SD Data

Monday – A18-49 Analysis:  Week to week, CBS held steady in first place Monday night at 4.4/11 A18-49, according to final national ratings from Nielsen Media Research. ABC claimed #1 during 8p as Dancing with the Stars did a 4.9/13. CBS then swapped places and won with an average of 4.9/12 for Two and a Half Men and Old Christine. The rating during 10p stayed the same as CBS won again with CSI: Miami at 4.9/12.

Live + Same Day Household Ratings: Monday, March 31, 2008 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 9.4/15       Dancing with the Stars 13.0/20, The Bachelor: London Calling 5.3/8

CBS: 8.0/12          The Big Bang Theory 5.3/8, How I Met Your Mother 5.8/9, Two and a Half Men 8.8/13, The New Adventures of Old Christine 8.0/12, CSI: Miami 10.1/16

NBC: 5.1/8           My Dad Is Better Than Your Dad 2.7/4, Deal or No Deal 6.3/9, Medium 6.3/10

FOX: 4.5/7           House [r] 4.8/7, New Amsterdam 4.3/6

UNIV: 2.3/4         Al Diablo con los Guapos 2.5/4, Pasion 2.2/3, Cristina 2.4/4

CW: 0.9/1           Gossip Girl [r] 0.8/1, Pussycat Dolls Present: Girlicious 0.9/1

MNT: 0.7/1         Celebrity Expose 0.8/1, Paradise Hotel 2 0.5/1

TELE: 0.6/1         La Traicion 0.5/1, Victoria 0.8/1, Pecados Ajenos 0.5/1

A18-49: CBS 4.4/11, ABC 4.0/10, FOX 2.4/6, NBC 2.4/6, UNIV 2.2/6, CW 0.5/1, MNT 0.4/1, TELE 0.4/1



BBC Worldwide America reorganized its U.S. TV Sales and Co-Productions units to initiate collaboration with the Content & Production division to increase sales and partnerships with U.S. broadcasters. In so doing, BBC Worldwide announced Paul Telegdy was promoted to EVP/TV Sales and Content & Production based in Los Angeles. Also upgraded was Susanna Pollack to SVP/TV Sales, Co-Productions and Children’s.

Raycom Media upped Nick Simonette to VP/GM of WBTV/Charlotte where he succeeds Mary MacMillan who served in this position since 1998.

Bill Blund will now be SVP/Managing Director, Central Sales Division for the ABC Television Network based in Chicago. Previously, Bill was SVP of Disney/ABC Unlimited. In his new role, he will report to Mike Shaw, President/Sales and Marketing, ABC Television Network. Dan Longest moves to the position of SVP of Disney/ABC Unlimited where he replaces Bill Blund. Dan will also report to Mike Shaw.

MarVista Entertainment advanced Vanessa Goglio to the new position of SVP/International Sales in charge of many Western European territories as well as Japan, Poland, Hungary, Romania and Canada. Beatrice McMillan will continue in her role as VP/International Sales and handles Latin America, Israel, Africa, the Middle East, Portugal and many Eastern European territories. MarVista also tapped Terese Linden Kohn as VP/International Sales to manage Asia (not Japan), Scandinavia, Russia, CIS, Baltics, Turkey, Greece and Cyprus. Vanessa will report to Fernando Szew, CEO, while Beatrice and Terese report to Vanessa.

Dan Goldman was appointed Executive Director/Internet and Broadband for Thirteen/WNET. Dan joined WNET in February 2007 as a consultant and was hired as special assistant to Neal Shapiro, President/CEO last July to manage online business development.

Eclipse Television & Sports Marketing named Steve Paul to VP/Syndication and New Media. Based in Dallas, Steve will manage syndication sales and content distribution across various platforms. He reports to Steve Morrow, SVP.

Seeta Zieger was recruited as VP/National Sales, Western Region at Screenvision. Seeta will supervise the West Coast advertising sales efforts and operations while based at the company’s Santa Monica office. She will report to Michael Chico, EVP/Ad Sales and Marketing.


on 53rd Street in MANHATTAN

This is a rare opportunity for the right show to move into a private, self contained television facility plus a large office space in Midtown Manhattan for a long term.

All Mobile Video is committed to new and emerging technology and will work with the right client to integrate the facility to meet any need.

Contact:  Eric Duke or Michael
at (212)-727-1234

This day in HistoryBorn on this day: Hans Christian Andersen (1805), Buddy Ebsen (1908), Sir Alec Guinness (1914), Marvin Gaye (1939), Dana Carvey (1955)

Answer to Yesterday’s Trivia Question:  On the Animal Planet series Escape to Chimp Eden, what is the name of the eldest male chimpanzee living at the sanctuary?   JAO   Kudos to:  Crystal Barnes-Tumi Inc/NY; C. Heather Raider-Discovery/NY;  Jonathan Grosskopf-Grosskopf Mazur Productions/NY; Jenn Myers-Turner Broadcasting/Atlanta; Kathy Alexander-SpotPlus y Mas/Dallas;  Cathy Korda-ABC Entertainment/Burbank; Robin Schmelling-BCMI/Palm Desert, CA

Today’s Trivia Question:  Who caused the environmental disaster that caused kind-hearted Dr. Alec Holland to turn into “Swampy” in the TV series Swamp Thing?  (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


(The Emmy Underdog)
For Your Consideration



Later  — Cyn

Cynopsis Ad Sales:
Mark Bohn- 203-583-1224 /

Classifieds – Trish Pihonak- 203-926-9878 /

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cyn opsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  DR SALES COORDINATOR/New York, NY-GSN/ The Network for Games: Rep to VP Sales Op & DR AE for Ad Sales. Good Com/detail req.Send Res/Cov Letter: 

JOB OPENING:  (2) MEDIA SALES PLANNERS/AMC/WE/NYC: Rainbow is growing! 2-4 yrs cable TV experience. Must have excellent analytical, research, verbal& presentation skills. Gabriel exp pref. Res to #5680BR/5681BR

JOB OPENING: ONLINE, PRODUCER, HEALTH CENTERS/Englewood Cliffs, NJ: Creates and package online content. Please apply at reference job number 810271 (4/8)

JOB OPENING: ONLINE PRODUCER, DIET, FITNESS & WELLNESS/Englewood Cliffs, NJ: Writes, edits, and coordinates online content. Please apply at reference job number 810273 (4/8)

JOB OPENING: AVID EDITOR/Versus/PHL: To view full job description please use this link – (4/8)

JOB OPENING: TRADE PUBLICIST/Fuse/NY:   Supprt PR Dept in trade/business publicity efforts to gen awareness of Fuse offerings. Proven track record w/ trade media. Min 2-3 yr publicity exp. Rez to:
“TP” in subj (4/8)

JOB OPENING: TEMP (6 WKS) RATINGS ANALYST/Starz Entertainment/Englewood, CO:  Ad hoc analysis Nielsen MarketBreaks, Npower.1 yr with Nielsen natl ratings, 6 mo exp Nielsen MarketBreaks, Nielsen Npower. Fax resume to: 720.852.5891 (4/8)

JOB OPENING: MEDIA PLNER/ASSIST TO CEO/ PRES/ DYNAMIC NYC MEDIA BUYING/PLANNING AGENCY specializing in kids advertising:  Media Knowledge a must.Excel/Powerpoint skills preferred. Contact:

JOB OPENING: TRAFFIC/CLEARANCE/DYNAMIC NYC MEDIA BUYING/PLANNING AGENCY: Handle all client commercial clearances & TV trafficking to networks. 1yr exp a plus, however, college applicants welcome. Contact:

JOB OPENING: SVP STRATEGIC RESEARCH/Disney*ABC Dom TV/Burbank: 10 yrs broad-based TV exp + 7+ yrs mgmt; leading edge exec w/proven ability to assess media trends/developments. APPLY Req #137377  (4/5)

JOB OPENING: VP, PROMOTION MARKETING/Comedy Central/NYC: Min 8 yrs exp. promotion marketing at a television network/advertising agency; BA/BS, strong PC skills. EOE/M/F/D/AAP apply at (4/5)

JOB OPENING: DIGITAL RESEARCH MNGR/Bravo/Oxygen: Lead research analysis across Bravo/Oxygen properties. BA, Min 3 yrs exp, proficiency in Omniture & Media Metrix pref. Apply: (job#812391) (4/5)

JOB OPENING: MGR- AFFILIATE AD SALES & DISTR. MKTG/LIFETIME TV:  Seeking creative thinker to manage projects that support the distribution efforts for Lifetime/ Apply at: (4/5)

JOB OPENING: ADMIN ASST/Hallmark Channel/LA: Support SVP Network Program Publicity. 2 yrs.  admin/exec. experience in TV publicity. See full posting and apply at (4/5)

JOB OPENING: MGR, AD SALES PLANNING/AETN/NY: Work to maximize rev across AETN through inventory mgmt, pricing & stewardship. Min 2 yrs ad sales cable exp as planner or in inventory/pricing group. Apply: (4/5)

JOB OPENING: ACCT EXEC, DIGITAL MEDIA/(WNBC NYC): 2+yrs Online Ad sales exp. Strong sales, presenting, negot. skills. Creative thinker who can sell on both local& nat’l level as well as online agencies. Post to: job# 798183   (4/5)

JOB OPENING:  VP PROD & PACKAGING, WE tv/NY: Cable ntwrk noted for creating unique content for women seeks top creative, exp’d prod. exec. to dvlp all orig series, specials, pckgng & pilots.Resume:

JOB OPENING:  FREELANCE COORD/USA Strategic Marketing: Support creation of client programs inc. sponsorships, finances, etc. 2+ yrs integrated mktg exp in TV or ad agency preferred.Resumes to

JOB OPENING:  ACCT EXEC/ BENNETT GROUP/LA:  RESPONSIBLE FOR BOOKING HI-DEF Mobile Prod System.  Strong comm. skills, live HD TV prod knwldg a must. Proven track record in prod sales. Res:

JOB OPENING:  MKTG MGR/BBC/RI: Dvlp mrktng campaigns & strat, analyze mrkt, price trends, cr8 trade prod catalog. Track success campaigns to sales goals of company. 3-5 yrs exp. Apply: (4/4)

JOB OPENING:  SR AR ADMIN/BBC/NYC: process invoices, mng cred contrl. Cash collectns/cred cntrl for ad sales of minimize debt outstanding. Attn detail, comm skilz. SAP. Apply: (4/4)

JOB OPENING:  SR PUB MGR/BBC/NYC: Wrk w/ media contacts & talent to max chnl exposure. Cr8 campaigns to supprt BBCA & manage messge to consumers. Exp w/ online campaigns. Apply: (4/4)

JOB OPENING:  DIG RSRCH MGR/BBC/NYC: maintain rsrch sls system, compile estimates, cr8 sales presentations. Track performance, monitor mrkt & industry trend. Comm w/ rsrch vendors. Apply: (4/4)

JOB OPENING:  NTWRK OPPS COORD/BBC/MD: Coord BBCA trffc & ntwrk ops. Trfc logs, monitor transmission logs & delivery. Verify delivery sched materl. 1-2 yrs exp. Apply: (4/4)

JOB OPENING: SR RESEARCH ANALYST/Fox Latin America Channels/NYC: Support Ad Sales, Programming, Marketing. 2+ years in managing quantitative and qualitative research. Email

JOB OPENING: MGR, DIGITAL MEDIA AD OPS/AETN, NY: Manage trafficking & operations associated with Digital Media Sales of growing dept. Exp in Internet or Broadcast Ad Ops/Traffic dept. Apply: (4/3)

JOB OPENING: DIGITAL ASSOCIATE MEDIA DIR: 3-5+ Yrs digital media planning/buying exp, Develop POV’s, client location West Chester County. Competitive salary/benefits. Resume to:

JOB OPENING: ACCT EXEC/Gospel Music Channel/NY: Fast growing new ntwrk seeks dynamic nat’l ad sales acct exec. 2 yrs media sales exp; agency exp pref’d. Proven track rec w/ new bus dvlpmnt. Resume:

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact
for more information ….

SITUATION WANTED: QUALITATIVE PROJECT MANAGER/DIRECTOR: 10 years exp. qualitative. Superior media researcher, writer (qual. textbook, book chapters, PowerPoint), Compelling verbal presentations. 

SITUATION WANTED:  DIRECTOR/PRODUCER : 5 years exp. writing, producing & directing. Specializing in Promos, Short form, New Media: Virals, and Music Videos

for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC: Wife Swap, Supernanny, Men In Trees
AZTECA: Camino a la Justicia, Cambio de Vida, Bellezas Indomables
CBS: Big Brother 9, Criminal Minds, CSI: NY
CW: America’s Next Top Model, Pussycat Dolls Present: Girlicious
FOX: The Moment of Truth, American Idol (Results)
ION: Mama’s Family, Mama’s Family, Drew Carey Show, Drew Carey Show, Drew Carey Show, Drew Carey Show
MNT: Whacked Out Videos, Whacked Out Videos [r], Masters of Illusion: Impossible Magic
NBC: Deal or No Deal, Law & Order: CI [r], Law & Order [r]
PBS: Jean-Michel Cousteau: Ocean Adventures [p ], Caring for Your Parents
TELE: La Traicion, Victoria, Pecados Ajenos
UNIV: Al Diablo con los Guapos, Pasion, Don Francisco Presenta

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