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11/01/24: Cynopsis 2024 Holiday Guide
A CYNOPSIS MESSAGE FROM UPtv Friday November 1, 2024 Holiday Programming Guide 2024 From timeless Christmas classics to festive premieres, there’s something for everyone to help celebrate the season. Welcome to Cynopsis’ annual listing of holiday specials, episodes and films, running through January 1. Happy viewing! (To update a listing, […]
Cynopsis 11/01/24: Comcast considers selling off cable networks
Friday November 1, 2024 IN THE NEWS Comcast is exploring a separation of its cable networks. During an earnings call, Comcast president Mike Cavanaugh said the company is looking at creating “a new, well-capitalized company owned by our shareholders and comprised of our strong portfolio of cable networks.” The group of NBCU cable networks, […]
Cynopsis 10/31/24: CBS hands full season order to “George & Mandy’s First Marriage”
Thursday October 31, 2024 IN THE NEWS After 54 years on CBS, the Grammys will have a new home starting in 2027. Disney struck a 10-year deal with The Recording Academy to simulcast the ceremony on ABC, Hulu and Disney+. “Live events have never been more important to our culture and industry, and we […]
Cynopsis Digital Out of Home 10/30/24: Industry leaders assess the future of DOOH
Wednesday October 30, 2024 This will be your final Cynopsis DOOH newsletter. We’ve loved exploring the DOOH landscape, so this is not goodbye – moving forward, we’ll be including DOOH news in our daily edition. Before we go, some thoughts about the future of the business. Vistar Media CEO Michael Provenzano offered his take on […]
10/30/24: Cynopsis Jobs
SVP, CONTENT ACQUISITION & PROGRAMMING STRATEGY THE E.W. SCRIPPS COMPANY LOS ANGELES, CA Drive content acquisition and programming strategy across our diverse platforms as well as leverage your 20+ years of experience to manage all facets of programming, including content assessment, negotiation, original programming, and performance metrics, while analyzing audience data to enhance viewer engagement. […]
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Moving $$ from Linear to Digital: What Now?
Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for...Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage...Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV...