Wednesday, April 25th, 2007

Cynopsis: DIGITAL


Good Morning, it’s Wednesday, April 25, 2007 and this is your first early morning digital briefing.

Yahoo, Huffington Post and will produce two presidential debates online, the first debate in history where the participating candidates will not be in the same room. Moderator Charlie Rose will be on camera in one location while a Yahoo crew will film each candidate at various other locations. Rose will receive email questions from users and pose them to the candidates, with additional interactive features to be offered on the three sites. The Democratic debate is scheduled for after Labor Day and the Republican version will occur sometime after that. The debates can be seen at the Yahoo elections page, which aggregates content from social media properties including Answers, Groups, Flickr, News, MyBlogLog, Yahoo! Video and


Lifetime announced a redesign of launching in June, featuring a new broadband player with original movies and series, and mini sites profiling characters, blogs, chats, interviews and interactive forums. Lifetime will fold-in lifestyle content from Hearst partners such as Redbook, Country Living and Good Housekeeping. Starting this summer, it will add downloadable casual games from Real Arcade. The network also announced a multiple carrier WAP application planned for fourth quarter.
CMT made several original shows – CMT Comedy Stage, Foxworthy’s Big Night Out, Prankville, Trick My Truck and Dallas Cowboy Cheerleaders – available for purchase on multiple online outlets including iTunes, Amazon Unbox, AOL Video, Wal-Mart, and coming soon, Xbox Live Marketplace. added a component for Shear Genius, taking users back through the history of hair styling. is featuring videos of contestants trying out for the show. A SheerGenius mobile WAP site is also available at, where users can sign up for behind-the-scenes messages and weekly hair tips.
DIY Network is at work constructing its first Blog Cabin, one of ten vacation getaways it is building from scratch based on suggestions of more than 2,800 blog comments submitted on Home building expert Amy Devers, who will host a TV series debuting on DIY August 16 based on the project, will lead discussions about how best to construct the log cabin on the site.
NBC O&O site will offer comprehensive coverage of the Tribeca Film Festival running April 25 through May 5 in New York. The mini site, co-produced with, will feature daily podcasts, celebrity interviews, festival trailers and Spanish-language reporting from sister-station WNJU, Telemundo47.
The recently rebranded Canadian animation network Teletoon will launch a video on demand service on April 27 and a mobile TV service on May 15. Teletoon’s VOD service will offer 50 shows parceled as 10 bundled packages to Shaw Digital subscribes from this month and an additional 10 bundles to Shaw and Rogers customers from July. Telus Mobile TV will add Teletoon cartoons to its platform in both English and French.
Tomorrow look for the Cyn opsis Weekender College Edition sponsored by Greek, A New ABC Family Original Series coming in July. The edition will include four editorials on television chosen from the 150+ essays submitted from college students all around the world.  The edition will also include a special section of Situation Wanted ads sent in by college students all looking to be hired into our industry.  Be sure to pay special attention to these ads!
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Digerati iSales seeks Online Advertising Sales Executive



Video search start-up CastTV secured $3.1 million in financing from Draper Fisher Jurveston. The company also announced it has signed a two-year deal with “a major media corporation” to provide online video crawling and indexing technology for the company’s online video search offering. CastTV, planning to launch sometime later this year, is trying to become the most comprehensive video search tool by including both professional and amateur producers and crawling the web to find additional information about videos from open source episode guides.
User generated videos and mashes created on the PhotoBucket site are back up on MySpace after being blacked out earlier this month. PhotoBucket, which has been reportedly up for sale, offers free editing, remixing and management tools to its community of more than 40 million registered users. No explanation from either MySpace or PhotoBucket on what happened here!
English Premier League soccer website launched its first video podcast published in the U.S., featuring a behind-the-scenes tour of the GolTV studios and an interview with GolTV commentator Ray Hudson.
Viva social networking! MySpace launched a Spanish version of its social networking site to serve the more than 28 million Hispanics who call Spanish their first language.


A U.S. Court of Appeals judge told Voice-over-IP provider Vonage it could continue to sign up new customers while the company appeals a previous court decision that ruled it violated patents held by Verizon Communications.
Wi Fi start-up Fon signed a deal with Time Warner Cable to allow Roadrunner customers to use the company’s router to create public hot spots. The La Fonera device splits a Wi-Fi connection into two channels, one that is encrypted for the subscriber and one accessible by anyone within range of the signal. Fon, which counts Google, Ebay and Skype among its investors, charges $2 to $3 per day for non-members to connect, compared to the more than $10 charged by T-Mobile at Starbucks hot spots.
RCN Corp. launched a new “shop online” service enabling video, voice and data customers to sign up for services and schedule installation dates online.


Anheuser-Bush drastically reduced traffic expectations for, adjusting its original goal of 3 million monthly visitors to a goal of 500,000 by the end of its first year of operation next February.’s traffic fell 40% in March to 153,000 visitors, according to Ad Age.
Videoegg announced it has powered more than 60 online video ad campaigns in the past three months for major advertisers including General Motors, Ford, L’Oreal, ABC and Electronic Arts. Videoegg distributes ticker ads, which invite uses to interact with advertiser content, to online communities including Bebo, Tagged and myYearbook.


The Organization for Economic Co-operation and Development (OECD) released its latest global broadband statistics. As feared, the U.S. ranks 15 out of 30 member nations in broadband use per capita, down from 12th place six months ago and 4th place in 2001. The U.S. is now 20th in terms of broadband penetration growth rates over the past year. The report should give plenty of ammunition for legislators pushing for more competition among providers. The NCTA issued a letter on Monday to remind Capitol Hill the U.S. has more broadband subscribers – 49 million ­– than any other country in terms of sheer numbers.
Cost is the primary concern for current and future prospective users of mobile TV services, according to a comScore survey of more than 2,000 mobile phone subscribers. However 67% of respondents interested in subscribing to Mobile TV said they would be willing to watch ads in exchange for free subscriptions. The study also found that nearly two-thirds of current mobile TV subscribers are male and nearly half are below the age of 35. Among the current branded services Verizon’s V-Cast generated highest awareness, recognized by 22 % of respondents, compared to 9 % awareness for MobiTV and 3% for Modeo.
ABC News Digital’s coverage of the Virginia Tech shootings drove the largest percentage increase of users compared to other news sites, according to ABC analysis of Nielsen NetRatings data. On Tuesday, April 17, ABC News Digital showed the highest percent increase in unique users compared to a week before among top gaining news sites:

ABC News Digital                +71%

Fox News Digital                +65%

Google News                     +64%

New York Times                 +55%

MSNBC                             +53%

Top Ten Social Networking Sites in February, according to Nielsen/Net Ratings:
          Site                                       Unique Users
1.    My Space                                   53,362,000
2.    YouTube                                    42,116,000
3.    Blogger                                      12,572,000
4.    Classmates Online                        12,815,000
5.    Facebook                                     9,923,000
6.    MSN Groups                                  9,712,000
7.    Yahoo Groups                               9,511,000
8.    Windows Live Spaces                     9,253,000
9.    Six Apart typePad                        9,122,000
10. AOL Hometown                               8,907,000


David Botkin was named Senior Vice President, Research & Audience Analytics of CBS Interactive, reporting to Patrick Keane, EVP, Chief Marketing Officer. In the newly created position he will establish metrics and analytics for the division’s audience research department, working to provide clients with accurate multiplatform measurement tools that encompass interactive applications. David spent the last 5 years at eBay in various research and analytics roles.
Turner expanded the role of TNT/TBS programming chief Michael Wright to include oversight of Turner Classic Movies. He was named Senior Vice President of the newly created Content Creation Group, responsible for original programming on all three networks’ linear channels and digital extensions. He will continue to report to Steve Koonin, president of Turner Entertainment Networks, who added TCM to his portfolio after Tom Karsch left the company.
Jennie Baird was named Senior Vice President, Editor-in-Chief of NBCU’s Before joining the woman’s lifestyle portal she created and developed interactive video program AOL Coaches. Jennie will report to Deborah Fine, president of iVillage. Former COO of iVillage Ezra Kucharz left the company to join Oberon Media, creator of casual games, according to


Personalized video platform entered its beta 2 phase of testing late last month., from the Vibe Journal creators Vibe Solutions, is yet another video aggregator, but it has nice look and feel and its user interface is very intuitive. It lets you create personalized channels, search for video by genre or most popular, embed clips and view subscriptions of other users. The personalization feature is the differentiator here, as is the fact that all the videos viewed at the site are streamed rather than downloaded to a software-based player. Many of us in cyberspace are leery of downloading foreign objects to our desktops, so video platforms that don’t require it may have an advantage going forward.
A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Copyright Cynopsis 2007


Digerati iSales
Online Advertising Sales Executive
If you are an aggressive current digital seller, come join a leading National Media Company.

Provide robust client/agency rolodex, excellent communication skills and ability to conceptualize, prepare and deliver sales presentations, develop solid business relationships with companies and advertising agencies, and report detailed and specific information to management. Contact [email protected].

Base salary + incentives, comprehensive health coverage, 401k with company match.


Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: DIRECTOR, AFFILIATE MARKETING/Hallmark Channel LA: 5 years exp. in Affiliate Marketing. See full posting & apply at (5/2)

JOB OPENING: DEVELOPMENT COORD/LA: Seeking creative, organized individual with passion for reality TV and ability to develop, write and pitch unscripted TV formats. Some admin work expected. Apply to: [email protected] (5/2)

JOB OPENING: MARKETING COMMUNICATIONS MANAGER/Context Web, Inc./New York/NY: Support the sales group of a growing ad network. Individual w/ comm, rsrch & analytics skills. 2-3 yrs online exp. Apply: [email protected]. (5/2)

JOB OPENING: SALES PLANNER/Fox Cable/New York, NY: day-to-day management of accounts; assist in RFPs & proposal development; 2-3 yrs sales/agency experience; strong communication skills & attention to details; (5/2)

JOB OPENING: ASSOCIATE CREATIVE DIR TRADE & NEW MEDIA/NBC UNI,CA: Responsible for creative concept & management of all Ad Sales Marketing & New Media On-Air/Video projects Min. 5 yrs related exp. search job#567496 (5/2)

JOB OPENING: PRODUCERS/ASSOCIATE PRODUCERS/Chicago: Must be able to book real people & work well in fast-paced environment. Talk or Court TV exp. a plus. Send resume to: [email protected] (5/2)

JOB OPENING: PUBLICIST/ Turner Broadcasting/NY: Execute public relations campaigns for ad sales & marketing partnerships at the Turner nets. 4+ yrs PR exp. Digital contacts/exp. a plus. Resumes to: [email protected] (5/1)

JOB OPENING: RESEARCH ANALYST/Cablevision, NY, NY: 1 + yrs media research exp. Nielsen systems exp. req. MRI/Scarborough know. a plus . Strong presentation/analytical skills. Visit apply to req ID 3149 (5/1)

JOB OPENING: DIR OF PRODUCTION/SF, CA: 5+ yrs as Prod Mgr w/ TV PRODUCTION CO/hi-profile series for TV. Hi-level mgmt position, juggles concurrent series, detail/trouble-shooting, big-picture vision. Res: [email protected] (5/1)

JOB OPENING: DIR, BUS DEV/VERSUS/Stamford, CT: Source/develop/execute new bus around ntwrk’s niche genres. 5+yrs exp, strong fin’l bckgrd,knwldg/contacts w/in sports media req’d. Apply: EEO (5/1)

JOB OPENING: DEVELOPMENT EXEC/MTV NETWORKS/SANTA MONICA: For youth prgrmng ntwrk The N. Oversee dvlpmnt of scripted live-action drama/comedy & reality properties across mult platforms. (5/1)

JOB OPENING: ACCOUNT EXECUTIVE/Fox Sports en Espanol/ NY: Sell Spanish language ad time; manage established accounts; develop new business; 3+ yrs sales experience; strong communication & presentation skills; (5/1)

JOB OPENING: DIR INTL. RESEARCH-NBCUNI/CA: responsible for audience research & analysis in support of the distribution unit’s TV licensing activities worldwide. Degree w/ min. 5 yrs related exp. keyword job#591119 (5/1)

JOB OPENING: DEVELOPMENT EXEC/NYC: Conceptualize, fully develop and sell new series/shows for cable/similar. Experience a must. Self starter. Salary based on exp. Small company, fun environment. Email: [email protected] (5/1)

JOB OPENING: ACCOUNT EXECUTIVE ONLINE/LIFETIME NY: Sales Account Manager responsible for growing and managing media sales for and Apply at: (5/1)

JOB OPENING: MGR. ONLINE AD SALES OPERATIONS/LIFETIME NY: Develop, evaluate and approve deals to maximize the gross profit generated by online inventory Apply at: (5/1)

JOB OPENING: DIRECTOR PROGRAMMING/ DIY Network /Knoxville: Strong knwldg in all phases of TV production and development. 7 yrs of competitive network experience preferred. Resume: [email protected] ref job# 6104-U (4/28)

JOB OPENING: MGR DIGITAL ASSET/CONTENT MGMT/Starz Media/NY: Mng content assets (encoding/storage, schdlng, QC, metadata database, asset trffckng). Orgnzd & det. oriented. [email protected] (4/28)

JOB OPENING: MGR DIGITAL TRAFFIC & MERCH/Starz Media/NY: Manage online merchandising of digital content (placement/promo on services + developing/executing online campaigns). [email protected] (4/28)

JOB OPENING: SR MGR RETAIL DEVEL/LA: Assist licensees sell-in retail accts; devel/execute retail progs/promos; hi impact present’ns; key buyer/merch mgr relations. Min 3 yrs exp. Travel. Apply: [email protected] (4/28)

JOB OPENING: ONLINE/INTERACTIVE MEDIA COORDINATORFast Paced Automotive Aftermarket Agency! Orange Cnty/CA: 2-5 yrs exp. in online ad-serving,ad traffic, optimizing, metrics, coding, etc. Email: [email protected] (4/28)

JOB OPENING: RESEARCH ANALYST/Carat USA/NY: Seeking bright, curious individual to join our Insight team. Must have at least one year exp in media research, media planning or consumer research. Send resume to: [email protected] ( 4/28)

JOB OPENING: CREATIVE DIRECTOR/ Develop, lead, direct NFL creative philosophy, principles, capabilities. 6 yrs exp: multimedia, game interface design, internet design, marketing, publishing, or tv Apply: [email protected] (4/28)

JOB OPENING: CLIENT SVC MGR/AWARD-WINNING NYC GRAPHIC DESGN/MKTG FIRM: Mng timelines/budgets. Organization, communication, diplomacy skills, mrktg. BA+3-5yrs exp. Cover, resume, salary range to [email protected] (4/28)

JOB OPENING: WEB PRODUCER/Sesame Workshop/NY: B is for Business. Sesame Street Digital seeks producers experienced with interactive content production, marketing, e-comm and publishing. Apply [email protected] (4/28)

JOB OPENING: MARKETING SOLUTIONS COORDINATOR/Comcast/CT: Support Comcast Network Sales w/custom advertiser driven initiatives. BS req’d. 2yrs Mktg exp. Cable background pref. Apply: Req#40343BR (4/27)

JOB OPENING: STRATEGIC MKTNG MGR/NBC Universal/SciFi: 5+ yrs in client-focused business, creating and fulfilling strategic sponsorship prgrms. FT position. Online B2B Mktng exp desired.Resumes to: Charlene [email protected] (4/27)

JOB OPENING: TRAFFIC MANAGER/qubo/NY: Oversee commercial operations, copy continuity, log preparation. Detailed, well organized, 3+ yrs. exp., Dealmaker exp a plus. apply: jobs@ (4/27)

JOB OPENING: MEDIA PROMOTIONS MANAGER/BURBANK CA: Responsible for coordination and execution of broadcast sponsorships. Traffic creative materials via client to media partners. Email resume: mediacomvp (4/27)

JOB OPENING: INVENTORY & TRAFFIC ADMINISTRATOR/Ovation/NY: 3-5 yrs exp. in ad sales inventory & traffic process/Working knowledge of media math/Paradigm a +/Excel Send resume and salary requirement to: [email protected] (4/27)

JOB OPENING: EXEC PROD/WASH DC: Ability to mng team & explain complex scientific ideas thru TV, keep up w/ science developments to build & oversee world-class unit. BS + 10 yrs solid doc exp. apply @ (4/27)

JOB OPENING: VP CONTENT ACQUISITION/JOOST/NY & LA: Aggressive deal maker for acquis. team. Initiate structure, complete content deals. Build relations w/ Sr. Execs of media co’s. 5+yrs exp. (4/26)

JOB OPENING: PUBLIC RELATIONS/ VERSUS/Stamford, CT: Director, PR and Publicist needed to create and oversee publicity efforts for fast growing sports cable net.More info and to apply visit EOE (4/26)

JOB OPENING: RESEARCH COORD/BBC WWA/NY: Run & intrprt tv ratings data, quant/qual rsrch, investigate mrkt & indstry trends, research presntations. 4 yr degree & 1 yr media experience. RE: Cvr ltr & res [email protected] EOE (4/26)

JOB OPENING: FREELANCE WRITER-PRODUCER/VOOM/NY: Seasoned producer w/ superior writing skills. Promo & interstitial experience for major cable/net a must. 3 month project, maybe more. Reel & Resume to: NKElliott (4/26)

JOB OPENING: OUTREACH COORDINATOR/Burbank CA: Experience working with young children; BCKGRND IN SCIENCE A MUST; PBS exper. helpful; Resume to: [email protected] (4/26)

JOB OPENING: WRITER/PRODUCER/Court TV/NY: Exp writing/producing promos for a nationally distributed TV or cable ntwrk. Must have compelling demo reel & be fully exp’d at working in a post prod. enviro. Apply: www .timewarner .com    (4/26)

JOB OPENING: GRAPHIC DESIGNER/Woodland Hills: Must be exp’d with BFA; Flash; Drawing ability; Avid web user; Innovative design solutions; orgnz’d, pro-active & excellent comm skills; able to mng mult projects. Fax res: 818-999-0172 (4/26)

JOB OPENING: VP HR/UK: Develop and lead HR strategy for European business and support the GM of Europe, Mid. East and Africa. CIPD qualified. Apply: Position 5143 (4/26)

JOB OPENING: HR DIR/UK: Develop and lead UK HR strategy, supporting the UK Sr. Mgt. team in achieving business goals across the region. CIPD qualified. Apply: Position 5144 (4/26)

JOB OPENING: FREELANCE GRAPHIC DESIGNER/Firebrand/NYC: interface design, image & text composite & layouts/ 2 yrs exp/ strong 2D &/or 3D skills/ fine art Bkgd/ Exp w/ Illustrator/ PhotoShop/ ImageReady Apply info (4/26)

JOB OPENING: ARCHIVIST /Firebrand /NYC: help dev Content Database, oversee quality assurance and growth/ exp w/ asset mgmt for tv & web/ team mgmt exp
required. Apply [email protected] (4/26)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SPRING INTERNSHIP CREDITS ONLY: INTERN / Firebrand/NYC: Media start up /fast paced production environment. Opportunity to work in various depts. Sales/Marketing/Web/Programming & Editorial. Could lead to perm position. Apply to [email protected] (4/26)


SITUATION WANTED: SR DIGITAL MEDIA EXEC: 15+ years in Digital Media, Video, Music. Hands on programming, distribution, licensing and bus Dev; focus on New Media platforms. Startup & large company experience: [email protected] (5/2)

SITUATION WANTED: NYC’s PREMIERE ENTERTAINMENT INDUSTRY LIFE COACH. Clients in comedy, docs, PR. Be the writer-producer-director of your life. Entertain Possibilities. [email protected]. Call for a free consultation. (5/2)

SITUATION WANTED: ONLINE MKTG/PR/PROMO EXPERT/NY: 13+Yrs Online exp Mktg/PR/Viral/Promo/Strategy/Soc Ntwrk/Content/Mgmt/for entertainment/consumer brnd. Cross-Platform exp.Creative/strategic. Email: onlineexp (4/27)

SITUATION WANTED: MARKETING GURU/NYC: 7+ years in Entertainment & Media Marketing/Branding/Advertising/Promotions. Out of the box thinker with a proven track record, love to multitask and very outgoing. Email: MarketerAdam (4/26)

SITUATION WANTED: GET RESULTS! Creative & Connected NY media pro seeks freelance gig in biz dev/reality/prod or syndication: I sell, book guests, produce packages, write & secure sponsors. Exp. at 3 nets. $350/day. [email protected] (4/26)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.


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