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11/04/24: Cynopsis Media Tech Update
Monday November 4, 2024 Disney has formed a dedicated emerging technologies group to coordinate the company’s use of next-gen tech like artificial intelligence and mixed reality. The Office of Technology Enablement will be headed by Jamie Voris, the film studio’s Chief Technology Officer. “The pace and scope of the advances in AI and XR (extended […]
Cynopsis 11/04/24: “High Potential” living up to its name
Monday November 4, 2024 IN THE NEWS “High Potential” is living up to its name, becoming ABC’s most-watched new series in six years. The procedural is averaging 10.42 million viewers through its first five weeks on the air. “Days of Our Lives” has been renewed for a 61st season. The soap opera ran on […]
11/03/24: Cynopsis Jobs
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
11/01/24: Cynopsis 2024 Holiday Guide
A CYNOPSIS MESSAGE FROM UP Entertainment Friday November 1, 2024 Holiday Programming Guide 2024 From timeless Christmas classics to festive premieres, there’s something for everyone to help celebrate the season. Welcome to Cynopsis’ annual listing of holiday specials, episodes and films, running through January 1. Happy viewing! (To update a […]
Cynopsis 11/01/24: Comcast considers selling off cable networks
Friday November 1, 2024 IN THE NEWS Comcast is exploring a separation of its cable networks. During an earnings call, Comcast president Mike Cavanaugh said the company is looking at creating “a new, well-capitalized company owned by our shareholders and comprised of our strong portfolio of cable networks.” The group of NBCU cable networks, […]
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Moving $$ from Linear to Digital: What Now?
Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for...Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage...Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV...