Marketing technology company and digital media exchange EMX, and Viamedia, a cross-platform local video advertising company, announced the successful trial of QTT, Viamedia’s cloud-based patent pending advanced television advertising product which uses digital standards to programmatically request and receive ads from a digital ad exchange, enabling live linear cable television ad insertion in real time utilizing existing cable TV ad insertion infrastructure. During the first market trials of in WOW!’s Columbus, Ohio system, EMX’s ad exchange responded to QTT ad requests to fill 30 second commercials allocated to WOW!’s cable TV network local ad breaks. Advertisers involved in market trials were from ENGINE, EMX’s parent company, as well as CTV Media, a local ad agency based in Columbus. “By partnering with EMX, CTV Media and WOW!, the initial QTT market trial represents an important step in marrying the fast growing $17 billion digital video advertising marketplace with the attractive $6 billion cable TV marketplace,” said Mark Lieberman, CEO, Viamedia.
Related Stories
Cynopsis Sports 10/28/25: NBA Returns to NBC, Apple Nabs F1 and Jordan Brand’s U.S. Move

Tuesday October 28, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. As football remains in full swing, the NBA made a triumphant return while debuting its new media rights deals with NBCUniversal, Prime Video and longtime partner Disney. The NHL began its 2025-26 season as well, and it won’t […]
Cynopsis 10/28/25: “Little Disasters” premieres Dec. 11 on Paramount+

A CYNOPSIS MESSAGE FROM OMEDA Tuesday October 28, 2025 IN THE NEWS According to reports, prolific showrunner, director, writer and creator Taylor Sheridan’s relationship with Paramount is headed for the “train station,” after he inked a multiyear deal with NBCUniversal. Sheridan’s shows, including “Yellowstone” (and spinoffs “1923” and “1883”), “Landman,” “Lioness,” “Tulsa […]
10/27/25: Cynopsis Media Tech Update

Monday October 27, 2025 Microsoft has launched new features for its AI “Copilot Mode” in Edge that the company says will turn a user’s browser into “a dynamic, intelligent companion that anticipates, assists and accelerates your experience online – all with your permission.” “Actions” can perform tasks like unsubscribing from shopping newsletters […]
Cynopsis 10/27/25: “Paw Patrol” Headed for the Big Screen

Monday October 27, 2025 IN THE NEWS The Writers’ Guild of America said it will work with regulators to block a potential merger of Warner Bros. Discovery and Paramount. “Merger after merger in the media industry has harmed workers, diminished competition and free speech, and wasted hundreds of billions of dollars better invested in […]
10/26/25: Cynopsis Jobs

Sunday October 26, 2025 TOP WOMEN 2026 Leadership Takes the Stage — Top Women Week 2026 Be part of a week where influence meets innovation. The leaders of tomorrow take the stage here. Stay tuned—more to be announced. LEARN MORE FEATURED JOB NATIONAL SALES MANAGER>> HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee […]
CynCity
Cynsiders
CTV or Not CTV? Sorting Signal from Noise in the Connected TV Boom
With so many ad formats and devices now labeled “CTV,” are we seeing innovation –...Spooky Season, Big Business: The Marketing Magic of Halloween
Halloween season has transformed from a costume-and-candy pit stop into a full-blown cultural economy. Sean Reed,...ScreenShift’s “Aha” Moments
What were the key takeaways and “aha” moments the October 14 ScreenShift event? We asked...