Verizon Media introduced a unified digital-out-of-home solution for DOOH publishers, giving them one provider to host, manage, stream, and monetize content. By pairing together the DOOH capabilities of Verizon Media’s SSP and DSP, along with a new integration with Verizon Digital Signage, Verizon Media is the only provider of an end-to-end DOOH content management and advertising stack, helping DOOH publishers optimize operations and revenue.
“The DOOH opportunity has exploded,” said Iván Markman, Chief Business Officer at Verizon Media. “But DOOH publishers face an increasingly convoluted content management process plagued by rising costs and inefficiencies. Unlocking their content’s monetization potential is also a challenge, requiring them to build a pipeline to quality DOOH advertisers and to manage an ad tech stack. In unveiling an integrated SSP that syncs with our Verizon Digital Signage platform, we can be a powerful partner for the DOOH industry.”
As part of the launch, Verizon Media is also offering DOOH publishers Impression Multiplier Support to track the number of impressions one ad play should count for when multiple people are likely to be looking at a screen at any given moment.
