Marketing technology company and digital media exchange EMX, and Viamedia, a cross-platform local video advertising company, announced the successful trial of QTT, Viamedia’s cloud-based patent pending advanced television advertising product which uses digital standards to programmatically request and receive ads from a digital ad exchange, enabling live linear cable television ad insertion in real time utilizing existing cable TV ad insertion infrastructure. During the first market trials of in WOW!’s Columbus, Ohio system, EMX’s ad exchange responded to QTT ad requests to fill 30 second commercials allocated to WOW!’s cable TV network local ad breaks. Advertisers involved in market trials were from ENGINE, EMX’s parent company, as well as CTV Media, a local ad agency based in Columbus. “By partnering with EMX, CTV Media and WOW!, the initial QTT market trial represents an important step in marrying the fast growing $17 billion digital video advertising marketplace with the attractive $6 billion cable TV marketplace,” said Mark Lieberman, CEO, Viamedia.
Related Stories
Cynopsis 12/04/25: Hulu Renews “Chad Powers” for Season Two
12/03/25: Cynopsis Jobs
Wednesday December 3, 2025 CONVERGENT TV WORLD 2026 Complimentary Access for Brands & Ad Agencies next March in NYC Brands and agencies can unlock the full experience with a complimentary VIP Pass — including reserved seating, VIP Lounge access, Awards entry, and participation in our Hosted Buyer Program. VIP Passes are extremely limited. Apply now. […]
Cynopsis 12/03/25: AMC Networks New Home for TNA’s iMPACT!; Season Five of “Stranger Things” Drops With a Bang
A CYNOPSIS MESSAGE FROM PREMION Wednesday December 3, 2025 IN THE NEWS AMC Networks and TNA Wrestling struck a multi-year agreement to bring TNA’s flagship weekly show, “Thursday Night iMPACT!”, to AMC. AMC will feature the show as a two-hour block of TNA Wrestling every Thursday from 9-11p, starting, January 15. “TNA’s […]
Cynopsis 12/02/25: Paramount Ad Chief John Halley Exiting
Tuesday December 2, 2025 IN THE NEWS Older viewers are fueling much of the growth in influencer content, according to data from Ampere Analysis – among 55–64-year-olds, weekly viewing of influencer content in the US has jumped from 44% in 2020 to 54% in 3Q25. “The biggest surprise in our latest data wasn’t how […]
12/01/25: Cynopsis Media Tech Update
A CYNOPSIS MESSAGE FROM OMEDA Monday December 1, 2025 While a growing share of US adults report using Instagram, TikTok, WhatsApp and Reddit, YouTube continues to lead the pack, at 84%. That’s according to a Pew Research survey, which found Facebook coming in second with 71%. Age matters – among younger users, eight […]
CynCity
Cynsiders
The Next Era of OOH
What’s next for out-of-home advertising? From the rise of user-generated content to the impact of...Canela Media Partners With Sprite for Holiday Campaign
Canela Media has partnered with The Coca-Cola Company for Sprite’s new holiday campaign featuring Las...Let’s Get Real About Agentic AI
As CES approaches, we’re seeing a surge of “agentic AI” announcements across adtech. But...
