Wednesday, April 10th, 2013


Disney Junior, the 24-hour network, ranks as one of the top
cable networks on the first day of external ratings:
#1 preschoolcable network with K2-5!
Top 5 cable network with moms in Primetime!
Highest concentration of moms on cable!

Disney Junior. Where the magic begins!

Contact us for sponsorship opportunities!
SOURCE: Nielsen. Click here for the full source data

Cynopsis: Kids!

Good morning. It’s Wednesday, April 10, 2013, and this is your first early morning briefing.

Today’s Top Headlines
We’ve got kids news covered for you daily during Upfront season…

Bazooka Bubble Gum is launching its first television ad campaign in five years to support the massive relaunch of the brand. The campaign will air across networks including CW Kids, Nickelodeon, Cartoon Network and Disney XD and will branch into digital territory as well. The TV spots, developed by Flint & Steel, depict kids in otherworldly situations such as spying on teachers wrestling each other in the staffroom, and conclude with the tagline “Absurdly Good.” Besides driving purchase, the spots also direct viewers to the brand’s new content site, Bazooka TV that includes unique entertainment and gaming content.


Nicktoons has given the thumbs up to the 26-ep season two of Rob Dyrdek’s Wild Grinders, the Home Plate Entertainment animated series that launched last year on the network. Home Plate is also producing a collection of brand new digital shorts to complement the existing library of more than 25 shorts and interactive games for broadcasters to use on-air, on-line, and on the go. Aside from its U.S. support, Nicktoons plans to debut the series in Europe and Latin America later this year. Wild Grinders also launched on Liberty Global’s Chellomedia & Zon Multimedia owned Panda Biggs (Portugal) and Gloob (Brazil). Home Plate appointed Elastic Rights and Mondo TV to handle the property in southern Europe and Middle East, respectively.

Busy day for Moonscoop. Moonscoop and Shemaroo Entertainment are bringing the world’s most renowned cricket player, Sachin Tendulkar, to the small screen in a new 3D CGI actioner called Master Blasters. Tendulkar, the record-breaking Indian player with a career spanning 25 years will be starring as his animated persona in the new kids series… Additionally, Moonscoop will begin working with Australia-based Wandering Eye Pictures to co-produce animated series Southside Shaolin, an animated series about the granddaughter of a Shaolin master who gets thrust into western culture when she’s sent on an education exchange.

Astral Media’s Family Channel is giving the green light to a second season of its original reality-style series The Next Step. Principal photography for the dance show, which follows a troupe of elite dancers and is produced by Temple Street Productions, will begin this summer. The series debuted March 8 to Family’s largest premiere audience for any series with an unprecedented 574,500 viewers tuning in (P2+ AMA).

This week’s You Rule Thursdays (April 11) fan-selected programming block on The Hub will feature favorite plane, train and automobile-themed episodes from shows including Happy Days, Laverne & Shirley and Who’s the Boss?.


American Greetings’ outbound licensing division AG Properties is picking a basketful of new deals for Strawberry Shortcake via its international licensing agent, Copyright Promotions Licensing Group. In Italy, Edizioni Play Press will introduce activity books and coloring books at mass retailers; RCS Libri SPA is planning a line of books; and Multiprint will launch stationery and arts and crafts items under the brand Uva Fragola. Copyright Promotions also secured a deal with Nestle Italiana SPA for Easter and chocolate eggs branded Perugina. This is the first slice for Strawberry Shortcake in Italy for this product category.

Gwyneth Paltrow will deliver the keynote address at Licensing Expo 2013, June 18-20 in Las Vegas. Her presentation, “Brands on the Brink of Global Expansion,” will touch on her work as founder of digital media company and co-owner of the Tracy Anderson brand.


Hey, Kids… the top four app stores hit 13.4 billion downloads worldwide in the first quarter of 2013. This according to new research from market analyst firm Canalys, which marks an 11% increase over all of 2012 combined. Apple’s App Store, Google Play, the Windows Phone Store, and BlackBerry World are the four most used app stores and combined totaled $2.2 billion in app downloads revenue in Q1. Interestingly, while Apple’s App Store grabbed the most cash, with about 74% of the market share, Google Play saw the greatest number of downloads about 51% of the stores’ combined total, with Apple in a close second place.


Guru Studio has sold season 2 of its hit preschool series Justin Time to Discovery Kids in Latin America. The sale was completed by Guru’s agent for Latin America and Spain, Imira EntertainmentStudio 100 Media won the contract to sell international TV rights (excluding Germany, Switzerland, Italy and Scandinavia) for preschool animation series Molly & The Monsters and complementary holiday special. The deal also includes home entertainment and VOD rights… Komixx Entertainment has added broadcast rights to its hit series Toby’s Travelling Circus in more than 12 more countries through show distributor Union Media. New territories include Hungary, Romania, Moldova, Czech Republic, Slovakia, Serbia, Montenegro, Macedonia, Kosovo, Bosnia-Herzegovina, Slovenia and Croatia.


British Airways and United Emirates have snapped up the hit series Matt Hatter Chronicles for their in-flight children’s entertainment. Platinum Films inked a deal with management company Spafax to secure a Matt Hatter branded block on board Emirates beginning in May; BA will showcase the series in the airline’s new July Kids TV offering.

Theme park operator SeaWorld Entertainment is looking to raise up to $540 million in its initial public offering, which it amended yesterday with plans to sell 20 million shares at $24-$27 a pop. Half of the shares sold will come from its owner, the Blackstone Group, which bought SeaWorld in 2009 from Anheuser-Busch. In those four years under private equity ownership, the park’s annual revenue rose by almost 17% to $1.4 billion on increased admissions as well as amped-up merchandising and licensing efforts.

K’NEX is introducing its first line of K’NEXmen Mystery Figures, featuring jointed elbows and knees, and swivel waists and necks. The figures will feature themes including pirates, astronauts, pilots, race car drivers, zombies and more.


Top 10 Basic Cable Ratings for the week of April 1-7, 2013

K2-11 Total Programming Day
Network        Rating            (000s)
DSNY             3.0                 989
NICK             2.6                 862
TOON            1.5                 497
DSJR             0.2                 207
NKJR             0.7                 197
NAN              0.6                 204
ADSM            0.6                191   
DXD              0.6                 182
SPRT             0.5                  83
NKTN             0.3                 72

K2-11 Prime (Monday  Sunday 8-11p.m.)
Network         Rating                   (000s)
DSNY                4.4                     1446
DSJR                 1.5                      270
NAN                  1.1                      361
NKJR                 1.0                      272
DXD                  0.8                      235
ADSM                0.7                      246
SPRT                 0.6                      104
NKTN                 0.4                       99
A&E                   0.3                      108
USA                   0.3                      107

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network                    Rating                   (000s)
DSNY                          3.3                      1075                   
NICK                           2.6                        862
TOON                          1.5                        497
DSJR                           1.4                        246
NKJR                           1.0                        261
DXD                            0.7                        205
SPRT                           0.5                         96
NKTN                           0.3                         69
HUB                             0.3                         66
FAM                             0.2                         57

K6-11 Total Programming Day
Network               Rating                         (000s)
DSNY                     3.4                             666
NICK                      2.0                             396
TOON                     1.7                             331  
DXD                       0.8                              144
NAN                       0.7                              131    
ADSM                     0.6                              125
NKTN                     0.3                                48
DSJR                      0.3                                34
NKJR                      0.2                                37
FAM                       0.2                                36

K6-11 Prime (Monday  Sunday 8-11p.m.)
Network               Rating                          (000s)
DSNY                     5.6                             1094
NAN                       1.2                              239
DXD                       1.1                              191 
ADSM                     0.8                              159
NKTN                      0.5                               76   
NKJR                      0.4                                57
DSJR                      0.4                                45
USA                       0.3                                68  
A&E                       0.3                                66
FAM                       0.3                                57

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network              Rating                 (000s)
DSNY                    3.6                     698
NICK                     2.0                     396
TOON                    1.7                      33
DXD                       0.9                    162
DSJR                      0.4                     42
NKTN                     0.3                      49
NKJR                      0.3                      47
TNNK                     0.3                      39
FAM                       0.2                      37
HUB                       0.2                       36

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live +SD

K2-11  Top 10 Programs for the week of April 1-7, 2013

Date             Program                         Network       Time                      (000s)
4/5/13          Jessie                             DSNY          8:30-9 p.m.             2203
4/5/13          Gravity Falls                     DSNY          9-9:30 p.m.             2042
4/5/13          Phineas And Ferb              DSNY          9:30-9:45 p.m.         1951
4/7/13          Austin & Ally                    DSNY          8:30-9 p.m.              1925
4/5/13          A.N.T. Farm                     DSNY          8-8:30 p.m.              1882
4/7/13          SpongeBob                      NICK           10-10:30 a.m.           1833
4/5/13          Phineas and Ferb              DSNY           9:45-10 9.m.            1825
4/6/13          SpongeBob                      NICK           10:30-11 a.m.           1809
4/7/13          Shake It Up                     DSNY           9-9:30 p.m.             1800
4/7/13          SpongeBob                      NICK           10-10:30 a.m.           1762

K6-11  Top 10 Programs for the week of April 1-7, 2013
Date           Program                           Network         Time                       (000s)
4/5/13        Jessie                                DSNY           8:30-9 p.m.              1713
4/5/13        Gravity Falls                       DSNY            9-9:30 p.m.              1575
4/7/13        Austin & Ally                       DSNY            8:30-9 p.m.              1513
4/5/13        Phineas and Ferb                DSNY             9:30-9:45 p.m.         1489
4/7/13        Shake It Up                       DSNY             9-9:30 p.m.              1485
4/5/13        A.N.T. Farm                       DSNY             8-8:30 p.m.              1398
4/5/13        Phineas and Ferb                DSNY             9:45-10 a.m.            1392
4/7/13        Jessie                               DSNY             9:30-10 p.m.            1375
4/6/13        Jessie                               DSNY             11-11:30 a.m.          1315
4/7/13        Dog With A Blog                 DSNY              8-8:30 p.m.             1312

Source: Turner Research from the Nielsen Co. data, Preliminary Live + SD


April is Distracted Driving Awareness Month, perfect timing for the new “Arrive in Style” campaign from Conde Nast pub Teen Vogue and Toyota. The campaign developed in partnership with Toyota’s ad agency Dentsu America–comprises print, digital and social media elements and will run through February 2014. Its hook? Raising awareness of the dangers of distracted driving among teenage girls and their mothers. The approach is based in part on a recent study by Toyota and the University of Michigan Transportation Research Institute, which found a significant correlation between teen and parent driving behaviors, suggesting that parents are a major influence on a teen’s driving habits. What are you doing to address this important issue? Let me know at [email protected]!


Global kids publishing and media company Scholastic is bolstering its U.K. team with two key appointments. Samantha Smith joins as fiction publisher, from her most recent post as editorial director at Little Brown. Rachel Partridge comes aboard in the newly created role of group marketing and publicity director. Partridge most recently was at Universal Pictures.

Michael Lynton has extended his contract as head of global entertainment for Sony Corp. The company declined to disclose the length of the renewal. Lynton, who joined Sony Pictures in 2004, currently serves as CEO of Sony Entertainment Inc., and chairman and CEO of Sony Pictures Entertainment.

Cox Communications SVP, content acquisition, Bob Wilson will retire at the end of the year after a 34-year run at the company. Wilson, who joined Cox in 1979, said, “I believe cable has a great product and a bright future and I’ve fought to protect the value of it for our customers. Despite some tough negotiations, the thing I will miss most is the relationships with programmers, peers, partners and colleagues.”

Lakeshore Entertainment has hired Todd Olsson as SVP of Lakeshore International. Olsson will help lead the company’s revamped global digital strategy.

Answer to Yesterday’s Trivia Question:
What year did the Mickey Mouse Club premiere? 1955. Kudos to: Jerry A. Kapner-Kapner Group/Montclair, NJ; Jane Pook/NYC; Joe Swaney-Cartoon Network/Adult Swim/Atlanta; Chris Devine Dailey-Simply Devine Marketing Group/Deposit, NY; Hank Bordowitz-The Bordowitz Media Werx/NJ; Richard Quan-BSSP/San Francisco.

Today’s Trivia Question: On ShirtTales, what was the park ranger’s name? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy
[email protected] for Cynopsis Kids!

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JOB OPENING: VP, ORIGINAL PROGRAMMING/ABC FAMILY/BURBANK: Drive creative/strategic direction for ABCF current programming. Min 7 yrs in similar role. Apply at, req ID 98083 (4/17)

JOB OPENING: INV MGR-PLANNING/Uni Cable Nets/NY: Support Dir. on invntry mgmt/stewardship/sponsorships. Must be detailed/able to multi-task. Exp. in media/DM/VCI/Spanish a +.Apply- [email protected] (4/17)

JOB OPENING: SR INVENTORY & DATA MNGMNT ANLYST/WEATHER CHANNEL/NYC: Inventory analysis & tracking of all cable inventory, dist of sales Reports to Plan’g & Reg’l mgrs,. Exp in sale plan’g & media math. Resume to: [email protected] (4/17)

JOB OPENING: SR RESEARCH ANALYST/DISNEY/BURBANK: qualitative/quantitative studies. Exp in consumer insights/market research/tech/digital research. Min 2 yrs exp in primary research. REQ 98010 (4/17)

JOB OPENING: SR WEB DEVELOPER/ION/WPB, FL: Web developer & strategic tech. Build/expand website Content Mgmt Systems. Manage internal & external teams. Exp 5+ yrs; coding PHP, Windows IIS, MSSQL. Apply EOE (4/16)

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JOB OPENING: MUSIC & MEDIA CLEARANCES SPECIALIST/MLBNtwrk/NJ: Strong knwldg of music, footage, image licensing. Highly organized, self-starter w/exclnt comm skills. Min 3 yrs exp in TV/Film/Media Company. Resume: [email protected] (4/12)

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