Wednesday, April 10th, 2013


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Cynopsis: DIGITAL

Good morning. It’s Wednesday, April 10, 2013, and this is your first early morning digital briefing.

The nominees for the 17th Annual Webby Awards are out, and if you’re Google, BBC, or HBO, you’re very happy. Google and HBO, along with The New York Times, tied for the second-most nominations (12), and BBC also broke into the double digits with 10 nominations.

Within the original online video world, Tom Hanks’ Electric City (Yahoo), Burning Love (Yahoo), and Jerry Seinfeld’s Comedians in Cars Getting Coffee (Crackle), all received nominations. In terms of video apps, HBO Go, Hulu Plus, and Netflix are among the services vying for the “Best Mobile Media Streaming” award.

The full list of nominees can be accessed here. The 17th Annual Webby Awards will be streamed online on May 22, 2013. Host and venue information will be announced on April 16.


Mobile Content Venture’s (MCV) Dyle Mobile TV service, which lets users watch live broadcast television on mobile devices, is expanding to three new markets: Baltimore, Jacksonville, and Salt Lake City. Additionally, Dyle is welcoming a new station group, Sinclair, to its roster of broadcast partners, bringing the total number of participating broadcasters to 18. Overall, this means Dyle will be available in 39 markets, all of which combine to reach 57% of the US population. Dyle also announced that it’s expanding its channel lineup in the NY market with the addition of the local CBS affiliate (WCBS-TV). MCV is a joint venture of 12 broadcast groups, including Cox, E.W. Scripps, Gannett, Hearst, Meredith, Fox, ION, and NBC.

NPN Media, a producer of broadcast and digital video content for TV and online networks including CBS, ABC, NBC, MSN, Yahoo, and AOL, has signed a development deal with Austin Street Productions to create new short- and long-form programming about or related to China and Chinese culture. For instance, Austin Street is a production partner for NPN’s new cooking competition show, Chinese Takeout, which is slated for distribution in the US, Latin America, and Asia in 2013-2014.

Google Fiber is coming to Austin, TX, the company announced yesterday. As of now, Google has launched a page that allows you to sign up and receive updates about the arrival, which is scheduled for “mid-2014.” Austin will become Fiber’s second market after the high-speed TV and internet service’s debut in Kansas City. More details will be sure to follow.

Speaking of awards, the 2013 International Digital Emmy Award winnersare:

  • Fiction: Guidestones (Canada), a supernatural series that follows two journalism students who uncover a global conspiracy when investigating a murder.
  • Non-Fiction: Entertainment Experience (The Netherlands), a series that follows the development and production of a “user-generated movie” by Paul Verhoeven.
  • Children & Young People: dirtgirlworld (Australia), a transmedia project that featured apps that kids could use in nature.


Clearleap and BlackArrow are teaming up to offer programmers and pay TV service providers a joint solution for monetizing multiscreen and on-demand video content. The integrated offering will enlist the Clearleap platform to uncover “the break point signals” embedded into the video content in order to identify the best places for inserting mid-rolls. The BlackArrow system will then use this data to determine the amount of ads to play, which ads to play, and, when necessary, whether the original ad that comes with the video should run or be removed. The combined offering will also enable customers to manage multiple ad windows, including the C3 ratings period as well as throughout the longer lifecycle of on-demand programming.


Civolution is partnering with TV hardware manufacturer Broadcom to create “content aware” set-top boxes that would allow advertisers to introduce interactive features to their TV ads. This integrated hardware and software solution, which features Civolution’s automatic content recognition technology, will be able to identify ads running on TV, which would then make it possible for advertisers such as retailers to insert and deliver promotions, discounts, and other direct calls-to-action to viewers.


New research from The NPD Group indicates that consumers aren’t using second-screen apps to interact with what they’re watching on TV. While 88% of US households own at least one device that can be used as a second screen, and 87% of US entertainment consumers multitask while watching TV, only 46.8% of consumers who use second-screen devices while watching TV engage in any type of second-screen activity. What’s more, the most common of these activities are learning more about an actor/actress (29.8% of respondents) and learning more about the show/movie (23.1%). Things like checking into shows or following a stream of comments, which second-screen/social TV services like Viggle and Zeebox provide, are near the bottom of the list, at 7% and 9.4% of respondents, respectively. According to NPD, consumers are fare more likely to visit IMDb, Wikipedia, or social networks to obtain more information about what they’re watching, not apps and service created specifically to serve as a live companion to TV programming.

Consumers are increasingly watching online video content across a variety of connected devices, according to a new study from Accenture, which surveyed over 3,501 consumers across six countries (US, the UK, Brazil, France, Italy, and Spain) in February and March 2013. Accenture found that the number of respondents who watch video content over the internet at least once a week via a PC/laptop rose from 59% in 2012 to 65% in 2013. In addition, mobile and smartphone video viewing increased from 24% to 31% of respondents, and video viewing on tablets jumped from 14% to 22%. With these increases in online video consumption, consumers have also evolved in how they use different devices to watch different types of content, says Accenture. 47% of respondents are watching full-length movies and TV shows on their PCs/laptops (41% last year), and 49% are watching short video clips on their smartphones (44% last year).


USA Network‘s first reality series, The Moment, which features former Super Bowl MVP Kurt Warner helping nine individuals who are given a second chance at landing their dream job, debuts this Thursday night at 10pm ET. To coincide with the series premiere, USA has launched My Moment, a social platform designed to engage with viewers and help them pursue their own dreams. On My Moment, users will be able to follow a series of steps to land their dream positions. Users will also be entered in a sweepstakes to win one of five $1,000 prizes.


Bloomberg View has picked Timothy L. O’Brien, the former Executive Editor of the Huffington Post, for the newly created position of Publisher. He will oversee the promotion of View content and expansion of the View brand across the globe. Specifically, O’Brien will look to land partnerships designed to introduce Bloomberg View to more people both in the US and internationally.


O N E  W E E K  A W A Y !

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Hipset is launching a music-centric multichannel network (MCN) on YouTube. The MCN will help the site’s musician partners, which currently include the likes of Soulja Boy, Tyga, and 3 Doors Down, promote and monetize their videos. Hipset’s MCN will focus on all types of videos, including fan-made offerings that they had no hand in creating, but feature their songs. Hipset says it will help artists “claim” such videos. “Most major labels choose to block their claimed content. We can help you do the smart thing and enable those fan-generated videos while collecting revenues on their ads and posting up your iTunes link on their channel to boot,” Hipset says in describing the MCN.

In Other Words: There’s money to be made in owning and operating a MCN on YouTube. Just look at the dollars being poured into the likes of Machinima, Maker Studios, Fullscreen, Big Frame, and StyleHaul. If Hipset can successfully get its network off the ground, it’s not hard to believe that it will soon belong in the same conversation.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
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JOB OPENING: VP, ORIGINAL PROGRAMMING/ABC FAMILY/BURBANK: Drive creative/strategic direction for ABCF current programming. Min 7 yrs in similar role. Apply at, req ID 98083 (4/17)

JOB OPENING: INV MGR-PLANNING/Uni Cable Nets/NY: Support Dir. on invntry mgmt/stewardship/sponsorships. Must be detailed/able to multi-task. Exp. in media/DM/VCI/Spanish a +.Apply- [email protected] (4/17)

JOB OPENING: SR INVENTORY & DATA MNGMNT ANLYST/WEATHER CHANNEL/NYC: Inventory analysis & tracking of all cable inventory, dist of sales Reports to Plan’g & Reg’l mgrs,. Exp in sale plan’g & media math. Resume to: [email protected] (4/17)

JOB OPENING: SR RESEARCH ANALYST/DISNEY/BURBANK: qualitative/quantitative studies. Exp in consumer insights/market research/tech/digital research. Min 2 yrs exp in primary research. REQ 98010 (4/17)

JOB OPENING: SR WEB DEVELOPER/ION/WPB, FL: Web developer & strategic tech. Build/expand website Content Mgmt Systems. Manage internal & external teams. Exp 5+ yrs; coding PHP, Windows IIS, MSSQL. Apply EOE (4/16)

JOB OPENING: MGR MEDIA RESEARCH/NASCAR/CLT: Sports viewership, TV ad/exposure analysis and comms. Industry decision support/reporting. Team environment. BS w/2-4yrs Nielsen software Exp. EOE (4/13)

JOB OPENING: ASSOC DIRECTOR, RESEARCH/REELZ/NYC: Strategic thinker. 7+ years media/mkt research. Proficient with all research tools, dvlp prgm ratings. Digital a plus. Apply: [email protected] (4/13)

JOB OPENING: FREELANCE, MGR, Digital MKTG, USA Network/NYC: Devlp & execute Digital/360 Ad Sales Mktg.Research Knwlge: ComScore, Neilsen, Omniture. Dig media plan/buy acumen. Adv PPT skls. 5+ yrs mktg TV/agency exp: Apply: [email protected] (4/13)

JOB OPENING:  MANAGER NEW MEDIA RESEARCH/NBCUNIVERSAL/OXYGEN/NYC: Digital and mobile research, Nielsen comScore MRI preferred, SiteCatalyst and Discover req. Min 3 Yrs exp. Apply: (8454) (4/12)

JOB OPENING: MUSIC & MEDIA CLEARANCES SPECIALIST/MLBNtwrk/NJ: Strong knwldg of music, footage, image licensing. Highly organized, self-starter w/exclnt comm skills. Min 3 yrs exp in TV/Film/Media Company. Resume: [email protected] (4/12)

JOB OPENING: MGR-DIGITAL MEDIA & TECH/Sundance/NY: 5-7+ yrs. exp web tech & PM. PM site dvt., knwlg WordPress, HTML, PHP & CSS. Res to:,ICYN (4/12)

JOB OPENING: DESIGNER/HGTV & DIY/Knoxville: Develops and executes on-air design concepts for network initiatives. Min 1-2 years in a production, animation, post-production or a broadcast environment. Apply (4/11)

JOB OPENING: DIR, STRATEGIC VIDEO PROD PERF/Bethpage, NY: Drive prod imprvmnts for Optimum TV, get feedback, work w/cross-func teams. 7+ yrs bus/mgmt./eng exp, process re-eng., analytical, STB exp a +. Resume to: [email protected] (4/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

INTERNSHIP CREDITS ONLY: POST PRODUCTION/iN DEMAND/NYC: Capturing tapes/media, encoding, QC, loading video & assisting editors. College students/related degree/course credit only. Summer/2 days per week Apply: [email protected] (4/17)

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