Wednesday, April 11th, 2012







Cynopsis: DIGITAL

Good morning. It’s Wednesday, April 11, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

Ford and Yahoo! have announced a web new show to promote the launch of the Ford Focus Electric. Called Plugged In, the reality competition series (Yahoo!’s first) will be broadcast beginning in May, timed with the launch of the new car in multiple U.S. markets. The series features two-person teams competing against each other in a series of challenges, all for the chance to win the new car. It starts out in several regional cities, where teams complete various tasks and challenges as they explore and discover “best of” locations in that city. The regional winners will compete in a finale that will take place in Los Angeles. The car itself will play a role in the series, as its SYNC with MyFord Touch system will be the method through which teams receive video, text and audio clues. The car’s navigation capabilities will also be on display. Team casting is currently under way and Yahoo! is negotiating with several celebrities to serve as each competition city’s “insider.” Plugged In will be broadcast exclusively through Yahoo! Screen.






The 2012 Tribeca Online Film Festival will stream four feature-length films and five short films from the festival for free online. Each film will have limited screening windows and capacity, with reservations beginning on April 10 for American Express (sponsor) Cardmembers, who will also get access to select content from distribution label Tribeca Film upon registration; the general public will have to wait until April 16. Online viewers will also get the chance to vote for the Best Tribeca Online Feature Film (which awards a $10,000 prize) and the Best Tribeca Online Short Film ($5,000 prize). Winners will be announced at the Festival Awards on April 26. Another competition, this one on Facebook, will award $500 each to the feature film and short film that receives the most “likes” on their individual detail pages on the social network. Select TFF events will also be streamed live. This includes the Universal Studios 100th Anniversary celebration, featuring the likes of Robert De Niro, Judd Apatow and Meryl Streep. Others will be captured on video to be published as daily segments on

Time Out New York has unveiled a new e-commerce business model, website and iOS apps to complement its print magazine. The website, now under the new domain name, better aligns the brand with Time Out Group’s other global properties, and offers enhanced search capabilities and speed. The site also now allows visitors to make purchases for things like tickets to theater shows and to book tables at restaurants. Time Out New York has also partnered with local businesses to offer daily discounts, deals and more via its new Offers & Experiences platform. The new mobile apps deliver relevant content and recommendations to users based on their interaction with them. An Android version of the app is set to launch in the coming weeks. MasterCard has signed to be the global partner for the magazine’s iPad app.

Evolve Media Corp’s has announced that Cindy Crawford will join Mommalogues, its video blog website featuring a variety of renowned mom bloggers from around the country, as well as celebrity moms, vlogging on parenting topics. Crawford’s videos will appear on the site through April. Mommalogues is a finalist for the 2012 Digiday Publishing Awards for best use of video by a publisher.


At its Digital Video Marketplace in New York City yesterday, IAB unveiled an update to its in-stream video advertising standards, the first comprehensive one since 2008. The IAB says the “IAB Video Suite” is a set of new and updated specifications that are designed to deliver a variety of enhanced video ad experiences, while simplifying technical execution. Crafted by the IAB Digital Video Committee, the new suite features updates to VAST and VPAID, as well as the establishment of a new protocol, VMAP. VAST is a universal protocol for in-stream video ads, permitting ad servers to use a single ad response format across multiple complaint publishers/video players. VPAID is a common communication tool between ad units and video players that enables rich ad experiences and detailed event reporting. VMAP functions to allow content owners to describe where ad breaks should be placed in their content when they do not control the video player or the distribution outlet. Enhancements include:

  • Support for “skippable” video ads that allow for publisher pricing models based on ads that play to completion.
  • Support for the display of in-ad privacy notices, complying with the DAA Self-Regulation Program for Online Behavioral Advertising.
  • Ability for a single ad to play seamlessly across different devices.

VideoHub has unveiled video ad verification signals within its video analytics platform that will show advertisers where video ads appear on the page and the size of the video player. VideoHub says the “Player Position” and “Size” signals go beyond basic verification metrics by showing how many ad impressions are 100% viewable, partially viewable or non-viewable. This information is also available in real-time, so rather than report on missed deliveries, VideoHub shows advertisers delivery quality alongside performance metrics. The service covers measurement for video campaigns running across ad networks, direct publishers and video exchanges.

LinkedIn has launched LinkedIn Targeted Updates and Follower Statistics, a new set of tools that offer enhanced targeting and analytics capabilities through LinkedIn Company Pages. With this new offering, marketers will be able to customize follower lists based on several targeting criteria, such as Industry, Seniority, Job Function, Company Size, Non-company Employees and Geography, to which they will be able to deliver content relevant to that target audience. The product also offers self-service access to an insights dashboard, which will allow marketers to assess follower acquisition efforts; track engagement metrics (likes, shares, comments and percentage engagement); and review their followers’ demographic information. The company has signed up select group of launch partners, including AT&T, Dell, Microsoft and Samsung Mobile.

Jivox has unveiled new mobile features to its video ad platform that enables mobile-optimized landing pages for multiscreen video ad campaigns targeting smartphones. The new set of tools allow for the development of active mobile pages (AMPs) that are device-independent, as they can be delivered on iPhones, as well as a variety of Android-based smartphones. Jivox says these AMPs can help advertisers increase interactivity by providing the viewer with a content-rich landing page, rather than a general brand webpage. Aside from rich media content (videos, animation, images, etc.), the pages can include interactive features such as store locaters, registration for promotions, sharing across and joining social networks, and/or ways to contact the vendor. Other new mobile capabilities of the Jivox video ad platform include smart sizing, which preserves the visual look of the page and automatically switches from Flash to HTML5 on non-Flash phones, as well as supporting both landscape and portrait layouts.

A new partnership between BlueKai and Datalogix will provide marketers (especially from leading verticals such as Automotive, CPG, Retail and Travel) with the ability to access, reach and engage relevant audiences without having to rely on their own consumer data. The new offering combines anonymous third-party audience data from the BlueKai Data Exchange with Datalogix’s purchase-based resources and audience models.

Call for Digital Content/Insights: Cynopsis Media will be producing an E-Special Report: Digital Content NewFronts for delivery on Monday, April 16, three days before the first-ever Digital Content NewFronts (DCNF) kick off in New York City. The E-Special Report will take an in-depth look at the key players and new programming being served up at the DCNF. We’ll examine the issues and challenges facing buyers and sellers, as well as highlight the important digital hits going into the event and those that are still yet to come. If you are an exhibitor at the DCNF, or have authored relevant data and insights that inform trends relating to digital video content, and want to be featured in this free and highly-viewed special edition, please contact Sahil Patel at: [email protected] no later than Wednesday, April 11, 2012.


Avail-TVN has launched AnyView Authentication, a new managed service that is designed to give service providers an easier route to offering TV Everywhere access to high quality content via programmers’ federated content portals. AnyView Authentication allows service providers to securely authenticate and authorize subscribers to the TV Everywhere portals of many major content providers, including FOX, Turner Networks, MTV Networks, ESPN, NBCU and HBO. In addition, Avail-TV can manage all billing and support systems integration, as well as provide an API for self-integration, or synchronize to service provider information via automated flat file exchange. Of note, Avail-TVN has been approved as a third-party vendor of authentication services to NBC’s London 2012 Olympics coverage.


Dr. Oz * Five * Harry’s Law “Head Games” * Hot Coffee
Men of a Certain Age “Let the Sunshine In” * Rescue Me “344”  Women, War & Peace
ALL have used the power of television to create positive social change.

Dana Delany hosts the
Wednesday, May 2 | Beverly Hills Hotel
Be inspired and find out how you can attend this extraordinary evening!


New MediaMind research finds that an average of 70% of in-stream video ad impressions play all the way through, and 75% play three-quarters of the spot duration, indicating that in-stream video provides advertisers plenty of exposure time in front of consumers. Additionally, MediaMind’s benchmarks show that the average click-through rate (CTR) for standard banners is 0.010%, while the benchmark CTR for in-stream video is 2.15%. The independent integrated digital ad solutions company admits that clicks are far from a perfect measure of ad effectiveness, nevertheless they still do serve as a proxy for the amount of traffic that a campaign generates. The rest of the research, dubbed Ten Facts You Should Know about In-Stream Video Advertising, can be downloaded here.

Mobile ad network Jumptap‘s March MobileSTAT report finds that iPhone users are more likely to use Wi-Fi than Android and BlackBerry device users. 58% of iPhone users tapped into Wi-Fi networks, compared to 35% of Android users and 41% of BlackBerry users. The lack of 4G on iPhones may be a reason for increased Wi-Fi connections among iPhone owners, according to Jumptap. Interestingly, Jumptap measured third-party audience data for those who play Angry Birds and those who play Words with Friends, and found that Angry Birds players are twice as likely to be on a tablet than the average mobile user. On the other hand, Words with Friends players were more likely to have an income over $100K (40%).

In other LinkedIn news, the company has released some data about its members, including those who follow company pages on the social network for professionals. Among the highlights:

  • 63% of LinkedIn members expect companies to have a presence on the social network.
  • 70% of members follow or would follow companies on LinkedIn, and 64% would follow companies “indefinitely.”
  • LinkedIn followers are 2X more connected than the average member, and are in 2X more LinkedIn groups than the average member.
  • 49% of current followers state that they are more likely to purchase products or services from a company that is more engaged with its followers.
  • 47% agree: “LinkedIn is a more appropriate social environment for hearing company news and updates.”


Telemundo Media has promoted Borja Perez to SVP/Digital & Social Media. In his new role, Telemundo Media says that Perez will manage the evolution of the digital programming team from a website portal-focus into a content creation unit for multiple digital platforms. Perez will also look for new ways to blend social activity into Telemundo Media’s TV programming across all genres. Additionally, he will be responsible for expanding the existing collaboration with Telemundo Studios in order to increase transmedia storytelling for the network’s original primetime shows. He will continue to report to Peter Blacker, EVP/Digital Media and Emerging Business Division.

New Media Strategies (NMS) has announced the recent promotion of Jennifer Utz to the position of VP/Business Development. Utz will oversee the Business Development team and take on an expanded role focused on client acquisition for the social media firm. She will continue to report to NMS GM, Jack Macleod.

Best Buy has announced that Brian Dunn has resigned as Chief Executive Officer and Director. “There were no disagreements between Mr. Dunn and the company on any matter relating to operations, financial controls, policies or procedures. There was a mutual agreement that it was time for new leadership to address the challenges that face the company,” read its statement in part.


330+ new classifieds in 1st Quarter!

Cynopsis Media Classifieds: Contact Trish Pihonak to spotlight your company’s job openings today.

**View the job board on our Facebook page– updated daily**


The IAB had a second big announcement at its Digital Video Marketplace: the launch of a Rising Stars competition focusing on digital video. Similar to the two IAB Rising Stars contests for display and mobile ads, the Digital Video Rising Stars Competition is “designed to foster digital advertising creativity and to boost larger ad spends across multiple screens.” Companies and individuals can submit digital video ad units to a selection process that is led by a cross-disciplinary group, which includes agency creative directors, media execs and ad operations specialists. The group will judge the ad units for their potential to drive brand equity at scale, and will be evaluated by the following criteria:

  • User Experience
  • Branding
  • Functionality
  • Integration
  • Adoption

Submissions for the competition will be accepted until June 30. The winning ad units will be selected at the end of 2012, after which they will be tested in the market. After testing and evaluation, the Rising Stars will have the chance to be adopted as part of the IAB Standard Ad Unit Portfolio.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING:  ASST DESIGN DIR/WEtv/NYC: manage on-air & print design team, production scheduling & budgets, art direction, some hands-on design work. Resumes to: [email protected] (4/18)

JOB OPENING: DIR-OPS/NYC/Brdcst set design comp: Plan, manage, track from conception thru implementation. Ensure & improve performance, effic & profit. Must read design docs. 7-10 yrs industry ops exp. Resume to [email protected] (4/17)

JOB OPENING: ASSOCIATE PRODUCER/NYC: NYC Game Show seeks AP to audition & produce contestants for show. Reports to Supervising Producer. Great communication skills & previous casting exp a plus! Resume to: [email protected] (4/17)

JOB OPENING: RESEARCH MGR/Sportsman Channel/NY: Wkly reprts, selling stories, rsrch. Bachelor’s deg, 2-3 yrs exp w/natl rated cable network. Full info/apply: (4/17)

JOB OPENING: EVENT MGR/NASCAR/NY: Manage various sponsor hospitality services & commitments. 5+ yrs exp in event management/marketing/sports. (4/17)

JOB OPENING: APs and RESEARCHERS/National Talk show/NYC: Hiring for Conflict/Resolution driven stories. Main duties include booking guests, social media, research, etc. Job starts in May! Email resumes to: [email protected] (4/17)

JOB OPENING: SALES SERVICE REP/Chicago: Assist the Account Executive in his/her efforts to maximize advertising revenue for A+E Networks. (4/14)

JOB OPENING: COPYWRITER/NBCUniversal/NYC: Lead the writing, conception and creation of materials supporting integrated media. Apply: #4754 (4/13)

JOB OPENING: SENIOR MARKETING MANAGER/NBCUniversal/NYC: Develop/execute digital, mobile/social media strategies, Events and web, editorial and strategic partnerships. Apply: #4666 (4/13)

JOB OPENING: DIR., DIGITAL AUDIENCE RESEARCH/NBCUniversal/LAC/Fandang: Create sales presentations, prepare performance updates, collaborate to improve site monetization, manage team of 4. Apply: #4415 (4/13)

JOB OPENING: DIR., AD SALES MARKETING INTEGRATED MEDIA/NBCUniversal/NYC: Develop solutions for ad partners across NBCU platforms, strategize to meet revenue goals, present client proposals. Apply: #4459 (4/13)

JOB OPENING: POST PRODUCTION MANAGER/NBCUniversal/Burbank: Manage Bravo’s on-air promotions technical post production process. Need Avid/ProTools systems experience/knowledge of technical equipment. Apply: #4811 (4/13)

JOB OPENING: SR. ANALYST, SALES RESEARCH/NBCUniversal/NYC: Position supports TV & multi-platform performance data. Syndicated reporting databases experience is a must. Apply: #4413 (4/13)

JOB OPENING: WRITER/PRODUCER, CREATIVE SERVICES/NBCUniversal/Philadelphia/PA: Responsible for conceptualizing and scripting for Sprout Kids. Apply: #5023 (4/13)

JOB OPENING: DIRECTOR OF DEVELOPMENT/RLTV/Baltimore, MD: Planning, development and mgmt of original series/specials for this 50+ network. Must have prior factual development exp. at a cable network. Send resume to: [email protected]  (4/13)

JOB OPENING: VP, STRATEGIC RSRCH/SCRIPPS NETWORKS/NYC or Knoxville: Must have Market Research, Consumer insights and Media Measurement, 12 years of experience. Info: req#2984 (4/13)

JOB OPENING: SPONSORSHIP TV SALES MGR/WRNN-TV/Westchester, NY: 3+yrs TV sales & sponsorship exp req. Drive new business; dev. corp. sponsorships. Must have rolodex of contacts. Resume/apply: [email protected] (4/13)

JOB OPENING: SALES ASST/SPT/NY: Assist SVP Digital Planning & Ops in all admin aspects. Apply with cover/resume at (4/13)

JOB OPENING: DIGITAL SALES PLANNER/SPT/NY: Review & develop RFPs, research & Ad Ops. Apply with cover/resume at (4/13)

JOB OPENING: ACCT SERVICES EXEC/NY: 5+ yrs working in Media Industry a must! Passion 4/selling. Assist AD w/all aspects of sales cycle. Assist in driving revenue growth. BA/BS pref in mktg/comm. Apply: #12-0065 (4/13)

JOB OPENING: HR BUSINESS PARTNER/Discovery/NY: responsible for strategic & tactical HR support to develop, engage, & retain talent for Ad Sls/Animal Planet; 5+ yrs progressive HR generalist exp; # 5463 (4/13)

JOB OPENING: SVP PROD MGMNT/Discovery/LA: Support ntwrk EPs & external prod w/prgmg objectives & overall bus. goals; 12+yrs prod logistics, rights issues, tlnt negotiations & ind stndrd practices; # 5671 (4/13)

JOB OPENING: DIR PRIC’G/PLAN’G/Fox Cable Ntwks/NY: Dirct daily anlysis of profits of ad rev for portfolio ntwks. BS/BA req. + 3-5 yrs ad sales or media buy’g exp. More info: FNG0001096 (4/12)

JOB OPENING: MANAGER, RESEARCH/OWN/Oprah Winfrey Network/LA: Must have show testing, survey development, ratings analysis, Star & Npower exp. Apply at (4/12)

JOB OPENING: BUYING ASSISTANT/OFFICE ADMIN/SADLER STRATEGIC MEDIA/STUDIO CITY, CA: Sm political media shop needs right-hand assistant. Strata exp a plus. Be my apprentice, great opportunity. Apply: [email protected] (4/12)

JOB OPENING: DIGITAL SALES RESEARCH MGR/NBCUniversal/NY: 3-5 years exp for CNBC Digital Sales/Research role. Manage research across digital properties; present to management & clients. Apply: Job#5109BR (4/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED:  CREATIVE PRODUCER/PRODUCTION EXECUTIVE: with 10+ years production and business finance background looking for new full time or freelance job opportunities. (4/18)

SITUATION WANTED: DVLPMNT PRDCR/LA BASED: Non-Scripted. ABC; CBS; NBC; A&E; Bravo; Current; Dis; E!; Fox 21; Hist; LoGo; MTV; Spike; TLC; VH1; Travel; solid, runs on batteries! [email protected] (4/17)

SITUATION WANTED: ON-AIR PROMO WRITER/PRODUCER/DIRECTOR: seeks freelance projects. 10+ years in kids TV. (Warner Bros., Cartoon Network, Disney, Hub) LA (Burbank) based. [email protected] Great children’s director! (4/17)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (4/14)

SITUATION WANTED: PRODUCER/Creative Writer, Seg & Field Prod 9+yrs TV: Univision, MTV, Mun2, Lat Grammy, Telemundo, Strong ethics, Mng & people skills Exp talent & celebs Eng/Sp FCP, Photoshop, MiniDVCam: 310-254-0131 [email protected] (4/14)

SITUATION WANTED: CHILDREN’S MEDIA/Located in LA: Willing to relocate. tv seg producer with Child Ed and journalism background, and over 12 yrs working with children. email: [email protected] (4/12)

SITUATION WANTED: RIGHTS CLEARANCES PROFESSIONAL/(NY): 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected] (4/12)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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