Wednesday, April 20th, 2011



Braxton Family Values
The #1 show of the night.

WE tv’s new original hit series Braxton Family Values was
the #1 show of the night among all women’s networks.

“Watch your back, Kardashians!” – US Weekly
Click here for a sneak peek of next week’s episode

Source: The Nielsen Company, Live+SD. 4/12/11. WE tv – Braxton Family Values (9:01p-10:01p) vs ad-supp cable TCs 8p-11p. W18-49 & W25-54 (000s). Women’s nets incl: Lif, Oxy Brav, E!, TLC. Subj to quals upon request.



Good morning. It’s Wednesday, April 20, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premiere:
Univision: Cuando Me Enamoro at 7p

Tonight’s Finales:
Syfy: Ghost Hunters at 9p
TLC: Hoarding: Buried Alive at 10p
SOAPnet: Being Erica at 11p




Brands for Inspiration : Six of the Top 10 Brands for Inspiring Purchase1
Brands for Motivation : The Highest Concentration of Upscale Viewers in Cable2
Brands for Results : The #1 Network Group for Retaining Viewers Through Breaks3

Brands for Now. Brands for Life.
HGTV-DIY Network-Food Network-Cooking Channel-Travel Channel-GAC

1. Experian Simmons MME Engagement Study, Spring 2010. 2. Nielsen Co. NPower R&F Report, 2010.
3. Beta Research, Advertising Executive Study, 2010. For details, visit .


Spy dramedy series Chaos removed by CBS from its primetime schedule after three airings.  CBS premiered Chaos April 2 with 6.4 million total viewers and a 1.1 rating among A18-49. Chaos’ ratings steadily declined in subsequent airings to 5.6 million viewers and a 0.9 A18-49 rating during week two followed by 5.5 million viewers and a 0.9 demo rating for its latest episode airing last Friday.

FOX’s derailed comedy Running Wilde starring Will Arnett and Keri Russell will have its final four episodes air on FX on Thursdays at 10p beginning April 28.   FOX took the comedy off its schedule during November sweeps and also opted to not give the series a full-season pick-up.  During last January’s Television Critics Association press tour, FOX’s President/Entertainment Kevin Reilly said then Running Wilde will not be returning to the network’s schedule.

Fresh off of its series launch last Sunday, HBO granted fantasy series Game of Thrones a second season.  In its premiere episode, Game of Thrones brought in 2.2 million total viewers at 9p. Additionally, two encore airings on Sunday at 1005p and 1115p tallied 1.2 million viewers and 800,000 viewers respectively for a combined total of 4.2 million total viewers for the night.  Game of Thrones did better than the series opener of True Blood with 1.44 million in September 2008 though less than last September’s series debut of Boardwalk Empire at 4.81 million total viewers.

FUEL TV, the Fox Sports Media Group’s entertainment and sports network targeting young males, renewed four original series with all geared up for fall or winter premieres: 

  • Unscripted action series Thrillbillies queues up a fourth season with ten episodes.
  • Built to Shred on tap for a fourth season with 14 episodes.
  • A fifth season of The Adventures of Danny & the Dingo offers 14 action-filled episodes.
  • An eighth season of the snowboarder series The Standard Snowboard Show will also have eight all-new episodes.

Last Sunday, Mob Wives debuted on VH1 at 8p and attracted 1.4 million total viewers and delivered a 0.9 rating among A18-49 and an average 1.5 rating with W18-34.  Also on Sunday, VH1 debuted Audrina at 9p with 1.2 million total viewers including its encore and new series Saddle Ranch at 930p with 1.0 million total viewers including its encore. 

A mid-week NEW installment on the Cyn opsis | Sports news page, NHL Deals for Branding Opportunities, is written by Chris Pursell, and sponsored by CBS Sports Network  .  Feel free to add your comments or thoughts at the bottom of the Sports page about his story, his opinions, suggestions on future stories and or anything else. CBS Sports Network, available to 95 million homes, the 24-hour network has hundreds of live games, expert analysis and award winning programming.

Sol Saks, television comedy writer and creator of the iconic ABC sitcom Bewitched (1964-1972) died April 16 at the age of 100 in Los Angeles.  Prior to Bewitched, Mr. Saks penned radio comedies including Duffy’s Tavern and other early television series including My Favorite Husband, Mr. Adams and Eve and I Married Joan.  Mr. Saks also wrote the screenplay for the comedy film Walk Don’t Run (1966) starring Cary Grant, served as an executive for CBS in the area of comedy development and wrote the 1985 book The Craft of Comedy Writing.

Television industry veteran Larry Fraiberg, 89, died March 26.  During his long television management career, Mr. Fraiberg served as GSM for KPIX San Francisco, his first position in the industry in 1951, followed by a stint as GSM for WNEW-TV in New York starting in 1959.  Mr. Fraiberg went on to become VP/GM of WTTG-TV in Washington, D.C. in 1963 and subsequently was VP/GM of WNEW-TV from 1965-1969 and again 1971-1977; President of Metromedia from 1977-1979; and President of Group W Television Stations from 1980-1986.  Mr. Fraiberg was a WWII US Air Force veteran and served as a member of numerous organizations and committees including IRTS and NATAS, National Endowment for the Arts, National Committee on American Foreign Policy, Muscular Dystrophy Association of America, Chelsea Theater Center, Consumer Action Now and the Mayor’s Committee for a Better New York.



#1 WITH MEN 25-54
here to see the latest clip of….

Source: The Nielsen Company. Click here  for full source data.


Celebrity choreographer and creative director Laurieann Gibson partners with BET in a new reality competition series Born To Dance: Laurieann Gibson premiering August 2 at 10p.  The new eight-episode series documents twenty aspiring dancers as they battle through intense choreography meted out by Laurieann each week to win a cash prize of $50,000.  Born To Dance: Laurieann Gibson is produced by BET. 

Beginning May 9, VH1 debuts a new daily, live morning show, Big Morning Buzz Live hosted by Carrie Keagan.  The one-hour show will feature Keagan’s perspective on current headlines, celebrities, music and other buzz-worthy topics.  Big Morning Buzz Live will air at 930a Monday through Friday.


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 4/11-4/17/11
Primetime    (000)        Total Pgm Day      (000)
TNT                1069         ADSM*                    718
USA                1053         TNT                        608
HIST                975          NICK                      602
ESPN               863          NAN*                      558
TBSC               774          USA                        537
AEN                 735          ESPN                      471
DISC                692          HIST                      460
FX                    615          TBSC                     441
DSNY               599           AEN                      396
ADSM               539          DSNY                     395
Source: Turner Research from Nielsen Media Research Data. All ratings based on Total U.S. Television Universe of 115,900,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 4/11-4/17/11      
Primetime    (000)      Total Pgm Day            (000)
DSNY             2887       NICK                             2158
USA               2856       DSNY                            1683
TNT               2183       NAN*                             1371
HIST              2141       TNT                               1305
FOXN             1892       ADSM*                          1299
ESPN             1631       USA                               1283
AEN              1545        FOXN                             1066
NAN              1454        HIST                               975
DISC             1372        TOON                              940
TBSC             1371        AEN                                828
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 115,900,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 4/11-4/17/11
HIST    Pawn Stars 1030p                                          3416
TNT     Knicks/Celtics                                                 3286
HIST    Pawn Stars 10p                                              3152
TNT     Nuggets/Thunder                                            3111
USA     WWE Entertainment 10p                                 2712
DISC    Deadliest Catch                                              2620
USA     WWE Entertainment 9p                                   2539
HIST    American Pickers                                            2233
ESPN    Pacers/Bulls                                                   2012
ADSM   Family Guy 1130p                                          2009
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 115,900,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 4/11-4/17/11
FOX    American Idol  Wednesday                         7.3/21          9640
FOX    American Idol  Thursday                            6.4/20          8429
ABC    Dancing with the Stars                                4.5/12          5868
NBC    The Office                                                  4.0/11          5206
CBS    NCIS                                                          3.9/12          5170
ABC    Modern Family                                            3.9/10          5074
CBS    Criminal Minds                                            3.5/9            4586
FOX    Bones                                                         3.5/10          4642
CBS    NCIS: Los Angeles                                       3.3/9            4376
FOX    House                                                         3.2/9            4248
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday A18-49 Analysis:   Amid many reruns, ABC won Saturday night with a 1.0/3 A18-49, according to final national ratings from Nielsen.  ABC’s repeat movie Pirates of the Caribbean: Dead Man’s Chest topped at 8p with a 0.9/4 followed by NBC’s first of two Law & Order: LA encores at 0.7/2.  ABC’s movie stayed put in first place during 9p with a 1.0/3 while CBS’ Crimetime Saturday repeat and NBC’s second Law & Order: LA encore tied for #2 at 0.8/3 each.  At 10p, the last hour of ABC’s movie and CBS’ 48 Hours Mystery shared #1 at 1.1/4 apiece with NBC’s Law & Order: SVU rebroadcast a close second at 1.0/3. 

Live + Same Day Household Ratings: Saturday, April 16, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 2.9/5         Crimetime Saturday [r] 2.5/5, Crimetime Saturday [r] 2.8/5, 48 Hours Mystery 3.6/7

NBC: 2.9/5         Law & Order: LA [r] 2.5/5, Law & Order: LA [r] 3.0/5, Law & Order: SVU [r] 3.1/6

ABC: 1.9/3          ABC Saturday Movie of the Week: Pirates of the Caribbean: Dead Man’s Chest [r] 1.9/3

FOX: 1.5/3          FOX Movie: Truth Be Told 1.5/3

UNIV: 1.3/2        Sabado Gigante 1.3/2

ION: 0.5/1         Saturday Afternoon Movie: Space Cowboys [r 7p start] 0.5/1, Saturday 9PM Movie: The Hurricane 0.6/1

TF: 0.3/1           Cine de Las Estrel Sat 0.3/1, Futbol Liga Mexicana Sat: San Luis vs. Toluca 0.2/0

TELE: 0.3/1       Futbol Estelar: Chivas vs. Santos 0.4/1, Persgdo Injusticia 0.2/0

A18-49:  ABC 1.0/3, CBS 0.8/3, NBC 0.8/3, UNIV 0.7/2, FOX 0.6/2, TF 0.3/1, TELE 0.3/1, ION 0.2/1

Sunday A18-49 Analysis:  ABC and CBS shared #1 and the A18-49 viewers Sunday night at 2.0/6 each, according to final national ratings from Nielsen.  ABC’s America’s Funniest Home Videos did best at 7p with a 1.6/5 with CBS’ 60 Minutes next at 1.4/5.  CBS zoomed to the top during 8p with Amazing Race at 2.4/7 and ABC’s Extreme Makeover: Home Edition and the average of FOX’s The Simpsons rerun and American Dad tied for #2 at 2.0/6 each.  At 9p, ABC’s Desperate Housewives and the average of FOX’s Family Guy and The Cleveland Show each posted a 2.7/7 and NBC’s Celebrity Apprentice delivered a 2.4/6 in second place.  Then at 10p, NBC’s Celebrity Apprentice had a turn in #1 with 2.9/8 followed by CBS’ CSI: Miami at 2.2/6.

Live + Same Day Household Ratings: Sunday, April 17, 2011 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 5.8/10       60 Minutes 6.9/13, Amazing Race 5.1/8, Undercover Boss 5.2/8, CSI: Miami 6.1/10

ABC: 4.6/8         America’s Funniest Home Videos 3.8/7, Extreme Makeover: Home Edition 4.6/7, Desperate Housewives 5.9/9, Brothers & Sisters 4.2/7

NBC: 3.7/6         Dateline 3.0/5, America’s Next Great Restaurant 2.3/4, Celebrity Apprentice 11 4.7/7

FOX: 2.4/4         The Cleveland Show [r] 1.4/3, American Dad [r] 1.7/3, The Simpsons [r] 2.4/4, American Dad 2.7/4, Family Guy 3.6/5, The Cleveland Show 2.8/4

UNIV: 1.6/3       Aqui y Ahora 1.0/2, Nuestra Belleza 1.9/3, Sal y Pimienta 1.6/3

ION: 0.6/1        Sunday 7PM Movie: Ghostbusters II [r] 0.5/1, Sunday 9PM Movie: The Whole Nine Yards [r] 0.4/1

TELE: 0.4/1       Cine Millonario: Pathfinder 0.3/1, Cine Millonario II: Day After Tomorrow 0.4/1

TF: 0.3/1          Cine de Las Estrel Sun [r] 0.3/0, Cine de Las Estrel Sun 2 [r] 0.3/1

A18-49:  ABC 2.0/6, CBS 2.0/6, FOX 1.9/5, NBC 1.8/5, UNIV 1.1/3, ION 0.4/1, TF 0.3/1, TELE 0.3/1

Monday A18-49 Analysis:  Even with a downturn in ratings week to week, ABC still prevailed Monday night with a 2.9/8 A18-49, according to final national ratings from Nielsen.  ABC’s Dancing with the Stars was #1 at 8p with a 3.7/11 and FOX’s House #2 at 3.2/9.  ABC remained in the lead during 8p with a combination of Dancing with the Stars and Cougar Town averaging 3.5/9 followed by the average of CBS’ Two and a Half Men repeat and Mike & Molly at 2.4/6.  CBS took control at 10p with Hawaii Five-O at 2.8/7 and Telemundo’s La Reina del Sur moved into second place with a 1.9/5.

Live + Same Day Household Ratings: Monday, April 18, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

ABC: 9.0/14        Dancing with the Stars 12.7/20, Cougar Town 5.1/8, 20/20 Special Edition 5.2/8

CBS: 5.4/9             How I Met Your Mother 4.1/7, Mad Love 3.5/5, Two and a Half Men [r] 4.7/7, Mike & Molly 6.3/10, Hawaii Five-O 7.1/11


FOX: 4.6/7             House 5.2/8, Chicago Code 3.9/6

NBC: 2.8/4           Chuck 2.5/4, The Event 2.5/4, Law & Order: Los Angeles 3.5/6

UNIV: 2.0/3          Teresa 1.9/3, Triunfo del Amor 2.2/4

CW: 1.0/2            90210 1.1/2, Gossip Girl 1.0/1

ION: 1.0/2           Without a Trace 0.8/1, Criminal Minds 1.0/2, Criminal Minds 1.2/2

TELE: 1.0/2          Aurora 0.6/1, Los Herederos del Monte 0.7/1, La Reina del Sur 1.7/3

TF: 0.4/1             Cine de Las Estrellas Mon [r] 0.4/1, India 0.6/1

A18-49:  ABC 2.9/8, FOX 2.5/7, CBS 2.4/7, UNIV 1.5/4, NBC 1.2/3, TELE 0.9/3, CW 0.8/2, ION 0.4/1, TF 0.3/1



Chiqui Cartagena named VP/Corporate Marketing with Univision Communications Inc. In her new position, Chiqui will head the development and execution of corporate marketing efforts.  Based in New York, Chiqui will report to Ruth Gaviria, SVP/Corporate Marketing. 

NBCUniversal elevated Salil Mehta to the newly-minted role of COO/CFO of NBCUniversal’s Entertainment and Digital Networks and Integrated Media unit (E&DN/IM).  Previously, Salil was President/Business Operations, Strategy and Development for NBCU.  Now in his new role, Salil will supervise all daily operations, finance, legal and business affairs, business development and strategic planning for E&DN/IM’s roster of assets including Telemundo, mun2, Bravo Media, Oxygen Media and Style as well as the digital properties iVillage, DailyCandy, Swirl and Fandango.  Furthermore, Salil will have direct management of NBCU’s partially-owned cable networks, Sprout, ExerciseTV and TVOne.  Salil will report to Lauren Zalaznick, Chairman of E&DN/IM.

MTV promoted Jackie French to SVP/Series Development up from VP/MTV Series Production.  Jackie will continue to manage creative development and production on numerous series for the network including The Real World. In addition, Jackie is one of the Executive Producers on Jersey Shore.  She is based at MTV’s New York headquarters, reporting to Chris Linn, EVP/MTV Programming and Head of Production.

ABC News’ President Ben Sherwood relayed the news division added three executives to its senior leadership team:

  • Barbara Fedida returns to ABC News as of today in the role as SVP/Talent and Business. Previously, Barbara worked for many years at ABC News as a producer for Peter Jennings at World News Tonight and his documentary division.   In more recent years, Barbara was with CBS News as a talent executive.
  • Joe Ruffolo hired as SVP/ABC News Digital starting today.  Joe joins ABC News from where he served as VP.
  • Susan Mercandetti also returns to ABC News as VP/Business Development and Partnerships beginning May 2.  Previously, Susan served as a producer for Good Morning America and Nightline.  In the last several years, Susan has had a varied career highlighted by producing long-form broadcasts and establishing a production company with Ted Koppel and also serving as a consultant to ABC News on various projects.  She also was an editor at Vanity Fair and The New Yorker as well as an editor at Miramax Books and an executive editor at Random House. 

Former Discovery Channel VP/Production, Chris Rantamaki hired by Spike TV as VP/Original Series.  At Spike TV, Chris will head the development of non-scripted series with the goal to further expand the network’s audience.  Based at Spike TV’s California offices, Chris reports to Sharon Levy, EVP/Original Series and Animation. 

Michael Burch joined Estrella TV as SVP/Sales to manage Network TV sales at the company’s New York office, reporting to Mike Reid, EVP/Sales.  During the last 12 years, Michael worked for Univision as VP/Network Sales in the Southwest Region. 



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This day in History:    1841 – In Philadelphia, PA, Edgar Allen Poe’s first detective story, “The Murders in the Rue Morgue,” was published in Graham’s Magazine.

Answer to Yesterday’s Trivia Question:  What primetime character was often heard using the codename Goldilock?  THE INHABITANTS OF STALAG 13 on HOGAN’S HEROES  Kudos to: Meredith Rusu-Disney Publishing Worldwide/NY; Carl Schellenberger-VCA/NY; Carl Mayer-Active Int’l/NY; Will Allmendinger-Sirius XM Radio/Chicago; Tom Boyd-WGN/Chicago; Dan Matson-20th Television/LA; Roz Seibold-EDA/Tucson; Derek Bartholomaus-BrainSurge/LA; Bob Matthews-Longfellow Entertainment/Santa Monica

Today’s Trivia Question: What TV game show opened in part by identifying its home city as Hollywood, California, “The Dating Capital of the World”?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Mega Movie Summer is a movie lover’s ticket to 14 weeks of in-depth coverage and special programming surrounding the biggest movies of the year. Join REELZCHANNEL as we take viewers behind the scenes and to the red carpet of this summer’s most anticipated blockbusters.

To learn about advertising opportunities on REELZCHANNEL, contact Joe Gallagher, VP & General Manager, National Ad Sales at (212) 697-2642 or [email protected].

Leonard Maltin’s Hidden Gem of the Week: Princess of Montpensier

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JOB OPENING:  DIR, DIGITAL RSRCH/AETN/NY:Direct Dig Rsch initiatives for AETN Strategic Insights. Expert online quant rsch; knwlg of comScore, Nielsen Online, Omniture prefd. 8+ yrs exp, pref  Ad Sales. (4/21)

JOB OPENING:  DIRECTOR, DEVELOPMENT- REALITY/MTV/NYC: 5+ yrs exp. reality TV Development (all formats); strong industry relationships a must; BA req. EOE/M/F/D/AAP apply at  (4/21)

JOB OPENING:  SR. DIRECTOR, MULTIPLATFORM MARKETING/VH1/NYC: 8+ yrs Mktg exp for a digital or entertainment property.; Agency exp. desired; SEO, SEM, & Email Mktg a must; BA req. EOE/M/F/D/AAP apply at  (4/21)

JOB OPENING:  SCHEDULING COORDINATOR,  PROGRAMMING DEPARTMENT/GSN/SM: Report to Director. BA Degree + 1-2yrs TV exp. Send res +CL to  [email protected] (4/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA MARKETING/CHEER CHANNEL/LA/AUSTIN: Ideal opp to learn and manage social media platforms increase traffic, syndicate video content. 2-3 days per wk; Stipend. info: [email protected] (4/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for plac, ing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/26)

SITUATION WANTED: RESEARCH DIR/SALES Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Email: [email protected] (4/23)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (4/22)

SITUATION WANTED: AGENT’S ASSISTANT in publishing, film, or TV. Seeking entry-junior level position, B.A., English & Film, 2+ years publishing industry experience w/ literary agents. Contact [email protected] (4/22)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY, PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/21)

SITUATION WANTED: AGENT’S ASSISTANT in publishing, film, or TV. Seeking entry-junior level position, B.A., English&Film, 2+ years publishing industry experience w/ literary agents. Contact [email protected] (4/21)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:  The Middle, Better With You, Modern Family, Cougar Town, Happy Endings,  Happy Endings
AZTECA:  Cosas de la Vida, Al Extremo, Lo Que Callamos Las Mujeres
CBS:   Survivor: Redemption Island, Criminal Minds [r], Criminal Minds: Suspect Behavior [r]
CW:   America’s Next Top Model [r], America’s Next Top Model
FOX:  American Idol, Breaking In
ION:  Without A Trace, Without A Trace, Criminal Minds
NBC:  Minute to Win It, Minute to Win It [r], L&O: SVU [r]
PBS:   Secrets of the Dead [r], Nova, Saving the Bay
TELE: Aurora, Los Herederos del Monte, La Reina del Sur
UNIV: Teresa, Triunfo del Amor

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

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