A CYNOPSIS MESSAGE FROM DISNEY MEDIA SALES & MARKETING

Cynopsis: Kids!

04/23/08

Good morning. It’s Wednesday, April 23, 2008, and this is your first early morning briefing.

qubo has created a set of nutritional guidelines designed to “dictate advertising decisions” (on-air and online) for the qubo channel and its like named programming blocks on NBC, Ion Television and Telemundo.  This effort builds off of Ion Media Network’s advertising and media initiative to fight childhood obesity unveiled last summer for both qubo and Ion Life.  Developed with an expert in childhood obesity, qubo will now only accept ads from those company’s that meet the acceptable nutritional intake criteria set out in its new guidelines, which includes limits for meals and snacks broken down by calories, grams of fat, as well as saturated and trans fat, sugar, protein, fiber and sodium.  Last week qubo introduced a new series of kid-aimed healthy eating and exercise Public Service Announcements with partners US Dept. of Health & Human Resources, the Ad Council and the US Olympic Committee.

MORE KIDS STUFF

Miley Cyrus, star of Disney Channel’s Hannah Montana, inks an international book deal with Disney Book Group.  Cyrus will pen a book, her first, about her life so far including her family life and relationships, friends and professional career on TV, and as a recording star.  The book will be published in early spring 2009.  In addition to her TV series, movies, concert tour, and forthcoming album.  Disney has published and sold 15+ million Hannah Montana books worldwide.

Arab Digital Distribution, a pay TV platform and management company in the Middle East and North Africa, has added Turner’s Boomerang channel in Arabic to its offerings on Art, which features Arabic entertainment, Pehla airs Asian entertainment, and FirstNet that programs international entertainment.

Decode Enterprises has inked a number of deals for Out of the Blue Enterprises’ preschool series Super Why!  Nick Jr. in the UK has acquired the series, also picking up the show is Singapore’s Kids Central, and Korea’s KidsTalkTalk channel, ATV, EBS, Hana TV and Iconix Entertainment.  Super Why! is produced by Out of the Blue Enterprises in conjunction with Decode Entertainment. Decode Enterprises, a distribution division of DHX Media, holds worldwide TV distribution rights, excluding the US.

Cambium Catalyst International Entertainment (CCI Entertainment) has sold Frankenstein’s Cat (30×11), the K6-11 2D CG animated series to, ARD for air on its kids channel KI.KA (Germany), and MNET (South Africa).  Based on author Curtis Jobling’s book Frankenstein’s Cat, the series is produced by Mackinnon & Saunders and Kayenta Productions, and licensed and distributed by CCI Entertainment.

New episodes of the preschool series Mickey Mouse Clubhouse and Handy Manny will debut during a six-hour marathon of both shows on Playhouse Disney on Saturday, May 10 6a-12 noon.

MARKETING/LICENSING

PorchLight Home Entertainment unveils plans to launch a new label, PorchLight Inspire, which will release family-centric faith-based and inspirational content on DVD.  The first title to be released on DVD under the new label is Adventures From the Book of Virtues: Adventures in Faith, will be available from August 12, 2008.  Additionally, in Q1 2009, PorchLight Inspire will launch a Christian version of Jay Jay the Jet Plane, a “re-imagined” version of the original secular series, on DVD.

EA and Warner Bros. Interactive Entertainment will release Harry Potter and the Half-Blood Prince movie tie-in video game later this year to coincide with Warner Bros. release of the feature film adaptation of J.K. Rowling’s sixth Harry Potter book of the same name.  In development at EA’s Bright Light studio in the UK, the Half-Blood Prince game will be released for just about every game format you can think of, with a particular focus on use for the Wii controller system, which makes sense given there will be more wizard duels and Quidditch matches.  The movie, Harry Potter and the Half-Blood Prince, will be released November 21, 2008.

Asia gets a visit from Disney Live this summer with the launch of Three Classic Fairy Tales show at the Shanghai Oriental Art Center in Shanghai on May 27. The show will continue on to Beijing and nine additional cities in China before making its way to other parts of Asia.  Produced by Feld Entertainment, the live show features Mickey Mouse and his buds, and a collection of stories Snow White and the Seven Dwarfs, Cinderella and beauty and the Beast.

Wizards of the Coast expands its line of Star Wars Miniatures and Roleplaying Games this year, debuting new products based on Star Wars: The Clone Wars, the new animated feature (Aug. 15, 2008) and TV series from Lucasfilm Animation, and various storylines featured in the Star Wars movies, novels and comic books. 

• Knights of the Old Republic, also a 60-figure set, this August 2008.
• Star Wars Miniatures will debut November 2008, with a new starter set and 40-figure booster set.
• Last month marked the release of Legacy of the Force, a 60-figure miniatures set based mainly on the Star Wars: Legacy Dark Horse comic book series

RATINGS

Cartoon Network’s premiere of Ben 10: Alien Force, the newest extension of its Ben 10 storyline, last Friday, April 18, at 8-9p set four new records of the network, as the most-watched original series premiere in the network’s history among K6-11 (1,155,000), Boys 6-11 (889,000), boys 2-11 (1,154,000) and HH (2,065,000).  Cartoon Network’s previously most watched original series premiere among K6-11 was Foster’s Home for Imaginary Friends, which had its debut on August 13, 2004.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 4/14-4/20/08 :
Total Day     (000)   Primetime       (000)
NICK°:           1075   DSNY*:              1139
DSNY*:            671   CARTOON:           748
CARTOON:       524   NAN**:                403
NAN**:            211   NOGGIN:             260
NOGGIN:          204   TOON DIS:          139
ADSM**:          163   NICKTOONS:         91
TOON DIS.:      115   DISCOVERY:          88
NICKTOONS:      46   ESPN:                   67
DISCOVERY:       45   BET:                     52
MTV:                  37   MTV:                    47
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 4/14-4/20/08 :
Total Day       (000)  Primetime      (000)
NICK°:              548   DSNY*:              911
DSNY*:             439   CARTOON:          522
CARTOON:         324   NAN**:              322
NAN**:             159   TOON DIS:           67
ADSM**:           114   DISCOVERY:        66
TOON DIS.:         58   NICKTOONS:        54
NOGGIN:             41   NOGGIN:             49
DISCOVERY:        32   ESPN:                  41
NICKTOONS:       27   BET:                    35
MTV:                   26   THE N:                34
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 4/14-4/20/08 :
Total Day    (000)   Primetime    (000)
NICK°:           419     DSNY*:           780
DSNY*:          367     NAN**:           464
NAN**:          267     CARTOON:       442
CARTOON:      246     MTV:               109
ADSM**:        141     DISCOVERY:      87
MTV:                76     COMEDY:          83
DISCOVERY:     51     BET:                 66
COMEDY:          42     ESPN:               62
TOON DIS:        34     THE N:             56
ESPN:               32     TOON DIS.:       41
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, April 19, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1250; K6-11 803; TWEENS 9-14 628
DISNEY CHANNEL:     K2-11 1002; K6-11 649; TWEENS 9-14 560
CARTOON NETWORK: K2-11   597; K6-11 395; TWEENS 9-14 331
TOON DISNEY:           K2-11   175; K6-11 101; TWEENS 9-14   62
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, April 20, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1180; K6-11 792; TWEENS 9-14 645
DISNEY CHANNEL:     K2-11   961; K6-11 637; TWEENS 9-14 501
CARTOON NETWORK: K2-11   576; K6-11 387; TWEENS 9-14 268
TOON DISNEY:           K2-11   192; K6-11 115; TWEENS 9-14   74
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, April 21, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1082; K6-11 462; TWEENS 9-14 355
DISNEY CHANNEL:     K2-11   759; K6-11 414; TWEENS 9-14 319
CARTOON NETWORK: K2-11   475; K6-11 262; TWEENS 9-14 179
TOON DISNEY:           K2-11   126; K6-11   69; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  What was the name of the female mouse that both Brain and Snowball had a crush on (yet she took a liking to Pinky) on the animated series Pinky and the Brain? BILLIE    Kudos to:  Alex Dale-Momentum Talent & Literary Agency/Studio City, CA; Pat Brady-Cunningham*Escott*Slevin*Doherty/LA

Today’s Trivia Question: On the animated series Go Diego, Go! What is the name of the mischievous duo that often causes trouble for Diego?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!
04.23.08

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A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA: TOP TIER

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JOB OPENING: RESEARCH ANALYST/NBC UNIVERSAL/NYC: Support USA Network with ratings analysis and tracking. Passion for TV req. Knowledge of Nielsen data a plus. Excel/PPT. Apply online at www.nbcunicareers.com   #816574 (4/30)

JOB OPENING: AD SALES SPECIALIST/Discovery/NY: 4+ yrs. Exp. in analytical/quantative role Attn. to detail, prof in Excel, self-starter. Apply here: discovery.jobs  (4/30)

JOB OPENING: DIR DEVELOPMENT/ TRUTV PRIMETIME ENTERTAINMENT /NYC: 5 yrs network development & production experience.Must have strong relationships w/pkging agents & industry mgrs. Apply to www.turnerjobs.com req#99743. EOE (4/30)

JOB OPENING: SALES EXEC/NeuLion/LI: ( www.neulion.com ) new media sales experience preferred. Must be able to prospect, qualify and close new opportunities. Content Delivery Network (CDN) exp a plus. Email Res to:  [email protected] (4/30)

JOB OPENING: RESEARCH JR ANALYST/SCRIPPS NETS/INTERACTIVE/NY: Support Research team w/all websites to fulfill research initiatives w/ interactive media. 1-2 yr media research exp. Full details & apply: www.scrippsnetworks.com (4/30)

JOB OPENING: SERIES PRODUCER/LA or SAN FRAN:  Show runner with documentary AND reality show experience in cable. Starts May 1. Apply to: [email protected]   (4/30)

JOB OPENING: SALES ASST/Fuse/NY: Asst w/daily sales & srvcng of clients. Heavy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills. BA req’d. Rez: [email protected]. “SANY” in Subj  (4/30)

JOB OPENING:  PRGRMNG MGR/TLC/LA: Provide support on range of projects in dev & prod for primetime. 5 yrs exp. brdcst/cable. Apply here:  discovery.jobs  (4/29)

JOB OPENING:  MKTG MGR/DISCOVERY/MD: Planet Green. Int in envir a must. Proj mgmt. skills. Self-starter, det oriented. 3-5 yrs exp. in mkt’g/advrtsng. Apply here:  discovery.jobs   (4/29)

JOB OPENING:  ON-AIR PROD/DISCOVERY/MD: Planet Green. Int in environ a must. Avid Media Composter a +, detail oriented. 4 yrs exp. writing/prod. Apply here:  discovery. jobs     (4/29)

JOB OPENING:  LINE PRODUCER/LOGO: Assist w/ all aspects of production mgmt for Logo. Apply:  www.mtvncareers.com under Prod. Mgmnt. EOE   (4/29)

JOB OPENING:  MGR. DEV & ORIG SERIES/Fuse/LA: Create, dvlp & execute new concepts, record prod deliverables. Manage dept data/trackers. 3-5 yrs exp at cable ntwrk or prod co in devlpmnt or prod. Rez: [email protected] “MDO” in sub (4/29)

JOB OPENING:  DIR DEV & ORIG SERIES/Fuse/LA: 7-10 yrs exp at cable ntwrk or production co in devlpmnt, prod & prgrm’ing. Exp in prgrm devlpmnt, strategy, contract neg & prgrm deliverables mgmt. Rez: [email protected] “DDO” in sub (4/29)

JOB OPENING:  VP DEV & ORIG SERIES/Fuse/LA: Oversee devlpmnt & prod of prgms. 10+ yrs exp-producing & managing production & devlpmnt of studio, documentary, reality and clip based TV prgms. Rez to: [email protected] “VPDO” in sub (4/29)

JOB OPENING:  PROD/DIR/Cablevision/Oakland, NJ:  Min. 3 yrs exp in tv prod. Prod/dir. digital commercials for local sales ops. Must know AVID/ Final Cut Pro.  See full posting and apply to www.cablevision.jobs req id 5977BR (4/29)

JOB OPENING:   DIRECTOR, AD SALES RESEARCH/At Comedy Central/Spike: seeking 8 yrs related media field. www.mtvncareers.com /EOE/M/F/D/AAP   (4/29)

JOB OPENING: TRAFFIC SUPERVISOR/Cablevision/Oakland, NJ:   Min. 3 yrs Traffic experience. Direct knowledge of NOVAR. Oversee day to day ops in dept.  View full posting and apply to www.cablevision.jobs req id #5790  (4/26)

JOB OPENING: MGR, ADV & BRAND/WE TV/NYC: 3+ yrs cons/promo mktg in TV network. Exp’d in campaign execution. Highly org & motivated, with good writing skills. Strong Office skills. res:  www.cablevision.jobs ref# 5891BR (4/26)

JOB OPENING: MANAGING EDITOR/WE tv/NYC: 2 – 4yrs web/tv editorial mgmt. Exp writing for web, copywriting and articles. Resp for editorial planning for websites. PC and Mac. res: www.cablevision.jobs ref # 5909BR (4/26)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Fishkill NY: Seeks AE for local ad sales. 1+ yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid NY DL.  See full posting and apply to www.cablevision.jobs req 5216BR (4/26)

JOB OPENING: DIR, PROD. OPERATIONS/City Lights Media/NY: FT staff position. Sprvs all phases of prod for mult TV & Digital prod’s. Create/mng budgets for all projects. 2+ yrs exp. as Line Prod. Res/sal req’s: [email protected] (4/26)

JOB OPENING: DIGITAL AD SALES MKTG MGR/AETN/NY:Blend of proj mgmt and creativity. Manage post-sell prod process, & interact with sales mgmt/clients to dev orig digital ideas for Fortune500s. Apply: www.aetn.com/careers.html (4/26)

JOB OPENING: PROMO WRITER PRODUCER/PBS KIDS SPROUT/PHIL, PA: 2-5 yrs exp specifically in children’s television. Creativity a must.  Write, produce, oversee graphics & edits of on-air promotion and stunts. [email protected] (4/26)

JOB OPENING: ASSOC RESEARCHER/WGBH/Boston: Assisting in Gathering and analyzing research.  BA in Communications, Business or Marketing.   www.wgbh.org/careers Job Req # 4362 (4/26)

JOB OPENING:  COORD, AFFILIATE SALES/AETN, NY: Support NE & Canadian Affiliate groups. Maintain budgets, contracts, premium program. Str communication & MS Office skills, cable industry exp. Apply: www.aetn.com/careers.html (4/26)

JOB OPENING: SALES PLNR/The Hotel Networks/Chi:BA pref. 1+ yrs exp nat’l advrtsng/buying/plan’g. Exp brdcst/cbl/natl o-o-h companies a +. MS knwlg. Exc media math, verbal/written comm skills. Res/cvr: [email protected] (4/26)

JOB OPENING: ACCT MGR/The Hotel Networks/Chi/LA:Aggressive & creative. 3+yrs nat’l media sales exp. Exc media math, verbal/written comm skills, Exp travel/finance/auto/hospitality ind. a + Res/cover  [email protected] (4/26)

JOB OPENING: ACCT MGR/The Hotel Networks/NY:Aggressive & creative. 3+yrs nat’l media sales exp. Exc media math, verbal & written comm skills, Exp in travel/finance/auto/hospitality ind. a + Res/cover:  [email protected] (4/26)

JOB OPENING: SR MGR MKTG/ Casual Games/Disney/N. Hollywood: Dvlp/mng/exec acquisition & retention strats for gaming incl’g downloadable games & Disney Game Kingdom Online. 7 yrs mktg & 3 yrs+ online gaming exp. [email protected] (4/26)

JOB OPENING: SR. PROD, Franchise Web sites & Games/Disney/N. Hollywood: Previous Sr-level Prod exp w/ website & content dvlpmnt req’d. 7+ yrs exp  in website prod req’d & exp in online gaming or ent pref’d.  [email protected] (4/26)

JOB OPENING:  BROADCAST & CABLE TV BUSINESS ANALYSTS/NYC: -Multiple- Ad Sales system experience: Gap analysis, software vendor assessment, requirement gathering all plusses. [email protected] 860 632 3707   (4/26)

JOB OPENING: ACCOUNT EXEC/Long Island: print & OOH adv/marketing agency needs energetic talent.  3-5 yrs exp. Responsibilities include lead generation, increase sales, service clients, work w/ creative talent. Apply: [email protected] (4/25)

JOB OPENING:  DRTV MEDIA BUYER/Chicago area: Minimum 2-3 years experience and proficiency in COREMedia, MS Office/Access required. Understanding of media planning and Nielsen a plus -. Send resume to [email protected]  (4/24)

JOB OPENING:  CONSUMER PUBLICIST/Fuse/NY: Supprt PR Dept in brand/consumer publicity efforts to gen awareness of Fuse TV. Proven track record w/ TV/Ent., lifestyle media. 2-3 yrs. exp. Rez to: [email protected] “CP” in subj (4/24)

JOB OPENING:  TRADE PUBLICIST/Fuse/NY: Supprt PR Dept in trade/business publicity efforts to gen awareness for Fuse TV. Proven track record w/ trade, business, media. 2-3yrs. exp. Rez to: [email protected] “TP” in subj  (4/24)

JOB OPENING: SR INFORMATION ARCHITECT/VH1.com/NYC: 5+yrs exp with product development/wireframes, project mgmt, strong comm skills, website traffic stats, VISO, Knlge of social netsites EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/24)

JOB OPENING: SR CLIENT ANALYST/MSA Media/NY: manage cable nets on Gabriel/other SW. Perform biz svcs, issue resolution, training, jr acct mgmt duties, prod planning. Must have tech knowledge. Send res/$ to: [email protected]   (4/24)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY:  RESEARCH INTERN/SCRIPPS NETWORKS/NY: Intern will gain exp. w/ TV/Online research methodology, terminology, various TV/Online research measurement tools, audience & market research. Apply at www.scrippsnetworks.com (4/30)

SUMMER INTERNSHIP CREDITS ONLY: MKTG/ON-AIR/Fox Reality Channel-LA – summer intern for mktg & on-air production. 30-40 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus. [email protected]  (4/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Freelance web writer/blogger. 4 years exp; smart, sharp voice;web 2.0-savvy. Email [email protected] (4/25)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.