Verizon chose CES week to launch a more customized pricing model for Fios TV. The new structure enables customers to select channels and services they want in their TV package, and eliminates expenses including regional sports fees and video franchise fees. All packages in the new Mix & Match plan, which evolves the service closer to a la carte, include local broadcast nets such as ABC, CBS, NBC, Fox, Telemundo and Univision. Verizon says the plan, which signals an end to its “triple play” bundle of phone, data and TV, may end up being more expensive for some subscribers.
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...
