Viral Gains announced the launch of its VoiceAlike™ artificial intelligence technology, which leverages consumer interaction and proprietary AI to help marketers maximize customer response to their advertisements. Viral Gains magnifies brands’ ability to gauge sentiment from consumers through predicting survey responses for those who saw an advertisement with a ViralGains’ survey, but did not answer; instead of retargeting consumers with the same ad, marketers can predict their sentiment and either serve them a more appropriate ad based on their buying stage with a brand or remove them from future ads if they are not a good fit. This helps marketers:
- Scale their audience retargeting to cover potentially millions of consumers
- Divide consumers who watch a video advertisement into three groups — high, medium and low brand intenders — each of which can be retargeted with different messages in real-time
- Spend their budget more wisely by suppressing low intent audiences from future campaigns or working to influence them with different creative content
“With ViralGains VoiceAlike™ technology, brands can… build inferred as well as declared audiences, segments and data from their two-way interactions with consumers,” said Tod Loofbourrow, Chairman and CEO of ViralGains. “This sophisticated use of artificial intelligence helps eliminate irrelevant ads that follow consumers around the internet and instead serves them with a more effective ad experience that is far more customer-centric for marketers.”
