Wednesday, April 25th, 2007


TV, Print, Radio, & Online

  • Launching the first 24-hour online “KEWL Cartoon” Community in Summer ’07 with free VOD, safe chatting, games and more.
  • Debuting the first TWEEN targeted music & fan magazine “KEWL.”  Available at retailers nationwide!
  • Targeting girls & boys this year with “KEWL TV” on CBS Saturday Mornings.
  • Stay tuned for the launch of “KEWL” Radio in 2008

Contact: Karl Kuechenmeister or Dave Danowski at (212) 239-4437

Cynopsis: Kids!



Good morning. It’s Wednesday, April 25, 2007 and this is your first early morning briefing.

The end of this week looks like it will also bring the end of Atlanta-based Black Family Channel.  The 24-hour channel is expected to conclude talks with Gospel Music Channel (GMC) to hand over its 16 million subscribers to GMC, which currently has 10 million subscribers.  As such, it will stop airing as a linear cable channel as of April 30, according to Multichannel News.  Although Black Family Channel will not shut down its operations, neither channel has revealed their future plans.  Black Family Channel was founded by and co-owned by Willie Gary, Cecil Fielder, Marlon Jackson, Alvin James, and Evander Holyfield with African-American and family-focused programming managed by Robert Townsend.  The lack of significant distribution is quoted as the main reason for Black Family Channel’s demise.


Xinhua Finance Media’s Production Group has been tapped to develop cartoon characters and TV programming for focusing on fire prevention for National Fire Services Department.  According to its three-year deal with Beijing Ancheng Cultural Development Company, a subsidiary of National Fire Services Department, the Production Group will produce Fire-Fighting, a 52-episode animated series, as well as on-air promo spots based on the fire fighter characters.  Under the deal XFMedia will complete the first 18 episodes of the series in an 18-month period, and all 52-episodes within two years.  XFMedia will own the intellectual property and all broadcast rights to the series.


The National Football League has teamed with Nickelodeon to deliver health and wellness messaging to kids nationwide through the 2007 Let’s Just Play campaign, the network’s health initiative with partner the Alliance for a Healthier Generation.  The pact includes a new series of Workout Like A Pro interstitials, which will feature NFL players providing fitness tips and are set to debut on Nickelodeon beginning April 29, including running on Nickelodeon and on Nickelodeon VOD as well as iTunes.  The partnership will also see NFL players as spokesmen for the campaign, taking part in local community outreach efforts through the NFL’s Youth Education Town community centers, and helping drive registration for the Let’s Just Play Go Healthy Challenge. The NFL will also work with Nickelodeon to build awareness for the network’s 4th annual Worldwide Day of Play during its pre-season this fall, to distribute Let’s Just Play materials via some of its youth programs, and post information on the campaign on, the league’s youth website.

Bindass is the official name of India’s upcoming youth-targeted broadcast channel from UTV in association with Astro Measat.  The name was selected following quantitative research conducted with people 15-24.  Designed to be a full entertainment brand, Bindass is slated to launch in mid 2007 and will also include a mobile channel, 3 websites, original games, merchandising and so on.  Bindass will team with partners for radio and print content. Plans for Bindass include the launch of multiple channels across languages in India and Southeast Asia.  Last year UTV and Astro debuted their joint kid-targeted channel, Astro Ceria, on the Astro platform across Malaysia and Indonesia.  Additionally, UTV was the company behind India’s kid’s channel, Hungama TV, which has since been acquired by Disney.

Scholastic and Hoy, a US Spanish-language newspaper, have partnered to introduce Sabias que …?, a new bi-weekly column specifically for Latino parents.  The column, written by Scholastic Family Reading Expert, Teresa Mlawer, offers information and resources to parents to help support family literacy and learning in their families.  Mlawer is the President, Lectorum, Inc., a subsidiary of Scholastic, and the oldest Spanish-language book publishing and distribution company in the US.  Hoy offers daily editions in NY, LA and Chicago.

Canada’s newly re-branded Teletoon channel is set to launch two new digital services, Teletoon VOD and Mobile TV, on April 27 and May 15 respectively.

  • Teletoon will offer 50 shows, in ten bundled packages, to subscribers of Shaw Video On Demand.  By the end of July 2007 this will increase to 20 bundles. On the same date, four free Teletoon shows will be available On Demand to Rogers Digital Cable customers.
  • TELUS wireless customers across Canada will be able to watch Teletoon programming, in both English and French, on TELUS Mobile TV.

Taffy Entertainment has completed a number or new sales in the Middle East.  E-Vision (UAE) has picked up Dive Olly Dive! (52×11′), SamSam (52×7′)  the new preschool targeted 3D HD animated series based on the comic book of the same name, as well as second season of Pet Alien and ToddWorld.  Additionally, MBC (UAE) has acquired Growing Up Creepie (52×11′).

Sulake Corporation, parent company of teen-targeted Habbo Hotel, has acquired Finland’s social networking company Dynamoid Oy, which owns the social network service IRC-Galleria.  Sulake plans to launch a new international social networking service based on IRC-Galleria.  According to the Helsinki-based Sulake, the deal makes it the largest online company in the Nordic region. IRC-Galleria is targeted primarily to young adults 12-25.  Terms of the deal were not released.

Tomorrow look for the Cyn opsis Weekender College Edition sponsored by Greek, A New ABC Family Original Series coming in July. The edition will include four editorials on television chosen from the 150+ essays submitted from college students all around the world.  The edition will also include a special section of Situation Wanted ads sent in by college students all looking to be hired into our industry.  Be sure to pay special attention to these ads!


Singer/songwriter Avril Lavigne is promoting her newly released CD, The Best Damn Thing (RCA Records), with anime shorts, developed by the performer and which are available on Anime Network’s mobile offering.  Additionally, as part of the overall cross-promotional effort for the CD, Lavigne created Make 5 Wishes, a manga series published by Del Rey Manga simultaneously with the CD release.  Last week Del Rey Manga went back to press for a second printing of the first volume of Lavigne’s Make 5 Wishes manga, just a few days after going on sale.  Volume 2 of Make 5 Wishes is set to go on sale July 3, 2007.

Cartoon Network Enterprises has completed three new softlines partner deals for Cartoon Network’s animated, property Fosters Home for Imaginary Friends.  The new multi-year US merchandise rights deals will feature products targeted to juniors and tweens:

  • Loungefly products Fosters products will include accessories, bags, totes and purses, buttons, stationery, hair accessories, lanyards and mobile phone charms etc.
  • H.E.R. Accessories will create custom jewelry and a range of accessories (belts, buckles, bandanas etc).
  • T.U.K. will design and distribute a line of Fosters canvas, slip-on footwear (aka skimmers), which will be available from June 2007.

Scholastic Media is launching a new marketing campaign for its animated TV series Maya & Miguel.  The multi-tiered effort aims to build awareness and a personal connection with consumers and the property.  The initiative begins with a national sponsorship with US Youth Soccer, which will host Maya & Miguel branded soccer events.  As part of its relationship with US Youth Soccer, Maya & Miguel will have a presence at 12 Kohl’s American Cup Tournaments across the US now through September 2007.  Additionally, grassroots efforts feature two campaigns; Maya & Miguel will serve as the spokes-characters for the annual Dia de los Ninos (Children’s Day) on April 30, and Scholastic is working with Junta Hispana to highlight Hispanic Heritage Month.

Warner Bros. Digital Distribution and Hong Kong-based Artificial Life, Inc., a provider of mobile 3G technology, have teamed up to develop a Happy Feet mobile game, based on the animated movie of the same name, for the Japanese market.  The Happy Feet mobile game will be distributed in Japan in mid 2007 to coincide with the DVD release of Happy Feet there.

Build-A-Bear Workshop and Rainforest Cafe have joined to open Build-A-Bear Workshop At Rainforest Cafe-Where Wild and Wonderful Friends Are Made.  The new shops will be set in several Rainforest Café locations, and will offer ten different animals including a white tiger and red-eyed tree frog.  The first store opens this week at the Galveston Island, Texas location.


Eric Greenwald joins Whyville as EVP/Advertising Sales and Business Development for the Whyville site in addition to all of the online properties at parent company, Numedeon, Inc.  Most recently Greenwald was SVP/New Media Sales & Marketing, DIC Entertainment.  Previously, Greenwald was VP/Immersive Advertising & Business Development for NeoPets, Inc., he also spent 20 years in the Motion Picture Division at Paramount.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 4/16-4/22/07 :
Total Day     (000)   Primetime     (000)
NICK°:           1141   DSNY*:           1363
DSNY*:            746   CARTOON:        788
CARTOON:       547   NAN**:             481
NAN**:            304   TOON DIS:       130
ADSM**:          262   DISCOVERY:     118
TOON DIS.:      115   NICKTOONS:      89
NOG/THE N:     112   ANIMAL PLANET: 89
DISCOVERY:       62   BET:                  88
NICKTOONS:      49   ESPN:                 65
ANIMAL PLANET: 46   TLC:                   58
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 4/16-4/22/07 :
Total Day      (000) Primetime     (000)
NICK°:             606   DSNY*:           1054
DSNY*:            483   CARTOON:        567
CARTOON:        356   NAN**:            375
NAN**:            239   TOON DIS:         83
ADSM**:          179   DISCOVERY:       78
TOON DIS.:        67   BET:                   61
ANIMAL PLANET: 29   ESPN:                 42
NOGGIN:            25   NICKTOONS:       41
BET:                   25   TLC:                   38
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 4/16-4/22/07 :
Total Day   (000) Primetime  (000)
NICK°:          435   DSNY*:         974
DSNY*:         415   CARTOON:     449
CARTOON:     271   NAN**:         452
NAN**:         242   BET:              119
ADSM**:       192   MTV:             111
MTV:               79   DISCOVERY:   99
DISCOVERY:    54   COMEDY:        71
BET:                53   ESPN:            69
TOON DISNEY: 38   TLC:               55
COMEDY:         37    THE N:          47
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, April 21, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1127; K6-11 770; TWEENS 9-14 603
DISNEY CHANNEL:     K2-11   976; K6-11 574; TWEENS 9-14 455
CARTOON NETWORK: K2-11   622; K6-11 463; TWEENS 9-14 358
TOON DISNEY:           K2-11   164; K6-11 100; TWEENS 9-14   52
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, April 22, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1063; K6-11 718; TWEENS 9-14 552
DISNEY CHANNEL:     K2-11   931; K6-11 594; TWEENS 9-14 502
CARTOON NETWORK: K2-11   553; K6-11 389; TWEENS 9-14 268
TOON DISNEY:           K2-11   172; K6-11   99; TWEENS 9-14   57
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question: Which Rugrat character had an obsession with chocolate chip cookies?  ANGELICA  Kudos to: Stacey Cusack-Bender/Helper Impact/NY; Rita Silva-Disney ABC Kids Networks/Chicago; Bethany Scheuerman-Grp Media/Chicago.

Today’s Trivia Question: Swiper the Fox, is a bandit from what TV show? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales:  Jennifer Franko – 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: DIRECTOR, AFFILIATE MARKETING/Hallmark Channel LA: 5 years exp. in Affiliate Marketing. See full posting & apply at (5/2)

JOB OPENING: DEVELOPMENT COORD/LA: Seeking creative, organized individual with passion for reality TV and ability to develop, write and pitch unscripted TV formats. Some admin work expected. Apply to: [email protected] (5/2)

JOB OPENING: MARKETING COMMUNICATIONS MANAGER/Context Web, Inc./New York/NY: Support the sales group of a growing ad network. Individual w/ comm, rsrch & analytics skills. 2-3 yrs online exp. Apply: [email protected]. (5/2)

JOB OPENING: SALES PLANNER/Fox Cable/New York, NY: day-to-day management of accounts; assist in RFPs & proposal development; 2-3 yrs sales/agency experience; strong communication skills & attention to details; (5/2)

JOB OPENING: ASSOCIATE CREATIVE DIR TRADE & NEW MEDIA/NBC UNI,CA: Responsible for creative concept & management of all Ad Sales Marketing & New Media On-Air/Video projects Min. 5 yrs related exp. search job#567496 (5/2)

JOB OPENING: PRODUCERS/ASSOCIATE PRODUCERS/Chicago: Must be able to book real people & work well in fast-paced environment. Talk or Court TV exp. a plus. Send resume to: [email protected] (5/2)

JOB OPENING: PUBLICIST/ Turner Broadcasting/NY: Execute public relations campaigns for ad sales & marketing partnerships at the Turner nets. 4+ yrs PR exp. Digital contacts/exp. a plus. Resumes to: [email protected] (5/1)

JOB OPENING: RESEARCH ANALYST/Cablevision, NY, NY: 1 + yrs media research exp. Nielsen systems exp. req. MRI/Scarborough know. a plus . Strong presentation/analytical skills. Visit apply to req ID 3149 (5/1)

JOB OPENING: DIR OF PRODUCTION/SF, CA: 5+ yrs as Prod Mgr w/ TV PRODUCTION CO/hi-profile series for TV. Hi-level mgmt position, juggles concurrent series, detail/trouble-shooting, big-picture vision. Res: [email protected] (5/1)

JOB OPENING: DIR, BUS DEV/VERSUS/Stamford, CT: Source/develop/execute new bus around ntwrk’s niche genres. 5+yrs exp, strong fin’l bckgrd,knwldg/contacts w/in sports media req’d. Apply: EEO (5/1)

JOB OPENING: DEVELOPMENT EXEC/MTV NETWORKS/SANTA MONICA: For youth prgrmng ntwrk The N. Oversee dvlpmnt of scripted live-action drama/comedy & reality properties across mult platforms. (5/1)

JOB OPENING: ACCOUNT EXECUTIVE/Fox Sports en Espanol/ NY: Sell Spanish language ad time; manage established accounts; develop new business; 3+ yrs sales experience; strong communication & presentation skills; (5/1)

JOB OPENING: DIR INTL. RESEARCH-NBCUNI/CA: responsible for audience research & analysis in support of the distribution unit’s TV licensing activities worldwide. Degree w/ min. 5 yrs related exp. keyword job#591119 (5/1)

JOB OPENING: DEVELOPMENT EXEC/NYC: Conceptualize, fully develop and sell new series/shows for cable/similar. Experience a must. Self starter. Salary based on exp. Small company, fun environment. Email: [email protected] (5/1)

JOB OPENING: ACCOUNT EXECUTIVE ONLINE/LIFETIME NY: Sales Account Manager responsible for growing and managing media sales for and Apply at: (5/1)

JOB OPENING: MGR. ONLINE AD SALES OPERATIONS/LIFETIME NY: Develop, evaluate and approve deals to maximize the gross profit generated by online inventory Apply at: (5/1)

JOB OPENING: DIRECTOR PROGRAMMING/ DIY Network /Knoxville: Strong knwldg in all phases of TV production and development. 7 yrs of competitive network experience preferred. Resume: [email protected] ref job# 6104-U (4/28)

JOB OPENING: MGR DIGITAL ASSET/CONTENT MGMT/Starz Media/NY: Mng content assets (encoding/storage, schdlng, QC, metadata database, asset trffckng). Orgnzd & det. oriented. [email protected] (4/28)

JOB OPENING: MGR DIGITAL TRAFFIC & MERCH/Starz Media/NY: Manage online merchandising of digital content (placement/promo on services + developing/executing online campaigns). [email protected] (4/28)

JOB OPENING: SR MGR RETAIL DEVEL/LA: Assist licensees sell-in retail accts; devel/execute retail progs/promos; hi impact present’ns; key buyer/merch mgr relations. Min 3 yrs exp. Travel. Apply: [email protected] (4/28)

JOB OPENING: ONLINE/INTERACTIVE MEDIA COORDINATORFast Paced Automotive Aftermarket Agency! Orange Cnty/CA: 2-5 yrs exp. in online ad-serving,ad traffic, optimizing, metrics, coding, etc. Email: [email protected] (4/28)

JOB OPENING: RESEARCH ANALYST/Carat USA/NY: Seeking bright, curious individual to join our Insight team. Must have at least one year exp in media research, media planning or consumer research. Send resume to: [email protected] ( 4/28)

JOB OPENING: CREATIVE DIRECTOR/ Develop, lead, direct NFL creative philosophy, principles, capabilities. 6 yrs exp: multimedia, game interface design, internet design, marketing, publishing, or tv Apply: [email protected] (4/28)

JOB OPENING: CLIENT SVC MGR/AWARD-WINNING NYC GRAPHIC DESGN/MKTG FIRM: Mng timelines/budgets. Organization, communication, diplomacy skills, mrktg. BA+3-5yrs exp. Cover, resume, salary range to [email protected] (4/28)

JOB OPENING: WEB PRODUCER/Sesame Workshop/NY: B is for Business. Sesame Street Digital seeks producers experienced with interactive content production, marketing, e-comm and publishing. Apply [email protected] (4/28)

JOB OPENING: MARKETING SOLUTIONS COORDINATOR/Comcast/CT: Support Comcast Network Sales w/custom advertiser driven initiatives. BS req’d. 2yrs Mktg exp. Cable background pref. Apply: Req#40343BR (4/27)

JOB OPENING: STRATEGIC MKTNG MGR/NBC Universal/SciFi: 5+ yrs in client-focused business, creating and fulfilling strategic sponsorship prgrms. FT position. Online B2B Mktng exp desired.Resumes to: Charlene [email protected] (4/27)

JOB OPENING: TRAFFIC MANAGER/qubo/NY: Oversee commercial operations, copy continuity, log preparation. Detailed, well organized, 3+ yrs. exp., Dealmaker exp a plus. apply: jobs@ (4/27)

JOB OPENING: MEDIA PROMOTIONS MANAGER/BURBANK CA: Responsible for coordination and execution of broadcast sponsorships. Traffic creative materials via client to media partners. Email resume: mediacomvp (4/27)

JOB OPENING: INVENTORY & TRAFFIC ADMINISTRATOR/Ovation/NY: 3-5 yrs exp. in ad sales inventory & traffic process/Working knowledge of media math/Paradigm a +/Excel Send resume and salary requirement to: [email protected] (4/27)

JOB OPENING: EXEC PROD/WASH DC: Ability to mng team & explain complex scientific ideas thru TV, keep up w/ science developments to build & oversee world-class unit. BS + 10 yrs solid doc exp. apply @ (4/27)

JOB OPENING: VP CONTENT ACQUISITION/JOOST/NY & LA: Aggressive deal maker for acquis. team. Initiate structure, complete content deals. Build relations w/ Sr. Execs of media co’s. 5+yrs exp. (4/26)

JOB OPENING: PUBLIC RELATIONS/ VERSUS/Stamford, CT: Director, PR and Publicist needed to create and oversee publicity efforts for fast growing sports cable net.More info and to apply visit EOE (4/26)

JOB OPENING: RESEARCH COORD/BBC WWA/NY: Run & intrprt tv ratings data, quant/qual rsrch, investigate mrkt & indstry trends, research presntations. 4 yr degree & 1 yr media experience. RE: Cvr ltr & res [email protected] EOE (4/26)

JOB OPENING: FREELANCE WRITER-PRODUCER/VOOM/NY: Seasoned producer w/ superior writing skills. Promo & interstitial experience for major cable/net a must. 3 month project, maybe more. Reel & Resume to: NKElliott (4/26)

JOB OPENING: OUTREACH COORDINATOR/Burbank CA: Experience working with young children; BCKGRND IN SCIENCE A MUST; PBS exper. helpful; Resume to: [email protected] (4/26)

JOB OPENING: WRITER/PRODUCER/Court TV/NY: Exp writing/producing promos for a nationally distributed TV or cable ntwrk. Must have compelling demo reel & be fully exp’d at working in a post prod. enviro. Apply: www .timewarner .com    (4/26)

JOB OPENING: GRAPHIC DESIGNER/Woodland Hills: Must be exp’d with BFA; Flash; Drawing ability; Avid web user; Innovative design solutions; orgnz’d, pro-active & excellent comm skills; able to mng mult projects. Fax res: 818-999-0172 (4/26)

JOB OPENING: VP HR/UK: Develop and lead HR strategy for European business and support the GM of Europe, Mid. East and Africa. CIPD qualified. Apply: Position 5143 (4/26)

JOB OPENING: HR DIR/UK: Develop and lead UK HR strategy, supporting the UK Sr. Mgt. team in achieving business goals across the region. CIPD qualified. Apply: Position 5144 (4/26)

JOB OPENING: FREELANCE GRAPHIC DESIGNER/Firebrand/NYC: interface design, image & text composite & layouts/ 2 yrs exp/ strong 2D &/or 3D skills/ fine art Bkgd/ Exp w/ Illustrator/ PhotoShop/ ImageReady Apply info (4/26)

JOB OPENING: ARCHIVIST /Firebrand /NYC: help dev Content Database, oversee quality assurance and growth/ exp w/ asset mgmt for tv & web/ team mgmt exp
required. Apply [email protected] (4/26)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SPRING INTERNSHIP CREDITS ONLY: INTERN / Firebrand/NYC: Media start up /fast paced production environment. Opportunity to work in various depts. Sales/Marketing/Web/Programming & Editorial. Could lead to perm position. Apply to [email protected] (4/26)


SITUATION WANTED: SR DIGITAL MEDIA EXEC: 15+ years in Digital Media, Video, Music. Hands on programming, distribution, licensing and bus Dev; focus on New Media platforms. Startup & large company experience: [email protected] (5/2)

SITUATION WANTED: NYC’s PREMIERE ENTERTAINMENT INDUSTRY LIFE COACH. Clients in comedy, docs, PR. Be the writer-producer-director of your life. Entertain Possibilities. [email protected]. Call for a free consultation. (5/2)

SITUATION WANTED: ONLINE MKTG/PR/PROMO EXPERT/NY: 13+Yrs Online exp Mktg/PR/Viral/Promo/Strategy/Soc Ntwrk/Content/Mgmt/for entertainment/consumer brnd. Cross-Platform exp.Creative/strategic. Email: onlineexp (4/27)

SITUATION WANTED: MARKETING GURU/NYC: 7+ years in Entertainment & Media Marketing/Branding/Advertising/Promotions. Out of the box thinker with a proven track record, love to multitask and very outgoing. Email: MarketerAdam (4/26)

SITUATION WANTED: GET RESULTS! Creative & Connected NY media pro seeks freelance gig in biz dev/reality/prod or syndication: I sell, book guests, produce packages, write & secure sponsors. Exp. at 3 nets. $350/day. [email protected] (4/26)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.


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