At a breakfast at Manhattan’s Hearst Tower, ESPN Deportes highlighted the significant growth of American sports among Hispanics, and reinforced its total market approach and multimedia positioning in the marketplace.
Promising “the most diverse and complete offering of live sports events available on Spanish-language media,” the net announced more than 1,000 live events scheduled across ESPN Deportes Television, ESPN Deportes Radio and ESPN Deportes+, the brand’s broadband channel available via ESPNDeportes.com and ESPN3.
Highlights: The return of the Pan American Games in 2015 and the Road to the UEFA Euro 2016, and interactive news show Nacion ESPN will expand to weekends. The expansion of ESPN’s studios in Mexico City, with state-of-the-art technology, in over 60,000 square feet, will give its Sportscenter a “new look and feel.” And original series Brothers in Exile premieres in the fall.
