Wednesday, April 16th, 2008

Cynopsis: DIGITAL


Good morning, it’s Wednesday, April 16, 2008, and this is your first early morning digital briefing.

Plug-and-play digital entertainment multiplex network .2 Network signed its first wave of affiliate deals with Post-Newsweek, Belo and Meredith, reports TVNewsday. .2 Network provides stations with a full slate of content for use in programming a digital subchannel, including broadcast premiere movies, classic TV shows and FCC-compliant kids programming.


It’s nice to have Stephen Spielberg in your corner. DreamWorks won the battle for the rights to adapt the famed Japanese cyberpunk manga Ghost in the Shell into a 3-D live action thriller after Spielberg took a personal interest in the project, reports Variety. DreamWorks beat out Sony and Universal, who were also chasing the property. “Ghost” is best known to American audiences by the anime adaptations directed by Mamoru Oshii. It also inspired the Wachowski Brothers to create The Matrix trilogy.
BET Networks became the latest programmer to distribute its shows through Microsoft’s Xbox Live platform, making College Hill 4, American Gangster, Hell Date and Comic View available for purchase. The pilot of celebrity mixed martial arts competition show Iron Ring is being offered for free this week to promote the offering.
H2V Media is teaming with iVillage’s to distribute an original live action and animated documentary series about how Esoteric Traditions mingle with Western Astrology, made specifically for the Blu-ray DVD format. The 12-title HD DVD, each devoted to a different sign, will utilize Blu-ray’s new broadband functionality to link to supplemental material available on H2V is also working on a mobile component for the release, due out in the fall.
Bravo launched a new section of its TelevisionWithoutPity blog called – you guessed it –, turning a snarky eye toward the silver screen.
THQ has developed a Dancing with the Stars video game for Windows PCs, online and mobile phones, allowing players to play as one of 26 celebrities or dancers and test some of the show’s most popular dance styles. launched a mobile web site powered by Crisp Wireless optimized for the iPhone and Wi Fi-enabled iPod touch featuring sliding pages, expandable images and a more robust graphical interface.
Jetix Europe is launching an online football tournament this summer, leading up to the Euro 2008 matches and season 2 of its series Galactik Football. Kids from 17 European countries can access the casual gaming portal to compete for points and prizes.


Don’t look now but the multipurpose Google Maps app just transformed itself into a video platform. Local business can now embed YouTube video clips next to their shops, offering a cheap, easy to link-to interface for video tours, product demos or even commercials. (Google offers an embed from S.F.-based cake shop I Dream of Cake as an example.) Geotagged YouTube videos have been available in Google Earth since last year.
Blog network Federated Media, whose portfolio includes Boing Boing, Ars Technica and Ask a Ninja, raised an additional $50 million in minority financing from Oak Investment Partners.
Upcoming broadband TV platform TidalTV signed an agreement to feature full-length episodes of several National Geographic Channel shows including Taboo, Critical Situation and Wild!, as well as clips from various other shows.
Fox Cable’s Fuel TV joined the platform, the online entertainment service powered by DAVE Networks that has shipped with all HP notebooks since Jan. 2007.
Chumby signed a deal to feature podcasts and multimedia widgets produced by the New York Times on its wireless internet device.


AOL acquired blog content engine Sphere for a reported $25 million. The Sphere Related Content Widget provides contextually relevant blog posts, articles, videos, photos and ads to close to 70,000 publisher sites.   


Tremor Media introduced a new video ad platform enabling publishers to overlay video ads from multiple sources through one central console. The Acudeo system aims to offer display ad efficiency to the process of placing video ads on networks of sites, integrating with content management systems and playlists as well as multiple ad servers.
Hola Networks
rolled out in-page video ads integrated with its existing network delivery platform that are clickable and support view-based reporting. Hola is part of 24/7 Real Media’s Open AdStream Platform.


, the AOL ad network that combines, Quigo and Tacoda, ranked as the top ad network in March according to ComScore Media Metrix. Platform-A served ads to 170 million U.S. Internet users in March, representing nearly 91 % of the total U.S. online population. Each of the top 15 ad networks delivered ads to at least half the U.S. internet audience.
Top 15 Ad Networks March 2008  Total U.S. – Home/Work/University Locations
Network            Total Unique Visitors (000)    % Reach
Platform-A*                            170,537           90.7
Yahoo! Network                       160,336           85.3
Google Ad Network                  152,048           80.9
Specific Media                         145,554           77.4
ValueClick Networks                140,091           74.5
Tribal Fusion                           135,640           72.1
Casale Media Network              129,399           68.8
DRIVEpm                                124,333           66.1
adconion media group              117,469           62.5
interCLICK                               108,818           57.9
Traffic Marketplace                   105,420           56.1
Collective Media                       100,151           53.3
24/7 Real Media                         94,525           50.3
ADSDAQ by ContextWeb             94,459           50.2
Burst Media                                93,291           49.6
Total Internet Audience             188,010          100.0
Source: ComScore Media Metrix
*Includes, which reached 167.5 million visitors in March 2008.
Top 10 Gaining Properties by % Change in Unique Visitors* (U.S.)
March 2008 vs. February 2008 Total U.S. – Home, Work and University Locations
                                    Total Unique Visitors (000)
                                       Feb-08      Mar-08     % Change   Rank by Unique Visitors
Yellow Book Network           8,801      13,523        54             75                            6,519       9,799        50            104 Sites             3,441       5,027        46            218
Craveonline                        5,806       8,254        42            128
Six Apart Sites                    9,749      13,680        40             74
Break Media                        5,845       7,876        35            131                             3,755       5,049        34            217                      3,666       4,865        33            226                       3,561       4,678        31            240                       6,875       9,003        31            117
*Ranking based on the top 250 properties in March 2008
Source: comScore Media Metrix

Average U.S. Internet Usage, Combined Home & Work Month of March 2008
Category                               March         February       % Change from Feb.
Sessions/Visits per Person          60              58                     3.5
Domains Visited per Person       105            104                     1.0
Web Pages per Person            2,437         2,370                     2.8
Duration of a Page Viewed   0:00:52      0:00:53                   -0.6
PC Time per Person           19:42:28     17:38:32                    3.2
Digital Media Universe       164.6 mil     162.3 mil                    1.4
Current Digital Media         221.3 mil     220.6 mil                    0.3
 Universe Estimate           
Source: Nielsen Online


Spot Runner
hired former Interpublic Media CEO and MTV President Mark Rosenthal as President of the newly formed Media Platforms division and Vice Chairman. Mark will work to leverage Spot Runner’s technologies to serve ad agencies and media companies, reporting from New York to Nick Grouf, Chairman and CEO.
National Geographic Digital Media upped Rob Covey to SVP/Content Development and Design for Online Material, overseeing content and design for and the rest of NGDM’s properties. He reports to Betsy Scolnik, President of NGDM. In addition to Covey’s appointment, Dave Smith has been named Director of Web Technology Planning.
Move Networks is moving into new offices in Los Angeles and San Mateo, California, Ann Arbor, Michigan and New York City as part of a huge expansion and has hired a pair of new executives. Thomas Morgan, founder and CEO of BlackArrow Corp., joins the company as Chief Strategy Officer. He is charged with developing strategic initiatives focused toward client revenue opportunities. Paul Ptaschne joins as VP/Sales, Latin America, responsible for growing Move Networks’ market share in the region.
Philly-based Red Tettemer hired social media expert Annie Heckenberger as Community Trailblazer to help build online buzz for clients.


One of the problems with the internet is that there’s just too damn much stuff out there to keep up with. One of the reasons blogs have exploded in popularity is because like-minded ones often turn us on to something we might like. Now’s there’s an algorithm-based site that can serve this purpose. Content recommendation engine The Filter, backed by Peter Gabriel’s Real World Group, entered public beta yesterday. It’s designed to point users toward music, TV, movies, entertainment and news they might like by gauging their moods and tastes. The site will monitor new content, keep track of buzz worthy stuff, then recommend titles to users based on past preferences and patterns of consumptions. The Filter initially launched in the UK as a downloadable playlist creator and music discovery application, and has also been supplying recommendations for Nokia, MSN and The Ministry of Sound’s online stores.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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Discovery Communications Upfront 2008-2009.
See Us Like Never Before.

High quality, nonfiction programming that makes an immediate connection with our viewers.

And is a direct reflection of their passions and interests.

Plus, a whole range of new shows, new networks and exciting digital platforms to ensure
your brands’ messages break through.

See us like never before
Discovery Communications Upfront 2008-09.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  DIR HR-Interactive/Major Broadcast co-Temp now-NYC – 2 perm-possible w.coast: 10yrs HR Recruitg exp TV-centric Web (social communs-games, tech staff-full project) exp  [email protected] (4/23)

JOB OPENING:   SENIOR SALES EXECUTIVE/Invision, Inc. in mid-town NYC: Sell and deliver enterprise software w/ in the traditional media & digital advertising marketplace, please send resume to [email protected] (4/23)

JOB OPENING: SALES ASSIST/Invision, Inc. in mid-town NYC: Maintain databases, prepare demos and RFP responses, general admin., reporting, etc. please send resume and salary history to  [email protected] (4/23)

JOB OPENING: RESEARCH ASSISTANT/Sony Pictures TV:  Research & sales support, admin duties. Detail & organization. Strong computer skills. 3-5 yrs exp. Apply: (4/23)

JOB OPENING: AE, ADVRTSNG SALES/ Contacts & exp. in the client & ad agency arena, incl’g planning and buying groups. Exc selling & presentation skills, able to dvlp leads for sales opps. Apply: [email protected] (4/23)

JOB OPENING: PROGRAM DEVELOPMENT MGR/LA Office of major cable company: 5 yrs+ exp Oversee & manage concepts in development, liase with internal Exec Prod & Prod Co. Apply at  ref  0000001686  (4/23)

JOB OPENING: DIRECTOR, HUMAN RESOURCES/Harmonix-MTVN/Boston. 5+yrs HR Generalist exp, Strg ER exp, Strg interpersnl/org skills, Superior Customer Orientation, Exp/Knwldg of Gaming A+ EOE/M/F/D/AAP. Apply (4/23)

JOB OPENING: ON-AIR GRAPHICS SCHEDULING COORDINATOR/(Freelance) VH1/NYC: 1+ yrs exp sked/TV, able to multi-task/detail oriented, comprehension of PTS/GABRIEL. EOE/M/F/D/AAP. Apply [email protected] (4/23)

JOB OPENING: AE/Fuse/NY: Sell dig media & multi-platform. Incr exst’ing clnts, gen new biz rev. Prsnt new prgm’ing, brand pos, mktg opps. Excl. interpers’l/org skills/MS Excel & PP. Send Rez to: [email protected] “AEDM” in sub (4/23)

JOB OPENING:  DIGITAL COORDINATOR/A&E Television/Stamford CT: Research & Schedule Digital Assets for websites, write promos on air bugs, 3+yrs exp online,tech comm. Apply to posted as Enterprises Scheduling Coord  (4/22)

JOB OPENING:  DIR OF BOOKING/CNN/ATL: Seeking exp’d Booker to mng guest bookings & staff & provide support to all prgrms. Strong leadership exp req’d. Send res/cvr letter: [email protected]. Apply:, job id 98728BR  (4/22)

JOB OPENING: DIRECTOR, COMMUNICATIONS/Nickelodeon/NYC: Min. 7yrs PR exp in TV, PR or media Relations; Exceptional writing skills; Strong interest in children’s TV and emerging media. EOE/M/F/D/AAP apply (4/22)

JOB OPENING:  MGR, CORPORATE COMM/Univision/NY: BA/BS; 5+ exp in PR. Superior writing skills, media relations, project mngmnt, dev/execute pitches & mng media requests. Spanish and TV/media knwldg a plus.  [email protected]  (4/22)

JOB OPENING: DIR BIZ DEV/BBC/LA: expand production biz, increase reach of brand, negotiate deals, maintain relationships w/ execs & talent. Multi-task, innovative. Apply: (4/22)

JOB OPENING: DIGITAL AE/History/A&E Chicago: Sell digital advertising solutions to clients/agencies. Dvlp new business. Client service and acct mgmt. 4 yrs in sales -min 2 yrs digital sales. Apply: (4/19)

JOB OPENING: VP, BUSINESS STRATEGY & DEV / LIFETIME TV/LA :  Structure deals that generate maximum revenue for Lifetime’s services (linear, new media &, potentially, mobile) Apply at: (4/19)

JOB OPENING: DIRECTOR, DEVELOPMENT/Columbia, MD/ Retirement Living TV: Cable network catering to the 55+ demographic has immediate opening. Please visit for full description (4/19)

JOB OPENING: SALES RESEARCH MANAGER/NBC UNIVERSAL/NYC:Support Sales positioning of USA and SCI FI. Knowledge of Nielsen Galaxy Explorer, NPOWER, IAG, Simmons and MRI: Excel/PPT.Apply online at (#814593) (4/19)

JOB OPENING: RESEARCH ANALYST/WE TV/NY: 2+ yrs cable res exp. Support Corp, Sales, Affil, Prog & Mktg team w/data collection & analysis. Nielsen, MRI a +. Res: ref #5750BR (4/19)

JOB OPENING: LINE PROD/AMC TV/NY:  Mng all phases of prod for non-scripted orig prog for network (stunts, series, fests etc). 5+ yrs exp production, budgets & schedules. Res: ref #5824BR (4/19)

JOB OPENING: MANAGER, PRODUCTION ACCOUNTING/VoomHD: Oversee Prod Acct process. Track expense v budget, etc. BS/BA req’d. 5+ yrs exp in production env pref’d. Apply to req 5179BR at (4/19)

JOB OPENING: TRAFFIC COORDINATOR/Cablevision/Norwalk, CT: 2 yrs related work exp. Process/schedule orders for Ad time. See full posting and apply to 5896BR at (4/19)

JOB OPENING: SR WRITER/PRODUCER, CREATIVE SERVICES/MOJOHD/NY: Conceive, Write & Produce on-air promotions, campaigns & shoots for premiere HD ntwrk. 4 yrs exp in ntwrk/agency environment req’d.  Apply to:  [email protected]. (4/19)

JOB OPENING: TRAINING COORD/The Nielsen Co./NY: Training for TV clients for all Nielsen products incl’g Ad*Views,Galaxy Explorer, NPOWER and Arianna. 4 yr deg, 2+ yrs of media exp. Res: [email protected] (4/19)

JOB OPENING: DRTV MEDIA BUYER/Chicago area: Minimum 2-3 years experience and proficiency in COREMedia, MS Office/Access required. Understanding of media planning and Nielsen a plus -. Send resume to [email protected] (4/18)

JOB OPENING: VP, NEW PRODUCT STRATEGY/MTVN Digital Ops/NYC: BA/BS; 10+yrs digital advrtsng exp. Resp for strat & implementation of new ad products; manage
new product lifecycles. EOE/M/F/D/AAP. Apply (4/18)

JOB OPENING: VP, INT, MKTG/ABC Kids/NY: Lead mrktg teams on all cross-platform proposals from creative dev through execution provide guidance/leadership on strat,ideas presentation for integ proposals Req 135965 (4/18)

JOB OPENING:  DIRECTOR, MUSIC LICENSING/Current TV/LA, CA:  Oversee & manage music licensing, clearances, libraries, incl. international negotiation & licensing.  3-5 yrs. exp.  [email protected], EOE (4/18)

JOB OPENING:  SR RSRCH DIR/Ent. Rsrch Co/LA: Mng end to end custom projects, proposals, methodology, survey design, analyze data/write reports. Knwldg of ent ind & vendor exp + (4/18)

JOB OPENING:  RSRCH MGR/Ent. Research Co/LA: Mng custom/synd. rsrch. Prepare proposals, questionnaires, banner & tab specs, sample, analysis & reports. Knwldg of ent ind. + (4/18)

JOB OPENING:  EMERGING MEDIA SALES MGR/Fox/NY: Fox Broadcast Ad Sales Team. Exp w/ digital & mobile sales. Exp w/ Mediavisor and Atlas a plus. BS/BA. Please apply at (4/18)

JOB OPENING: PRODUCT MANAGER/THE SIMS (ELECTRONIC ARTS)/REDWOOD CITY CA: Apply to this position, please click on this link: (4/17)

JOB OPENING: ACCT COORD/Orange,CA. Adhere to production scheds, screen TV/movies, adhere to standards, coord docs & ad hoc productions/duplication/encoding, support clients & AM. 2-3 yrs entertmt or traffic reqd. [email protected] (4/17)

JOB OPENING:  WRITER/PRODUCER, CREATIVE SERVICES/FINE LIVING Knoxville TN: Develop, write & produce on air promotions & special projects. 4 yrs+ TV Station/Cable Network experience req’d.  Apply online: (4/17)

JOB OPENING:  DESIGNER, CREATIVE SERVICES/FINE LIVING Knoxville TN: Design product for on-air spots, show packages & other creative projects. 4+ yrs TV Station/cable network experience required. Apply: (4/17)

JOB OPENING:  SALES PLANNER/DISH Network/NY: BA pref. 2+ yrs exp in advertising/buying/planning. Knowledge/exp in broadcast/cable TV Ent. industry a+. Proficient in MS Office. Submit resumes to [email protected] (4/17)

JOB OPENING:  P&I Analyst/DISH Network/NY: BA pref. 2+ yrs exp in inventory/planning/research. Knowledge/exp in broadcast/cable TV Ent. industry a+. Proficient in MS Office. Submit resumes to [email protected]. (4/17)

JOB OPENING:  SENIOR WEB PRODUCER/SHOWS/MTV Digital/NYC: 4+yrs online prod. exp, Exp overseeing creative Web Dev & Implement, Strng knwldg MTV Brand & Youth culture, HTML/DHTML/Flash/XML EOE/M/F/D/AAP. Apply (4/17)

JOB OPENING:  Retail/Brand Coordinator/HIT ENTERTAINMENT/NYC: Manage retail & promotional programs for major retail accts. 2-4 years exp in brand licensing and retail marketing. Resume to [email protected]. EEO/M/F/V/H (4/17)

JOB OPENING:  MKTG SPECIALIST/OUTDOOR CHANNEL: 3+years of mktg experience.  Media experience pref.  Superior writing skills.  E-mail [email protected].  (4/17)

JOB OPENING:  PAID MKTG INTERN/OUTDOOR CHANNEL:  Part-time. Not for credit.  Recent grad or current student.  Top-notch writing skills.  E-mail [email protected]  (4/17)
JOB OPENING:PERFORMANCE MEDIA ANALYST/WebMD/NY: Det. oriented, multi-tasker, self starter, great comm/orgnzt’l skills. Excel Knwlg. 2+ yrs dig. media exp pref’d. Apply: (4/17)

JOB OPENING:  FREELANCE COORD/USA Strategic Marketing: Support creation of client programs inc. sponsorships, finances, etc. 2+ yrs integrated mktg exp in TV or ad agency preferred.Resumes to [email protected] (4/19)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING/SUMMER INTERNSHIP CREDITS ONLYINTERN for LA public relations firm specializing in entertainment, visual, culinary and performing arts. DUTIES: manage blogs, research, write press releases, pitch media, learn the business. [email protected] (4/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: An opportunity to learn how you make kids TV in the USA! Young Australian director has received funding and is looking for a kids production company in LA for 1 week unpaid work. Email: [email protected] (4/23)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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